A Chalkboard Talk On Social Media
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Social Media For School Board Associations Richard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators A Chalkboard Talk On Social Media. Saturday, July 20, 13
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The social media presentation deck for the Council Of School Boards Association Communicators, July 10-13, 2013. The deck addresses a communicators approach to social media planning, which is less reliant on platforms and more reliant on people.
Transcript of A Chalkboard Talk On Social Media
Social Media For School Board AssociationsRichard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators
A Chalkboard Talk On Social Media.
Saturday, July 20, 13
Social Media For School Board AssociationsRichard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators
When people talk about social media, they always want to talk about technology.
Saturday, July 20, 13
Social Media For School Board AssociationsRichard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators
Technologies are tools and networks and applications.
Saturday, July 20, 13
Tools.
desktop mobile glasses
surfaces interactive big data
talking cars geotags a.i.
holograms ddd remote
+ dozens and millions more. Saturday, July 20, 13
Networks.
facebook twitter google+
pinterest linkedin cafemom
blogcatalog tagged tumblr
deviantART path goodreads
+ 500 majors and millions more. Saturday, July 20, 13
Applications.
youtube flickr social medium
meetup feed.ly slideshare
instagram vine bit.ly
paper.li scoop.it commun.it
+ 100 majors and millions more. Saturday, July 20, 13
Social Media For School Board AssociationsRichard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators
But when people talk about social media, they always get it backwards.
Saturday, July 20, 13
Social Media For School Board AssociationsRichard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators
Social media is driven by people.
Saturday, July 20, 13
Social Media For School Board AssociationsRichard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators
Specifically, social media is people using technologies in a shared environment.
Saturday, July 20, 13
Social Media For School Board AssociationsRichard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators
Marketing is when an organization wants to reach those people.
Saturday, July 20, 13
Social Media For School Board AssociationsRichard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators
So every social media conversation needs to start with people.
Saturday, July 20, 13
Social Media For School Board AssociationsRichard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators
Who are the people you need to reach?
Saturday, July 20, 13
administrators
teachers
parents
children
legislators
unions
media
public
People.
Saturday, July 20, 13
Social Media For School Board AssociationsRichard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators
What message do you want to reach them with?
Saturday, July 20, 13
Organization.
mission
vision
values
advocacy
messages
challenges
reputation
relations
Saturday, July 20, 13
Social Media For School Board AssociationsRichard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators
And where do shared objectives intersect?
Saturday, July 20, 13
academic foundation
motivate
achievement
development
fiscal policy
security
performance
advocacy
Objectives.
Saturday, July 20, 13
Social Media For School Board AssociationsRichard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators
And what tools might bring it all together effectively?
Saturday, July 20, 13
Objectives.
academic foundation
motivate
achievement
development
fiscal policy
security
performance
advocacy
youtube
meetup
Saturday, July 20, 13
Social Media For School Board AssociationsRichard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators
Just remember that social media is a placewhere conversations happen one to one,
one to some, and one to many,all at the same time.
Saturday, July 20, 13
youtube
meetup
And that these aren’t the only tools available.
Saturday, July 20, 13
Social Media For School Board AssociationsRichard Becker, ABC, President of Copywrite, Ink. for Council of School Board Association Communicators
High touch has an impact in a high tech world.
Saturday, July 20, 13
Thank you.
Richard R. Becker, ABCPresident, Copywrite, Ink.
copywriteink.comrichardrbecker.comliquidhip.comcelebratinglegacy.com
702.341.7135
Saturday, July 20, 13
