A centre of expertise in digital information management

www.ukoln.ac.uk

UKOLN is supported by:

From Audience to Avatar? Transforming the cultural experience towards 2012

Dr Liz Lyon

Director, UKOLN

MLA Digital Futures Strategy Workshop, September 2007

This work is licensed under a Creative Commons LicenceAttribution-ShareAlike 2.0

19th May 2006

6th September 2007

…in cultural spaces???

1. Digital Strategy goes beyond “digitisation”2. Cultural assets scope is learning and scholarly research3. The Web is “sector-agnostic”4. User-driven Culture2.0 is here now5. The Google Generation are tomorrow’s “curators” 6. “Always beta” & agile development cycles impact service delivery7. Visitors move in, between and through, physical and virtual worlds 8. We can learn from business and media…..

Working assumptions, position statements

Digital memories, digital livesToday’s events = tomorrow’s memories for mlas

Flickr & YouTube : community memory?

JISC CREW project : recording events & human discourse

Assisting recall?

Gordon Bell, Microsoft Research, MyLifeBits Project

Microsoft Research SenseCam :

life-logging

Institutional: legacy digital surrogates, born digital media, massive digitisation projects, OA

Personal archives

Liberating collections

Community content

Reference data: sensor-nets, environmental, geospatial, demographic, genomic

Sustainable preservation models? UK, regional, local authority, institutional, commercial data warehouse?

2012

An understanding of “trust”?

Repository audit & certification

Use toolkits like DRAMBORA?

Enriching the cultural record: digital curation

• Tagging, annotation & (micro) comments

• Reviews, ratings, authority & recommendations

• Identifiers, links, usage, PIs & targets

• Mash-ups, mixes & cut ‘n paste culture

• Mining

> 200 blogs

Understanding Web behaviours

Community curatorial role?

Leveraging cross-sectoral partnerships

• Second Life >50,000 concurrent users Sep 07, data visualisation, 3D objects & structures

• Build simulations and/or mimic Real Life

• Link objects & travel in-world & between worlds

• Visitor avatars : new experiences

University of Sheffield Centre for Information Literacy SL office

Avon Gallery

Transforming the experience: cultural second lives

“Audience” metaphor is too passive

SL challenges citizen concepts of “identity”

“What if?” learning

Collaborations with education & media?

UKOLN Liz Lyon June 2007 35 Recs for JISC

Roles, Rights, Responsibilities,

Relationships: scientist, institution, data centre, user, funder, publisher

RIN April 2007

5 Principles: Roles & responsibilities, standards & QA, access, usage & credit, benefits & cost-effectiveness, preservation & sustainability

Strategic approaches & policy

2012 Cultural Olympiad

Digital divide raises social policy issues

But….

Unique opportunity to engage millennials….

                                                             

A centre of expertise in digital information management

www.ukoln.ac.uk

Questions?

Slides will be available on Slideshare and at :

http://www.ukoln.ac.uk/ukoln/staff/e.j.lyon/presentations.html