A Case Study: GFWC Dominion Woman's Club Site Re-design
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Transcript of A Case Study: GFWC Dominion Woman's Club Site Re-design
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• improve communica6ons; • recruit new members; • further the club’s community involvement; • be;er reflect the club’s purpose and image to the public; and,
• promote district and state organiza6ons.
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Used prime real estate & updated design elements to highlight the most important content and to support the site’s goals • Rota6ng banners • Events sec6on • Drop down menus • Sponsor logos • Photo gallery • Social media icons • Footer
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• Highlights, promotes club ac6vi6es to a;ract new members and adver6se fundraising opportuni6es
• Illustrates the club’s commitment to & involvement in the community
• Acknowledges sponsors for their support • Displays event & club photos for members to enjoy • Promotes the club’s message & brand of “amazing women
doing amazing things” • Highlights membership ac6vity to a;ract new members • Offers contact informa6on on every page • Introduces social media opportunity • Promotes GFWC organiza6ons
How Did These Elements Support DWC’s Goals?
Rota6ng banners Events sec6on
Drop down menus Sponsor logos Photo gallery
Social media icons Footer
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• Inquiries
• SEO/ Online presence
• Ability for members to update content
Over 50% of site inquiries resulted in new members
First in search for specific keywords
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• Event support
• RecogniMon
Promoted over 20 fundraising, recruiMng and awareness events through
the new website
Winner of GFWC Virginia’s Website Contest Award 2013
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• Accept dona6ons online • Engage community & members • Be perceived as involved • A;ract new members & sponsors (source of funds) • Fundraising – promote events • Surveys to improve events or internal member opera6ons • Highlight tes6monials from chari6es or members • Collect email addresses for event promo6ons/fundraising • Connect and interact with your audience
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• Offer the op6on to donate on every page • Email marke6ng list (members, poten6al sponsors, sponsors, poten6al members, community outreach)
• Social Media (move beyond “like”) • Regular content updates • Sponsorship Program • Videos (from President, events, promo6ons)
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In a survey of almost 500 nonprofit professionals involved with running their organiza6on’s social media and online communica6ons efforts: • 88% said their most important communicaMon tools were email and their websites; • 97% of them are on Facebook; • 47% felt the pinnacle of engagement (FB, email, etc) is a donaMon, which s6ll typically happens
through a donate page.