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Transcript of A Business Model Canvas-KILLER. Rapidly Visualize, Prototype, and Test the 3 Engines of a Business...
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A Business Model Canvas-‐Killer Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Dr. Rod King Business Model Gamifica1on
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“Good” vs “Great” Business Model Canvas REQUIREMENTS (TASKS/FUNCTIONS) FOR BUSINESS MODEL PLANNING, STRATEGY, PERFORMANCE MANAGEMENT, AND GAMIFICATION
“Good” Business Model Canvas
“Great” Business Model Canvas
1) Can be carried in pocket/wallet: ultra-‐portability; modularity ü 2) Visualize archetypal parts or elements of a business model (system): Business Model Outline (Form/Checklist/TreeMap)
ü ü 3) Organize and manage ideas regarding the parts or elements of a business model (system): Business Model Scorecard
ü ü 4) Illustrate the 3 macro-‐modules or engines of a business model: Provider (Supply) Model; Customer (Demand) Model; Value (Performance/Profit) Model: MulWlevel (Aggregate) Analysis
ü
5) Comprehensively show how cause-‐and-‐effect rela1onships that illustrate how a business model works to deliver value: Business Model Strategy Map; FuncWonal Analysis Diagram
ü
6) Illustrate Problem-‐Solu1on Fit & Product-‐Market Fit: Lean Startup method; Engine of Growth
ü 7) Facilitate genera1on and management of business model hypotheses as well as strategy: Business Model Strategy
ü ü 8) Facilitate Premortem (Failure Analysis): Root-‐cause Analysis ü 9) Facilitate problem solving, innova1on, and performance mngt as well as Outcome-‐driven Planning, including Discovery-‐driven Planning: Universal Project Management (UPM) Dashboard
ü
10) Can be deployed as a boardgame with “na1ve” game pieces (cards) & board: Business Model Jigsaw (BMJ) Game
ü
(3/10) (10/10)
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The Business Model Canvas From “Good” to “Great”
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“Good” Business Model Canvas [A New Look at the Tradi1onal Business Model Canvas]
Single Level TreeMap/Visual Outline (Form/Checklist)
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TradiWonal Business Model Canvas
Source: h@p://en.wikipedia.org/wiki/Business_Model_Canvas
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Jigsaw-‐Business Model Canvas
Jigsaw-‐Business Model Canvas is adopted from the Business Model Canvas (h]p://www.businessmodelgeneraWon.com) which is licensed under the CreaWve Commons A]ribute-‐Share Alike 3.0 Un-‐ported License
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Jigsaw-‐Business Model Canvas
Jigsaw-‐Business Model Canvas is adopted from the Business Model Canvas (h]p://www.businessmodelgeneraWon.com) which is licensed under the CreaWve Commons A]ribute-‐Share Alike 3.0 Un-‐ported License
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9 Blank Jigsaw Cards (Several Types of Shapes) Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
BMC Jigsaw Cards is adopted from the Business Model Canvas (h]p://www.businessmodelgeneraWon.com) which is licensed under the CreaWve Commons A]ribute-‐Share Alike 3.0 Un-‐ported License
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Key Partners (KP)
Key AcWviWes
(KA)
Key Resources
(KR)
Value ProposiWon (VP)
Customer Segments
(CS)
Customer Rel. (CR)
Channels (CH)
Cost Structure (C$)
Revenue Streams (R$)
Topic Jigsaw Cards for the Business Model Canvas Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Topics of BMC Jigsaw Cards are adopted from the Business Model Canvas (h]p://www.businessmodelgeneraWon.com) which is licensed under the CreaWve Commons A]ribute-‐Share Alike 3.0 Un-‐ported License
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Jigsaw Board for Business Model Canvas Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
BMC Jigsaw Cards is adopted from the Business Model Canvas (h]p://www.businessmodelgeneraWon.com) which is licensed under the CreaWve Commons A]ribute-‐Share Alike 3.0 Un-‐ported License
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Key Partners (KP)
Key AcWviWes
(KA)
Key Resources
(KR)
Value ProposiWon (VP)
Customer Rel. (CR)
Channels (CH)
Cost Structure (C$)
Revenue Streams (R$)
Jigsaw-‐Business Model Canvas: 9 Cards Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Customer Segments
(CS)
BMC Jigsaw Cards is adopted from the Business Model Canvas (h]p://www.businessmodelgeneraWon.com) which is licensed under the CreaWve Commons A]ribute-‐Share Alike 3.0 Un-‐ported License
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Key Partners (KP)
Key AcWviWes
(KA)
Key Resources
(KR)
Value ProposiWon (VP)
Customer Rel. (CR)
Channels (CH)
Cost Structure (C$)
Revenue Streams (R$)
Jigsaw-‐Business Model Canvas: 4 Panels Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Customer Segments
(CS)
BMC Jigsaw Cards is adopted from the Business Model Canvas (h]p://www.businessmodelgeneraWon.com) which is licensed under the CreaWve Commons A]ribute-‐Share Alike 3.0 Un-‐ported License
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Key Partners (KP)
Key AcWviWes (KA)
Key Resources
(KR)
Value ProposiWon (VP)
Cost Structure (C$)
Revenue Streams (R$)
TradiWonal Business Model Canvas: Monolithic Gameboard (Form) Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Customer Rel. (CR)
Channels (CH)
Customer Segments
(CS)
BMC Jigsaw Cards is adopted from the Business Model Canvas (h]p://www.businessmodelgeneraWon.com) which is licensed under the CreaWve Commons A]ribute-‐Share Alike 3.0 Un-‐ported License
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Example
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Key Partners (KP)
Key AcWviWes (KA)
Key Resources
(KR)
Value ProposiWon (VP)
Cost Structure (C$)
Revenue Streams (R$)
Business Model Canvas for Apple (iPod) Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Customer Rel. (CR)
Channels (CH)
Customer Segments
(CS)
BMC Jigsaw Cards is adopted from the Business Model Canvas (h]p://www.businessmodelgeneraWon.com) which is licensed under the CreaWve Commons A]ribute-‐Share Alike 3.0 Un-‐ported License
q Record companies
q Original
Equipment Manufactur-‐ers
q Staff/ Employees q Brand/Culture q Infra’: IT
q “A Thousand Songs in Your Pocket”
q Seamless Music Experience
q iPod Hardware
q Online q Face-‐to-‐face q “Lock in”
q Apple.com q iTunes Store q Retail stores q Big Box Retail
q Luxury Spoker: Listen to music every-‐ where q Customer Habit
Engine
q Staff/Employees q Manufacturing q Marke1ng & Sales q Infrastructure: IT
q iPod Hardware q iTunes q Commissions
q Luxury Spot Strategy
q Hardware/Solware Design
q Marke1ng & Sales
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How to Use The Tradi?onal Business Model Canvas
1. Plot the Business Model Canvas on a Poster
2. Place the Poster on a Wall
3. Sketch Out – Especially Using Post-‐It Notes – the Business Model
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“Great” Business Model Canvas
LEVEL 1: 3 Streams (Swimlanes) of Cards
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Visualize, Prototype, and Test A Business Model
In Terms of Its 3 Engines:
q Value Engine: Share Value q Growth Engine: Deliver Value q Enterprise Engine: Create Value
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Visualize, Prototype, and Test A Business Model
In Terms of 9 PerspecWves
Key Partners (KP) Value ProposiWon (VP) PAIN: Cost Structure (C$)
Key Resources (KR) Channels (CH) & Customer RelaWonships (CR)
DELIGHT: Revenue Streams (R$)
Key AcWviWes (KA) Customer Segments (CS) VALUE: PROFIT
Topics with Abbrevia1ons are adopted from the Business Model Canvas (h]p://www.businessmodelgeneraWon.com) which is licensed under the CreaWve Commons A]ribute-‐Share Alike 3.0 Un-‐ported License
Upstream Midstream Downstream
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9 Blank Jigsaw Cards (One Type of Shape) Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
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Revenue Streams (R$)
Key Partners (KP)
Key Resources (KR)
Channels (CH) & Customer RelaWonships (CR)
Customer Segments (CS)
Cost Structure (C$)
PROFIT
Value ProposiWon (VP)
Key AcWviWes (KA)
Topics of the 9 Jigsaw Cards are adopted from the Business Model Canvas (h]p://www.businessmodelgeneraWon.com) which is licensed underthe CreaWve Commons A]ribute-‐Share Alike 3.0 Un-‐ported License
Topic Cards for the Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
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Gameboard for Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
HOW? WHAT? WHY?
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Gameboard for Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Enterprise Stream Growth Stream Value Stream
HOW? WHAT? WHY?
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Gameboard for Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Supply: Value CreaXon Demand: Value Delivery Value Sharing (Capture)
HOW? WHAT? WHY?
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Gameboard for Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Supply: Value CreaXon Demand: Value Delivery Value Sharing (Capture)
HOW? WHAT? WHY?
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Gameboard for Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Upstream Cards Midstream Cards Downstream Cards
Supply: Value CreaXon Demand: Value Delivery Value Sharing (Capture)
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Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Revenue Streams (R$)
Key Partners (KP)
Key Resources (KR)
Channels (CH) & Customer RelaWonships (CR)
Customer Segments (CS)
Cost Structure (C$)
PROFIT
Value ProposiWon (VP)
Key AcWviWes (KA)
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Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
DELIGHT: Revenue Streams (R$)
Key Partners (KP)
Key Resources (KR)
Channels (CH) & Customer RelaWonships (CR)
Customer Segments (CS)
PAIN: Cost Structure (C$)
VALUE: PROFIT
Value ProposiWon (VP) [Product/Service]
Key AcWviWes (KA)
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Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
DELIGHT: Revenue Streams (R$)
Key Partners (KP)
Key Resources (KR)
Channels (CH) & Customer RelaWonships (CR)
Customer Segments (CS)
PAIN: Cost Structure (C$)
VALUE: PROFIT
Value ProposiWon (VP) [Product/Service]
Key AcWviWes (KA)
HOW? WHAT? WHY?
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Always Start With “Why?”
WHY? WHAT? HOW?
Note: The logic as well as sequence of Why-‐What-‐How in the above diagram differs from Simon Sinek’s Golden Circle which he presents in his book, “Start With Why.”
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“People like MarWn Luther King, Jr.,
Steve Jobs, and The Wright Brothers
Might Have Likle in Common, But
They All Started with “Why?”” Simon Sinek
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Example
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Business Model Jigsaw for Apple’s iPod Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
HOW? WHAT? WHY?
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Business Model Jigsaw for Apple’s iPod Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
DELIGHT: Revenue Streams (R$) q iPod Hardware q iTunes q Commissions
PAIN: Cost Structure (C$) q Staff/Employees q Manufacturing/Infra’ q Marke1ng & Sales
VALUE: PROFIT q High Profit Margin q Extraordinary Profit q Performance Metrics
Downstream Cards
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Business Model Jigsaw for Apple’s iPod Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
DELIGHT: Revenue Streams (R$) q iPod Hardware q iTunes q Commissions
Channels (CH) & Customer RelaWonships (CR) q Apple.com; Big Box Retailer q iTunes Store; Retail stores q Online/Face-‐to-‐Face; Lock-‐in
Customer Segments (CS) q Luxury Spoker: Listen to music everywhere q Customer Habit Engine
PAIN: Cost Structure (C$) q Staff/Employees q Manufacturing/Infra’ q Marke1ng & Sales
Value ProposiWon (VP) q “A Thousand Songs in Your
Pocket” q Seamless Music XP q iPod Hardware
VALUE: PROFIT q High Profit Margin q Extraordinary Profit q Performance Metrics
Midstream Cards Downstream Cards
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Business Model Jigsaw for Apple’s iPod Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
DELIGHT: Revenue Streams (R$) q iPod Hardware q iTunes q Commissions
Key Partners (KP) q Record companies q Original Equipment
Manufacturers
Key Resources (KR) q Staff/Employees q Brand/Culture q IP q Infrastructure: IT
Channels (CH) & Customer RelaWonships (CR) q Apple.com; Big Box Retailer q iTunes Store; Retail stores q Online/Face-‐to-‐Face; Lock-‐in
Customer Segments (CS) q Luxury Spoker: Listen to music everywhere q Customer Habit Engine
PAIN: Cost Structure (C$) q Staff/Employees q Manufacturing/Infra’ q Marke1ng & Sales
Value ProposiWon (VP) q “A Thousand Songs in Your
Pocket” q Seamless Music XP q iPod Hardware
Key AcWviWes (KA) q Luxury Spot Strategy q Hardware/Solware Design q Marke1ng & Sales
VALUE: PROFIT q High Profit Margin q Extraordinary Profit q Performance Metrics
Upstream Cards Midstream Cards Downstream Cards
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Business Model Jigsaw for Apple’s iPod Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
DELIGHT: Revenue Streams (R$) q iPod Hardware q iTunes q Commissions
Key Partners (KP) q Record companies q Original Equipment
Manufacturers
Key Resources (KR) q Staff/Employees q Brand/Culture q IP q Infrastructure: IT
Channels (CH) & Customer RelaWonships (CR) q Apple.com; Big Box Retailer q iTunes Store; Retail stores q Online/Face-‐to-‐Face; Lock-‐in
Customer Segments (CS) q Luxury Spoker: Listen to music everywhere q Customer Habit Engine
PAIN: Cost Structure (C$) q Staff/Employees q Manufacturing/Infra’ q Marke1ng & Sales
Value ProposiWon (VP) q “A Thousand Songs in Your
Pocket” q Seamless Music XP q iPod Hardware
Key AcWviWes (KA) q Luxury Spot Strategy q Hardware/Solware Design q Marke1ng & Sales
VALUE: PROFIT q High Profit Margin q Extraordinary Profit q Performance Metrics
HOW? WHAT? WHY?
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How to Basically Use the Business Model Jigsaw
1. Plot the Gameboard of the Business Model Jigsaw on a Poster
2. Place the Poster on a Table
3. Lay Out – Especially Using Index Cards or Blank Business Cards – the Business Model In Terms of its 3 Engines:
q Value Engine q Growth Engine q Enterprise Engine
HOW? WHAT? WHY? Value Engine Growth Engine Enterprise Engine
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AlternaWve Forms of “3 Stream-‐Jigsaw Board” (Non-‐magne1c/Magne1c/Sta1c)
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AlternaWve Forms of “Jigsaw Cards” (Non-‐magne1c/Magne1c/Sta1c)
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Appendix
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Advanced Business Model Jigsaw
LEVEL 2: Network (Func?onal Analysis) Diagram
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Simply Prepare A Business Model Strategy Map
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A Business Model Strategy Map Is
A Cause-‐and-‐Effect Diagram That Illustrates
How an OrganizaWon Creates, Delivers, and Shares Value
(Profit)
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A Business Model Strategy Map Facilitates
The TranslaWon of Mission/Vision/Purpose
Into Reality
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Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
MISSION/VISION/PURPOSE: ………………………………………………………………………………………………………………………………………
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Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
HOW? WHAT? WHY?
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Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Upstream Midstream Downstream
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Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Supply: Value CreaXon Demand: Value Delivery Value Sharing (Capture)
Upstream Cards Midstream Cards Downstream Cards
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Key Partners (KP)
Key Resources (KR)
Channels (CH) & Customer RelaWonships (CR)
Customer Segments (CS)
Value ProposiWon (VP)
Key AcWviWes (KA)
Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
DELIGHT: Revenue Streams (R$)
PAIN: Cost Structure (C$)
VALUE: PROFIT
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Key Partners (KP)
Key Resources (KR)
Channels (CH) & Customer RelaWonships (CR)
Customer Segments (CS)
Value ProposiWon (VP)
Key AcWviWes (KA)
Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
DELIGHT: Revenue Streams (R$)
PAIN: Cost Structure (C$)
VALUE: PROFIT
![Page 52: A Business Model Canvas-KILLER. Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4ef19bb61eb95438b4694/html5/thumbnails/52.jpg)
Key Partners (KP)
Key Resources (KR)
Channels (CH) & Customer RelaWonships (CR)
Customer Segments (CS)
Value ProposiWon (VP)
Key AcWviWes (KA)
(Problem
-‐Solu1
on Fit; Produ
ct-‐M
arket F
it)
impact(s) affect(s)
impact(s) deliver(s)
impact(s)
impact(s)
affects
affect(s)
affect(s)
impacts
Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
drive(s)
DELIGHT: Revenue Streams (R$)
PAIN: Cost Structure (C$)
VALUE: PROFIT
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Key Partners (KP)
Key Resources (KR)
Channels (CH) & Customer RelaWonships (CR)
Customer Segments (CS)
Value ProposiWon (VP)
Key AcWviWes (KA)
impact(s) affect(s)
impact(s) deliver(s)
impact(s)
impact(s)
affect(s)
affect(s)
Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
DELIGHT: Revenue Streams (R$)
PAIN: Cost Structure (C$)
VALUE: PROFIT
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Key Partners (KP)
Key Resources (KR)
Channels (CH) & Customer RelaWonships (CR)
Customer Segments (CS)
Value ProposiWon (VP) [Product/Service]
Key AcWviWes (KA)
drive(s)
(Problem
-‐Solu1
on Fit; Produ
ct-‐M
arket F
it)
impact(s) affect(s)
impact(s) deliver(s)
impact(s)
impact(s)
affects
affect(s)
affect(s)
impacts
Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
DELIGHT: Revenue Streams (R$)
PAIN: Cost Structure (C$)
VALUE: PROFIT
![Page 55: A Business Model Canvas-KILLER. Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4ef19bb61eb95438b4694/html5/thumbnails/55.jpg)
Key Partners (KP)
Key Resources (KR)
Channels (CH) & Customer RelaWonships (CR)
Customer Segments (CS)
Value ProposiWon (VP) [Product/Service]
Key AcWviWes (KA)
drive(s)
(Problem
-‐Solu1
on Fit; Produ
ct-‐M
arket F
it)
impact(s) affect(s)
impact(s) deliver(s)
impact(s)
impact(s)
affects
affect(s)
affect(s)
impacts
Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
DELIGHT: Revenue Streams (R$)
PAIN: Cost Structure (C$)
VALUE: PROFIT
HOW? WHAT? WHY?
![Page 56: A Business Model Canvas-KILLER. Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4ef19bb61eb95438b4694/html5/thumbnails/56.jpg)
Example
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Business Model Jigsaw Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
HOW? WHAT? WHY?
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Business Model Jigsaw for Apple’s iPod Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Upstream Cards Midstream Cards Downstream Cards
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Business Model Jigsaw for Apple’s iPod Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
DELIGHT: Revenue Streams (R$) q iPod Hardware q iTunes q Commissions
Key Partners (KP) q Record companies q Original Equipment
Manufacturers
Channels (CH) & Customer RelaWonships (CR) q Apple.com; Big Box Retailer q iTunes Store; Retail stores q Online/Face-‐to-‐Face; Lock-‐in
VALUE: PROFIT q High Profit Margin q Extraordinary Profit q Performance Metrics
Value ProposiWon (VP) q “A Thousand Songs in Your
Pocket” q Seamless Music XP q iPod Hardware
Key AcWviWes (KA) q Luxury Spot Strategy q Hardware/Solware Design q Marke1ng & Sales
Key Resources (KR) q Staff/Employees q Brand/Culture q IP q Infrastructure: IT
Customer Segments (CS) q Luxury Spoker: Listen to music everywhere q Customer Habit Engine
PAIN: Cost Structure (C$) q Staff/Employees q Manufacturing/Infra’ q Marke1ng & Sales
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Business Model Jigsaw for Apple’s iPod Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Key Partners (KP) q Record companies q Original Equipment
Manufacturers
Channels (CH) & Customer RelaWonships (CR) q Apple.com; Big Box Retailer q iTunes Store; Retail stores q Online/Face-‐to-‐Face; Lock-‐in
Value ProposiWon (VP) q “A Thousand Songs in Your
Pocket” q Seamless Music XP q iPod Hardware
Key AcWviWes (KA) q Luxury Spot Strategy q Hardware/Solware Design q Marke1ng & Sales
VALUE: PROFIT q High Profit Margin q Extraordinary Profit q Performance Metrics
Key Resources (KR) q Staff/Employees q Brand/Culture q IP q Infrastructure: IT
Customer Segments (CS) q Luxury Spoker: Listen to music everywhere q Customer Habit Engine
PAIN: Cost Structure (C$) q Staff/Employees q Manufacturing/Infra’ q Marke1ng & Sales
DELIGHT: Revenue Streams (R$) q iPod Hardware q iTunes q Commissions
![Page 61: A Business Model Canvas-KILLER. Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4ef19bb61eb95438b4694/html5/thumbnails/61.jpg)
(Problem
-‐Solu1
on Fit; Produ
ct-‐M
arket F
it)
impact(s) affect(s)
impact(s) deliver(s)
impact(s)
impact(s)
affects
affect(s)
affect(s)
impacts
drive(s)
Business Model Jigsaw for Apple’s iPod Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Key Partners (KP) q Record companies q Original Equipment
Manufacturers
Channels (CH) & Customer RelaWonships (CR) q Apple.com; Big Box Retailer q iTunes Store; Retail stores q Online/Face-‐to-‐Face; Lock-‐in
Value ProposiWon (VP) q “A Thousand Songs in Your
Pocket” q Seamless Music XP q iPod Hardware
Key AcWviWes (KA) q Luxury Spot Strategy q Hardware/Solware Design q Marke1ng & Sales
VALUE: PROFIT q High Profit Margin q Extraordinary Profit q Performance Metrics
Key Resources (KR) q Staff/Employees q Brand/Culture q IP q Infrastructure: IT
Customer Segments (CS) q Luxury Spoker: Listen to music everywhere q Customer Habit Engine
PAIN: Cost Structure (C$) q Staff/Employees q Manufacturing/Infra’ q Marke1ng & Sales
DELIGHT: Revenue Streams (R$) q iPod Hardware q iTunes q Commissions
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impact(s) affect(s)
impact(s) deliver(s)
impact(s)
impact(s)
affect(s)
affect(s)
Business Model Jigsaw for Apple’s iPod Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Key Partners (KP) q Record companies q Original Equipment
Manufacturers
Channels (CH) & Customer RelaWonships (CR) q Apple.com; Big Box Retailer q iTunes Store; Retail stores q Online/Face-‐to-‐Face; Lock-‐in
Value ProposiWon (VP) q “A Thousand Songs in Your
Pocket” q Seamless Music XP q iPod Hardware
Key AcWviWes (KA) q Luxury Spot Strategy q Hardware/Solware Design q Marke1ng & Sales
VALUE: PROFIT q High Profit Margin q Extraordinary Profit q Performance Metrics
Key Resources (KR) q Staff/Employees q Brand/Culture q IP q Infrastructure: IT
Customer Segments (CS) q Luxury Spoker: Listen to music everywhere q Customer Habit Engine
PAIN: Cost Structure (C$) q Staff/Employees q Manufacturing/Infra’ q Marke1ng & Sales
DELIGHT: Revenue Streams (R$) q iPod Hardware q iTunes q Commissions
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drive(s)
(Problem
-‐Solu1
on Fit; Produ
ct-‐M
arket F
it)
impact(s) affect(s)
impact(s) deliver(s)
impact(s)
impact(s)
affects
affect(s)
affect(s)
impacts
Business Model Jigsaw for Apple’s iPod Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Key Partners (KP) q Record companies q Original Equipment
Manufacturers
Channels (CH) & Customer RelaWonships (CR) q Apple.com; Big Box Retailer q iTunes Store; Retail stores q Online/Face-‐to-‐Face; Lock-‐in
Value ProposiWon (VP) q “A Thousand Songs in Your
Pocket” q Seamless Music XP q iPod Hardware
Key AcWviWes (KA) q Luxury Spot Strategy q Hardware/Solware Design q Marke1ng & Sales
VALUE: PROFIT q High Profit Margin q Extraordinary Profit q Performance Metrics
Key Resources (KR) q Staff/Employees q Brand/Culture q IP q Infrastructure: IT
Customer Segments (CS) q Luxury Spoker: Listen to music everywhere q Customer Habit Engine
PAIN: Cost Structure (C$) q Staff/Employees q Manufacturing/Infra’ q Marke1ng & Sales
DELIGHT: Revenue Streams (R$) q iPod Hardware q iTunes q Commissions
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drive(s)
(Problem
-‐Solu1
on Fit; Produ
ct-‐M
arket F
it)
impact(s) affect(s)
impact(s) deliver(s)
impact(s)
impact(s)
affects
affect(s)
affect(s)
impacts
Business Model Jigsaw for Apple’s iPod Rapidly Visualize, Prototype, and Test the 3 Engines of a Business Model
Key Partners (KP) q Record companies q Original Equipment
Manufacturers
Channels (CH) & Customer RelaWonships (CR) q Apple.com; Big Box Retailer q iTunes Store; Retail stores q Online/Face-‐to-‐Face; Lock-‐in
Value ProposiWon (VP) q “A Thousand Songs in Your
Pocket” q Seamless Music XP q iPod Hardware
Key AcWviWes (KA) q Luxury Spot Strategy q Hardware/Solware Design q Marke1ng & Sales
VALUE: PROFIT q High Profit Margin q Extraordinary Profit q Performance Metrics
Key Resources (KR) q Staff/Employees q Brand/Culture q IP q Infrastructure: IT
Customer Segments (CS) q Luxury Spoker: Listen to music everywhere q Customer Habit Engine
PAIN: Cost Structure (C$) q Staff/Employees q Manufacturing/Infra’ q Marke1ng & Sales
HOW? WHAT? WHY?
DELIGHT: Revenue Streams (R$) q iPod Hardware q iTunes q Commissions
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Environment Of
A Business Model Jigsaw
LEVEL 3: Environment (Supersystem) Diagram
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S: Stren
gths
O: O
pportuniWe
s
W: Weaknesses
T: Threats
ENTERPRISE ENGINE: Build
GROWTH ENGINE: Measure
VALUE ENGINE: Learn
Environment of Business Model Jigsaw: “SWOT” Factors
Value Crea?on: Upstream Cards
Value Sharing (Happiness): Downstream Cards
Value Delivery: Midstream Cards
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ENVIRONMENT
Environment of Business Model Jigsaw: Environmental Factors
Value Crea?on: Upstream Cards
Value Sharing (Happiness): Downstream Cards
Value Delivery: Midstream Cards
ENTERPRISE ENGINE: Build
GROWTH ENGINE: Measure
VALUE ENGINE: Learn
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Indu
stry Ecosystem
(IE): Sup
ply
Market E
cosystem
(ME): D
eman
d
Key Trends & Complementors (KTC): PESTLIED (-‐/+)
Macro-‐Economic Influencers (MEI): Global Economy
Environment of Business Model Jigsaw: Global Environmental Factors
Value Crea?on: Upstream Cards
Value Sharing (Happiness): Downstream Cards
Value Delivery: Midstream Cards
ENTERPRISE ENGINE: Build
GROWTH ENGINE: Measure
VALUE ENGINE: Learn
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Bargaining Pow
er of Sup
pliers
Bargaining Pow
er of C
ustomers
Threat of New Entrants
Threat of SubsWtute Products or Services
Value Crea?on: Upstream Cards
Value Sharing (Happiness): Downstream Cards
Value Delivery: Midstream Cards
Environment of Business Model Jigsaw: Local Industry Factors
ENTERPRISE ENGINE: Build
GROWTH ENGINE: Measure
VALUE ENGINE: Learn