About Unilever

Sanjiv Mehta - Current MD and CEO 

A brief Introduction on HULHUL is India’s largest Fast Moving

Consumer Goods (FMCG) Company.

It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL.

It has an annual turnover of around Rs. 21,736 crores (financial year 2011 - 2012).

HUL has a heritage of over 75 years.

Expansion Of HUL

*HUL Products in India

HUL Products In India

MARKETING STRATEGY OF HUL

To increase value generation of the company. It is expected that the shareholder value of a firm after mergers or acquisitions would be greater than the sum of the shareholder values of the parent companies. To enable cost efficiency through the implementation of economies of scale. Leading to tax gains and can even lead to a revenue enhancement through market share gain. To enter a new market/diversity. To introduce new products through research and development. To achieve administrative benefits. To increased market share. To lower cost of operation and/or production. To gain higher competitiveness. For industry know how and positioning. For Financial leveraging. To improve profitability.

Companies Merged with HUL

•Bon Ltd.

• BON Ltd is a leading producer and supplier of Bulgarian striped sunflower seeds and natural winter bird food.

• Bon Ltd was in 50% stake of HUL but because it has not engaged in any sufficient activity since 2003 so with effect from April 1, 2010, it merges to a wholly owned subsidiary of HUL.

•Tea Estate India Ltd• TEIL was incorporated on 12 August

1922 with the main objective of acquiring lands for cultivation in “Bengal, Assam and elsewhere in British India”.

• Estates were established for the cultivation of tea and coffee in Tamil Nadu, Kerala and Karnataka and also in Assam.

Companies Merged with HUL

•TOMCO: TATA Oil Mills Co. Ltd. merged with HUL, effective from April 1, 1993. In 1996, HUL and yet another Tata company, Lakme Limited, formed a 50:50 joint venture.

•Kwality Walls foods Pvt Ltd.:major producer and distributor of ice cream and other dessert products in India, Pakistan Sri Lanka, Malaysia and Singapore.

•Aviance Limited: Aviance ltd beauty solutions started in 2003 which makes beauty products for women.

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