For Healthcare Professionals and Staff use only

A BREAKTHROUGH FOR IBS

PROOF

Everything you need to know about Symprove and how it can help your customers.

SYMPROVE – THE UK’S LEADING IBS EXPERTS

IBS Market & Consumer Symprove Overview Independent Research – UCL Independent Research – King’s College London Symprove-happy Ex-sufferers’ Feedback The 12 Week Journey Retail Support Summary PROOF

IBS MARKET & CONSUMER

1 in 5 households contains someone with IBS

Despite the high prevalence of IBS, recent research reveals that the condition is extremely poorly managed

Sufferers try an average of 5 products each month but around half are still left battling the symptoms long term

These people are in persistent pain – they need to know if a product is effective

Lack of understanding about internal organs leads to the use of wrong products

IBS is multi-faceted – predominantly only single symptom products are available

Many brands do not understand the IBS sufferer, leading to broken promisesPROOF

UNIQUE Multi-strain, water-based formulation

Scientifically proven to work on the symptoms of IBS

Reaches targeted areas of the gut where it multiplies

Addresses multiple IBS symptoms

EVIDENCE Independent research by King’s College shows that Symprove works on multiple symptoms of IBS

Independent research by University College London shows it is the only probiotic to work in 3 challenge tests

LIFE CHANGING Thousands of ex IBS sufferers tell us that Symprove has changed their lives

One small change to daily routine has made a big difference to many lives

CONSUMER SUPPORT DRIVEN New packaging is driven by consumer needs

The 12 Week Programme shows the commitment needed

New gut icon shows where Symprove is targeted

SYMPROVE OVERVIEW

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INDEPENDENT RESEARCH – UCL

YakultActimel

ARRIVEDDelivers at least

75% of the amount declaimed for the product

THRIVEDColony starts

growing strongly within 10 hours to hit the target areas in the gut

SURVIVEDAfter exposure, are the surviving

bacteria still concentrated

enough?

Of the products tested, Symprove was the only one to beat all 3 challenges

There is a lack of truly independent and comparable probiotic data

Many popular probiotics do not deliver what they promise and they are not robust enough for the human GI tract

SYMPROVE

ActimelVSL#3

VSL#3

Bio-Kult

Align

ProBio 7

BioBalance

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Significant improvement was achieved in 4 weeks. Improvement continued through the full 12 weeks

Symprove was effective on pain and bowel habit (constipation and diarrhoea)

Results show that Symprove is safe, well tolerated and efficacious in improving overall symptom severity in patients with IBS

INDEPENDENT RESEARCH – KING’S

200

250

300

350

12 weeks8 weeks4 weeksBaseline

Sym

ptom

Sev

erity

Sco

re

Time (weeks)

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EX IBS SUFFERER FEEDBACK

Lucinda Barton, 32 from Sussex “IBS used to rule my life. I’ve previously called an ambulance in the middle of the night as I’ve been in so much pain. I never thought something so common could be so painful. Imodium helped in the short term but can’t be taken every day, which was what I needed. I was at my wit’s end. Many people’s attitude is that it’s ‘only IBS’; but the condition was completely ruling my life. Symprove has been nothing short of a miracle - I’ve gone from spending my days hiding at home near the toilet to having freedom for the first time in years – I’m able to go wherever I like and eat whatever I like. Symprove has not just improved my life; it has given me my life back.”

Tanya Hindes, 35 from Suffolk “Symprove has enabled me to live my life symptom-free and I feel great. I take it every day before breakfast and it’s been fantastic; no more pain, far less bloating and my constipation has eased. My family and I are now able to go out to eat without me having to cancel last minute because of the pain. I am so relieved to have found something that actually works and lets me get on with my day uninterrupted.”

Kezia Hall, 26 from Glasgow “Symprove has been a fantastic supplement in helping me overcome my IBS. My condition had become very manageable through lifestyle changes but I found that Symprove helped remove any residual symptoms of bloating and found my overall sense of well-being has greatly increased – I love it! I definitely recommend it to anyone wanting to overcome IBS or see overall health improvements.”

Sally-Ann Clarke, 45 from Manchester “Within 12 weeks I felt like a changed woman; I’d gone from spending my days sat on the loo to having freedom for the first time in decades. Symprove has enabled me to live my life totally symptom-free and, at 45, has given me a new lease of life. I drink a shot every day before breakfast and it’s been my saving grace; no more pain or diarrhoea. I’m now happily married, I can go out for dinner without panicking, I can drive long distances, I can socialise with friends without repeatedly disappearing to the toilet…. and I’m not in pain. I now never give IBS a second thought.”

Life changing stories from people that have used Symprove and has made a big difference to their lives

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THE SYMPROVE 12 WEEK PROGRAMME

By telephone 01252 413600

By email contact@symprove.com

Symprove App to provide daily support

The last 4 weeks (weeks 9 – 12) at no cost

COMMITMENT OFFERWe always recommend customers complete a full 12 Week Programme of Symprove to help restore their gut bacteria. We appreciate this is a big commitment from the consumer.

To acknowledge this, Symprove will reward them with the remaining 4 weeks of the 12 Week Programme at no further cost. This will be fulfilled by the retailer but funded by Symprove.

CONSUMER SUPPORTPROOF

RETAIL SUPPORT

RETAILER BENEFITS

The 12 Week Programme and offer will drive repeat business

It will attract new consumers to store and brand

Each transaction will drive higher value sales per customer

Overall, total sales will be higher

The course offer will drive brand and retailer loyalty

BLOATING?CONSTIPATION?STOMACH CRAMPS?DIARRHOEA?

A small chat with our staff could make a big difference to your IBS and gut health

Driving awareness with a category poster

Interaction with IBS sufferers at till point with a counter display unit

Product information to train store staff and educate consumersPROOF

SUMMARY

12 WEEK PROGRAMME

Encourage consumer compliance to gain maximum results

Last 4 weeks at no cost to support the consumer through their journey and engage with retail

New App to provide further consumer support

IN STORE MATERIALS Drive awareness

Build brand and retailer loyalty

Provide in store visibility and encourage interaction with new IBS sufferers

TRAINING If you would like additional training for you or your staff, or you would like additional information, please contact us on 01252 413600 or email contact@symprove.comPROOF