a Brain Based interventions brochure. - Paul Renaud

NeuroBusiness Group

Human Capital Brain Power Profits

Strategy acceleration from the inside out

NeuroBusiness Group 2

NBG’s Link-‐n-‐Lock Strategy ensures that we use our proprietary iPad application to link human capital development with the company strategy. All coaching and training is delivered within this context.

What is NBG? NeuroBusiness Group (NBG) is invested in human capital development with several disruptive innovations that are game-‐changing: link-‐n-‐lock, BTL (built to last), and brainstorming.

How do we work? Together with our EVP of Sustainable Learning, we have developed a proprietary tool that focuses on product design based on desired business impact and ROI. Then, we deliver these projects within the context of the current business strategy and, after delivery, follow-‐up to make sure that you have not just paid for a sensation or good feeling that disappears soon after we leave.

What is link-‐n-‐lock? First, we measure where you are with your strategic goals to optimize the possibility of acceleration. With our screening assessment tools we are able to back-‐cast four categories of desired change: state of mind (e.g. stress and anxiety), behavior (e.g. procrastination and poor communication),

People Strategy


Brain science offers several advantages when combined with organizational psychology – for one, it offers a perspective on the unconscious and what to do about this

organizational structural change (e.g. alignment and teamwork) and financial goals (e.g. margins or growth).

Then, we determine where you want to be on one or more of the above dimensions. Based on the results, our software calculates a graph that can be viewed in short-‐term or long-‐term scales. We then select among our myriad developed coaching and training programs to customize a program for you. The result is a best-‐fit program that matches your needs. In this way, human capital development is always linked and locked to strategy.

Why brain science? When business leaders hear about brain science, their response is often quizzical. Is this some academic theory or something that really relates to strategy? NBG’s approach is based on the following principles:

Who devises and executes on strategy? People

What directs people eventually? Their brains

But isn’t it enough to simply observe their behavior? No…and here is why brain science can be helpful.

Daniel Kahneman The brain’s scientists are the wave of the future in the financial world. You’d better pay very serious attention to them.


Human capital development needs to make an impact on business. When developed, the eventual goal is to make more money regardless of what your initial intention is.

Re-‐packaging: Difficult-‐to-‐digest ideas are easier to understand

Image-‐based learning: It’s often easier to remember pictures than words

Environmentally matched language: Scientists, pharmaceutical companies, and engineers, for example, respond to the metaphors of science and language.

Unconscious factors are understood: Since only 30% of business strategies are successfully executed, we introduce you to the unconscious factors impacting human performance and methods to address this

Brain-‐based strategies: Why institute interventions for which the brain is not wired?

Research-‐based: All of the interventions are derived from extensive research on brain imaging

What are some examples of unique insights? We have more than 20 different workshops and paradigms that form the basis of our customized programs. Below is a selection of some of the unique insights that brain science can offer:

1. Empathy is an essential part of social intelligence that has been shown to impact productivity significantly. Is all empathy the same?

No. Studies show that cognitive empathy is superior to emotional empathy in negotiations and more likely to lead to a successful outcome. By understanding the brain-‐based differences between cognitive and emotional empathy NBG can teach leaders and managers how to employ this technique to enhance employee productivity and motivation.

2. When productivity is down but employees appear to be calm and satisfied, why might their concentration and focus still be affected?

Brain science teaches us that fear and anxiety may be totally outside of conscious awareness but still over-‐activate the brain’s fear center. This causes brain fatigue without even being aware of this as well as disruption of focus. NBG can explain why this happens and what to do about this based on evidence from brain science. In fact, through high experiential workshops we can walk people through some evidence-‐based techniques to decrease the sabotage of unconscious factors.


Brain science teaches us not just why things happen but how we can devise the most efficient strategies that are in sync with how the brain works. It matters when you leverage what the brain already knows how to do.

3. Are creativity and innovation inherited and can you enhance this within the company?

They are partly inherited. But by understanding how the brains of innovative and creative people work, NBG has designed a teachable program to enhance creativity and innovation.

4. Why do people have such difficulty at times of change and what can we do about this?

Change causes brain chaos. The term for this is cognitive dissonance. To truly change, you have to pay a price called “switch cost” which is the price of giving up old ways and familiarity as well as mastery for new, unknown but important ways to change. People have a difficult time doing this. Brain science can teach us how to leverage brain function to pay switch cost and measure effectiveness over time.

5. Why is it more difficult to lead when the stakes are high and what can you do about this?

Studies show that even natural born leaders are prone to limiting themselves due to a fear of success. Brain science helps us understand this fear and how to overcome it.

Carl Sagan

At the heart of science is an essential balance between two seemingly contradictory attitudes: an openness to new ideas, no matter how bizarre or counterintuitive they may be, and the most ruthless, skeptical scrutiny of all ideas, old and new. This is how deep truths are winnowed from deep nonsense.


It doesn’t matter how spectacular or famous your trainers and coaches are. What matters is that the programs that are built are built to last and when they do not last, you know this sooner rather than later.

What is the NBG “built-‐to-‐last” strategy? NBG offers you the ability to make your investment in training and development last. Aside from our teaching methods, which are based on how the brain best retains information (all NBG-‐Certified coaches are taught to train in this way), NBG also offers several options for making sure that interventions last. Here is some of what we do:

1. All our programs are designed to ensure changes in pre-‐and post-‐training in conceptual knowledge as well as actionable knowledge. We measure this directly after the programs. In addition, studies are underway to examine these changes at 3, 6, 9, and 12 months.

2. All our workshops are designed to measure changes desired by the organization with a complimentary 6-‐month check-‐in and “booster” program to ensure that you are on track.

3. We offer the ability to follow-‐up using cost-‐savings online methodologies that are combined with minimal coaching where necessary. This helps to ensure that the messages we shared are stored in long-‐term memory and can be used when necessary.

4. We are also developing proprietary apps that can help with ongoing tracking and cementing of information that is learned.

5. Our iPad-‐delivered modular coaching technique ensures that any coaching concepts that we deliver to you are on a database that you can access at any time. It also ensures that we design only what you need and need to remember. Also, you have images to remember.

A broad margin of leisure is as beautiful in a man's life as in a book. Haste makes waste no less in life than in housekeeping. Keep the time, observe the hours of the universe, not of the cars.

Henry David Thoreau


We use the brain as the basis for learning but recognize that thoughts and emotions both need to be considered when focusing on human development. The human spirit also deserves some consideration.

High Stakes Leadership

When the stakes are high, the brain does not behave the way you want it to or think it does; it does completely counterintuitive things. A recent study in the Harvard Business Review emphasized why good leaders make bad decisions. Brain science explains why and then what to do about this.

Leading Change

There is a difference between what is unchangeable and what is difficult to change. NBG has identified brain regions that are capable of change and teach proprietary methodologies to enhance commitment to new ideas, help deal with switch costs, and sustain change in the face of volatility.

Enhancing Employee Motivation

Carrot and stick methods of leadership do work (who doesn’t love bonuses?) but, alone, they are highly ineffective if not combined with transformational constructs. NBG teaches brain-‐based transformational leadership, how to execute on this, and how to know when intrinsic and extrinsic motivation is necessary.

Team Alignment

Teams sometimes work and sometimes don’t. What determines optimal collective intelligence and how can you leverage the brain to help with this? NBG teaches brain-‐based perspectives on how teams can function most effectively in a highly experiential way.

What are some of the topics we can address? These topics below will sound familiar but our approach is not. Based on a proprietary and unique set of training and coaching methods, each workshop is tailored to suit the needs of your organization.


Enhancing Organizational Agility

To be agile in the face of uncertainty and anxiety is crucial in today’s business environment. How do we achieve this by leveraging how the brain works and more importantly, how do you maintain this? NBG has developed a proprietary methodology to enhance organizational agility.

Enhancing Innovation

The brain has very specific ways in which it can enhance innovation. Through a process known as analogical reasoning, new innovations are more likely to occur. NBG teaches these and other methods to enhance innovation within your company.

Dealing with burnout

NBG has a program based on its apps that can help companies identify burnout early and make interventions while tracking improvement. Many people do not recognize that burnout occurs in stages and that. with brain-‐based methodologies, we can prevent progression and the disastrous effects on companies.

Conscious capitalism

The business literature is increasingly identifying how high-‐trust companies increase their company returns 9-‐fold or how emotional intelligence combined with transformational leadership can enhance productivity and profits. NBG takes these soft variables and explains how brain science supports the connection between inspired companies and their financial success.

Custom programs

You tell us your program needs and we will design this for you. You want your company to make better decisions? We can help with this. You want to develop a new pipeline but can’t figure out how? We can help with this. You want to make more accurate investments? We can teach you how. It takes more than list-‐making to change. And no two companies needs are alike.


Technology without humans is useless. And humans without technology cannot survive in today’s business environment. Both must come together in the most intelligent ways to ensure business success.

What are some of the technological advances NBG can offer? We offer the following technological advances over existing coaching methodologies:

1. iPad-‐driven coaching: Regardless of what computer interface you use, our iPad-‐driven, web-‐based coaching methodologies will ensure seamless communication, assessment, and storage of vital concepts with the ability to revisit at any time, as well as image-‐based learning.

2. Burnout Mate: Our proprietary app will help you determine your burnout score, stage and cause as well as what to do about this. Furthermore, you can track your burnout over time.

3. SalesPrep: We are near-‐completion of our first sales app that helps salespeople think of what is relevant just before a sale based on brain science.

4. NBG BTL-‐1: This is a program that allows us to take what we customize for you and develop the capacity for online follow-‐up.

Intelligence: NBG is at the forefront of coaching intelligence.

Life Unlocked: 7 Revolutionary Lessons to Overcome Fear (Rodale, 2010) Written by the founder of NBG’s methodologies, this book was voted “Motivational Book of the Year” by the prestigious “Books for a Better Life” competition. In addition, Men’s Health voted this book one of the top health books for 2010. Based on the brain science of fear, anxiety, volatility, risk and uncertainty, this book describes how to use brain science in everyday life to combat these brain-‐based phenomena that disrupt everyday personal and business life.

Your Brain and Business: The Neuroscience of Great Leaders (Financial Times Press, 2011) Peer-‐reviewed by Wharton Business School, this book describes some of the basic concepts upon which NBG workshops and training are built. Although the workshops and trainings themselves are highly experiential, this book describes the theory behind them. Highly acclaimed by leaders at multinational companies, this book has been touted as being the “go-‐to book” to more deeply understand how the brain impacts your business.

The NBG website describes some of our other initiatives (white papers, studies, connections with 33voices, and online polling) that help make information more contemporary and less archaic.


Our People

Srini Pillay, M.D., CEO of NBG, is also Assistant Clinical Professor of Psychiatry at Harvard Medical School and Invited Faculty at Harvard Business School. Srini is a certified master coach with more than 17 years of experience in brain imaging. In addition, he has a background in human development and psychology with an active clinical and coaching practice and coaches senior executives from Fortune 500 companies. Srini is a world renowned expert in the fields of stress and anxiety, an award-‐winning author, and has been featured in the New York Times, Wall Street Journal, Business News Network, Boston Globe, Forbes, and Fox among numerous other media outlets. 33voices.com has named him one of the most progressive thinkers of our time.

Judith Cardenas, Ph.D., Executive Vice President of Sustainable Learning and Interim COO at NBG, has an Ed.D Higher Education Administration and a Ph.D. in Training and Performance Improvement with more than 22 years of experience in higher education and corporate training. She brings extensive experience in learning methodologies as well as coaching and consulting to Fortune 500 companies.

Georgia Kartsanis, Managing Director for NBG Europe, is a certified Alpha Assessor and Coach, certified Team Emotional & Social Intelligence (TESI) Assessor, and certified Leadership Agility 360 Assessor and Coach. Georgia has a rich international business career, including a decade as an industry leader in executive search services and 20 years of commercial management experience from the consumer, industrial and technology sectors, working with Stanton Chase, 3M and Philip Morris, TYCO and WR Grace companies in Greece, the USA, and the Middle East.

Lori Simpson Managing Director of NBG North America, with extensive experience as Director of Business and Client Strategy in Canadian Banking at The Royal Bank of Canada as well as the head of sales strategy in Business Financial Services, brings a distinct skillset as a certified master coach as well. Having also worked as the Head of Ontario HR and senior Human Resources Business Partner, Lori brings a special set of expertise of human capital development.

Don Anderson Managing Director of NBG North America, brings extensive experience in neurocoaching to his practice of more than ten years. In addition, he is the co-‐author of “No Winner Ever Got There Without a Coach” and an accomplished speaker and coach-‐consultant. With his area of focus being client relationship management and customer service, Don is able to connect the latest research in neuroscience with business development.


NBG has also trained over 50 coaches worldwide in the basic and advanced training programs, which allow coaches to integrate these methods into their current techniques. In addition, NBG has partnered with world-‐class strategic partners and will make an announcement about this in the next quarter.

Other accolades and associations

NBG has successfully completed its applications for ICF and SHRM certification for many of its programs. In addition, NBG has been named a Training Industry Preferred Provider of Executive Leadership Training and Coaching

Client List

NBG has an extensive client list, many of which are private. Of those that can be mentioned, the following is a select list of current and recent clients: Novartis, Lockheed Martin, The MITRE Corporation, Amgen, Roche, The World Bank and many more

Contact us

To learn more about NBG, please visit www.neurobusinessgroup.com To contact us directly, please submit the contact form at the above website or e-‐mail [email protected] and we will respond to your request within 24 hours

Effective leadership is not about making speeches or being liked; leadership is defined by results, not attributes.

Peter Drucker

NeuroBusiness Group One Mifflin Place, Suite 400 Cambridge, MA 02138, USA T: +1 (617) 794-‐1509 F: +1 (617) 674-‐7701 [email protected] www.neurobusinessgroup.com

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a Brain Based interventions brochure. - Paul Renaud

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Transcript of a Brain Based interventions brochure. - Paul Renaud