A BPMN-based notation for SocialBPM. BPMN workshop 2011

Brambilla, Fraternali, Vaca: A notation for Social BPM 1

A Notation for supporting Social Business Process Modeling

Marco Brambilla, Piero Fraternali, Carmen VacaDipartimento di Elettronica e Informazione, Politecnico di Milano

Contact:[email protected]

BPMN Workshop, Luzern, November 21, 2011

mailto:[email protected]

http://it.linkedin.com/in/marcobrambi

http://www.twitter.com/MarcoBrambi


• The goals of social BPM

• A BPMN-based notation for social BPM

• An approach for fast prototyping

• Conclusions

Outline


Integrating social network tools and practices with BPM for improving effectiveness and efficiency of business processes

Social for BP design and improvement Integration of social networks in BPM-based interfaces Collecting feedback Analysing streams

Social for BP participation and implementation Integration of social networks in

BPM-based interfaces Some tasks implemented through

social interaction instead of traditional applications

– Social assignment of responsibility– Escalation– Task execution– Destructured processes (vs. email)

Social BPM: The idea


It’s not just about Twitter

and Facebook

Tens of categories Hundreds of solutions Different purposes

Social networks and tools

Source: http://www.theconversationprism.com/


Participatory & social enactment

The contribution of “social” to the BPM lifecycle

Socialization goals

Modeltransformation

Design

Model

Deploy

Execute

Monitor

Optimize

Social BPM architecture

Weak Ties / Tacit Knowledge exploitation (e.g., team formation) Knowledge sharing (e.g., self-service technical support) Social Feedback (e.g., quality of service monitoring) Transparency: (e.g., legislation building) Participation: (e.g., participatory budgeting) Activity distribution (e.g., crowd-sourced work) Decision distribution (e.g., social CRM)

Social BPMNSocialization

design patterns


A continuum from closed to open social BPM, where each organization can find the mix of control & flexibility it needs

The Social BPM Space

Closed BPM

Participatory design

Participatory enactment

Process mining

Social enactment

Process model decided top-down and hard wired, task assignment rigid, communication limited to task input-output

Process model resulting from merge of different models (e.g., merger&acquisition), task/flow variants

Actors are fixed, but can communicate with social tools (e.g., follow up a task, tweet on a task status, etc)

The community of actors can be (in part) open: e.g., launch a task to be executed in Facebook, find an expert in LinkedIn, vote for alternative flows

Process constraints are mined and progressively enforced by observing community behaviors

Source: http://www.modeldrivenstar.org/


Exploiting the extension mechanism of BPMN 2.0.

BPMN Extension: Formalization


SocialExtension

SocialExtension

SocialMonitoring

1

SocialAccess

1

SocialTaskType

1

SocialBehavior SocialContent

11

Publish Comment Vote Rank

SocialTaskType

1

ReceiveSocialContent ReceiveSocialEvent

SocialPlatform

1

URIInvite


We introduce the SocialExtension extension.

Four main extension definitions are included:

• SocialMonitoring, addressing capturing of the social events within the enterprise platform;

• SocialBehavior, describing the possible social interaction activities;

• SocialContent, specifying information which is shared or produced in a social way;

• SocialAccess, desribing the social platform properties, including the access management options.

Social ExtensionDefinitions


Metamodel:

Notation:

Social Lane

BaseElement

-Id : String

Lane

-name : String

1

1

SocialAccessSocialLane


Metamodel:

Social Behaviour and Monitoring

SendTask

-implementation : String

ReceiveTask

-implementation : String-instatiate : Boolean

Activity

SubProcess Task CallActivity

SocialBehavior

-description : String

SocialMonitoring

-description : String

Message

-name : String

Operation

-name : String-implementationRef :Element


Notation:

Publish task – different scopes

Audience scope Visual description IconBroadcast White envelope with a thick

arrow pointing to the social network audience

Multicast White envelope with 3 small arrows pointing to the social network audience

Unicast White envelope with a one single arrow pointing to the social network audience

Invite to vote on the poll




Attribute value Icon

Comment

Vote

Invite

Rank

Comment

Vote

Invite+

Rank


Social generation of metrics for quality assessment of government offices (PA sector)

A simple exampleLo

cal g

over

nmen

t offi

ce

Evaluate all metrics

Supervisor

Identify public

metrics

Soc

ial N

etw

ork

Citizens

Public Metrics

Calculate weighted

evaluation resultPublish metrics

to citizens

Comment

Vote on publicmetrics

Collect and review votes and

commentsPublish

evaluation result


Social BPM design patterns

As in the tradition of BPM design patterns, they capture reusable solutions to recurrent socialization requirements:

• Dynamic enrollment

• Poll

• People / Skill search

• Social content publication

• Social sourcing (vs. crowdsourcing)

• Advancement notification

• Ranking and commenting


Design patterns and goals

• Socialization goals can be used as drivers for the selection of the social BPM design patterns that are more relevant to a process socialization effort


Social Process Model

It is used to define:•Social actors (e.g., Community Pools)•Social Activities (twittering, voting, following..)•Social events

Based on BPMN social design patterns

Social Application Model

It is used to define:•Exchange of user profiles from/to SN•Social data (e.g., shared content)•Interface and components for social tasks (e.g., twittering, voting, tagging, following)

Based on WebML social components

Model-driven approach to Process and software application models. Social aspects are considered at the various levels and transformed to running code.

A Method for Social BPM based on MDDPo

olLa

ne 1

Lane

2

Invite

Vote


BPM4people Research Project

• EU Funded Project, 2 years

• 4 SMEs + 2 Universities

• Main deliverables• Methodology• Modeling languages• Reusable design patters• Forward engineering architecture• Cases, cases, cases…

www.bpm4people.org

http://www.bpm4people.org/


DEMO

http://www.bpm4people.org/cms/content/en/demos

http://www.youtube.com/watch?v=7qNV1Iw1oiA







Ongoing and future work

Ongoing work: reality check

• EU Parliament: IT requirement elicitation processes opened to all DGs

• NGO: consumers’ claim management and class action organization

• PA: participative territory planning

• Multinational company: social CRM

Future work

• Complete the implementation of model editor, model transformation, social WebML components

• Investigate SNA techniques for social task optimization

• Define social process improvement metrics and Social Activity Monitoring concepts


Contact:Marco Brambilla

[email protected]

Thanks.

Questions?

mailto:[email protected]

http://it.linkedin.com/in/marcobrambi

http://www.twitter.com/MarcoBrambi

A BPMN-based notation for SocialBPM. BPMN workshop 2011

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