Creativity

Assignment #2:

Paying AttentionBy: Christina Braid

Toronto, Ontario

Store #1: Travel Agency

Neat Images of Technology

DefinitelyA Vacation Propaganda Hangout

(No prices in sight)

Canadian Coffee StopTim Hortons

I enter the shop… coffee…

No pricing… but delightful

treats invite…

Happy Faces Greet Customers

Chocolate Swirls enforce customer purchasing power

Banking in Toronto

BMO … a bank you can trust…

Cabbageheads… inviting investors

A fall investment draws you into the concrete space…

Observations

Another reminder of welcome. Hallowe’en candy invitation. Bank with

BMO.

The sign says it all…

Caramel Latte, no foam…

Coffee Culture… coffee bliss

in rows (prices no where to be

found)

More magical blends…

Beauty Shop… so many

menu possibilities!

Inner Beauty… inside

A Bar for all seasons

$ 11. 95 or 13.95 with a blue

Jug…. Of… BUD. Truly Canadian.

Reminders on the window that one

can find some kind of wonderful

ale.

Beertastic

Wings… deelish

Post Hurricane …. pre-hallowe’en

aftermath…

Unfortunately, it was impossible to

take photos inside… but the

exterior door CAUTIONS visitors

to BEWARE the AUTODOOR.

Entrez vous

Outdoor Patio

Thanks, Tina, for giving us time to finish our

creative investigations.

Brands on wheels…

Venture Lab – Creativity Assignment

#2 by: Christina Braid

This assignment focused on paying attention. I enjoyed the

simplicity of the exercise. The need to suddenly TAKE NOTE

of the creative ways retail / small business attempts to

capture the consumer’s imagination.

What we see…

Storefronts are filled with information. And in a city, the context can prompt creative interactions with this information. And the desire to CAPTURE them on camera created a method for historicizing our daily experiences. I did a similar assignment once with students in Florence. Photography invites reflection.

Stanford University (Tina Seelig)

Venture Lab – Assignment #2

Thanks for the opportunity to create!

Christina Braid, Toronto, Ontario.