A Better World by Design sponsor kit 2011

2011SPONSOR KIT

A Be!er World by Design is excited to share with you details about our

upcoming conference, bringing together over 1,000 entrepreneurs, academics, and innovators

to explore the power of design, appropriate technology, and business strategies to improve

our world. Conceived and organized entirely by students from Brown University and the Rhode

Island School of Design, our conference is now in its fourth year, and is continuing to expand its

impact on our a!endees and our world.

A Be!er World by Design is an immersive experience that will take you away from the

convention center and into the community. The conference unites students and professionals

under a spirit of passion and innovation that reinvigorates our a!endees and consistently

changes the way they look at the world.

Included in this kit are highlights from past conferences, what to expect from this one, and

reasons why partnering with our conference is a great opportunity. For more up-to-date

information about the 2011 conference please visit our website at:

www.abe!erworldbydesign.com

www.abe!erworldbydesign.com PAGE 3

THE RHODE ISLAND SCHOOL OF DESIGN

The Rhode Island School of Design (RISD) has earned a worldwide reputation as the preeminent

college of art and design in the United States. Founded in 1877 in Providence, RI, RISD educates

undergraduate and graduate students in the fine arts, architecture, and design disciplines.

www.risd.edu

BROWN UNIVERSITY

Brown University is an Ivy League university located in Providence, RI. Founded in 1764, Brown is

the third oldest college in the United States. With just over 8,500 undergraduate and graduate

students, Brown has established itself as a worldwide leader in liberal education, championing

a unique open curriculum that allows students to create their own academic path.

www.brown.edu

PROVIDENCE, RHODE ISLAND

Founded in 1636, Providence is the capital and largest city of Rhode Island. Known as the

“Creative Capital,” Providence has made a name for itself as a center for creativity and social

entrepreneurship—an e"ort that our conference continues to reinforce.

www.providenceri.com

PARTNERS


PARTS OF THE CONFERENCE

PAGE 5

“A Be!er World by Design is a fantastic conference and a great opportunity to co-develop a brighter future.”Saul KaplanInnovation Factory / Founder and Chief Catalyst of Business

SPEAKERS

PAGE 7

LISA GANSKYThe Mesh

BEN HAMILTON-BAILLIEHamilton-Baillie Associates Ltd.

ROBERT FABRICANTFrog Design

STEVE GLENNLivingHomes

ERIK HERSMANAfriGadget

CAMERON SINCLAIRArchitecture for Humanity

2009

2008

2010

NITI BHANDESIGN 21

JAIME LERNERGovernor of Paraná, Brazil & Architect

KEN BANKSkiwanja.net


VIVIAN LOFTNESSCarnegie Mellon University

EMEKA OKAFORTED Africa

SAUL KAPLANBusiness Innovation Factory

PETER LIGHTBloom Energy

ALIZA PELEGBe!er Place

Speaker sessions anchor the

conference, uniting the vast majority of

attendees in one space and providing

a common ground of ideas on which

everyone in the Better World community

can build. By bringing in leaders and

acolytes from their respective fields, the

conference aims to present a variety of

expert perspectives that spark dialogue

throughout the conference and inspire

action long after the conference weekend

comes to a close. After the speaker

sessions, the presenters will be found

interacting with attendees in the lobby,

which is always bustling with ideas sparked

by the previous session. Featured here are

some of our past speakers.

“This conference is special and di"erent from all the others. It has a unique energy. It’s authentic and feels like it’s coming from the heart.” Maria GiudiceHot Studio / CEO and Founder

PANELS

PAGE 11

Panels bring together experts and

professionals from a variety of perspectives

to discuss a common theme, challenge, or

goal. By presenting multiple points of view,

panels give a!endees the opportunity to

weigh various aspects of the topic and spark

ideas or conversations that carry over to

other parts of the conference. Many panels

emphasize discussions and collaboration

between panelists and a!endees, expanding

the interactive aspect of the conference.

In the past, representatives from partner

organizations have participated in these

panels, increasing their visibility and

maximizing their firm’s takeaways from the

conference.


Medical Design

Future Urban Transport

Open Source Creativity

Urban Arts

Design & Business

“I went in feeling old, I le# feeling young.” Brian JepsonO’Reilly / Editor, programmer, and author

WORKSHOPS

PAGE 15

“Emotion & More Human Design“presented by Energy Inside Labs

Workshops take the energy of the

speaker and panel sessions and channel it

into even more interactive programs for

a!endees. They provide opportunities for

hands-on learning as well as for a!endees

to collaborate with each other, speakers,

panelists, and other presenters. This year,

we are hoping to partner with organizations

that are interested in engaging a small group

of a!endees to apply their diverse back-

grounds and knowledge bases to a problem

they would like to have solved in a sponsored

workshop.

“City Farm Tour“presented by Southside Community Land Trust

“Natural Composites”presented in part by BASF

“The conference was a riot of ideas. Hundreds of guests from around the world were steeped in inspiration for three days.”Rob GoodierEngineering for Change / Writer

DESIGN EXPO

PAGE 19

A Be!er World By Design

2010 included the first Design Expo, a

central forum for trade professionals,

students, conference presenters, and

passionate individuals to circulate their

ideas. The Expo promoted conversation,

stimulated ideas, and brought together

a diverse network for professionals and

newcomers hoping to set projects in motion.

This high energy portion of the conference

is an ideal place for partner organizations to

showcase innovative projects and connect

with interested, enthusiastic, and talented

community members.

“I really enjoyed the cross pollination among such a high-wa!age collection of professionals. I made some great connections, and found it highly valuable.”Peter LightBloom Energy / Product Manager

SOCIAL MIXERS

PAGE 23

Nightly social events provide

a place for a!endees to unwind, process

the ideas of the day, and connect with other

passionate innovators in a more casual

environment. Here, amid live music, organic

mixology, artist demonstrations, and local

food tastings, a!endees frequently make

friendships and connections that last

through to next year’s conference. The

social events are more intimate and relaxed

than other portions of the conference,

and so provide a fun an unique se!ing for

advertisements and announcements from

partner organizations.

www.abe!erworldbydesign.com PAGE 25PAGE 25

“This event helps me believe we are making strides toward building that be!er world.”John KimHerman Miller / Be!er World Marketing Manager

BETTER WORLD CHALLENGE

PAGE 27

Throughout the year, a!endees

remain engaged in the Be!er World

community, in part by participating in

the Be!er World Challenge. The design

competition aims to inspire innovators from

multidisciplinary backgrounds to solve a

tangible problem, and highlights some of the

most talented members of our community.

In 2010, A Be!er World Design solicited

proposals to address the problem of urban

food deserts and partnered with the City

of Providence to implement the winning

proposal.


In 2010, the winner of the Better World Challenge proposed a bus loop to connect food deserts to grocery stores and local shops. The system provides efficient, sustainable, and cost-effective access to nutrition.


WHYSPONSOR?

PAGE 31

A Good CauseBy partnering with A Be!er World by Design,

you’re associating yourself with a positive

movement to change our world for the be!er.

Our conference is unique, and makes a lasting

impression on nearly all of our a!endees.

You’re supporting a student-run conference

that integrates professionals, students, and

academics in ways not happening anywhere

else in the world. The result is a synthesis

of disciplines and viewpoints, a pertinent

discussion on social design, and a myriad

of substantive changes to public policy,

professional norms, and people’s lives.

AccessWe o"er the opportunity not only to expose

your organization to these interested

innovators, but also access to their thoughts

and talents. Among them are many of the

country’s top students, eager to enter the

professional world and leave their mark on

it. Powerful and innovative professionals are

also present in large numbers from a wide

variety of industries, all of whom tend to be

interested in engaging with all the members

of the Be!er World community.

Tax deductibleAll contributions to A Be!er World By

Design are fully tax deductible.

5%

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13%

11%

7%

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5%

9%4%

6%


InterdisciplinaryAlthough our a!endees are exceptionally diverse, working in unique ways that are di#cult to fit

into precise categories, here are some of the major industries that they hail from:

5%

14%14%

13%

11%

7%

6%

6%

5%

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6%

“Every year for three days an astounding amount of brain and creative power converges on the Brown and RISD campuses.” Christine JohnstonNext American City

ExposureLast year, A Be!er World by Design

a!racted over 1,000 a!endees, twice as

many as the year before and had a dedicated

online following of over 5,000. In 2011, we

expect the conference to grow even further,

reaching a larger and more diverse following

than ever before by engaging the community

and expanding our web presence to give

even more people access to the speakers

and panelists we host.

Our a!endees are, by mere virtue of being at

the conference, interested in new products

and ideas. Overwhelmingly young and

extremely diverse, they share a passion for

improving the world not captured completely

at any other event. They hail from all across

the northeast, and in some cases travel

across the country and even across the world

to be a part of A Be!er World by Design.

San Francisco, CA

Palo Alto, CA


Our attendees come from all over the

world to be part of A Better World by

Design. In 2011, some of the represented

areas were:

Providence, RI

Boston, MA

New York, NY

Philadelphia, PA

Atlanta, GA

Hartford, CT

Mumbai, India

Adelaide, Australia


HOW TO SPONSOR

PAGE 37

Bronze Sponsor$1,000+ Listed as Bronze

sponsor in all promotional

materials

+ Quarter page ad

+ Informational listing in

program

+ Homepage web

recognition and sponsor

page link

+ One complementary

admission

+ Access to 1,000+

a!endees and a web

audience of 5,000+

unique visitors

Friend of the ConferenceLess than $1,000+ Listed as Friend of

the Conference in all

promotional materials


program

+ Homepage web


page link

+ One complementary

admission

+ Access to 1,000+

a!endees and a web

audience of 5,000+ unique

visitors

Silver Sponsor$2,500+ Listed as Silver sponsor

in all promotional

materials

+ Half page ad in program


program

+ Homepage web


page link

+ One complementary

admission

+ Access to 1,000+

a!endees and a web


visitors

Below are some sponsorship options. The list of benefits to your organization from each tier is

far from exhaustive, and we look forward to working with your organization to see how we can

best meet your needs and interests. For example, premier sponsors may wish to host a workshop

at the conference, or platinum sponsors may wish to participate in a panel. Others may be most

interested in in-kind sponsorship or sponsoring a specific event. In short, there’s no limit of

ways in which your organization could benefit from being involved with our conference and our

attendees.


Premier Sponsor$15,000+ Company name

displayed on program

cover

+ Full page ad in program

+ Table in main lobby

featuring and displaying

your product or service


program

+ Homepage web


page link

+ Three complimentary

admissions

+ Promotional materials in

a!endee gi$ package

+ Access to 1,000+

a!endees and a web


visitors

Platinum Sponsor$10,000+ Listed as Platinum

sponsor in all promotional

materials

+ Full page ad in program

+ Table in main lobby

featuring and displaying

your product or service


program

+Homepage web


page link

+ Two complimentary

admissions


a!endee gi$ package

+ Access to 1,000+

a!endees and a web


visitors

Gold Sponsor$5,000+ Listed as Gold sponsor in

all promotional materials

+ Half page ad in program


program

+ Homepage web


page link

+ Two complementary

admissions


a!endee gi$ package

+ Access to 1,000+

a!endees and a web


visitors

We look forward to working with you!

Thank you for considering a partnership with A Be!er World by Design. No ma!er what type

of organization you are, we would love the opportunity to talk more about the ways in which we

could cooperate. Remember that by supporting A Be!er World by Design, you are furthering

the study and practice of design with mankind in mind.

Best regards,

A Be!er World by Design 2011 Commi!ee

www.abe!erworldbydesign.com


Sponsorship HeadsDaniel Goldberg

danielg@abe!erworldbydesign.com

+1 (847) 513 2574

Raaj Parekh

raaj@abe!erworldbydesign.com

+1 (610) 781 0656

Design by Leah Chung

Content by Daniel Goldberg, Raaj Parekh

Edited by Mike Eng

Creative Direction by Tino Chow

www.abetterworldbydesign.com

A Better World by Design sponsor kit 2011

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