A $50 Billion Opportunity: The Future of Marketing

01.11.2011Gridley’s 10th Annual Conference

Thursday, January 13, 2011

Media Time Spent vs. Ad Spend

$50 Billion Opportunity

Source: Morgan Stanley

26%

12%

PRINT





26%

16%12%

9%PRINT RADIO





26%

16%

31%

39%

12%9%

PRINT RADIO TV





INTERNET

26%

13%16%

31%

39%

12%9%

28%

PRINT RADIO TV

OPPORTUNITY GAP


0606 07 07 08 10February 2006Halyard partners

withStan Rapp to pursue

next generation marketing model

February 2007Halyard acquires

Direct Impactmarketing model

August 2007Halyard acquires

TenUnitedCreates Engauge

December 2007Engauge acquires

Streamright

March 2008Engauge acquires

Spunlogic

January 2010Engauge Created

ProductDevelopment Group

History of Engauge


Leveraging creativity and technologyLeading independent agency

Leader in social networking

Digital Innovation Group (DIG)

Next generation marketing technology development


3.7 Million Fans

Fan Count Doubled in 2010

1.2 Million Reservations


CreateDevelop transformational ideas that connect brands and people.


InnovateMove beyond the ordinary to do what’s never been done before.


Create real meaning in the lives of consumers – and growth for your brand.

Relate


Engauge


“We must think of brands within the context of consumer culture. It’s the only way to spur relationship-building conversations.” - David Grzelak, executive director of brand planning at Engauge.

Nationwide’s bottom line in NASCAR is booming, according to a story in USA Today. Engauge’s campaign drives results.

In his weekly Campaign Spotlight, New York Times advertising columnist Stuart Elliott features Engauge’s newly launched campaign for Van Gogh BLUE.

Our Work


In an essay published in Sky Delta magazine, New York Times columnist Stuart Elliott explores our post-Mad Men era of advertising and today’s agencies, like Engauge, who are leading the way.

The DMA transformation is missing its most vitally needed element — a name change that reflects what marketers must grasp to survive and prosper…” - Stan Rapp, chairman

“Rapid growth and development of social technology was making it possible for Engauge to be a total engagement company,” Rick Milenthal, CEO

Our Profile


Advertising Age has recognized Chick-fil-A as a runner-up in its annual ranking of best marketers and Engauge’s innovative social campaign.

Thanks to the age of the Internet, reaching a consumer directly and personalizing that experience has had a major revitalization.

In this Q&A with Direct Marketing News, Scott Hildebrand argues it’s time to find tools to measure social media and...

Our Model


Why mobile check-in apps may be the future of location-based marketing.

Testing one brand, a team of anthropologists surveys 100 homes, asking inhabitants questions such as, “When you’re drinking flavored coffee, how do you see yourself?”

Total Engagement Brief distributed to clients, prospects and influencers on a bi-monthly basis.

Our Thinking


Create. Innovate. Relate.Thursday, January 13, 2011

Small Numbers Big Numbers


3%The small gap between consumer time spent on TV vs. the Internet.

26%The media spending gap between online and television advertising.


3 hoursIn 2009 consumers spend 3 hours watching video on the internet.

650%Americans viewed 650% more online video in 2010 than the previous year.


4 yearsWithin four years, more people will regularly access the Internet from a mobile device than a PC.

5 billion 5 billion cell phones are activated worldwide.


$1BMobile ad spending grows 80%, to hit $1 billion in 2011.

$450B$450 billion total global ad spend, US $1B spend is not even half of a half of the 1% of total global ad spend.


A 99% opportunity. Only 1% of coupons are distributed online. Yet online coupons account for nearly 5% of all coupons redeemed.

1%

60%60% of online consumers now search for deals digitally before shopping.


6%A mere 5.9% of marketing budgets was spent on social media in 2010.

17.7%This will triple to 18% in just five years.


On January 15, 2011download your copy:engauge.com/2011-digital-outlook

Digital OutlookThe ENGAUGE 2011


[email protected]

Rick MilenthalCEO, Engauge


http://www.rickmilenthal.com




Engauge leverages creativity and technology to develop transformational ideas that connect brands and people.


A $50 Billion Opportunity: The Future of Marketing

Business

Transcript of A $50 Billion Opportunity: The Future of Marketing