The philosophy behind MyMagic+ is made up of four guiding principles:

• Create and enable forward momentum

• Create a system that serves the Guest at every moment

• Turn transactions into interactions

• Establish a foundation that enables us to continue to enhance the

Guest experience over time

Disney MyMagic+ Invitation Kit 2013

Disney MyMagic+ Invitation Kit Light-Up USB Drive 2013

Disney MyDisneyExperience Web Site

Disney MyDisneyExperience Online Trip Planner

Book your rides weeks in advance…

Pre-order personalized RFID MagicBands for the family

MyDisneyExperience Mobile Apps

Scanning a MagicBand at the Disney Welcome Center at Orlando Airport

Check into hotel from mobile app; swipe MagicBand to enter hotel room

MagicBands can be purchased on-site; Smart card alternative avaiable

Scan smart card and finger at park entry turnstile for positive ID

Scan MagicBand and finger at park entry turnstile for positive ID

Scan MagicBand to pay for food and drinks at park restaurants

Scan MagicBand to pay for food and identify table location for servers

If you don’t have a smart phone, manage your itinerary from a MagicBand kiosk

Disney cast members can greet you by name at an attraction after scanning your MagicBand

A Pirate’s Adventure in Adventureland is RFID-enabled so MagicBands can trigger displays

Pay for gifts using MagicBand on Main Street and elsewhere in the park

A wide variety of MagicBand accessories is available

MagicBandITs are charms that snap into the side of MagicBands

Disney PhotoPass+ photographers scan your MagicBand to link photos to MemoryMaker

The MemoryMaker service eliminates the need to carry a camera

Disney PhotoPass+ / MemoryMaker Online Interface

Disney MagicBand unlocks a Dragon on the Disney Infinity home game console system

Dragon’s Gate Unlocked!

More Digital Customer Experiences