9UP in the City
Transcript of 9UP in the City
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By Maya, Sandra, Yue, Samantha and Kelly
9UP In The City
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CAFÉS AND FAST FOOD CENTERS ARE MORE POPULAR THAN RESTAURANTS FOR LUNCH IN
THE CITY
• People are ‘on the go’ and don’t have time to dine at restaurants
• Fast food centers and cafés are generally lower in pricing
Hypothesis
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• Surveys• Interviews• Observations• Videos/Photos
Methodology
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Male/Female
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Age Group
11-20 yrs 21-30 yrs 31-40 yrs 41-50 yrs 51+ yrs Q3 - age
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Occupation
Tourist Work Business StudyQ7Occupation
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Budget
$1-10 $11-20 $21-30 $31-40 $41-50 $51+0
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Time Limit
1-15 mins 16-30 mins 30-45 mins 45+ minsQ2 - time
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Fast food centre or CaféRestaurant
Where People Usually Eat
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Taste Fast service Price Health Hygiene Takeaway option Fast Service0
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Friendly service
Most Important Factor
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• Data show that people prefer fast food centres/cafés over restaurants
• This is due to a wide variety of factors: scaling, reasons for being in the city, low budget, most people prefer to eat out and in fast food centres and most important factors.
Results/Conclusion
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REFLECTION
• We are confident that our hypothesis was supported.• We could have interviewed more people in
restaurants• However, our data probably wouldn't have changed
by much• 9UP taught us plenty of new skills