9Game Publishing Guide

Overview

9Game provides one–stop mobile games publishing service in India for worldwide game developers.

India

Reviews and optimization of your games to meet Indian players better

Code safety and other developer services

Game promotion, branding and user acquisition

Google Play promotion and ranking

Localized mobile payment solution

Detailed data tracking and analysis

Including:

Google Play

Game Publishing Flow

Game Review and Optimization

IO/Agreement Signature

SDK Integration

Marketing Materials Design

Game Distribution & promotion

Analytical Insights and Game Re-optimization

Revenue Statistics and Settlement

Types

Game Review and Optimization

9Game reviews will evaluate the game by 7 dimensions. They will

rate and give optimization for the game.

Graphics

FluencyQuality

Size

Localization

Special Bonus

Dimensions Description

Types Racing, shooting, action and movie games are much preferred in India.

Graphics Evaluating the game graphics quality

Fluency Whether it runs fluently on low-end mobile phones

Quality Evaluating the game interesting & attractive to players

Size A small size will lead a high conversion

Localization Designed with local features

Special Bonus Other features to increase the popularity

The traffic we can bring for apps is based on the level.

Traffic 50000~20000 20000~10000 10000~2000 500

Level S A B C

IO/Agreement

The agreement consists of Framework Agreement and INSERTION ORDER ：

Insertion Order: as an attachment of the framework agreement, every new gameshould have one and it should be signed every year. The Insertion Order shouldillustrate the promotion ways, promotion period, settlement methods and time.

Framework Agreement : Agree on the contents between CP & 9Game, the right and obligation, but not including the details about the promotion ways, promotion period, settlement methods and time period. It’s normally an Open-ended contract.

FrameworkAgreement

INSERTIONORDER

SDK Integration and Test

Integrate 9Game/9Apps logo in splash screen

9game Payment SDK

9game Discovery SDK

UC-Union Advertising SDK

9Game developers will help CP in SDK integration, initialization and testing:

After the integration, Mumbai office will test the game and feedback with a report.

Splash Screen

…(jpg or swf/Static or dynamic)

Payment SDK

DONE!

Cross-Promotion SDK

Advertising SDK

Banner Half Screen Ad Full Screen Ad

Marketing Materials Design

Material Format Size Amount

Logo JPG/PNG 120*120 1

Screenshot JPG/PNGHorizontal at 450(H)*320(W) orVertical at 300(H)*450(W)

3~5 （ one of horizontal or vertical）

Video Optional

Short Description Text 80-100 Characters

Full Description Text Unlimited \

PackageAPK/APK+Data package

Unlimted \

Article Optional

Developers need to provide the marketing materials as below size

Game Distribution & Promotion

9Game will confirm the promotion schedule with CP and make sure the game will get enough traffic at the terms agreed on.

⌘ For S level games which need to be ranked on Google Play, normally we will promote the APK version for 30 days at first. After that a new version will be released on Google Play by 9Game and let players to upgrade. This has no effect on the existing payment method. The ranking time is generally 7 to 10 days. When the rank is stable, the game will return to APK promotion.

APK Promotion

Google Play Promotion

Data Analytics & Game Re-optimization

9Game offers detailed data reports on multiple dimensions, including Download, DAU, retention rate, payment and other key statistical analysis ；helping developers accurately optimize the game.

Developers can check all data by login to our developer portal (will be released soon).

Settlement

Revenue Statistics and Settlement

Settlement Currency

Carrier Billing: first payment will be delayed in about 4 months, after that will be settled by quarter.

Bank Card : Settled by quarter.

$Settled with Dollar ： TMT Investment Limited

Attachment and Others

9game developer Agreement/IO

9Game payment integration guide/SDK package

9Game promotion SDK guide/SDK package

UC-Union advertising SDK guide/SDK package