9CW

Create a visual and verbal text

Delving into ideas from texts

The criteria – how you’ll be marked

 The student can:

Achievement communicate an idea

about a text in a visual form

use appropriate verbal and visual techniques

combine these techniques

for a unified effect write a statement of

intent to explain their choices and purpose

  Merit

communicate some

ideas about a text in a visual form

use appropriate verbal and visual techniques

combine these techniques for a unified effect

write a statement of intent to explain their choices and purpose

  Excellence

communicate developed ideas about a text in a visual form

use appropriate verbal and

visual techniques combine these visual

and verbal techniques with some impact writes statement of

intent to explain their choices and purpose

Part 1: Choose the ideas and the form of your visual text

1. The text that I will base my visual text is…

2. Brainstorm and select two or more ideas from your chosen text to present in your visual text.

Text:

PART 2: VISUAL TECHNIQUES

Visual technique: Colour

Designers need to carefully select which colours they use on a static image. Some colours are brighter and more eye-catching. The colours used should also be suitable for the image.

You wouldn’t use pink to sell a heavy metal CD!

Visual technique: Lettering

There are many options available with lettering: different fonts, sizes, upper or lower case, italic or bold. Font should be easy to read and, if it needs to be seen from a distance, it needs to have large lettering.

Example:

Easy to read? Easy to read? Easy to read?Easy to read? Easy to read? Easy to

read?

Visual technique: Symbol

A thing or drawing of a thing generally accepted as represented something or some quality.

Example: Lion = courage Cross = death, Christianity Teardrop = sadness

1. What is the main idea being communicated?

2. Who is the intended audience?

3. Discuss the use of the following:

visual language -use of colour -style of lettering -Symbolism-Layout-Dominant imageverbal language - words used- language features such as pun, alliteration, simile etcSlogan

4. How are the visual and verbal features combined to communicate the main idea?

Part 3: Plan your visual text

Brainstorm ideas for your design. Select some features that you could use yourself. Be

realistic. Source extracts and create images for your visual text.

Draft your visual text

1. Use your prior discussions and planning chart to help you as you draft your visual text.

2. Settle on which visual techniques you will use. Remember to use these techniques in an original way and not to copy from the examples you have analysed.

3. Source extracts and create images for your presentation that you can combine with your own ideas in an interesting and imaginative way.

Part 4: Craft your visual text

Draft, rework, and reshape your visual text. Make sure your visual text is as well crafted and

integrated as you can make it.

Craft and control

Apply each technique with precision and care. If you are using a computer and software like Publisher or

Photoshop, think about how you can be original and how you can create a presentation that will command the attention of your audience.

The finished visual text needs to be crafted and controlled, which means that it needs to look professional. Check through your text and look for any errors. Look for places where it can be improved. Are you pleased with the finished product or are there things which need amending or replacing?

Part 5: Present your visual text

Present your visual text in a way that is appropriate to your text type, your audience and your purpose. Here are some examples.

1. You could use a computer and the internet if you are doing a digital presentation.

2. You could use a data projector and computer if you are doing a slideshow or photo essay.

3. You could use paper or card for graphic texts or visual displays.