9am, 16th August, 2012: 'What the fcuk just happened then?'

Ranjit Sidhu

@rssidhu

[email protected]

www.sidspace.info

Thursday, 27 June 13

mailto:[email protected]




9am, 16th August, 2012: "What the fcuk just happened then?"


http://iwmw.ukoln.ac.uk/iwmw2013/talks/sidhu/






9am, 16th August, 2012: "What the fcuk just happened then?"

And other stories....








16th of August 2012CHANGEDEVERYTHING


£9,000Thursday, 27 June 13

£8,500,000


£22.12Thursday, 27 June 13

25,000


17


Was there a warning?


2012 APPLICATIONS BY SUBJECTSubject Group Difference


2012 APPLICATIONS BY SUBJECT

-7.0TOTAL

Subject Group Difference


Subjects allied to Medicine

Physical Sciences

Engineering

Vet Sci,Ag & related

Mathematical & Comp Sci

Medicine & Dentistry

Law

Biological Sciences

Business & Admin studies

Computer Sciences

Education


-7.0TOTAL

2.1

-0.6

-1.3

-2.4

-2.8

-3.1

-3.8

-4.4

-5.7

-6.4

-6.9



Subjects allied to Medicine

Physical Sciences

Engineering

Vet Sci,Ag & related

Mathematical & Comp Sci

Medicine & Dentistry

Law

Biological Sciences

Business & Admin studies

Computer Sciences

Education


-7.0TOTAL

Hist & Philosophical studies

Linguistics, Classics & related

Combined sciences

European Langs, Lit & related

Combined social sciences

Social Studies

Social sciences combined with arts

Mass Comms and Documentation

Combined arts

Architecture,Build & Plan

Creative Arts & Design

Sciences combined with social sciences/arts

Technologies

Non-European Langs and related

2.1

-0.6

-1.3

-2.4

-2.8

-3.1

-3.8

-4.4

-5.7

-6.4

-6.9

-7.3

-8.4

-9.2

-11.2

-11.8

-12.1

-14.1

-14.6

-16.1

-16.3

-16.3

-17.7

-17.8

-21.5



2013 APPLICATIONS BY SUBJECTSubject Group Difference



3.50%


TOTAL


Computer Sciences

Engineering

Vet Sci,Ag & related !

General, other combined & unknown !

Biological Sciences !

Physical Sciences !

Mass Comms and Documentation !

Subjects allied to Medicine !

Law !

Combined sciences !

Mathematical Sciences !


3.50%


TOTAL

12.30%

8.40%

7.70%

7.10%

6.90%

6.60%

6.40%

5.30%

5.30%

4.30%

3.60%


Computer Sciences

Engineering

Vet Sci,Ag & related !

General, other combined & unknown !

Biological Sciences !

Physical Sciences !

Mass Comms and Documentation !

Subjects allied to Medicine !

Law !

Combined sciences !

Mathematical Sciences !


3.50%


TOTAL

Business & Admin studies !Creative Arts & Design !

Hist & Philosophical studies !

Social Studies

Medicine & Dentistry !

Technologies !

Linguistics, Classics & related !

Combined social sciences !

Architecture,Build & Plan !

Combined arts !

Social sciences combined with arts !

Education !

Sciences combined with social sciences or arts !

European Langs, Lit & related !

Non-European Langs, Lit and related

12.30%

8.40%

7.70%

7.10%

6.90%

6.60%

6.40%

5.30%

5.30%

4.30%

3.60%

3.20%

2.40%

2.30%

2.10%

2%

0%

-0.20%

-0.30%

-2.20%

-2.60%

-2.60%

-2.90%

-4.50%

-6.10%

-6.70%


Residences and catering operations (including conferences)

165234531.9%


Is this the death of the unified University

Sector?


Total UK 27922316

Total England 23296892

Total Scotland 2842412

The University of Cambridge 1322128

Total Wales 1275339

The University of Oxford 1016161

University College London(#2)(#4)(#8) 871210


Yes:Total UK 27922316

Total England 23296892

Total Scotland 2842412

The University of Cambridge 1322128

Total Wales 1275339

The University of Oxford 1016161

University College London(#2)(#4)(#8) 871210


2013 UNIVERSITY


2013 UNIVERSITY

Aiming for World Brand Recognition

The Fear


2013 UNIVERSITY


The Fear

Top 10


2013 UNIVERSITY

£s

-£s


The Fear

Top 10


2013 UNIVERSITY

£s

-£s


The Fear

Top 10RussellGroup

(equval)


2013 UNIVERSITY

£s

-£s


The Fear

Top 10

-£s

£s

RussellGroup

(equval)


2013 UNIVERSITY

£s

-£s


The Fear

Top 10

-£s

£s

RussellGroup

(equval)

AspiringUni’s


2013 UNIVERSITY

£s

-£s


The Fear

Top 10

-£s -£s

£s £s

RussellGroup

(equval)

AspiringUni’s


In such a comparative market:IntelligentTargetedShow value.


621


Overview - Sources1. Google Analytics

2. Mediahawk

3. Facebook/Google Adwords

4. Telephone records

5. External data feeds

6. UCAS/HESA data to help targeting.


•Mobile Ads 150% conversion• Targeted display Ads•Best Ads:


Can we make data a integral element to the success?


If you didn’t do anything meaningful with the small data you had, why will you do anything with the big data?


Big Data+ Big Project=Big Waste of Money


in 175 days got 171,186 unique visitorsEach visitor cost (estimated £2million to set up)

£5 per visitor


Less then 1 (yes 1) visitor per university per day is clicking the UniStats widget


Data can never alone be the answer.


Big data is the fast food of analysis?


Databases are pi$$ easy, figuring out what is useful is hard:

You can’t outsource thinking.g


What’s a mook?


FREE DESTROYS DIVERSITY


Solutionism sucksEvgeny Morozov


“IF we still live a capitalist society where

arts make a living- better farer pricing models?”


“FREE’s pricing model is unfair and benefits the

rich”


“Early adopters have a responsibility”


IntelligentTargetedShow value.


Ranjit Sidhu

@rssidhu

[email protected]

www.sidspace.info






9am, 16th August, 2012: 'What the fcuk just happened then?'

Education

Transcript of 9am, 16th August, 2012: 'What the fcuk just happened then?'