9672-plaquette Lanson anglais:Mise en page 1 · These rare wines are highly admired and...

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9672-plaquette Lanson anglais:Mise en page 1 9/05/12 17:06 Page 3

from the ChairmanMessage

“LANSON-BCC is reasserting its long-term value development strategy. Thanks to the effective

fit between its dynamic Houses with strong identities,the Group is able to operate effectively across all the

Champagne wine market segments, in France and internationally.”

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Bruno PaillardChairman of LANSON-BCC Group

Philippe Baijot Chairman of Champagne LANSONand Maison BURTIN

Dear Shareholders,

Following a year marked by a clear upturn in shipments in 2010, 2011 was a year ofcontrasts for the Champagne industry. Indeed, while sales for the first six months were dynamic, the second half of the year was affected by the return of the financial crisis.

In this climate, LANSON-BCC has continued rolling out its strategy to further strengthenthe positioning of its Houses and create value, in line with its approach for the past few years. The results for 2011 confirm its relevance, with revenues up1.6% and EBIT climbing 7.4%, while the operating margin rate came to 15%, compared with 14.2% one year earlier. Net income shows an increase of 8.3% in relation to 2010, despite the effective corporate income tax rate rising from 34.4% in 2010 to 36.1%.

Our good financial health is also reflected in the strengthening of our balancesheet. Rigorous management and the decision to retain almost 90% of earningswithin the business have paved the way for a further improvement in the debtratio: down to 2.44, twice as low as when Maison BURTIN and ChampagneLANSON were acquired in 2006.

Our steadfast commitment to our strong regional heritage, the creativity of ourHouses, the increasingly recognized quality of our wines, the rationality of ourproduction tools and the constant dedication of our teams represent the foundations for our business and the driving forces for its future development.

LANSON-BCC is both optimistic and reasonably cautious about 2012, faced witha still uncertain economic environment on our main markets and a slower start to theyear than in 2011.

LANSON-BCC is reasserting its long-term value development strategy. Thanks tothe effective fit between its dynamic Houses with strong identities, the Group is ableto operate effectively across all the Champagne wine market segments, in Franceand internationally.

I would like to thank our customers, our teams and our shareholders for their confidence, trust and loyalty.

Bruno Paillard

Chairman and Chief Executive Officer

The founders,


LANSON Extra Age, the art of blendingand ageing Great Vintages.

For LANSON’s 250th anniversary in2010, Jean Paul Gandon, the House’srenowned cellar master, was entrustedwith the honor of creating a cuvee deprestige paying tribute to the uniquestyle established by LANSON since1760. A blend of exceptional years and

the Champagne region’s best vineyards,this magnificent wine marks a return to the great tradition of LANSON’sChampagnes, combining the qualitiesof carefully selected vintages. Availableas a Rosée in 2011, followed by a Blancde Blancs in 2012, the Cuvee Extra Agerange is enjoying great success, helpingdrive LANSON’s high-end development.

Reaffirming the LANSON taste andstyle.

LANSON is one of the few Houses tohave a true collection of great vintages.Created drawing on the House’s historicalheritage, with its outstanding know-howhanded down over the years, the LANSON Vintage Collection representsa highly exclusive offer for the Cham-pagne sector. Each year, just a fewexamples of each vintage are offered to a restricted circle of enthusiasts.These rare wines are highly admiredand sought-after worldwide by the

most enlightened Champagne wineconnoisseurs.

International renown

LANSON enjoys a prestigious imageand strong positions around the world,particularly in the UK. These soundfoundations are enabling the House toroll out a long-term value developmentstrategy, including new initiatives laun-ched in North America. To furtherstrengthen its international visibility,LANSON is building strong partnershipsaround the values on which the Househas founded its reputation: courage,determination, audacity, foresight andthe drive to excel. In this way, in 2011,the House supported the “Hydroptère”,the famous flying yacht, and its pilotAlain Thébault in his attempt to breakthe speed record for sailing around theIsle of Wight.

250 years of a unique style

JEAN-PAUL GANDON,guaranteeing LANSON’s unique Style

After joining Champagne LANSON in 1972, Jean Paul GANDON has been workingfor 40 years to ensure the reputation of the House’s wines. Appointed as its cellar master in 1986, today he is one of Champagne’s emblematic figures. Orchestrating LANSON’s unique Style, Jean-Paul GANDON is contributing towardsthe House’s outstanding international reputation.

LANSON’s strong identity forms the bedrock for its dynamic development.This strength is embodied by the qualities of the men and women

who have made its history since the House was founded, as well as the values handed down from generation to generation.

Entrusted with this heritage today, Philippe Baijot is overseeing the House’s destiny and firmly anchoring its development around

adding further value to high-quality wines.


Maison BURTIN in Épernay

House founded in 1933

Maison BURTIN perpetuates the spirit of its founder Gaston Burtin, a key figure in thehistory of Champagne, who made his House one of the leading Champagne businesses.Maison BURTIN draws on its close ties with the vineyard and a highly effective production tool. It owns the BESSERAT DE BELLEFON brand, distributed through traditional networks. It is one of the leading suppliers for the mass retail sector inFrance and Europe, and more specifically handles production and distribution for ALFRED ROTHSCHILD & Cie Champagne in France.

In 2012: Its optimum use of effective production tools gives Maison BURTIN a high level of responsiveness and genuine quality guarantee for consolidating the development of itsChampagne wines.

www.maisonburtin.com

Champagne LANSON in Reims


LANSON is one of the oldest Champagne Houses, and one of the few not to use malolacticfermentation during its wine-making process. This choice, guaranteeing freshnessand optimizing the development of aromas, predestines the cuvees for ageing, enabling them to fully express their rich aromatic palate. LANSON Champagnes arepresent on the five continents, where the House enjoys strong positions, particularlyin the UK, where its Rosé Label cuvee is the top seller. LANSON Champagnes are distributed across all channels - wine stores, gourmet food stores, restaurants, bars,hotels, mass retail stores - in France and internationally.

In 2012: The LANSON House is developing a long-term value strategy founded on the valuesbehind its unique style: history, tradition, know-how and quality. Created for the 250th

anniversary, the Lanson Extra Age cuvee de prestige has been available as a Rosésince 2011, followed by a Blanc de Blancs since spring 2012.

www.lanson.com

The Firms

of the Group

million

REVENUES

€46.4

million

NET INCOME

€310.2

€20.8

million

EBIT

Complementaryidentities and

creativities

EMPLOYEES

432

IN

2011


Champagne BOIZEL in Épernay


"One Family, one House, one Tradition": for 175 years, the BOIZEL Family has dedicated itself with passion to creating exceptional vintages. Distributed in the UK as early as the 19thcentury, BOIZEL Champagne has built up a wonderful reputation there. It also has a verystrong presence in Japan, a country that is home to many enthusiasts of the Brut Rosé and the magnificent Joyau de France 1996. The French mail-order market leader, BOIZEL Champagne is distributed through traditional channels on international markets.

In 2012: Illustrating its dynamic development in France and internationally, the House is launching new vintages (Grand Vintage 2003) and outstanding presentation boxes (Boizel Beach), confirming its strategy to add value to its prestige cuvees.

www.boizel.com

Since it was founded, the BESSERAT DE BELLEFON House has continued to uphold atradition of impeccable quality, reserving its cuvees exclusively for the fine dining,hotel, wine store and gourmet food store sectors. In this quest for excellence, basedaround a unique production process, in 1930 Victor Besserat created an exceptionallylight champagne with a silky mousse and fine bubbles, the renowned Cuvee desMoines, the jewel in the brand’s crown.

In 2012:The House is strengthening its creative marketing actions in order to support the development and premiumization of high-quality wines created especially for fine dining.

www.besseratdebellefon.com

Photo à Revoir

Champagne BESSERAT DE BELLEFON in Épernay



Champagne CHANOINE FRÈRES in Reims


Founded under the reign of Louis XV, CHANOINE FRÈRES was the first House to beauthorized by the city of Epernay to dig a cellar in Champagne. The second oldestChampagne House, Champagne CHANOINE Frères successfully blends modernity withquality today. CHANOINE FRÈRES Champagnes are primarily present in all leading retail stores, with the classic CHANOINE FRÈRES cuvees and the prestigious TSARINErange, a Champagne that is often in the cinema spotlight.

In 2012:The CHANOINE FRÈRES House is maintaining its ambitious sales policy in France andinternationally. This is being supported by sustained communications on the TSARINEbrand, which is moving forward with its premiumization with the development of TZARINA, a new premium listing.

www.champagnechanoine.com

Champagne DE VENOGE in Épernay


The DE VENOGE House cultivates a policy of quality and innovation in the purest champagnetradition. Recommended by many prestigious institutions, DE VENOGE is one of themost decorated Champagnes of its generation. From the Cordon Bleu to Louis XV andthe Grand Vin des Princes, the House follows a core guideline that is easily identifiablethrough its slogan: “Noblesse Oblige”. Both in France and internationally, the DE VENOGEHouse draws on a network of professionals in the selective retail sector.

In 2012:The DE VENOGE House is continuing to roll out its high-end development strategy inFrance and for export, illustrated by a new presentation for the famous Blanc de NoirsCuvee. In addition, the outstanding Louis XV 1996 cuvee is being offered with a Magnum version of its famous carafe bottle.

www.champagnedevenoge.com


Based in Aÿ since 1522, the PHILIPPONNAT family has devoted itself since the SecondEmpire to producing high-end Champagne wines. From the Brut Royale Réserve, the House's ambassador, to the prestigious Cuvee du Clos des Goisses, ChampagnePHILIPPONNAT offers outstanding wines that are full-bodied and structured, withblends dominated by Pinots Noirs, reserved exclusively for fine restaurants, winestores, gourmet food stores and major enthusiasts. The PHILIPPONNAT-Les DomainesAssociés subsidiary distributes Domaines Barons de Rothschild (Lafite) wines in France.

In 2012:The PHILIPPONNAT House offers connoisseurs and fine dining enthusiasts the verybest of Champagne. Work on wine quality is continuing with the highest standards, paving the way for its high-end development for export and all traditional channels,reflected in the launch of the Clos des Goisses 2002.

www.champagnephilipponnat.com

Champagne PHILIPPONNAT in Mareuil-sur-Aÿ


The leading Champagne House in the village of Les Riceys - the Champagne region’slargest plot - with its 47 hectares of vines and above all its major grape purchasingcontracts, the ALEXANDRE BONNET House is essential to the supply process for theGroup's Houses. On the French market, as well as for export, ALEXANDRE BONNET is renowned for its magnificent range of white and rosé Champagnes, as well as itscelebrated AOC label still wine, the Rosé des Riceys, and its red Coteau Champenois.

In 2012:The ALEXANDRE BONNET House is expanding its range of outstanding quality Champagnes. This dynamic development will be confirmed with the production of a special “hidden treasure” cuvee shortly. This new cuvee will mark the discovery of a large number of 20 US dollar gold coins at Les Riceys at the start of the year.

www.alexandrebonnet.com

Champagne ALEXANDRE BONNET in Les Riceys



Allée du Vignoble - 51100 Reims - France Tel.: +33 (0)3 26 78 50 00 - Fax: +33 (0)3 26 78 53 88

www.lanson-bcc.com

A L L O U R C H A M P A G N E S M U S T B E D R U N K R E S P O N S I B LY © P

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