ACHIEVING Peak

Peter Fisk the world most inspiring

business strategist and

marketing guru

One inspiring day

Business Performance

9.58

4 inspiring seminars all in one day, exploring

the challenges and opportunities for your

business and brands, leaders and marketers …

Winning … New Game, New rules

Higher … seeING THINGs DIFFereNTlY

Faster … THINKING DIFFereNT THINGs

Stronger … BolD, Brave, BrIllIaNT

… and introducing the 21st century business

toolkit, the practical tools for making

Smarter ideas happen faster.

9.58 Accelerating innovation and growth

0900 – 1100 : Winning … New Game, New rules

• Power shifts, new opportunities, game changers

• New leaders: from Adidas to Bisco, Nike to Li Ning

• What is your role and opportunity in this world?

• And what is the value of your brands?

1130 – 1300 : Higher … seeING THINGs DIFFereNTlY

• Having a bigger ambition, enabling more

• Apple and Better Place, Zipcars and Zynga

• Where are the opportunities for Qatar business?

• And what can we learn from other nations?

1400 – 1530 : Faster … THINKING DIFFereNT THINGs

• Networks and social media, sustainable and collaborative

• Alibaba and Baidu, Tesla and Threadless

• Learning from FIFA 2010 and the 2012 Olympics

• 50 strategies for your brands to do more

1600 – 1730 : Stronger … BolD, Brave, BrIllIaNT

• Making the best ideas happen, smarter and faster

• The challenge of leadership, personal and business

• Bezos, Perez, Rosso, Zuckerberg … and you …

• 3000 days to 2022. What will you do?

9.58 All in ONE INSPIRING DAY

0900 – 1100 : Winning

… New Game, New rules

• Power shifts, new opportunities

• Game changers and the new business models

• The rise of the new generation of market leaders

• From Adidas to Bisco, Nike to Li Ning

• Air Asia and Current TV, Zipcars and Zynga

• The value of ideas: creativity, design and innovation

• The New Marketing Paradigm

• Gaga and Obama, Tesla and Threadless

• What is your role and opportunity in this world?

• And what is the value of the your brand?

9.58

0900 – 1100 : Winning … New Game, New rules

• Power shifts, new opportunities, and game changing

• The rise of the new market leaders

• From Adidas to Bisco, Nike to Li Ning

• Air Asia and Current TV, Alibaba and Li &Fung,

• The value of creativity, design and innovation

• The New Marketing Paradigm

• Lady Gaga and Barak Obama

• What is Qatar’s role and opportunity in this world?

• And what is the value of the Qatar brand?

QATAR 9.58 Accelerating innovation and growth

1130 – 1300 : Higher

… seeING THINGs DIFFereNTlY

• Left brain + right brain, future back + now forward

• Outside in + insight out, heads up + heads down

• Having a bigger ambition and business purpose

• Scenario planning, insight maps, market strategies

• Apple and Better Place, Visa and Virgin Galactic

• Building brands that enable people to do more

• Brand blueprints, propositions and communication

• Aberchrombie and Coca Cola, Nike and Red Bull

• Where are the opportunities for your business?

• And what can we learn from other places?

9.58

0900 – 1100 : FASTER

… THINKING DIFFereNT THINGs

• Engaging communication, the power of storytelling

• Learning from FIFA 2010 and the 2012 Olympics

• Redesigning business through network structures

• Building communities through social media

• Alibaba and Baidu, Cisco and Path

• Engaging people through richer customer experiences

• Embracing sustainaility and collaboration

• Tata and Tesla, Threadless and Zappos

• Embracing sports events to accelerate business growth

• 50 strategies for your brands to do more

9.58

1600 – 1730 : StroNGER

… BolD, Brave aND BrIllIaNT

• Making the best ideas happen, smarter and faster

• Creating value through profit and growth

• Launch of the World’s Best Brands 2012

• Who are the leaders, the risers and fallers?

• And celebrating your world’s leading brands

• The challenge of 21 century leadership

• Personal and business, industry and market

• Bezos, Perez, Rosso, Zuckerberg … and you …

• Achieving peak business performance …

• 3000 days to 2022. What will you do?

9.58

9.58 inspiring IDeas … practical Tools Apple and Amazon

Air Asia and Abercrombie

Burberry and Better Place

Coca Cola and Current TV

Diesel and Disney

Gaga and Guggenheim

GE and Groupon

Lego and Lycra

Nike+ and Nintendo Wii

Obama and O2

P&G and Porsche

Samsung and Superdry

Tata and Threadless

Zappos and Zipcars

Nike SPARQ system

Michael Johnson Performance

FIFA World Cup 2010

London Olympics 2012

… and much more

Learning from the best practices, and new concepts around the world …

9.58 inspiring IDeas … practical Tools

… stimulating new ideas, and supporting practical application

9.58 inspiring IDeas … practical Tools

9.58 inspiring IDeas … practical Tools

adjacent markets

value disciplines,

insight maps,

customer immersion

brand blueprints,

new business models,

value propositions,

integrated communication

social networks

scenario planning

parallel markets

co-creation

creative fusion

innovation process

digital hybrids

customer experience design

net promoter score,

accelerating growth

business leadership

9.58 inspiring IDeas … practical Tools

Focusing on best customers

Understanding people

Discovering new insights

Articulating propositions

Engaging audiences

Personalising experiences

Building advocacy

Delivering profitable growth

Introducing a broad range of practical tools and techniques …

9.58 inspiring IDeas … practical Tools

Evaluating the best markets

Deciding where to focus

Being different

Building strong brands

Seizing discontinuities

Co-creating innovation

Launching new solutions

Reshaping the market

13 … to help marketers think differently, and deliver better results

Peter Fisk is a best-selling author and inspirational speaker, a strategic consultant to leading

companies around the world and a business entrepreneur.

Peter leads GeniusWorks, a strategic innovation business based in London and Budapest, Istanbul

and Dubai, that works with senior management to “see things differently” – to develop and

implement more inspired strategies for brands, innovation and marketing. Gamechanger is a

strategy accelerator for leadership teams, Innolab is a facilitated innovation process based on deep

customer insights and creative thinking, and BrandVision is a platform to develop better brands and

brand portfolios.

His best-selling book Marketing Genius explores the left and right-brain approaches to competitive

success, and has been translated into more than 35 languages. Customer Genius describes how to

build a customer-centric business, Business Genius is about inspired leadership and strategy,

Creative Genius is the innovation guide for border crossers and game-changers, whilst People Planet

Profit explains how to grow, whilst doing good ethically, socially and for the environment.

Peter grew up in the remote farming community of Northumberland, in the North East of England, and

after exploring the world of nuclear physics, joined British Airways at a time when it was embarking

upon becoming “the world’s favourite airline” with a cultural alignment around customers.

He went on to work with many of the world’s leading companies, helping them to grow more

profitably by becoming more customer-centric in their structure, operations and leadership. He

works across sectors, encouraging business leaders to take a customer perspective, and learning

from different types of experiences. His clients include American Express and Coca Cola, Cemex and

Eczacibasi, Lastminute.com and Marks & Spencer, Microsoft and O2, Orange and Red Bull, Tata Steel

and Teliasonera, Shell and Virgin, Vodafone and Volkswagen.

He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largest

marketing organisation. He led the strategic marketing consulting team of PA Consulting Group

where he developed an integrated consulting approach called Customer Breakthrough, was

managing director of specialist measurement firm Brand Finance, and partner of The Foundation.

He was recently described by Business Strategy Review as “one of the best new business thinkers”

and is in demand around the world as an expert advisor and energising speaker.

peterfisk@peterfisk.com www.theGeniusWorks.com

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