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Presented bySANDEEP REDDYSANDEEP KUMAR.P.VSANDEEP KRISHNACHANDRASEKHARVENKATESHWARA RAOANIL KUMAR RAM

BHARAT RAM

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The population lies between the agegroup of 13 to 32 is called the youth. (gen y)

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Difference betweenYounger Generation &

Older Generation

More comfortable with

the use of technology They want to solve

any problem with theinvolvement of

technology Look for constant feed

back & recognition

They aim to work

faster and better thanothers

Not comfortable with

the use of technology They rely on the

traditional ways tosolve a problem

Traditional as theywant annual reviews

GenO

GenY

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Financially smart decision makers

Maintain the work-family balance

Challenges in life High expectations on self as well as

on the employer

Goal oriented Immediate responsibilities

Characteristics of the

GenY

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The new trend set by gen

Y

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CHANGING DEMOGRAPHIC

AND PSYCHOGAPHIC

PROFILE OF URBAN INDIAN

YOUTH

Comfort with technology

Management styleFinancial smartnessBalance between family and work lifeAgeing factor

Loyalty towards firmSelf expectationExpectations from employerImmediate responsibilityGoal oriented

OLD GENRATION VSGENRATION Y

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PLACE

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ADVERTISI

NG

Television Newspape

r

Health

Clubsand

beautyparlours'

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SALESPROMOTION/PROMOTIONAL

SCHEMES

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ProductDevelopment

Different Age Groups :For Teenagers (13-21) any

comment or slogan orjargon

For middle Youth-A CoupletPicture may Suite

Size Of the T-Shirt (Small,Medium or Half Sleeves .)

The latest trend is the shortlength shirts etc.

Price Determination as per

the Quality & Income Level

Either Embossed or Plain

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Work upon 4ps-Properly introduce it to thecustomers. And to build your brand awareness

Allocate the product according the demand pattern

Try to place it into the nodes and links of theconsumer

Develop a sound distribution channel to avoid

shortage of goods in marketMotivate consumers to buy more and provide such aquality that they buy it again

And yes consider their feedbacks and renovate your

product according their needs and wants

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Try to get more and more feedbacks Analyze feedbacks and list down majorproblems Check that those feedbacks are relevant and

achievable As feedbacks tell us what new changes doesthe consumers are likely to see in the products Check if there is any social, economic,political, personal (PESTLC) of functional riskassociated with the product Is the product attributes are beneficial toconsumers or not

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