90% of this book is crap. 10% isn't.

36

description

A guide to getting better ideas. These slides formed the basis of a masterclass by David Guerrero at the Cannes International Festival of Creativity, 2014. They explore the effect of Sturgeon's Law (90% of everything is crap) on the process of generating and selecting better ideas.

Transcript of 90% of this book is crap. 10% isn't.

Page 1: 90% of this book is crap. 10% isn't.
Page 2: 90% of this book is crap. 10% isn't.
Page 3: 90% of this book is crap. 10% isn't.
Page 4: 90% of this book is crap. 10% isn't.
Page 5: 90% of this book is crap. 10% isn't.
Page 6: 90% of this book is crap. 10% isn't.
Page 7: 90% of this book is crap. 10% isn't.
Page 8: 90% of this book is crap. 10% isn't.
Page 9: 90% of this book is crap. 10% isn't.
Page 10: 90% of this book is crap. 10% isn't.

10

Page 11: 90% of this book is crap. 10% isn't.
Page 12: 90% of this book is crap. 10% isn't.
Page 13: 90% of this book is crap. 10% isn't.
Page 14: 90% of this book is crap. 10% isn't.
Page 15: 90% of this book is crap. 10% isn't.

15

Page 16: 90% of this book is crap. 10% isn't.

16

Page 17: 90% of this book is crap. 10% isn't.
Page 18: 90% of this book is crap. 10% isn't.

18

Page 19: 90% of this book is crap. 10% isn't.
Page 20: 90% of this book is crap. 10% isn't.

20

Page 21: 90% of this book is crap. 10% isn't.
Page 22: 90% of this book is crap. 10% isn't.
Page 23: 90% of this book is crap. 10% isn't.
Page 24: 90% of this book is crap. 10% isn't.
Page 25: 90% of this book is crap. 10% isn't.
Page 26: 90% of this book is crap. 10% isn't.
Page 27: 90% of this book is crap. 10% isn't.
Page 28: 90% of this book is crap. 10% isn't.

28

Page 29: 90% of this book is crap. 10% isn't.
Page 30: 90% of this book is crap. 10% isn't.
Page 31: 90% of this book is crap. 10% isn't.
Page 32: 90% of this book is crap. 10% isn't.
Page 33: 90% of this book is crap. 10% isn't.
Page 34: 90% of this book is crap. 10% isn't.
Page 35: 90% of this book is crap. 10% isn't.
Page 36: 90% of this book is crap. 10% isn't.