Presented byRaj Ballav SahaSection-Epsilon

Roll - 317

90 DAYS SCHEDULE PLAN- DIGITAL MARKETING ASPECTS

The term “Digital Marketing” came into initiation in the 1990’s era Became operational by disguise Prematurely implemented in the advertising campaigns Proliferation of devices accessing digital media enhanced digital

advertising Core utilization gained momentum after a span ranging 10-15 years Digital media growth is estimated approximately at 4.5 trillion online ads

served annually Godfather of Transformed Marketing Strategies

INCEPTION-INFORMATION-IMPLEMENTATION

Segmentation Influencer marketing Online behavioral marketing Collaborative environment Remarketing Game advertising Content marketing

ASPIRING DIGITAL MARKETING TRENDS

“KASA” , as the name is being pronounced , it gives an open minded approach. This segmented strategy has been showcased to outline the tasks & assignments(ranging from the small to the big) that can be utilized to enhance our expertise in the field of Digital Media. Now , Digital Media is a varied aspect catering to vital parameters that primarily includes aggressive business strategies , a platform to portray personal branding , gaining knowledge , a style to socialize among people , certain smart skills that opens up paths for profit. KASA generally means “Knowledge” , “Aesthetics” , “Skills” & “Attitude”. These 4 attributes would be effectively implemented in framing a schedule plan that will cater to real life applications of Digital Marketing.

KASA - THE MIGHTY TOOL

OVERVIEW OF SCHEDULE PLAN(90 DAYS)

KASA – THINKING A STEP AHEAD

KASA – TAKING STRATEGIES TO A NEW

LEVEL

0-30 Days(Initial Work) Knowledge Implementation( Gaining

inputs from varied sources that caters to the applied areas of Business)[0-10 days]

Understanding the essence of Facebook , Linkedin , Twitter & other applied digital sectors[10-15 days]

Initiating presence in the above mentioned & working towards the purpose[15-20 days]

Identifying the core segments to focus upon & start working on it[20-30 days]

30-40 Days(Igniting Process Of Work)

Start mixing in social media Establishing visibility Focus on content writing Identifying the strong areas of our

expertise Identifying key & important resourceful

people beneficial to work Efforts to initiate & enhance Personal

Branding

OVERVIEW OF SCHEDULE PLAN(90 DAYS

KASA – INDEPENDENT~SMART~LUCRATIVE

KASA – THE LIVING TREND

40-80 Days(Implementation of Skills)

Sorting out effective topics & pondering on them[40-45 days]

Start Blog Writing focusing on content , 20 blogs overall[45-65 days]

Create a Facebook Page(personal branding) , portraying skill , increase visibility[65-70 days]

Open end discussion with readers , viewers about the concerned topics

Keeping a curious , decent & grounded approach Creating increased presence in Linkedin , interacting

with people connected to Corporates & be a part of discussion forums[70-75 days]

Start writing , sharing knowledge regarding new business trends [75-80 days]

Critical Analysis in the form of content writing[

80-90 Days(Rebuilding-Foreseeing Work Attitude)

A brief lookout over the strategic plans Start believing in them Carry out proper sessions to deliver the

end touch Establishing that platform from a First

timer to an Executor Creating an aura of self made trend Start re-thinking to reinforce assignments

from time to time Therefore this constructive Recycling

Process moves on

PERSONAL BRANDING - THE CHALLENGING WIN WITHIN

PERSONAL BRANDING – TRANSFORMING MINDS

PERSONAL BRANDING – AN EMOTION THAT EXPRESSES & CONQUERS

The term “Branding” has been relegated to companies but as of recently , every individual has a personal brand utility. A digital footprint in the sands of time sourced by friends , colleagues & bosses. Well , taking my platform within a Personal Brand Utility has its own path , comprising of firstly initiate think myself as a Brand , Auditing my online presence & most importantly securing a personal website. Through Personal Branding , I would strategically deliver my skillset on certain parameters. Personal Branding openly means “Flaunt with satisfaction”

PERSONAL BRANDING(IMPLEMENTATION)

PERSONAL BRANDING – VISION~MISSION~EXECUTION

PERSONAL BRANDING – A COMPLETE MAKEOVER

Highlighting my skill-set(field of work)

Stressing on key resources Creating a Personal Website Customizing it with required inputs Utilizing Content Advertising ,

online advertising & other related issues

Segmentation of my Genre(category) Increase Visibility

KNOWLEDGE ASPECTS Core Subject Knowledge Understanding the importance of digital sectors Framing the target audience Identifying the important segments to work upon

AESTHETICS ASPECTS The overall outlook The personality factor Style of Expression People Management

ATTITUDE ASPECTS Grounded & environment friendly Sound way of expression Amalgamation of all segmented strategies into one Maintaining a Hungry Approach to strive for better

SKILLS ASPECTS Interpersonal skills & expertise Client Relationship Management Honing Analytical Skills Total command over communication

KASA FRAMEWORK(90 DAYS PLAN)

Started Blog writing on Wordpress.com Covered two social topics Increased Visibility on social networking sites by being a part of

discussion forums My Linkedin Id - https://www.linkedin.com/in/raj-ballav-saha-509669117 My Wordpress Id – aspiringwriter1blog.wordpress.com Honed up my developing interpersonal & communication skills

RECENT UPDATES