Transcript9 Ways to Use Coupons in Marketing Campaignsbull Cheaper Customer Acquisitiono Tip - Offer Coupon Only to New Customers to improve ROIo Summary - AffiliateCoupon based Acquisition is 40 to 50 of Paid Search costs Coupons helps yield higher conversionbull Increase Average Order Sizeo Tip - Analyze your customer segments and average order sizes Offer coupons to increase the order level for each segmento Summary ndash Coupons are effective way of increasing cart sizebull Cross-Promote amp Increase Engagemento Tip - Give Coupons to users who like your page or Share your pageproducto Summary ndash Merchants have seen 5 to 10x increase in Brand mentionsbull Track Sales From Offline Campaignso Tip ndash Create a unique custom couponoffer for your Billboard Ad Newspaper Insert or TV ado Summary ndash Measure the efficiency of offline marketing campaignsbull Re-engage Old Customerso Tip - Invite users who havenrsquot visited or purchased for few months to come back Reward them with a coupon to create an incentiveo Summary - ltgtbull Cart Abandonment Campaigno Tip ndash Offer a 1 time coupon to users who have abandoned cart as an incentive to come back and complete the saleo Summary - bull Reward Loyaltyo Tip ndash Offer coupons and special offers to your loyal customers so that they become your brand advocateo Summary -

bull Increase Email Registrationo Tip - Offer Coupons to customers who register on your siteo Summary ndash Using an incentive for Email registration has shown to increase registration rate by 40 bull Use Other Store Coupons to Increase Conversion Rateo Tip ndash Offer Complimentary Coupons to increase value to your consumers and convert users on the fence o Example ndash If you are Mobile recharge site offer Apparel and Food coupons for freeo Summary - Increased conversion rate CouponRani offers Coupon API for partners to offer complimentary coupons

All the statistics used in this infographic are based on individual case studies Here are the links for our relevant website and couponshttpwwwcouponranicom httpwwwcouponranicommyntra-com httpwwwcouponranicomdominos-co-in httpwwwcouponranicompepperfry-comhttpwwwcouponranicomyatra-comhttpwwwcouponranicomgoibibo-com