9 Ways to Build a Smarter Network on LinkedIn
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Transcript of 9 Ways to Build a Smarter Network on LinkedIn
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@stephsammons
Ways to Build a SmarterNetwork on
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Have you ever wondered which LinkedIn invitationsto accept or decline?
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Your LinkedIn network is one of the most
valuable professional assets you can build
today.
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It can lead to relationshipsand opportunities you
may have never thought possible.
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But if your network consists of random connections, you will probably make things a
lot tougher on yourself.
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A smarter network on LinkedIn will attract
more meaningful and relevant professional
relationships and business opportunities.
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Build asmarter networkNOW using these
9 effective strategies.
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Build a “Right-Sized” LinkedIn Network
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More connections on LinkedIn will not equal greater success.
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The quantity of LinkedIn connections you have is only as valuable as the
relevancy and depth of each of those connections.
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When you grow your network with relevant connections and
go deeper with the important few,
you attract more of the same.
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Understand and Leverage LinkedIn’s Social Graph
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LinkedIn has redefined the six degrees of
separation through its professional social graph.
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LinkedIn is able to map out who we are connected to
and how we are connected.
This “people intelligence” is incredibly valuable.
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LinkedIn is leaving you a trail of breadcrumbs to
help you discover relevant people to
connect with. Pay attention to
these clues!
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Practice Appropriate LinkedIn “New Connection” Etiquette
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Sending personalized invitations is getting
tougher to do but it gives you a few major
advantages.
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Your personalized invitations will stand out,
build rapport, and achieve higher acceptance rates.
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Be careful! You will send a generic invitation when you click that “connect” button.
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Send Personalized Thank-You’s to New Connections
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Sending a personalized
thank-you message is a
great way for a new connection to
learn more about you.
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To save time, you can create a thank-you script to copy and paste into your messages and customize it with each new connection.
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Create an e-mail signature for your thank-you message that includes
a link to your website.
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Import Your Existing Contacts into LinkedIn
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The more data you provide to LinkedIn, the more relevant
and meaningful your experience is
going to be.
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Import your existing contacts into LinkedIn by connecting it with
your e-mail account.
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Go through your contacts one-by-one and send personalized invitationsto anyone you are not already connected to.
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Leverage Your Unique Market Opportunities
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Evaluate making a connection
based on your unique market opportunities.
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Connect with influencers, journalists, and editors in your community and/or industry, even if you don’t know them personally.
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Most of these professionals are well connected and active on LinkedIn. Look for ways to serve as a
resource and give value.
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Pay Attention to Shared Connections
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LinkedIn will show you the connections you have in
common with your 2nd- and3rd-degree connections, as
well as mutual group members.
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You have this unique ability to peek into your
extended network. You can determine
who might be a good fit for your
smart network.
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There is a direct correlation between the number of shared connections you have with someone on LinkedIn and the likelihood they will accept your invitation to connect.
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View Profiles of the People You Wish to Connect With
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A little-known tactic for attracting new,
strategic connections on LinkedIn is to go
out and view the profiles of the people you are interested in
connecting with.
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Make sure your profile settings are configured toshow your identity when viewing the profiles of other members.
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When you view someone’s profile, they can see your profile image and headline summaryas well as the connections you
have in common.
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Use LinkedIn Groups to Make Relevant Connections
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You can search through the membership of a group that
you belong to from the main group page.
Simply click on the “Members” tab to
access the search box.
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Mine your LinkedIn group memberships and utilize groups for relevant professionals you can connect with who fit into your smart
network-building strategy.
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Joining relevant LinkedIn groups allows you tosend private, personalized messagesto mutual group members.
(Limited to 15 messages per month.)
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