9 Steps To Increase Your Digital Presence IQ
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Transcript of 9 Steps To Increase Your Digital Presence IQ
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Increase Your Digital Presence IQ
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When we think about all thisdigital stuff…
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Or…
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But there’s no need.Digital Presence is easy. Actually.
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There are 9 steps.Each one helps increase your Digital Presence IQ
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Step 1.
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Step 1 (really this time):“My Digital Presence is…”
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Step 2:“I Don’t Feel So Well”
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Digital. Presence. Deficiency.
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Kidding
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1. Static content2. Lack of rich media3. No mobile4. Global unavailability5. Slow6. No engagement7. Lack of analysis8. Fragmented story
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Step 3:“Once Upon a Time…”
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Why are stories so important?
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Ideas in the abstract are hard to communicate
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I can tell you an idea, such as:
“The world is a very dangerous place.If you walk alone, naïve, someone will
take advantage of you.You could die.”
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Stories need a narrative
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Emotion
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Characters
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Not about you.Not about your product.It’s about your customer.
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Stories are emotional.
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This little boy cried when he had to saygoodbye to his best friend.
vs.
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Stories evoke emotions. Emotions release endorphins.
Therefore stories release endorphins.
(see that Algrebra did come in handy)
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Engagement
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BFF
Confidante
Friend
Acquaintance
Awareness
Relationship Intimacy Pyramid
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Step 4:“Who Am I?”
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Sell. Influence. Inform. Facilitate.
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Step 5:“Take stock.”
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Digital Presence Maturity
Content
Content Managemen
t
Distribution and
Discovery
Engagement and
Experience
Business Intelligence
Content Creation
Content Distribution
Data
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Step 6:“Rinse and Repeat.”
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Workflow
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Create
Manage
DeliverEngage
Monetize/Convert
Optimize
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Step 7:“One size does not fit all.”
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1. Website/Content2. Rich Media/Video3. Mobile4. Delivery and Performance5. Social Engagement6. Optimization
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1. Efficiency2. Scalability3. Accessibility4. No more IT bottlenecks5. No more IT bottlenecks6. No more IT bottlenecks
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Step 8:“Excuse me? Can I post on Twitter?”
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Digital Presence Readiness
People
ProcessPlatform
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Step 9:“Don’t Be Boring.”
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Video
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More than 1 billion unique users visit YouTube each month
Over 4 billion hours of video are watched each month on YouTube
72 hours of video are uploaded to YouTube every minute
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Yeah. Video is pretty popular.
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“52% of consumers say that watching product videos makes them more confident in their online purchase decisions”
Internet Retailer, 2012
“…shoppers who viewed video were 174% more likely to purchase than viewers who did not…”
Retail Touchpoints Channel Innovation Awards, 2012
“Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks.”
Bytemobile Mobile Analytics Report, 2012
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BFF
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Step 1. Know your Digital PresenceStep 2. Understand the signs of DPDStep 3. Tell storiesStep 4. Identify your purposeStep 5. Continuing assessmentStep 6. Build a workflowStep 7. Pick the Right ToolsStep 8. It’s Not Just About TechnologyStep 9. Video kicks A@#
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Get the book today.
eBook or print.
Free.
http://dpm4dummies.limelight.com
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Jason Thibeault
Sr. Director, Marketing Strategy Limelight Networks
T: @_jasonthibeault
602-850-4871
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Thanks. Questions?