9 steps to building a successful website for small business
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Transcript of 9 steps to building a successful website for small business
9 STEPS TO BUILDING A SUCCESSFUL WEBSITE FOR SMALL BUSINESS
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• It must be easy to navigate
• It must load quickly
• It must have clear, clean, non-cluttered landing pages
• Keep your website up to date
• Develop a website marketing strategy
Step 1:Basics
Your main objective is to get the right traffic to your
website. You want quality rather than quantity
Step 2: Research
Ask your customers
• Which websites do they visit?
• What features do they want to
see on your website?
• What features would make
them visit your website
more often?Visit www.alexa.com
Ensure that everything important is above the fold
Tip: register your own domain name for 5 years
Step 3: What do you want me to do?
• Buy
• Register for something
• Sign-up for a newsletter
• Visit your storefront
• Call or contact you
Choose One Key Thing
Tip: include your address, phone number and email address on every page
Step 4: Build Trust
Include the following:
• Contact information
• Visual samples of your products
or previous work you have done
• Testimonials
• FAQ’sTip: On your homepage mention the cities you serve in your local area
Step 5: Website Copy
• Use attention
grabbing headlines
• Develop quality
content and update it
regularly
GIVE PEOPLE REASONS TO OPT-INYOU NEED TO BUILD A DATABASE
Step 6: Develop great marketing tools
• Gather contact details
• It’s a great way to:
– Communicate and
develop a relationship
– Keep customers updated
– Send special promotions
• Use email marketing to target
specific groups
• Use an interesting subject line or
“hook”
– Include a great special offer
– Personalize the message
– Make it easy to respond
– Run contests with prizes
Blog
• Give people a reason
to return
• Give away free stuff
• Run regular contests
• Include your Blog on
your website
• Google loves blogs
Step 7: SEO
• Use keywords in your:
– Page titles
– Content
– Image names
• Think of keywords as search
terms
How would someone looking for information on your business search for it?
Try and find some niche search terms
Look for terms that are ranked lower and have less competition
Tip: Ensure the meta description tag on each page contains a sentence about your company
Google Insights
Small business training
https://adwords.google.com/select/KeywordToolExternal
Step 8:Link Your Website
• Link to as many relevant
websites as possible
– Chamber of commerce
– Government
• Submit your website to
directories
• Request reciprocal links
• Have links on social networks
Step 9:Monitor the Visitors to Your Site
• Track the number of daily
visitors
• Analyse your visitors…
Where do they come from?
How long do they stay?
• Click Paths
• Review search keywords
they use to get to your site
Inbound Marketing
Inbound marketing is a marketing strategy that focuses on getting found by customers - Wikipedia
Include social media into your website strategy
• YouTube
• Google +
• Blog
• RSS feeds
• Share this
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