9 Sponsored Messages to Spread Cheer

with Personalization

How to personalize sponsored messages to engage consumers with relevant content and drive more revenue.

Guide

There’s no shortage of promotional tools available to the modern mar-keter, but none are more engaging than Facebook Messenger.

Facebook Messenger is the top modern messaging platform and one of the most frequently used apps in the world. Chances are, the vast ma-jority of your customers also love Facebook Messenger and use it daily.

Other than it’s extreme popularity, Facebook Messenger is lucrative for marketers because it allows a truly interactive and personalized cus-tomer experience, which leads to better customer retention and drasti-cally higher lifetime value.

Customers often get distracted during their visit and leave your store without placing an order, even though they were interested. If you use Facebook Messenger for marketing , you can contact these lost custom-ers and remind them about why your product is just what they need.

With automated Facebook Messenger conversation flows, you can also eliminate roadblocks in your conversion funnel by ensuring that all cus-tomers receive the perfect answer when they are in doubt.

Facebook Messenger is even more effective when used alongside SMS and email. For example, Recart allows you to collect subscribers in Mes-senger conversations and sync them with your favorite email and SMS apps.

Partnerships with email and SMS providers, as well as the first-class Shopify support make it so easy to integrate Recart into your Shopify marketing stack.

Sponsored messages, the paid messaging feature available on Facebook Messenger, extends the possibilities of Facebook Messenger marketing by allowing you to proactively send promotional messages and auto-mated conversation flows to your audience.

Because sponsored messages appear right inside the Facebook Mes-senger inbox, next to the messages of friends and family, they are al-most guaranteed to be seen by the recipient.

For that reason, sending sponsored messages on Facebook is an indis-pensible tool for generating hype around holiday promotions.

Facebook Messenger marketing during the holidays

How to boost ecommerce revenuewith sponsored message campaigns

Flash sale

This is one of the more straight-forward use cases for creating a sponsored message campaign: Pro-moting your flash sale.

Whenever you run a flash sale that’s available for a limited time only, it’s a good idea to let your Face-book Messenger audience know about it, since these subscribers are basically your hottest leads.

Sending them a quick sponsored message describ-ing a lucrative offer will no doubt direct valuable traffic to your store.

This example from Customcuff shows how even a simple sponsored message with a single call-to-ac-tion can go a long way.

Birthday offer

Our birthday is the highlight of our year for many of us, so why not tap into this special occasion by sending a special offer to people who are close to having their birthday?

By selecting upcoming birthday in the sponsored message campaign targeting, you can create a cam-paign that will be sent to people whose birthday is around the corner.

Blog post promotion

Even the best product can reap huge benefits from thoughtful content that helps users understand the value proposition and get the most value out of their purchase.

BlendJet is famous for investing a lot in their user community and content marketing.

Their most important blog posts are promoted in sponsored message marketing campaigns to make sure that their audience is up-to-date on their latest recipes.

Product launch

Launching a new product is as exciting as it gets in the ecommerce world. Obviously, we all want our product to get the attention it deserves.

Sending a sponsored message promoting your new product will build up the hype among your most loyal fans.

By using Facebook Pixel, you get accurate information about the shopping activity of all visitors who are logged in to their Facebook account while browsing your store.

Search, add to cart, checkout, payment and purchase information is avail-able out of the box.

Then, you can use this data to send highly targeted, personalized sponsored messages by targeting the sponsored message campaign at a custom audi-ence who matches the specified criteria.

You can make your ad creative react to customer’s frequent search query, an add to cart event or a recent purchase.

This approach will ensure that your ads speak to the customer in a way that feels personal, thoughtful and convenient.

Early access

Your true fans will go crazy about your new prod-ucts — they will go even crazier if they get early ac-cess.

Sponsored messages are perfect for offering early access to your products to a limited audience: it’s personal, engaging, and you can have the finest control over who will be included in the audience.

Using Facebook Pixel and custom audience targeting

Thank you message

One way you can take advantage of the Facebook Pixel data is by sending a simple thank you message to buyers who spent above a certain order value.

Customers receiving this message will feel valued and, if happy with their order, they will surely be in-terested in using the discount code.

Check back flow

If you sell long-lasting products, it is a good idea to check back with customers after 3-6 months from their purchase.

By adding more criteria to the custom audience, for example, filtering for friends of people with birthdays in a month, you can create highly targeted sponsored message campaigns that react to the very specific needs of your customers.

Some review apps allow you to filter your audience based on their reviews, so you have to option to message exclusively people who left good reviews.

Restock reminder

For consumable products, schedule a reminder based on the shelf life of your product. This way, customers can restock with ease and convenience, which is exactly what you want in the ecommerce business.

Exclusive offer for frequent buyers

You can also target people based on how often they buy. For example, you can create a sponsored message campaign with an exclusive offer that is limited to customers who placed at least 2 orders in the past 6 months.

Why use sponsored messagesduring the holidays?

Chances are, your consumers have a relatively short attention span during the holiday shopping season. People also tend to look at their smartphone a lot more than their computer. Therefore, it is essential to invest in marketing campaigns that engage mobile users and sponsored messages are perfect for that.

Using Recart to automate your conversation flows, you can achieve ex-tremely high return on your ad campaigns.

In the Recart Conversation Flow Edi-tor, you can create flows that will do more than simply directing traffic to your store: You can add quick replies, interactive buttons, delays, follow-up messages, conditional splits and more.

You can even capture the email ad-dress and phone number of the recip-ient.

By integrating Recart with your fa-vourite email marketing or SMS app, you can sync all captured emails and phone numbers to a specified list.

This way, you can set up multi-channel marketing flows with ease.

Recart SMS & email partners

Next steps

Forget low email open rates and spam folders. Increase your revenue by engaging customers on the platform they actively use: Facebook Messenger.

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