9 Reasons Why Every Enterprise Needs a Mobile Strategist
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Transcript of 9 Reasons Why Every Enterprise Needs a Mobile Strategist
9 Reasons Why Every Enterprise Needs a Mobile Strategist
© Copyright 2013 Antenna Software, Inc. All rights reserved.
Presented by:
• Jim Somers, Chief Marketing & Strategy Officer
• Hitesh Chitalia, Director - eBusiness, McGraw-Hill February 5, 2013
Confidential. Do not distribute.
WELCOME & INTRODUCTIONS
• Welcome
• Market Situation
• Rise of the Mobile Strategist
• Top Tips for Mobile Strategists
• Q&A
Your Hosts: Our Agenda:
2 © Copyright 2013 Antenna Software, Inc. All rights reserved.
Confidential. Do not distribute.
Jim Somers
Chief Marketing & Strategy Officer Antenna Software
Hitesh ChitaliaDirector, eBusiness
McGraw-Hill Financial
Have a question? Tweet us @AntennaSoftware or #9ReasonsWebinar
“Organizations can develop a separate mobile strategy for temporary use, but mobility ultimately must be embedded in broader strategies, work processes and policies – just as Web technologies are today.”Source: 2012 Strategic Roadmap for Mobility, Gartner
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THINKING MORE STRATEGICALLY
WHO OWNS THE MOBILE STRATEGY?
… a new role is emerging in the
enterprise?BU- Grow the business
- Drive worker productivity
- Maintain happy customers
- Build brand awareness
CIOThrough technology:
- Improve process efficiency
- Drive business transformation
- Unlock business value
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WHY DO WE NEED A MOBILE STRATEGIST?
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1. Business moves at breakneck speed
2. BYOD is the new mobile reality
3. Multiple mobile initiatives need coordination
4. Objectivity is vital for the mobile organization
5. Mobile is no longer “one and done”
6. The need for speed in mobile deployment
7. Poor mobile design is the silent killer
8. Mobile app adoption is a major concern
9. App discoverability is the new mobile challenge
➜ 9 Reasons Why Every Enterprise Needs a Mobile Strategist
Have a question? Tweet us @AntennaSoftware or #9ReasonsWebinar
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WHY DO WE NEED A MOBILE STRATEGIST?
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➜ 9 Reasons Why Every Enterprise Needs a Mobile Strategist
/3
- SPEED
- FLEXIBILITY
- CONTROL
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WHAT WE DO
AMPchroma helps you build, run, and manage all your mobile applications and content.
➦ Enabling you to get to market faster, have more flexibility, and better manage risk in this ever-changing mobile world.
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MARKET TRENDS & DYNAMICS
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IT’S A PERFECT STORM
Mobile Social
Cloud Information© Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute.
26% of US consumers access social networks on mobile today.
Mobile apps are a $6.0 billion market today, growing to $55.7 billion by 2015.
By 2014, 38% expect half their software applications will be in the cloud.
*Yankee Group
* eMarketer*KPCB May 2012 Report
9
Through 2015, 85% of enterprises will fail to adapt their information infrastructure to "big data.”
*Gartner
NEXUS OF FORCES
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The “Nexus of Forces”
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MOBILITY GOES PRIMETIME
11
Source: “Magic Quadrant for Mobile Application Development Platforms (MADPs)”, Gartner, 4/12/12
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“61% plan to enhance their mobility capability during the
next 3 years.”
MOBILITY GOES PRIMETIME
12
Source: “Magic Quadrant for Mobile Application Development Platforms (MADPs)”, Gartner, 4/12/12
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“61% plan to enhance their mobility capability during the
next 3 years.”
MOBILITY GOES PRIMETIME
13
Source: “Magic Quadrant for Mobile Application Development Platforms (MADPs)”, Gartner, 4/12/12
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“61% plan to enhance their mobility capability during the
next 3 years.”
MOBILITY GOES PRIMETIME
14
Source: “Magic Quadrant for Mobile Application Development Platforms (MADPs)”, Gartner, 4/12/12
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“61% plan to enhance their mobility capability during the
next 3 years.”
WHY DO WE NEED A MOBILE STRATEGY?
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Source: K. Benedict, Head SMAC Analyst, Cognizant
THE ROLE OF THE MOBILE STRATEGIST
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CORE RESPONSIBILITIES
• Building strong relationships between IT teams and related business unit teams.
• Identifying areas to leverage company’s mobile app framework across the enterprise to ensure governance and reusability.
• Building the business case and determines the common mobile application architectural framework.
• Deciding what to build versus buy. If we buy, understand who does what in this complex mobile ecosystem.
• It wouldn’t hurt if this individual had a strong understanding of application infrastructure and backend middleware technologies like SOA, REST, JSON ,and HTML5.
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WHERE TO START
… what questions should they be asking?
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How do these decisions affect speed, flexibility & control?
1. How will I design and build the application?
2. How will I deploy and run the application?
3. How will I control and manage the application?
MOBILITY IS NOT “ONE & DONE”
App“Almost all the CIOs said they expect to deploy more than 25 mobility apps in next 2 years.”*
(n)
Source: McKinsey & Company, Sept. 2012
App 1
XHow to build the app?
How to deploy the app?
How to run the app?
How to manage the app?
How to secure the app?
?
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YOU NEED FLEXIBILITY & CHOICE
Native“Mixed Mode”
Device APIs
Native Code
Web Code
Web
Mobile Browser
Web App
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Hybrid
Device APIs
Web App
Native Container
ManagedHybrid
Native Container
Device APIs
Web App
Web App
Web App
Native Code
Device APIs
Native
Have a question? Tweet us @AntennaSoftware or #9ReasonsWebinar
IT’S NOT JUST MANAGING DEVICES
MAM
MDM
MAD
BYOD
74% of companies allow some sort of BYOD usage.*
*Enterasys
Build
Fast
Open
Flexible
Manage
Secure
Controlled
Compliant
EMM!
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STRATEGIC MOBILITY PLATFORM
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XML JSON REST DBs
B2C B2B B2C
Web Native Hybrid Mix
DIY MEAP Agency
iOS Android MSFT BB
Phone Tablet Multi
BUILD| KEY DECISIONS
WHO AM I BUILDING THE APP FOR?
• Employees, partners, customers, consumers?
WHAT O/S WILL IT RUN ON?
• iPhone, iPad, Android, Windows, Blackberry?
WHAT TYPE OF DEVICES WILL BE USED?
• BYOD, company issued, multi-channel?
WHO IS GOING TO DEVELOP THE APP?
• Internal resources, agency, SI, MEAP vendor?WHERE IS THE DATA FOR THE APP?
• In the cloud, web services, backend databases?
WHAT CLIENT TYPE WILL YOU USE?
• Native, Mobile Web, Hybrid, Mixed-Mode, etc.?
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GPS Contacts Calendar Mail
SSL SSO LDAP
Web XML RDBMS API
CRM ERPOrderEntry
BaaS PaaS EMM MW
SysTrust PCI SAS-70
HOW TO ENSURE ENTERPRISE SECURITY?
• Authentication, authorization, access controlWHAT ABOUT SCALABILITY,
PERFORMANCE?
• # users, usage patterns, transaction volumeHOW WILL WE HANDLE COMPLIANCE?
• Industry standards, gov’t regulations, governance
HOW TO ACCESS ENTERPRISE SYSTEMS?
• B2E, B2B, productivity, customer supportHOW TO PROTECT USER PRIVACY?
• Cross-app access, location, usage monitoring
CAN USERS ACCESS EXTERNAL DATA?
• Web services, databases, feeds, APIs
RUN | KEY DECISIONS
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App User Role Device
B2E B2B B2C
Update Lock Synch MAM
Phone Tablet MDM
iTunes Play WP Mkt BB
Perf Frequency
Duration
WHO NEEDS ACCESS TO OUR APPS?
• Employees, partners, customers, consumers?
WHERE WILL WE PUBLISH OUR APPS?
• Public app store, private app store, web, email?HOW TO MONITOR USAGE?
• Device, web server, enterprise access points?
WHAT ABOUT THE DEVICES?
• BYOD, company supplied, controlled?
CONTROLLED ACCESS TO APP & DATA?
• User, role, device, app, permissions?
CAN WE MANAGE APPS REMOTELY?
• Updates, upgrades, remote wipe?
MANAGE | KEY DECISIONS
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Enterprise Integration Proven
Standardized
Unified integration point
Pre-built adapters
Scalability &
Performance
Millions of daily transactions
Message monitoring Certified, multi-
tenant Cloud or on-premise
Mobile
Optimization
Network sensing App tuning Latency avoidance Detect most efficient
path OTA install, updates
Centralized Management Devices, data Apps, users Content Performance Usage
Carrier Grade
Security
Built in, automated Enterprise caliber Certified (FIPS, PCI) Configurable per app
Future Proof
Write once
Any tool, any IDE
Every device
Native device features
Easy maintenance
MUST-HAVES FOR THE MOBILE ENTERPRISE
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TIPS FOR THE MOBILE STRATEGIST
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TIPS FOR THE MOBILE STRATEGIST
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Tip
• If you think you’re just building an app, you’re likely constraining your thinking to just the device
Explanation
• Think Outside the App
• Try not to boil the
ocean
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TIPS FOR THE MOBILE STRATEGIST
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Tip
• Focus on one thing and do it well
• Transformation can happen in the dark, hidden recesses of your business
Explanation
• Think Outside the App
• Try not to boil the
ocean• Don’t sweat the ROI
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TIPS FOR THE MOBILE STRATEGIST
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Tip Explanation
• Think Outside the App
• Try not to boil the
ocean• Don’t sweat the ROI
• This is all new!
• Remember the softer side of ROI
• Non-measurable impacts are frequently enough reason to forgo the ROI
• Remember compliance, competition, etc.
Have a question? Tweet us @AntennaSoftware or #9ReasonsWebinar
TIPS FOR THE MOBILE STRATEGIST
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Tip Explanation
• Think Outside the App
• Try not to boil the
ocean• Don’t sweat the ROI
• This is all new!
• This is all new!
• Traditional KPIs and measurements don’t apply
• We’re blazing new ROI trails!
Have a question? Tweet us @AntennaSoftware or #9ReasonsWebinar
TIPS FOR THE MOBILE STRATEGIST
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Tip Explanation
• Think Outside the App
• Try not to boil the
ocean• Don’t sweat the ROI
• This is all new!
• This is all new! • There is a gold rush mentality in mobility today
• There is a glut of suppliers who all sound alike
• Be wary of the “low-ballers” to avoid second surgery
• Avoid cheap &
cheerful• This is all new!
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PARTING THOUGHTS
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• Be a connector – Get out, do the discovery, and bring the pieces
together
• Be an enabler – Don’t be an enforcer - it will drive people away.
• Be patient – Have perseverance - it takes time.
• Be a leader – People want/need guidance and thought leadership.
• Be a self-starter – There is no rule book, so it may be up to you to
write it.
• Be an innovator – Stay one step ahead of the market and the
competition.
• Be a business person – Build a record of success. Get results and
iterate.
KEY TAKEAWAYS FROM A STRATEGIST
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IN SUMMARY
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Mobility has the potential to transform your business and take it to new heights of productivity and business growth.
But …
WANT TO GET STARTED?
• Call or email us to learn about our Mobile Enterprise Strategy Workshop and how it can help you.
© Copyright 2013 Antenna Software, Inc. All rights reserved.
Contact us @ +201.239.7980 or [email protected]
• Visit us at www.antennasoftware.com for a free copy of the Mobile Strategist eBook or Gartner MQ for MADP.
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MARKET LEADER
Gartner Magic Quadrant for Mobile Application Development Platform
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Download a copy! http://bit.ly/MQMADP
THANK YOU
© Copyright 2013 Antenna Software, Inc. All rights reserved.
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• Jim Somers Twitter: @JimatAntenna
• Hitesh Chitalia Twitter: @hiteshc1
• Contact Antenna: +1 201.239.7980