9 Key Principles to Successful Organizational Strategy

8/3/2019 9 Key Principles to Successful Organizational Strategy

1/23

> Mj~ V|ngenvoju pi UzeejuuazoI|kcgnxcpnigco Up|cpjk~

C Vingp ia Qnj{

L~ Pid Pnj`j


2/23

Pbj vz|viuj ia pbnu v|jujgpcpnig nu pi |jqnj{ mj~ v|ngenvoju pbcp ai|d pbjaizg`cpnig ia uzeejuuazo i|kcgnxcpnigco up|cpjk~'

Vz|viuj ia pbnu V|jujgpcpnig

Pbj v|ngenvoju izpongj` c|j lcuj` ig ~jc|u ia jrvj|njgej ojc`ngk p|cguai|dcpnigcongnpncpnqju cg` cg c||c~ ia vzlonubj` |jujc|eb a|id Bc|qc|` Lzungjuu \jqnj{ cg`DeMnguj~ Szc|pj|o~

Ng`nqn`zcoo~/ pbj~ voc~ c e|npneco |ioj ng `jangngk iz| uzeejuu

Eioojepnqjo~/ pbj~ ai|d c vi{j|azo piiomnp pi cn` zu ng uzupcngngk cg` k|i{ngk iz|

lzungjuu Na {j nkgi|j pbjuj v|ngenvoju/ {j |zg pbj bnkb |num ia `ndngnubngk iz| |jpz|g ig

ngqjupdjgp ce|iuu pbj viio ia up|cpjkne `jenunigu {j bcqj dc`j cg`/ zopndcpjo~/pbj uzupcngclnonp~ ia iz| i|kcgnxcpnig

Mj~ V|ngenvoju pi Uzeejuuazo I|kcgnxcpnigco Up|cpjk~

3' Lj @naaj|jgp


5/23

Iz| an|up v|ngenvoj ia c {nggngk up|cpjk~ nu pi lj `naaj|jgp'

3' Lj @naaj|jgp

Acdj` Bc|qc|` Lzungjuu Uebiio v|iajuui| Dnebcjo Vi|pj| pj|dj` pbnu cu Up|cpjkneViunpnigngk/ {bneb djcgu8

i Vj|ai|dngk `naaj|jgp cepnqnpnju a|id iz| eidvjpnpi|u/ i|

i Vj|ai|dngk undnoc| cepnqnpnju lzp ng `naaj|jgp {c~u'

Pbnu |jszn|ju zu pi `jangj iz| eidvjpnpnqj up|jgkpbu cg` pbjg lzg`oj pbiuj

up|jgkpbu ngpi v|i`zep cg` uj|qnej iaaj|ngku pbcp c|j zgnszj {bnoj coui e|jcpngk clc||nj| pi |jvonecpnig l~ eidvjpnpi|u'

Dc|mjp c`qcgpckju c|j `j|nqj` a|id c viunpnig ia up|jgkpb'

Eidvjpnpnqj up|jgkpbu c|j `nupngkznubj` l~ bcqngk c8

i Up|zepz|co c`qcgpckj "{npb c bnkb lc||nj| pi dc|mjp jgp|~./ i|

i Uvjenco ecvclnonp~ "uzeb cu c v|i`zep vcpjgp i| zgnszj umnooujp.'

:

Pbj di|j up|jgkpbu pbcp ecg lj eidlngj` i| lzg`oj` ngpi `nupngep uj|qnej iaaj|ngku pbj

di|j `naanezop np nu pi |jvonecpj ng pbj dc|mjpvocej'\jaj|jgej8 Dnebcjo Vi|pj|/ [bcp nu Up|cpjk~/ Bc|qc|` Lzungjuu \jqnj{/ Giqjdlj| 3>>1/ Qiozdj ;0/ Gzdlj| 1/ vv' 13;2'l


6/23

Qc|njp~ Lcuj` iaaj|ngk zgnszjqcozj ai| c uzlujp ia v|i`zepu i|uj|qneju {npbng cg ng`zup|~

Gjjù Lcuj` pcnoi|ngk cgùcpnua~ngk pbj dchi|np~ ia gjjù pic pc|kjp ezupidj| ujkdjgp {npbngcg ng`zup|~

Ceejuu Lcuj` v|iqn`ngk ceejuuondnpj` v|i`zepu i| uj|qneju pi

ezupidj|u lcuj` ig kjik|cvbneviunpnig/ ujoa$`jangj` ezupidj|ujkdjgpu/ jpe'

Viunpnigngk Up|cpjknju(

Pbj|j c|j pb|jj viunpnigngk up|cpjknju eiddigo~ zuj` pi e|jcpj `naaj|jgpncpnig8

Viunpnigngk Up|cpjknju

Qcozj Lcuj`

GjjùLcuj`

CeejuuLcuj`

(Uiz|ej8 Dnebcjo Vi|pj|/ [bcp nu Up|cpjk~/ Bc|qc|` Lzungjuu \jqnj{/ Giqjdlj| 3>>1/ Qiozdj ;0/ Gzdlj| 1/ vv' 13;2'

Pbj mj~ ng cg~ ia pbjuj viunpnigngk cvv|icebju nu pi `jangj c up|cpjk~ pbcp iaaj|u

eidvjoongk qcozj pi ezupidj|u ng c {c~ pbcp nu `naaj|jgp a|id iz| eidvjpnpnig'1


7/23

Iz| ujeig` v|ngenvoj nu pi pc|kjp k|i{pb cp k|cgzoc| ojqjo'


8/23

Iz| pbn|` v|ngenvoj nu pi lj ngunkbpazo'

5' Lj Ngunkbpazo

Ljngk ngunkbpazo nu ac| ojuu clizp kzp$ajjo pbcg np nu clizp ojqj|ckngk ngai|dcpnig

ng c djcgngkazo {c~'

Ia vc|pnezoc| ndvi|pcgej nu ojqj|ckngk v|nqnojkj` ngai|dcpnig uzeb cu8

i Ucoju `cpc "ng ujc|eb ia {bnpj uvipu ia ivvi|pzgnp~.

i Anjo` iluj|qcpnigu

i Ezupidj| ajj`lcem Cgipbj| e|npneco eidvigjgp pi cg ngunkbpazo up|cpjk~ nu pi pcmj c `~gcdne

cvv|iceb pi dc|mjp p|jg`u'

2


9/23

@cpc |neb "lzp ngai|dcpnig vii|. i|kcgnxcpnigubcqj pbj ivvi|pzgnp~ pi dngj qcozcloj ngunkbpngpi pbj {bnpj uvipu {npbng pbj dc|mjp l~jrvoi|ngk pbj cepnqnp~ pcmngk vocej cp pbjngpj|ujepnig ia8

V|i`zepu/

Uj|qneju/

Ezupidj|u/

Kjik|cvbnju/ cg`

Ebcggjou'

>

[bnpj uvipu c|j gnebju {npbng pbj dc|mjp i| kjik|cvbne ocgùecvj {bj|j iz|lzgòj` uj|qnej ecvclnonpnju iaaj| eidvjoongk qcozj pi oc|kjo~ zgpcvvj` uiz|eju ia`jdcg`'

[bnpj Uvipu ia Ivvi|pzgnp~

[bnpj Uvipuia

Ivvi|pzgnp~

V|i`zepu

Uj|qneju

Ezupidj|uKjik|cvbnju

Ebcggjou

[bnpj Uvipu ia Ivvi|pzgnp~

L~ ubngngk c onkbp cp pbjuj ngpj|ujepnigu/ {j ecg jrviuj bnkb didjgpzd c|jcu ia

k|i{pb ng {bneb pi pc|kjp v|i`zepu/ uj|qneju/ cg` v|idipnigu'\jaj|jgej8 Djb|`c` Lckbcn/ Uqjg Udnp/ cg` Vcp|nem Qnkzj|nj/ Nu ~iz| k|i{pb up|cpjk~ ao~ngk long`9 Bc|qc|` Lzungjuu \jqnj{/ Dc~ \jaj|jgej8 Vbnonvv D' Gcppj|dcg/ Ljup v|cepnej ìju gip jszco ljup up|cpjk~/ demnguj~szc|pj|o~'eid/ Dc~


10/23


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C e|npneco eidvigjgp pi cg ngunkbpazo up|cpjk~ nu pi pcmj c `~gcdne cvv|iceb pidc|mjp p|jgù'

Dc|mjp P|jgù

Cg jaajepnqj up|cpjk~ ubizo` `n|jep iz| i|kcgnxcpnig pi{c|` {bj|j pbj p|jgù c|jpcmngk zu gip {bj|j {j bcqj ljjg'

Bi{ ì {j n`jgpna~ cg` ngei|vi|cpj p|jgù ngpi iz| up|cpjk~9

i An|up/ {j ubizo` oiim pi l|ic`j| uienjpco p|jgù pbcp c|j ndvcepngk iz| i|kcgnxcpnig

i Ujeig`/ {j ubizo` oiim pi pbj j`kju ia iz| ez||jgp dc|mjpu' [bcp gj{ |jszn|jdjgpu

c|j jdj|kngk a|id iz| ezupidj|u9 [bcp c|j iz| udcooj|/ gndloj eidvjpnpi|u iaaj|ngk9[bcp pjebgioiknju eizo` ebcgkj pbj kcdj9

i Pbn|`/ {j ubizo` oiim pi di|j uvjenane p|jgù pbcp ndvcep iz| uvcg ia eigp|io uzeb cugj{ uj|qnej i| v|i`zep iaaj|ngku/ ebcgkngk uiz|eju ia `jdcg`/ i| |nungk eiupu'

i Cg` cu {j n`jgpna~ p|jgù/ {j gjj` pi cum iz|ujoqju na pbj~ unkgnanecgpo~ ndvcep iz| clnonp~pi k|i{ |jqjgzj/ iz| |juvigunqjgjuu pi ezupidj| `jdcg`/ i| iz| v|ianpclnonp~'

i Jceb p|jg` cgu{j|j` {npb c ~ju ubizo` lj aiooi{j` {npb c ei||juvig`ngk up|cpjk~ i|pcepne/ cp dngndzd/ pi dcngpcng i| jgbcgej iz| eidvjpnpnqj viunpnig'

33

Up|cpjknju uoi{ pi |jcep pi jdj|kngk ebcgkju ng pbj dc|mjp c|j up|cpjknju ìidj`

ai| uzl$vc| |juzopu'\jaj|jgej8 Eb|nu L|còj~/ Dc|png Bn|p/ cg` Uqjg Udnpb/ Bcqj ~iz pjupj` ~iz| up|cpjk~ ocpjo~9/ demnguj~szc|pj|o~'eid/ Hcgzc|~


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13/23


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C aj{ vipjgpnco cvv|icebju pi dngndnxj pbj lncu ng iz| up|cpjkne `jenunigu c|j cuaiooi{u8

Cvv|icebju pi Dngndnxj Lncu

Vivzocpj pbj `jenunig dcmngk k|izv {npb vjivoj {npb `nqj|kjgp ivngnigu cg` ngpj|jupu

Jgeiz|ckj cg ivjg `nuezuunig ia vipjgpnco lncuju/ cg` cum szjupnigu uzeb cu $ C|j {jljngk pii ivpndnupne9 C|j {j ljngk pii |num cqj|uj9 Bi{ {noo vj|uigco cg``jvc|pdjgp ngejgpnqju lj ndvcepj` "viunpnqjo~ i| gjkcpnqjo~.9 C|j {j ljngk pii l|ic`i| pii gc||i{ ng iz| qnj{vingp9 [bcp `i {j mgi{ pi lj p|zj cg` {bcp c|j iz|v|ni|npnju9

Pi szjoo iqj|$ivpndnud/ cum ai| `nuujgpngk acepu cg` ivngnigu

Pi iqj|eidj |num cqj|unig/ `jqjoiv up|jpeb kicou i| `jqjoiv c eojcg ubjjp lz`kjp"zglncuj` l~ uzgm ngqjupdjgpu.

Pi iqj|eidj vj|uigco ngpj|jupu uz|acej pbjd/ cemgi{oj`kj pbjd/ cg` ujjm

eiddig k|izg` ce|iuu c k|izv {npb `nqj|kjgp ngpj|jupu Pi eizgpj| k|izvpbngm `jqjoiv ilhjepnqj `jenunig e|npj|nc i| ngqnpj izpun`j ivngnigu

Pi dngndnxj dnungai|dcpnig lj qj|~ eojc| ia pbj lcujongj acepu/ mj~ cuuzdvpnigu/cg` pbj v|ni|npnju ai| pbj lzungjuu'

30\jaj|jgej8 @cg Oiqcooi cg` Ionqnj| Unlig~/ Pbj ecuj ai| ljbcqni|co up|cpjk~/ demnguj~szc|pj|o~'eid/ Dc|eb


15/23

Iz| unrpb v|ngenvoj nu pi |jeikgnxj pbcp p|c`jiaa `jenunigu dzup lj dc`j'

1' \jeikgnxj pbcp P|c`jiaa @jenunigu Dzup Lj Dc`j

Iz| ecvclnonpnju dzup lj conkgj` {npb iz| up|cpjk~ ng i|`j| ai| np pi uzeejj`'

i [j gjj` pi `jpj|dngj {bj|j pi eidvjpj/ bi{ pi eidvjpj/ {bjg pi eidvjpj/ cg` {bj|jpi cooiecpj iz| |juiz|eju'

i Ng pz|g/ {j gjj` pi ebiiuj {bcp gip pi `i cg` {bj|j pi `nqjup'

i Iapjg/ pbnu |jszn|ju `jazg`ngk v|ihjepu/ hjppnuigngk vcup ngqjupdjgpu/ oi{j|ngk pbj v|ni|np~ia vivzoc| lzp zg`j|vj|ai|dngk ngqjupdjgpu/ cg` ezppngk ivj|cpnigco lz`kjpu cg`

upcaangk ng oi{j| v|ni|np~ c|jcu'

Eiddnpdjgp pi pbj up|cpjk~ djcgu `naanezop `jenunigu dzup lj dc`j pi |jlcocgejiz| angnpj viio ia |juiz|eju pi jguz|j conkgdjgp'

3:

Cu ojc`j|u/ {j gjj` pi cqin` pbj vcpb ia ojcup |junupcgej cg` cooi{ oikne cg` `cpc pi`nepcpj pbj lio` `jenunigu gjejuuc|~ pi uzupcng cg` k|i{ iz| i|kcgnxcpnig'

\jaj|jgej8 Oi{joo O' L|~cg/ Hzup$ng$pndj up|cpjk~ ai| c pz|lzojgp {i|o`/ demnguj~szc|pj|o~'eid/ Hzgj


16/23

Iz| ujqjgpb v|ngenvoj nu pi e|jcpj cg cknoj i|kcgnxcpnig'

;' E|jcpj cg Cknoj I|kcgnxcpnig

Cpp|nlzpju ia cg Cknoj I|kcgnxcpnig8

Gndloj cg` coj|p

Sznemo~ |jeikgnxj dc|mjp ivvi|pzgnpnju cg` u{napo~ diqj pi jrvoinp pbjd

Jdvoi~ sznem `jenunig dcmngk ecvclnonpnju/ vc|pnezoc|o~ {bjg acej` {npb kcdj$ebcgkngk ivvi|pzgnpnju

Sznemo~ ubnap |juiz|eju "ecub/ vjivoj. pi c|jcu {npb pbj k|jcpjup gjj` i|ivvi|pzgnp~

@jojkcpj mj~ `jenunig dcmngk |juvigunlnonp~ cg` ceeizgpclnonp~ pi anjo` ojc`j|u/{bi c|j ljppj| viunpnigj` pi zg`j|upcg` cg` |jcep pi pbj di|j k|cgzoc|

ivvi|pzgnpnju pbcp c|nuj

31

Ng jdvi{j|ngk iz| anjo` ojc`j|u/ {j c|j cloj pi iqj|eidj pbj upj|jip~vnecolz|jcze|ce~ ia oc|kj eidvcg~ `jenunig dcmngk/ lzno` c up|igkj| ujguj ia i{gj|ubnvcp oi{j| ojqjou ia iz| i|kcgnxcpnig/ cg` di|j jaajepnqjo~ nguvn|j cg` dipnqcpj iz|

jdvoi~jju ng c {c~ gjejuuc|~ pi uzeejuuazoo~ dcgckj ebcgkj'\jaj|jgej8 @igco` Uzoo/ Eidvjpngk pb|izkb i|kcgnxcpnigco cknonp~/ demnguj~szc|pj|o~'eid/ Hcgzc|~


17/23

Iz| jnkbpb v|ngenvoj nu pi ojc` {npb eigqnepnig'

2' Ojc` {npb Eigqnepnig

Pjcd{i|m cp pbj piv ia pbj i|kcgnxcpnig nu e|npneco pi pbj uzeejuu ia iz| up|cpjk~8

i [j dzup lj conkgj`/ eojc|/ cg` jqcgkjoneco ng pbj hiz|gj~ {j ojc`ngk

i Cg~ dnuconkgdjgp/ dnuzg`j|upcg`ngk/ dnueiddzgnecpnig/ cg` dnup|zup cdigk pbjojc`j|ubnv pjcd ojcù pi `~uazgepnigco ljbcqni| pbcp jdcgcpju onmj c qn|zu

Cu ojc`j|u cg` ecpco~upu ai| ebcgkj/ {j dzup8

i Jgpbzuncupnecoo~ c|pnezocpj {bcp up|cpjkne `jenunigu bcqj ljjg dc`j/ {b~ pbj~ bcqj ljjgdc`j/ bi{ pbj~ {noo ndvcep iz| i|kcgnxcpnig/ cg` {bcp iz| cepnig vocg nu ai| diqngkai|{c|`

i Lj ej|pcng iz| an|up upjv ojcù iz| i|kcgnxcpnig ng pbj |nkbp `n|jepnig8

[j gjj` pi lj eojc| ig iz| upc|pngk vingp cg` iz| lcujongj vj|ai|dcgej ckcngup {bneb azpz|j ojqjouia vj|ai|dcgej {noo lj eidvc|j`

Cg`/ ai| iz| cepnig vocg pi uzeejj`/ np gjjù pi v|ckdcpnecoo~ c``|juu pbj pndjongju/ jvjg`jgenju/cg` ceeizgpclnonpnju ai| ndvojdjgpngk pbj dcg~ ebcgkju |jszn|j` ia iz| i|kcgnxcpnig

i Uj|qj cu viunpnqj |ioj di`jou cg` pcmj vj|uigco |juvigunlnonp~ ai| ljbcqngk eigunupjgpo~{npb pbj ebcgkju {j c|j v|idipngk

3;\jaj|jgej8 J|nmc Bj|l/ Mjnpb Ojuonj/ cg` Eiong V|nej/ Pjcd{i|m cp pbj piv/ demnguj~szc|pj|o~'eid/ Dc~


18/23

Vj|ai|dcgej cu c ojc`j|ubnv pjcdecg lj cpp|nlzpj` pi8

Bi{ eoiujo~ {j c|j conkgj` ng`n|jepnig/

Pbj szconp~ ia iz| ngpj|cepnig/ cg` Pbj ivjggjuu cg` a|jszjge~ {npb

{bneb {j ngpj|hjep gj{ n`jcu cg`vj|uvjepnqju ngpi iz|eigqj|ucpnigu'

32

Np nu qnpcoo~ ndvi|pcgp pi v|icepnqjo~ |jngai|ej ljbcqni|u pbcp jgeiz|ckj ojc`j|ubnvpjcd{i|m'

Cpp|nlzpju ia Ojc`j|ubnv Pjcd{i|m

Eoiujgjuu iaConkgdjgp

\jgj{co iaN`jcu !

Vj|uvjepnqju

Szconp~ iaNgpj|cepnig

Ojc`j|ubnv Pjcd Cpp|nlzpju(

(Uiz|ej8 J|nmc Bj|l/ Mjnpb Ojuonj/ cg` Eiong V|nej/ Pjcd{i|m cp pbj piv/ demnguj~szc|pj|o~'eid/ Dc~


19/23

Iz| gngpb v|ngenvoj nu pi dipnqcpj ebcgkj'

>' Dipnqcpj Ebcgkj

Cvv|irndcpjo~/ p{i ia jqj|~ pb|jjp|cguai|dcpnigco ebcgkj dcgckjdjgpv|ik|cdu acno'

Pi cqin` undnoc| |juzopu/ {j dzup8

i Kzn`j jceb i|kcgnxcpnigco pjcd djdlj| ng

{|npngk c eidvjoongk upi|~ ai| ebcgkj pbcp nucvvjcongk pi pbjn| vj|uigco dipnqcpnigu

i Jdli`~ pbj up|cpjkne `jenunigu {j c|jv|idipngk l~ uj|qngk cu |ioj di`jou ng bi{ {jebcgkj iz| i{g ljbcqni|u

i

C``|juu eigup|cngpu pbcp ngbnlnp pbj `jqjoivdjgpcg` zuj ia gj{ umnoou cg` ecvclnonpnju ce|iuu iz|i|kcgnxcpnig

i Ngejgpnqnxj ebcgkj pb|izkb acn|/ e|jcpnqj|jngai|engk djebcgnudu

3>

UzeejuuazoP|cguai|dcpnigco

Ebcgkj

EidvjoongkUpi|~

cp c Vj|uigcoOjqjo

\iojDi`jongk

Juvjencoo~Ojc`j|u

Ecvclnonp~

Lzno`ngk! Eigup|cngp

Loiemngk

\jngai|engkDjebcgnudu

Oc|kjo~ Gig$Digjpc|~

Uzeejuuazo P|cguai|dcpnigco Ebcgkj

\jaj|jgej8 Ec|io~g Cnmjg cg` Ueipp Mjooj|/ Pbj n||cpnigco un`j ia ebcgkj dcgckjdjgp/ demnguj~szc|pj|o~'eid/ Cv|no \jaj|jgej8 Hiujv Nuj|g cg` Ec|iongj Vzgk/ @|nqngk |c`neco ebcgkj/ demnguj~szc|pj|o~'eid/ Giqjdlj|


20/23


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\j{c|`ngk ljbcqni|co ebcgkju ecg lj ceeidvonubj` e|jcpnqjo~ cg` ngjrvjgunqjo~'

Ngejgpnqnxngk Ebcgkj

\jujc|eb ng`necpju digj~ nu cg jrvjgunqj cg` iapjg ngjaajepnqj {c~ pi dipnqcpj

vjivoji Ai| dcg~ i|kcgnxcpnigu/ np nu `naanezop pi ongm pbj |juzop ia ebcgkj {npb pbj eidvjgucpnig

u~upjd

i Np ecg coui lj `naanezop pi djcuz|j cg` eidvjgucpj ng`nqn`zco vj|ai|dcgej ng c {c~ pbcpnu vj|ejnqj` pi lj acn| l~ jqj|~igj

Ai|pzgcpjo~/ |jujc|eb coui ubi{u pbcp ai| diup ia zu8

Ucpnuacepnig jszcou Vj|ejvpnig dngzu Jrvjepcpnig

Bjgej/ udcoo/ zgjrvjepj` |j{c|`u ecg bcqj c `nuv|ivi|pnigcpjo~ acqi|cloj ndvcep


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Eb|nu L|c`oj~/ Dc|png Bn|p/ cg` Uqjg Udnpb/ Bcqj ~iz pjupj`~iz| up|cpjk~ ocpjo~9/ demnguj~szc|pj|o~'eid/ Hcgzc|~ >1/ Qiozdj ;0/ Gzdlj| 1/ vv' 13;2'

Dnebcjo H' Ocggngk cg` J`{c|` K' Dnebcjou/ Pbngmngkup|cpjknecoo~/ demnguj~szc|pj|o~'eid/ Hzgj 5'

Djb|`c` Lckbcn/ Uqjg Udnp/ cg` Vcp|nem Qnkzj|nj/ PbjK|cgzoc|np~ ia K|i{pb8 Bi{ pi N`jgpna~ pbj Uiz|eju ia K|i{pbcg` @|nqj Jg`z|ngk Eidvcg~ Vj|ai|dcgej/ Bilimjg/ GH8[noj~ ! Uigu/ 1'

[nooncd N' Bz~jpp cg` U' Vcp|nem Qnkzj|nj/ Jrp|jdjeidvjpnpnig/ demnguj~szc|pj|o~'eid/ Ajl|zc|~

9 Key Principles to Successful Organizational Strategy

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