9 essential componentsRatingVision/ MissionEvaluation

Philosophy Empower the Filipino people Fully accomplished

Products/ Services Partially accomplished No specific line indicating this component Passionately telling the Filipino story can be considered a company service which implies synonymity on this component.

TechnologyNone

Concern for employeesNone

Concern for public image Partially accomplished No specific line indicating this component Empowering implies the thought that the company wants to be part of the improvement of the communitys voice in the country.

Concern for growth, survival & profitabilityNone

Customer Fully accomplished Filipino people is emphasised on both Vision and Mission statements.

Market Fully accomplished Filipino people is emphasised on both Vision and Mission statements.But considering that multi-media normally has a huge influence, I think the company does not necessarily cater only to its local citizens.

Self-concept Empower the Filipino people.

Passionately telling the Filipino story. Fully accomplished

Narrative:

Philippine Daily Inquirers Vision and Mission statements are very short and concise making it quite challenging to indicate terms that relate to the essential components. This company is considered a publishing/ multi-media industry in which its Vision and Mission statements do not include specific citations on its products and technology used. However, it is necessary to further expound on the relation of the 9 Essential Components and the company Vision and Mission statements for a clearer understanding of the table presented above.Based on the rating, Technology and Concern for Growth, Survival and Profitability are not included because there are no specific references on them in both statements. Yet, Product and Services are included because regardless of the absence of specific references, we are all aware that the company produces newsprint daily and as a service we are given the latest information on current events as promised in the Mission statement. Concern for Public Image earned a check mark on the rating because it impliedly exists, keeping in mind that the statements indicate empowering and passionately telling the Filipino story. The image this shows us is that the crew behind the industry are eager to provide accurate, significant and worthwhile material that could influence independent and liberate thinking among the citizens. Customer and Market are both included because normally it is every industrys characteristic to have a market for what they offer and have customers that believe in what they could provide. There is an emphasis on the Filipino people but in my opinion it doesnt only concern the Filipinos but also be of interest to the foreigners as well because foreign investors and visitors may want to seek for opportunities in the country. Lastly, Self-Concept is the companys perception of itself in the industry as its Vision and Mission statements suggest, the image they want to present and their aim is to publish accurate, significant and worthwhile material that could influence independent and liberate thinking among the Filipinos.

Lim, Stephanie T.MKSTR41