Do you often have to send and receive English emails at work?
9 Engagement Emails You Can Send To Your Mobile App Users
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Transcript of 9 Engagement Emails You Can Send To Your Mobile App Users
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@APPBOYDAVE
EMAILS YOU CAN SEND TO YOUR USERS RIGHT NOW!
9
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USING EMAIL AS PART OF YOUR APP ENGAGEMENT STRATEGY IS
ESSENTIAL.
Here are some ideas for you…
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Onboard with a warm welcome
@APPBOYDAVE
OYSTER
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Promote app sharing with a contest
@APPBOYDAVE
BLINKIST
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Get people started with a giveaway
@APPBOYDAVE
TABLELIST
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Highlight a feature in the app
@APPBOYDAVE
ZIFTIT
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Introduce a brand new feature
@APPBOYDAVE
HOTEL TONIGHT
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Re-engage with a gentle and personal nudge
@APPBOYDAVE
CUPS
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Be silly / kitschy to re-engage
@APPBOYDAVE
MEOW
(Caution: Know your user culture first)
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Offer a discount
@APPBOYDAVE
(Hint: People like to save money)
LUMOSITY
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Announce an app update
@APPBOYDAVE
EVEREST
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FINAL THOUGHTS
Make your email templates MOBILE-FRIENDLY for smartphone + tablet; most people read email on their mobile device these days
If possible, establish an EXPECTED CADENCE (i.e., weekly/monthly newsletter) with your emails
DEEP LINK to content in the app from the email whenever possible
@APPBOYDAVE
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@APPBOYDAVE
FOLLOW ME ON TWITTER!