9. Backdrops - Singapore Management University - Backdrops_200819.pdfis fixed within the masthead....
Transcript of 9. Backdrops - Singapore Management University - Backdrops_200819.pdfis fixed within the masthead....
9. Backdrops
9. BACKDrOPS
9.1
Visual Identity System Guidelines | Backdrops 9.1
OVERVIEWApplication Principles
The Tangram Banner is expressed differently on backdrops depending on the type of event it is used for.
In Signature Events, the tangram is used to highlight the event’s title graphic.
In Non-Signature Events, the Tangram Banner is used as a masthead so that it acts as a consistent marker while being simple enough to work with any event content.
The following pages show examples of how the different templates are used.
BASIC FOOTPrInTS
9.2
Visual Identity System Guidelines | Backdrops 9.2
SIGNATURE EVENTS
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed.
2) EVEnT nAMEThe event name should be placed within the indicated area. Please refer to the digital template for its exact position.
COLOUrColours from the event’s theme should be used.
TYPESETTInGSupporting Text: Trade Gothic
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SAMPLES WITh CUSTOM EVEnT GrAPhICS SAMPLE WIThOUT EVEnT GrAPhICS
Singapore: The Past, The Present, and The FutureLee Hsien LoongPrime Minister, Singapore30 June 2015
How to fix The FutureMichael Keen 30 June 2019
PRESIDENTIAL DISTINGUISHED LECTURER SERIES
Creating Positive ChangeMaking Meaningful ImpactProfessor Arnoud De Meyer26 JANUARY 2019
SMU PATRON’S DAY
CONTENT AREA
EVENT NAME2
1
EXTENDABLE
X
15%X
9.3
Visual Identity System Guidelines | Backdrops 9.3.1
= =
NON-SIGNATURE EVENTS
SMU LOGOThe position of the department’s logo is fixed within the masthead.
COLOUrThe bar in the masthead must be set in SMU Blue.
TYPESETTInGAll Text: Trade Gothic
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SAMPLE WITh CUSTOM EVEnT GrAPhICS SAMPLE WIThOUT GrAPhICS
STATE OF UNIVERSITY ADDRESS 2018
COMMENCEMENT
2018
CONTENT AREA
CENTRE OF BACKDROP
EXTENDABLE
1. University-Led
9.3
Visual Identity System Guidelines | Backdrops 9.3.2
NON-SIGNATURE EVENTS
NameSchool of
SChOOL LOGOThe position of the department’s logo is fixed within the masthead.
COLOUrThe bar in the masthead should be set according to the respective colours of each School.
TYPESETTInGAll Text: Trade Gothic
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SAMPLE WITh CUSTOM EVEnT GrAPhICS SAMPLE WIThOUT GrAPhICS
Social SciencesSchool of
Some Aspects of Statistical Modelling of Networks Friday, October 20, 2017
Dr Johan KoskinenStudents Today
Friday, October 20, 2017
Dr Johan Koskinen
Some Aspects of Statistical Modelling of Networks
Social SciencesSchool of
CONTENT AREA
CENTRE OF BACKDROP
EXTENDABLE
2. School-Led
= =
9.3
Visual Identity System Guidelines | Backdrops 9.3.3
NON-SIGNATURE EVENTS
Name of
Department
DEPArTMEnT LOGOThe position of the department’s logo is fixed within the masthead.
COLOUrThe bar in the masthead must be set in SMU Blue.
TYPESETTInGAll Text: Trade Gothic
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SAMPLE WITh CUSTOM EVEnT GrAPhICS SAMPLE WIThOUT GrAPhICS
StudentServices Hub
OFFICIAL LAUNCH OF STUDENTS SERVICES HUB
Office of
Alumni Relations
Alumni For LifeStudents Today
CONTENT AREA
CENTRE OF BACKDROP
EXTENDABLE
3. Department-Led
= =
9.4
Visual Identity System Guidelines | Backdrops 9.4
JOINTLY-PRESENTED EVENTS
Name of
Department
DEPArTMEnT LOGOThe position of the department’s logo is fixed within the masthead.
COLOUrThe bar in the masthead must be set in SMU Blue.
TYPESETTInGAll Text: Trade Gothic
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SAMPLE WITh CUSTOM EVEnT GrAPhICS SAMPLE WIThOUT GrAPhICS
FUTURE READY FORUMDelivering the Latest in
Management Thinking and Business Trends10 – 11 May 2018
Office of
Alumni Relations
Supported by
Office of
Alumni Relations
FUTURE READY FORUMDelivering the Latest in
Management Thinking and Business Trends10 – 11 May 2018
CONTENT AREA
PARTNER LOGO AREA EXTENDABLE