8/28/15 837(Media(Posts 5,655,533(Followers 1882(FollowPHOTOS CAPTION DATE/TIME LIKES COMMENTS

Mint(Iced(Coffee(in(2(minutes((or(less):(Mix(1(packet(VIA(Instant(Iced(Coffee(with(16(oz.(cold(water.(Pour(into(a(tall(glass(filled(with(ice(and(a(handful(of(fresh(mint.!#VIAInstant!#IcedCoffee

8/24/2015(2:60PM

190,577 556

A(wellWrounded(lunch...(#ThaiChickenWrap(#PGTL

6/26/2015(12:24PM

185,750 546

(@blaireadiebee(paints(a(picture(of(perfect(tranquility(with(the(help(of(a(Mango(Black(Tea(Lemonade.(#MBTL(#ad(

8/27/2015(4:35PM

167,272 271

Don’t(miss(these(tasty(lovelies(

#Regram(@Frappuccino:(Patiently(

waiting(for(a(dolphin(to(make(this(

the(best.(Instagram.(Ever.(Try(the(

new(#StrawberryShortcake(and(

#BlackberriesAndCreme(

Frappuccino(before(summer(ends(

and(the(dolphins(fly(south(for(the(

winter!(#Strawberries(

#Blackberries(#ThankYou(#Please(

8/28/2015(12:26PM

141,008 2007

9/1/15 840(Media(Posts 5,684,600(Followers 1882(FollowPHOTOS CAPTION DATE/TIME LIKES COMMENTS

Easiest.(Picnic.(Ever.(#StarbucksPicnic!#Instapicnic!#BistroBoxes!

8/30/2015(5:28PM

178,941 424

Reading(fuel(for(the(ever(growing(book(pile.(#CoffeeLove!#Regram:(@thfabjunkie(

8/31/2015(3:44PM

180,310 277

In(the(front(of(this(store,(classic(cement(tiles(with(a(graphic(design(are(inspired(by(the(tiles(of(the(traditional(buildings(in(the(area.(#WhereInTheWorld

9/1/2015(3:27PM

183,911 688

9/7/15 843(Media(Posts 5,723,527(Followers 1882(Follow

PHOTOS CAPTION DATE/TIME LIKES COMMENTS

2(Starbucks(Hearty(Vegetable(salads(+(serving(bowl(&(spoons.(#PartySalad

9/2/2015(3:08PM

156,674 230

Morning'view.'#CoffeeLove(#IcedCoffee(#GoodMorning

9/3/2015(11:07AM

190,718 603

When'tiny'sandwiches'are'involved,'everyone'wins.'#Omega3(#BistroBox(#TinySandwiches(#TinyPicnic(#WheatFree

9/4/2015(12:20PM

178,871 543

The(leaves(aren't(changing.(They're(blushing(with(happiness.(The(#PumpkinSpiceLatte(is(back.(#PSLisBACK!

9/8/2015(12:08PM

221,518 4,708

9/9/15 845(Media(Posts 5,742,336(Followers 1881(Follow

PHOTOS CAPTION DATE/TIME LIKES COMMENTS

CHEERS(TO(US(AND(CAKE.(#CakePop(#CakePopDate

9/9/2015(12:41PM

181,286 1,502

8/28/2015(((((((((((((((((((((((((((((((((53,320(Media(Posts(|(9,751,180(Followers(|(9,190(Likes(|(100,401(FollowingPHOTOS CAPTION DATE/TIME RETWEET FAVORITES

Icy,(minty(coffee.(http://sbux.co/1NKvj9q((#VIAInstant!#IcedCoffee!

8/24/2015(10:04AM

464 556

Try(adding(Starbucks(Refreshers(strawberries(to(your(Shaken(Iced(#PassionTangoTea.(! " (

8/25/2015((8:49:00AM

2,760 10,134

#ColdBrew(+(ice(+(straw.(Simple(is(#happy.!

8/27/2015(4:35PM

1,672 271

Lunch(for(one.(Or(snacks(for(

three.(#ThaiChickenWrap!#PGTL!

8/26/2015(10:07AM

558 2,736

9/7/2015(((((((((((((((((((((((((((((((((53,559(Media(Posts(|(9,833,734(Followers(|(9,198(Likes(|(100,449(FollowingPHOTOS CAPTION DATE/TIME RETWEET FAVORITES

N/A

When(someone(you(love(is(going(back(to(school(and(you(decide(to(be(the(best(person(ever.(#Verismo!#CoffeeKit!http://pinterest.com/pin/25403185375682676(…

8/26/2015(12:31PM

244 1,054

Black(tea(was(first(developed(during(the(Ming(Dynasty.(This(tropical(twist(on(it(was(developed(by,(well,(you.(#TeaTip!

8/27/2015((9:00AM

542 2,356

Berries(there(# berries(there($ berries,(berries,(EVERYWHERE.(#StrawberryShortcake!#BlackberriesAndCreme

8/27/2015(8:05AM

1,160 3,159

Every(morning.(#IcedCoffee!#GoodMorning

9/3/2015(6:00AM

1,143 3,880

9/9/2015(((((((((((((((((((((((((((((((((53,725(Media(Posts(|(9,856,295(Followers(|(9,215(Likes(|(100,437(FollowingPHOTOS CAPTION DATE/TIME RETWEET FAVORITES

If(you(want(to(get(a(PSL(early,(you(need(to(create(a(#PSLFanPass!(Just(enter(the(superWsecret(password(to(get(yours.

9/3/2015(6:00PM

2,391 4,603

Limited(time(doesn’t(mean(limited(fun.(#StrawberryShortcake!#BlackberriesAndCrème!#LastDay

9/7/2015(7:32AM

357 1,182

Smiles(a(thousand(miles(wide.(The(#PumpkinSpiceLatte(is(back!(#PSLisBack!

9/8/2015(5:00AM

6,943 9,620

When(a(cake(and(a(lollipop(love(each(other(very(much...(#CakePop!#Cheers

9/9/15 3,092 827

8/28/15 35,902,260(Likes 24,108,380(VisitsPHOTOS CAPTION DATE/TIME LIKES SHARES

It's(too(hot(to(make(any(recipe(except(this(one:(Mint(VIA(Iced(Coffee.http://sbux.co/1NKvj9q

8/24/2015(10:00AM

14,062 874

Thai(Chicken(Wrap(with(peanut(sauce(+(a(Peach(Green(Tea(Lemonade.(#PerfectPairing

8/26/2015(10:00AM

129,876 2,160

Summer(sunsets,(times(with(friends.(Feels(too(soon.(Is(this(the(end?(A(Frappuccino(toast.(Summer's(final(scene.(You:(Strawberry(Shortcake(—(Me:(Blackberries(&(Crème.

8/28/2015(12:34PM

2,478 N/A

9/7/15 35,902,717(Likes 24,235,817(Visits

PHOTOS CAPTION DATE/TIME LIKES SHARES

Is(a(recipe(still(a(recipe(if(the(only(step(is("place(in(bowl"?(#HeartyVeggieAndBrownRice!#DinnerParty!#LifeHack

9/2/2015(10:00AM

71,852 948

Create(a(PSL(Fan(Pass(—>(unlock(Pumpkin(Spice(Latte(early!

9/5/2015(8:53AM

38,061 11,428

Leaves(come(down(and(cups(lift(up.(Welcome(back,(Pumpkin(Spice(Latte!!#PSL

9/8/2015(8:00AM

205,701 6,800

8/28/15 278(Videos 81,030(SubsribersPHOTOS CAPTION DATE/TIME TIME VIEWS LIKES/DISLIKES

Enjoy(perfectly(crafted(Starbucks(Iced(Coffee,(right(from(your(fridge.

8/26/15 0:31 94922(Likes((((((((((((((((((1(Dislike

Enjoy(perfectly(crafted(Starbucks(Iced(Espresso(Classics,(right(from(your(fridge.

8/26/15 0:16 517,35922(Likes((((((((((((((((((1(Dislike

Enjoy(perfectly(crafted(Starbucks(Iced(Coffee,(right(from(your(fridge.

8/26/15 0:15 729,81934(Likes((((((((((((((((((1(Dislike

Enjoy&perfectly&crafted&Starbucks&Iced&Espresso&Classics,&right&from&your&fridge.

8/26/15 0:30 2,54274(Likes(((((((((((((((((1(Dislike

9/9/15 280(Videos 81,522(Subsribers

The&office&workhorse&is&no&match&for&#DoubleTheYou.

8/31/15 0:17 3,17947(Likes(((((((((((((((((4(Dislike

((((MEDIA(TRACKER

SOCIAL(MEDIA WEEK(1 WEEK(2 WEEK(3 W1(VS(W3

INSTAGRAM 5,655,533 5,684,600 5,742,336 86,803

TWITTER 9,751,180 9,833,734 9,856,295 105,115

FACEBOOK 35,902,260 35,902,717 35,909,069 6,809

YOUTUBE 81,030 81,285 81,522 492

NOTES:Posts(with(most(traffic:

Instagram(was(of(Pumpkin(Spice(Latte(with(221,518(likesTwitter(was(of(Pumpkin(Spice(Latte(with(6,943(retweetsFacebook(was(of(Pumpkin(Spice(Latte(with(205,701(likesYoutube(was(of(Iced(Espresso(Classic(of(15(seconds(with(729,819(views

Use(of(posts:Same(media(content(throughout(all(social(platforms.Use(of(different(angles(and(positioning(of(promoted(item(and(captions(for(each(platform(varies.(Hashtagsare(consistent(for(the(most(part(on(the(different(platforms.#PLS(was(trending(worldwide(August(8th(on(Instagram,(Twitter,(and(Facebook.

Social(Media(Most(Used:Instagram,(Facebook,(and(Twitter(are(all(used(the(sameamount(as(far(as(content(posting.(Content(posting(varies(from(3W7(posts(a(week.(Social(activity(is(highest(on(TwitterBetween(week(1(and(2,(300(of(their(tweets(were(towardsreplying(to(follower's(tweets.

Activity(Trend:On(all(platforms,(content(is(posted(on(the(same(day.High(posting(hours(are(between(10(AM(and(4(PM.All(platforms(contain(the(same/similar(hashtags.