8thBridge - Social Commerce
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Transcript of 8thBridge - Social Commerce
Social CommerceWade Gerten, Founder & CEO
May 9, 2013
We are witnessing a historic and unprecedented level of human self expression.
Creating rich and real digital identity
Open Graph Opened the Door in 2012
LikesLikes
LikesLikes
LikesLikes
LikesLikes
LikesLikes
FriendsFriends
Checked InChecked In
Checked InChecked In
LikesLikes
ListenedListened
FriendsFriendsLikesLikes
Married toMarried to
FriendsFriends
FriendsFriends
FriendsFriends
Social IdentityBuild a Brand Interest Graph
145 Followers
145 Followers
45 Referred Visits
45 Referred Visits
Influence Score: 120
Influence Score: 120
$565 Referred Sales
$565 Referred Sales
WantsWants
Added to Spring Picks
Collection
AddedAdded
BoughtBought
Social IdentityBuild a Brand Interest Graph
Existing Data Name Email Address Purchase History
Relationship Status
Relationship Status
Existing Data Name Email Address Purchase History
SocialData
NameNameProfile PictureProfile Picture
GenderGenderNetworksNetworksUser IDUser ID
FriendsFriends
Email AddressEmail Address
ActivitiesActivities
BirthdayBirthday
EducationEducation
Work HistoryWork History
InterestsInterests
LikesLikes
LocationLocation
HometownHometown
Religious ViewsReligious Views
Political ViewsPolitical Views
WebsiteWebsiteFriend LikesFriend Likes
Friend ActivitiesFriend Activities
Friend BirthdayFriend Birthday
Friend Education
Friend Education
Friend InterestsFriend
InterestsFriend
LocationFriend
Location
Top Influencers in Women’s Fashion
Top Influencers Near New York City
Top Experts in Shoes & Accessories
Controlled by Users & Transparent
replace with fashion COreplace with fashion CO
Marketing IntegrationLeveraging Social Data within Existing Systems
AdvertisingImprove ad targeting across search, display, re-targeting, and Facebook
Website PersonalizationAdd social insight and explicit intent signals to existing personalization systems for better product recommendations
Email MarketingExport target email lists to email marketing
software
CRMEnhance existing customer database with social data including influence scores
LoyaltyGrant loyalty points for social rewards and add social engagement functionality to loyalty pages
Social Identity is driving retail
Shopping Experience
Marketing Mix
Merchandising Decisions
TIME
Social links In-Store
or
SearchSearchSocial will driveas Page Rank is evolves to People Rank
Marketers using social identity data in 2013
Survey of 700 attendees at DMA2012 and Forrester Research eBusiness conference. Published by Infogroup Targeting Solutions and Yesmail.
80%
buys
buys
The path to social identity starts here