8Seconds Presentation - July 2015
Transcript of 8Seconds Presentation - July 2015
8Seconds BvbaCorda Campus HasseltKempische Steenweg 293/63500 Hasselt, Belgium
Automated Real-TimeCreative Content Optimization
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Basile FattalGlobal VP Sales and [email protected]
1. 8Seconds automatically generates multiple versions of your email using alternate content.2. The winning content is automatically identified based on click through behavior of the first email openers, in real-time.3. The winning content is then automatically delivered to the rest of the audience insuring the highest conversion possible
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Automated real-time email optimization
How does multivariate testing work?
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1 HTML = 36 email versions
Variable 2Headline
Variable 1Header
Variable 3CTA
Why is multivariate testing so effective?
5% 7%
A/B testing (few versions): Small gains
Why is multivariate testing so effective?
5% 7%
A/B testing (few versions): Small gains
2% 3% 4%
8% 9% 10%
14% 15% 16%
5% 6% 7%
11% 12% 13%
17% 18% 20%
A/B/n testing (several versions): Big gains
1. Generates automatically dozens of email verisons with multivariate testing.
Fully automated email optimizer: 4 steps
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1. Generates automatically dozens of email verisons with multivariate testing.
2. Automatically determines the required sample size of the test audience based on statistical validity.
Fully automated email optimizer
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1. Generates automatically dozens of email verisons with multivariate testing.
2. Automatically determines the required sample size of the test audience based on statistical validity.
3. Automatically identifies the winning content based on clicks or conversions (e.g. Possibility to track conversions through a pixel on the thank you page)
Fully automated email optimizer
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1. Generates automatically dozens of email verisons with multivariate testing.
2. Automatically determines the required sample size of the test audience based on statistical validity.
3. Automatically identifies the winning content based on clicks or conversions (e.g. Possibility to track conversions through a pixel on the thank you page)
4. Selects and displays automatically the winning content to the rest of the audience (since images are served remotely)
Fully automated email optimizer
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Testing on actual audience or segment
Testing at actual time of send
Real-time email optimization is more relevant
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Winner identified within hours
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Send time
16:10Winner found
18:29
Real-time dashboard
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Tested on 3,000Sent to 143,988Gain of 4,098 clicks over the losing version!
Dashboard shows the performance of each email combination
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Sherpa: MVT testing 92% Significant results
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Multivariate testing
Testing effectiveness
Time testing
Segmentation
Subject line testing
Personalization
From name testing
Responsive template
300%
2%
15%
25%
20%
2%
5%
Improvements in Click Rates
8Seconds Optimizer
8Seconds cloud based platform
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Step 1: enter data for each variable
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CTA
Click start
Image location
Image URL
No need to upload images to 8Seconds!
Step 2: replace HREF & IMG codes in email with the 8Seconds HREF & IMG codes
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HTML Email
8Seconds Optimizer’sHREF + IMG codes
8Seconds Optimizer’sHREF + IMG codes
Email Marketing Tool
Delivers HTML Delivers images
Step 3: send your campaign as usual
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Clients and Partners
Awards
Cuckoo Awardfor Innovation
EMMA Award
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Telecom
Travel
Energy
Fashion
Finance
Media
E-Tail
Retail
Other
8Seconds clients
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8Seconds partners
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ESP’s
DM Agencies
Digital Agencies
Cases
500% gain from CTA buttons copy testing
Winner found after only 287 unique views
Gain: + 498 %
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Discover your My25 subscription > 25.58%
Discover your subscription > 16.28%
Discover your offer > 15.00%
I activate my subscription > 5.13%
I activate it now > 7.50%
I switch! > 9.76%
More information > 12.20%
280% gain from CTA text + color testing
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62% 22%
4 different colors
10 different button texts
29% gain from 1 image + 3 different copy
Gain: + 29 %
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Case: Philips Sonicare7 headers x 6 CTA buttons = 42 different emails
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Winner CTR 16.5%Loser CTR 3.5%
Guess which is the winner?
470% increase©All rights reserved 8Seconds Bvba
+1200%Sales
Old email Optimized email
0.15%conversion
1.9%conversion
1200% sales conversion increase
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Winning email creative used on website
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Optimizing content cross-channel
Email Websites and Landing pages Online Advertising Mobile ATL, Print, POS Coupons
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Optimize also your landing pages
8Seconds works also for landing page Multivariate Testing
1000% increase
36 email versions tested40K reviews generated within a week
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Winner 22.2% Loser 10.6%
Old Email Optimized Email Sales conversion rate 0.09% 1.80%
209% increase
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9.12%
6.38%
5.15%
4.86%
3.03%
5.56%
5.25%
3.20%
2.91%
1.74%
7.97%
5.67%
5.35%
5.33%
2.66%
307% increase. Don’t stop testing!
Fiat: 6 versions
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Uncheck unwanted combinations
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30 minutes to identify winner
154% improvement
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15.83% 10.28%
154% improvement
Winning version: 9,918 clicksLosing version: 6,440 clicks
Gain of additional 3,478 clicks
Options
Uncheck unwanted combinations
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Integrated mobile optimizationWinning content identified by device type: Mobile vs. Desktop
ExplorerFirefoxChromeSafariOpera
AndroidiPhoneBlackberryNokiaTabletsPalm
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Different devices, different resultsDesktop winning banner
Mobile winning banner
Optimize by any segmentation
Gender
Age bracket
High-spender, Low-spender
Mobile vs. Desktop
Or any segmentationavailable in the database
Simply include the segment in the code generated by the 8Seconds Optimizer and 8Seconds will optimize by segment [gender], [age-bracket], ...
CTA
CTA
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Different segments, different results
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New feature! The Button Creator
The Button Creator allows you to easily generate dozens of buttons, all by yourself, in just a few minutes, right from within the 8Seconds application (no Photoshop needed)
What can you test?
Alternate images
CLICK HERE
ACME
CLICK HERE
ACME
CLICK HERE
ACME
Alternate CTA’s (static, text, animated…)
CLICK HERE
ACME
CLICK HERE
ACME ACME
CLICK HERE
Alternate headlines (*as images of text)
CLICK HERE
ACMESUMMER HOLIDAYS
CLICK HERE
ACMEHOLIDAY TRAVEL
CLICK HERE
ACMESUMMER HOLIDAY TAVEL
Alternate offers
CLICK HERE
ACME
CLICK HERE
ACME
CLICK HERE
ACME
Different positions of content like CTA’s
CLICK HERE
ACME
CLICK HERE
ACME
CLICK HERE
ACME
With or without an image
CLICK HERE
ACME
CLICK HERE
ACME
Content order
ACME ACME
AB
BA
With or without a navigation bar
CLICK HERE
ACME
CLICK HERE
ACMELink Link Link Link
Contact 8Seconds
www.8seconds.net
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Uncheck unwanted combinationsHeader CTA
Middle CTA
Bottom CTA
ACME
Blank pixel
Blank pixel CLICK HERE
CLICK HERE
CLICK HERE
Do not count click rate per element!
CLICK HERE
CLICK HERE
CLICK HERE
0%
5%
2%
2%
1%
3%