UPKAR PRAKASHAN AGRAndash2

ByDr L N Koli

ampPrem Koli

copy Publishers

Publishers

UPKAR PRAKASHAN(An ISO 9001 2000 Company)

211A Swadeshi Bima Nagar AGRAndash282 002Phone 4053333 2530966 2531101Fax (0562) 4053330 4031570E-mail careupkarinWebsite wwwupkarin

Branch Offices

4845 Ansari Road Daryaganj 1-8-1B RR Complex (Near Sundaraiah ParkNew Delhindash110 002 Adjacent to Manasa Enclave Gate) Bagh LingampallyPhone 011ndash2325184466 Hyderabadndash500 044 (AP) Phone 040ndash66753330

The publishers have taken all possible precautions in publishing this book yet ifany mistake has crept in the publishers shall not be responsible for the same

This book or any part thereof may not be reproduced in any form byPhotographic Mechanical or any other method for any use without writtenpermission from the Publishers

Only the courts at Agra shall have the jurisdiction for any legal dispute

ISBN 978-93-5013-219-7

Price 450-(Rs Four Hundred Fifty Only)

Code No 1701

Printed at UPKAR PRAKASHAN (Printing Unit) Bye-pass AGRA

CONTENTS

Solved Paper

Part lsquoArsquo

Unit-I Managerial Economics helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 3ndash44 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 38

Unit-II Organisational Behaviour helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 45ndash77 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 71

Unit-III Human Resource Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 78ndash112 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 106

Unit-IV Financial Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 113ndash175 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 169

Unit-V Marketing helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 176ndash202 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 196

Unit-VI Production Management and Operation Research helliphelliphelliphelliphellip 203ndash258 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 252

Unit-VII Advanced Statistics and Management Information System helliphellip 259ndash302 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 296

Unit-VIII Corporate Strategic Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 303ndash327 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 322

Unit-IX Entrepreneurship helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 328ndash354 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 349

Unit-X Business Ethics and Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 355ndash408 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 402

Part lsquoBrsquo

Unit- I Human Resource Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 1ndash46 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 40

Unit- II Marketing Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 47ndash78 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 72

Unit- III Financial Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 79ndash139 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 133

Unit- IV Indias Foreign Trade and Policy helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 140ndash176 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 171

SYLLABUS

PaperndashIII (A) Core GroupUnitndashI

Managerial EconomicsmdashDemand AnalysisProduction FunctionCost-output relationsMarket structuresPricing theoriesAdvertisingMacro-economicsNational Income conceptsInfrastructuremdashManagement and PolicyBusiness EnvironmentCapital Budgeting

UnitndashIIThe concept and significance of organisational behaviourmdashSkills and roles in an

organisationmdashClassical Neo-classical and modern theories of organisational structuremdashOrganisational designmdashUnderstanding and Managing individual behaviour personalitymdashPerceptionmdashValuesmdashAttitudesmdashLearningmdashMotivation Understanding and managing groupbehaviour ProcessesmdashInter-personal and group dynamicsmdashCommunicationmdashLeadershipmdashManaging changemdashManaging conflicts

Organisational development

UnitndashIIIConcepts and perspectives in HRM HRM in changing environmentHuman resource planningmdashObjectives Process and TechniquesJob analysismdashJob descriptionSelecting human resourcesInduction Training and DevelopmentExit policy and implicationsPerformance appraisal and evaluationPotential assessment

( v )

Job evaluation

Wage determination

Industrial Relations and Trade Unions

Dispute resolution and Grievance management

Labour welfare and social security measures

UnitndashIVFinancial managementmdashNature and Scope

Valuation concepts and valuation of securities

Capital budgeting decisionsmdashRisk analysis

Capital structure and cost of capital

Dividend policymdashDeterminants

Long-term and short-term financing instruments

Mergers and Acquisitions

UnitndashVMarketing environment and Environment scanning Marketing Information Systems and

Marketing research Understanding consumer and industrial markets Demand Measurementand Forecasting Market SegmentationmdashTargeting and Positioning Product decisionsProduct mix Product Life Cycle New product development Branding and Packaging Pricingmethods and strategies

Promotion decisionsmdashPromotion mix Advertising Personal selling Channel manage-ment Vertical marketing systems Evaluation and control of marketing effort Marketing ofservices Customer relation management Uses of internet as a marketing mediummdashotherrelated issues like branding market development Advertising and retailing on the net

New issues in Marketing

UnitndashVI

Role and scope of production management Facility location Layout planning andanalysis Production planning and controlmdashproduction process analysis Demand forecastingfor operations Determinants of product mix Production scheduling Work measurementTime and motion study Statistical Quality Control

Role and scope of Operations Research Linear Programming Sensitivity analysisDuality Transportation model Inventory control Queueing theory Decision theory Markovanalysis PERTCPM

UnitndashVII

Probability theory Probability distributionsmdashBinomial Poisson Normal and ExponentialCorrelation and Regression analysis Sampling theory Sampling distributions Tests ofHypothesis Large and small samples t z F Chi-square tests

( vi )

Use of Computers in Managerial applications Technology issues and Data processing inOrganizations Information systems MIS and Decision making System analysis and designTrends in Information Technology Internet and Internet-based applications

UnitndashVIII

Concept of corporate strategy Components of strategy formulation Ansoffrsquos growthvector BCG Model Porterrsquos generic strategies Competitor analysis Strategic dimensionsand group mapping Industry analysis Strategies in industry evolution fragmentationmaturity and decline Competitive strategy and corporate strategy Transnationalization ofworld economy Managing cultural diversity Global Entry strategies Globalisation offinancial system and services Managing international business Competitive advantage ofnations RTP and WTO

UnitndashIX

ConceptsmdashTypes Characteristics Motivation Competencies and its developmentInnovation and Entrepreneurship Small businessmdashConcepts Government policy forpromotion of small and tiny enterprises Process of business opportunity identificationDetailed business plan preparation Managing small enterprises Planning for growthSickness in Small Enterprises Rehabilitation of sick enterprises entrepreneurship(organisational entrepreneurship)

UnitndashX

Ethics and management system Ethical issues and analysis in management Value basedorganisations Personal framework for ethical choices Ethical pressure on individual inorganisations Gender issues Ecological consciousness Environmental ethics Socialresponsibilities of business Corporate governance and ethics

PaperndashIII (B)[ElectiveOptional]

ElectivendashIHuman Resource Management (HRM)mdashSignificance Objectives Functions A

diagnostic model External and Internal environmentForces and Influences Organising HRM functionRecruitment and SelectionmdashSources of recruits Recruiting methods Selection

procedure Selection tests Placement and Follow-upPerformance Appraisal SystemmdashImportance and Objectives Techniques of appraisal

system New trends in appraisal systemDevelopment of PersonnelmdashObjectives Determining Needs Methods of Training and

Development programmes EvaluationCareer Planning and DevelopmentmdashConcept of career Career planning and

development methodsCompensation and BenefitsmdashJob evaluation techniques Wage and salary administration

Fringe Benefits Human resource records and audit

( vii )

Employee DisciplinemdashImportance causes and forms Disciplinary action Domesticenquiry

Grievance ManagementmdashImportance Process and Practices Employee Welfare andSocial Security Measures

Industrial RelationsmdashImportance Industrial conflicts Causes Dispute settlementmachinery

Trade UnionsmdashImportance of Unionism Union leadership National Trade UnionMovement

Collective BargainingmdashConcept Process Pre-requisites New trends in collectivebargaining

Industrial Democracy and Employee ParticipationmdashNeed for industrial democracyPre-requisites for industrial democracy Employee ParticipatingmdashObjectives Forms ofEmployee Participation

Future of Human Resource Management

ElectivendashIIMarketingmdashConcept Nature and Scope Marketing myopia Marketing mix Different

environments and their influences on marketing Understanding the customer and competition

Role and Relevance of Segmentation and Positioning Static and Dynamic understandingof BCG Matrix and Product Life Cycle BrandsmdashMeaning and R ole Brand buildingstrategies Share increasing strategies

Pricing objectives Pricing concepts Pricing methods

ProductmdashBasic and Augmented stages in New Product Developments

Test marketing concepts

Promotion mixmdashRole and Relevance of advertising

Sales promotionmdashMedia planning and management

AdvertisingmdashPlanning execution and evaluation

Different tools used in sales promotion and their specific advantages and limitations

Public RelationsmdashConcepts and Relevance

Distribution channel hierarchy Role of each member in the channel Analysis of businesspotential and evaluation of performance of the channel members

Wholesaling and RetailingmdashDifferent types and the strengths of each one Emergingissues in different kinds of retailing in India

Marketing researchmdashSources of information Data collection Basic tools used in dataanalysis Structuring a research report

Marketing to organisationsmdashSegmentation models Buyer behaviour modelsOrganisational buying process

Consumer Behaviour theories and models and their specific relevance to marketingmanagers

( viii )

Sales FunctionmdashRole of technology in automation of sales function

Customer relationship management including the concept of lsquoRelationship marketingrsquo

Use of internet as a medium of marketing Managerial issues in reachingconsumersorganisation through internet

Structuring and managing marketing organisations

Export MarketingmdashIndian and global context

ElectivendashIIINature and scope of Financial Management

Valuation and ConceptsmdashRisk and Return Valuation of securities Pricing theoriesmdashCapital asset pricing model and Arbitrage pricing theory

Understanding financial statements and analysis thereof

Capital budgeting decisions Risk analysis in capital budgeting and Long-term sources offinance

Capital structuremdashTheories and Factors Cost of capital

Dividend PoliciesmdashTheories and Determinants

Working Capital ManagementmdashDeterminants and Financing Cash managementInventory management Receivable management

Elements of Derivatives

Corporate risk management

Mergers and Acquitions

International Financial Management

ElectivendashIVIndias Foreign Trade and Policy Export promotion policies Trade agreements with other

countries Policy and performance of Export zones and Export-oriented units Exportincentives

International marketing logistics International logistical structures ExportDocumentation framework Organization of shipping services Chartering practices Marinecargo insurance

International financial environment Foreign exchange markets Determination ofexchange rates Exchange risk measurement International investment International capitalmarkets International Credit Rating Agencies and Implications of their ratings

WTO and Multilateral trade agreements pertaining to trade in goods trade in services andTRIPS Multilateral Environmental Agreements (MEAs) International Trade BlocksmdashNAFTA ASEAN SAARC EU WTO and Dispute Settlement Mechanism

Technology monitoring Emerging opportunities for global business

Management(Paper ndash III)

UGC-NETJRF Exam(July 2016)

Solved Paper

Note This paper contains seventy five (75)objective type questions of two (2) marks each Allquestions are compulsory

1 Which of the following are the assumptionsrelated to the theory of consumer behaviour asper the Cardinal utility approach

(i) Consumer is rational

(ii) No limit on money income

(iii) Utility cardinally measurable

(iv) Diminishing marginal utility of money

(v) Diminishing marginal utility of commodities

(vi) Maximization of satisfaction

(vii) For calculating total utility individual utilitiesof Commodities are to be multiplied

Codes

(A) (i) (ii) (iii) and (iv)

(B) (iv) (v) (vi) and (vii)

(C) (i) (iii) (v) and (vi)

(D) (iii) (iv) (vi) and (vii)

2 Which one of the following is not the propertyof Cobb-Douglas Production Function

(A) The multiplicative form of the power

July 2016

Management(Paper ndash III)

function can be changed into its log-linearform

(B) Power functions are riot homogeneousbecause the sum of the exponents is notequal to degree 1

(C) The parameters in the function a and brepresent the elasticity coefficient of outputfor inputs (capital and labour) respectively

(D) Constants a and b in the function represent

share of inputs capital and labour in totaloutput

3 Statements I Costs which do not take the formof cash outlays nor do they appear in theaccounting system are known as opportunitycosts

II Costs in the form of depreciation allowancesand unpaid interest on the ownerrsquos own fundsare known as sunk costs

(A) Both the statements are correct

(B) Both the statements are incorrect

(C) Statement I is correct while Statement II isincorrect

(D) Statement I is incorrect while Statement IIis correct

4 Which one of the following is incorrect combination with regard to the types of market structures

Market Structure No of firms and degree of Control over price

product differentiation

(A) Perfect competition Large number of firms with homogeneous Noneproducts

(B) Monopolistic Competition Many firms with real or perceived product Some

differentiation

(C) Oligopoly Little or no product differentiation and many Some

firms

(D) Monopoly Single firm with close substitute Some

4 | UGC-NET Management-III (J-2016)

5 Which one of the following is not studied in

Macro-Economics

(A) General Theory of Employment Interest

and Money

(B) Market structure and Pricing decisions

(C) Foreign Trade

(D) Theories of economic growth

6 Statements I Although culture plays a

significant role in personality development a

linear relationship cannot be established

between culture and personality

II The existence of several sub-systems within

the same culture cannot influence the per-

sonality

(A) Statement II is correct but Statement I is

incorrect

(B) Statement I is correct but Statement II is

incorrect

(C) Both Statements I and II are correct

(D) Both Statements I and II are incorrect

7 Match the items of ListndashI with the items of ListndashII

and find the correct combination

ListndashI (Thinker)

(a) FW Taylor

(b) FJ Roethlisberger

(c) Robert Owen

(d) Elton Mayo

ListndashII (Popularly known for)

1 Generated interest in people at work place

2 Emphasized on human needs of employees

3 Human problems were considered as main

element of human relations

4 Considered organisation as a social system

Codes

(a) (b) (c) (d)

(A) 2 4 3 1

(B) 1 4 2 3

(C) 1 3 4 2

(D) 4 1 2 3

8 The group formation theory explaining affilia-tion based on spatial proximity is called

(A) Homanrsquos theory (B) Propinquity theory

(C) Balance theory (D) Exchange theory

9 Assertion (A) Intra-individual conflict isperhaps the most difficult type of conflict toanalyse since it is internal to the person

Reason (R) Conflict arises within an individualwhenever his drives and motives are blockedandor he is confronted with competing rolesand goals and he is unable to take decisions

Codes

(A) Assertion (A) and Reason (R) both arecorrect and Reason (R) is correctexplanation of Assertion (A)

(B) Assertion (A) and Reason (R) both arecorrect but Reason (R) is not rightexplanation of Assertion (A)

(C) Assertion (A) is correct whereas Reason(R) is incorrect

(D) Reason (R) is correct whereas Assertion(A) is incorrect

10 Match the items of ListndashI with ListndashII related tocommunication models

ListndashI

(a) Lasswell Model

(b) Shannon-Weaves Model

(c) Gerbnerrsquos Model

(d) Berlo Model

ListndashII

1 Communication process based oninformation theory

2 Different shapes of process dependingupon situation

3 Dynamic interactive process

4 Communication is a persuasive model

Codes

(a) (b) (c) (d)

(A) 1 2 4 3

(B) 2 3 1 4

(C) 3 4 2 1

(D) 4 1 2 3

UGC-NET Management-III (J-2016) | 5

11 Match the items of ListndashI with the items ofListndashII and select the correct code

ListndashI ListndashII

(a) Planning 1 Getting others to get thejob done

(b) Organizing 2 Setting standards suchas sales Quotas qualitystandards etc

(c) Leading 3 Establishing goals andstandards

(d) Controlling 4 giving each subordinatea specific task

Codes

(a) (b) (c) (d)

(A) 2 1 4 3

(B) 1 2 4 3

(C) 3 1 4 2

(D) 3 4 1 2

12 Which one of the following media will be themost suitable when a company wants to limitrecruiting to a specific area

(A) Radio and Television

(B) Magazines

(C) Newspapers

(D) Internet

13 Select the correct sequence of the job evolutionprocess

(a) Select benchmark jobs

(b) Evaluate select benchmark jobs

(c) Analyse benchmark jobs

(d) Select the most appropriate method

(e) Prepare a project plan

(f) Communicate with employees

(g) Articulate the objectives

Codes

(A) (g) (a) (e) (b) (d) (f) and (e)

(B) (g) (d) (e) (f) (a) (c) and (b)

(C) (e) (g) (f) (a) (d) (c) and (b)

(D) (d) (e) (f) (g) (a) (c) and (b)

14 Consider the following statements

Statements I Grievance is like a lsquoheadachersquo as ita symptom rather than a disease

II The employee should be told of his line ofappeal by employermanagement if he does notget satisfaction from his immediate superior

III Grievance Redressal Mechanism does notbelieve in the concept ndash ldquoJustice delayed isjustice deniedrdquo as it gives more weightage onproper settlement

Codes

(A) All the above statements are correct

(B) Statements I and II are correct III isincorrect

(C) Statements I and III are correct II isincorrect

(D) Statements II and III are correct I isincorrect

15 Assertion (A) The domestic enquiry as a partof disciplinary action is a quasi judicial processwhere the onus of proving the charges lies withthe accuser

Reason (R) If the charges are not proved thenthe employee is exonerated

Codes

(A) (A) is correct but (R) is incorrect

(B) (A) is incorrect but (R) is correct

(C) Both (A) and (R) are correct but (R) is notthe right explanation of (A)

(D) Both (A) and (R) are correct and (R) is theright explanation of (A)

16 Frequently maximization of profits is regardedas the proper objective of the firm but it is notas inclusive a goal as that of maximizingshareholder wealth becausendash

(A) total profits are not as important as earningsper share

(B) earnings per share are more important thantotal profits

(C) maximization of earnings per share is not afully appropriate objective because it doesnot specify the duration of expectedreturns

(D) maximization of earnings per share is not afully appropriate objective because it doesnot specify the timing of expected returns

6 | UGC-NET Management-III (J-2016)

17 Match the items of ListndashI with the items ofListndashII

ListndashI

(a) IRR

(b) NPV is equal to zero

(c) Cost of capital

(d) Capital budgeting

ListndashII

1 Process of analyzing potential fixed assetinvestment

2 (Proportion of equity) times (cost of equity) +(Proportion of debt) times (cost of debts)

3 Project is acceptable

4 NPV = Zero

Codes

(a) (b) (c) (d)

(A) 3 2 4 1

(B) 4 3 2 1

(C) 4 1 2 3

(D) 1 2 3 4

18 Which one is a false statement

(A) Pure risks are risks that offer only theprospect of loss

(B) Speculative risks are situations that offerthe chance of a gain but might result in aloss

(C) Liability risks are associated with productand not with service or with employeeactions

(D) Environmental risks include risks associa-ted with polluting the environment

19 Which one is a correct statement

(A) When the required rate of return is morethan the stated coupon rate the value ofthe bond will be less than its face value

(B) A bond is said to be selling at a premiumwhen the required rate of return is less thanstated coupon rate

(C) The value of the bond will equal to its facevalue when the required rate of returnequals the stated coupon rate

(D) If interest rates rise so that the required rateof return increases then the bond willincrease in value

20 Which one of the following statements is notcorrect

(A) The return from holding a security is simplythe change in market price plus any cashpayments received from the companydivided by the beginning price

(B) A key factor in the valuation of any financialinstrument is an implied positive relation-ship between risk and expected return

(C) The risk that cannot be avoided by diver-sification of the securities one holds iscalled unavoidable risk

(D) The slope of the security market line tellsthe degree to which investors are not riskaverse

21 Marketers should be aware of laws governmentagencies and pressure groups that influenceor limit various organizations and individuals ina given society This is most accurately descri-bed as which one of the following environ-ment

(A) Political (B) Legal-technological

(C) Cultural (D) Social

22 Which one of the following is a consumer-goods market testing method in whichconsumers who initially try the product at nocost are reoffered it or a competitorsrsquo productat slightly reduced price

(A) Simulated Test Marketing

(B) Controlled Test Marketing

(C) Test Markets

(D) Sales-Wave Research

23 Which of the following statements are correct

Statements I Customer Relationship Manage-ment (CRM) describes the Companyrsquos optimi-zation of the value of its customer base

II Customer Value Management (CVM) focuseson the analysis of individual data on prospectsand customers to develop marketing strategiesto acquire and retain customers and drivecustomer behaviour

III CRM is the process of carefully managingdetailed information about individual customersand all customer ldquotouch pointsrdquo to maximizeloyalty

UGC-NET Management-III (J-2016) | 7

Codes

(A) I and II (B) I and III

(C) II and III (D) Only III

24 Consider the following statements related todifferent stages of PLC and choose the correctcode

(a) Introduction ndash A period of slow salesgrowth and low profit

(b) Introduction ndash A period of slow salesgrowth and non-existent profit

(c) Growth ndash A period of rapid marketacceptance and substantial profitimprovement

(d) Growth ndash A period of rapid marketacceptance and slow profit improvement

(e) Decline ndash Sales show a downward drift andprofits stabilize

(f) Decline ndash Sales show a downward drift andprofits erode

Codes

(A) (a) (c) and (f) (B) (b) (c) and (f)

(C) (a) (d) and (f) (D) (b) (d) and (e)

25 Match the items of ListndashI with the items of ListndashII and select the correct code

List ndash I

(a) Coupons

(b) Tie-in Promotions

(c) Cross Promotions

(d) Price Packs

List ndash II

1 Using one brand to advertise another non-competing brand

2 Offers to consumers of savings off theregular price of a product

3 Certificates entitling the bearer to a statedsaving on the purchase of a specificproduct

4 Two or more brands or companies team upon coupons refunds and contests toincrease pulling power

Codes

(a) (b) (c) (d)

(A) 3 4 2 1

(B) 1 3 4 2

(C) 3 4 1 2

(D) 4 2 1 3

26 Which of the following jobsdecisions ofproductionoperations management are relatedto short time horizon

(i) Product design

(ii) Product variations

(iii) Production scheduling

(iv) Design of jobs

(v) Breakdown maintenance

(vi) Available materials allocation and handling

Codes

(A) (i) (iii) and (iv) (B) (i) (ii) and (iv)

(C) (iii) (v) and (vi) (D) (ii) (v) and (vi)

27 Match the items of ListndashI with the items ofListndashII regarding Operations Research Modelsand their bases of Categorization and indicatethe code of their correct matching

List ndash I List ndash II

(Type of Model) (Basis of

Categorization)

(a) Analogue 1 Nature of environ-Model ment

(b) Descriptive 2 Method of gettingModel the solution

(c) Deterministic 3 Structure

Model

(d) Simulation 4 Utility

Model

Codes

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 3 4 1 2

(C) 2 4 1 3

(D) 4 1 3 2

28 Which one of the following criteria is not usedfor decision-making under uncertainty

(A) Maximin

(B) Maximax

(C) Minimax

(D) Minimize expected loss

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Search by Title Author ISBN Description

copy Publishers

Publishers

UPKAR PRAKASHAN(An ISO 9001 2000 Company)

211A Swadeshi Bima Nagar AGRAndash282 002Phone 4053333 2530966 2531101Fax (0562) 4053330 4031570E-mail careupkarinWebsite wwwupkarin

Branch Offices

4845 Ansari Road Daryaganj 1-8-1B RR Complex (Near Sundaraiah ParkNew Delhindash110 002 Adjacent to Manasa Enclave Gate) Bagh LingampallyPhone 011ndash2325184466 Hyderabadndash500 044 (AP) Phone 040ndash66753330

The publishers have taken all possible precautions in publishing this book yet ifany mistake has crept in the publishers shall not be responsible for the same

This book or any part thereof may not be reproduced in any form byPhotographic Mechanical or any other method for any use without writtenpermission from the Publishers

Only the courts at Agra shall have the jurisdiction for any legal dispute

ISBN 978-93-5013-219-7

Price 450-(Rs Four Hundred Fifty Only)

Code No 1701

Printed at UPKAR PRAKASHAN (Printing Unit) Bye-pass AGRA

CONTENTS

Solved Paper

Part lsquoArsquo

Unit-I Managerial Economics helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 3ndash44 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 38

Unit-II Organisational Behaviour helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 45ndash77 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 71

Unit-III Human Resource Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 78ndash112 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 106

Unit-IV Financial Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 113ndash175 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 169

Unit-V Marketing helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 176ndash202 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 196

Unit-VI Production Management and Operation Research helliphelliphelliphelliphellip 203ndash258 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 252

Unit-VII Advanced Statistics and Management Information System helliphellip 259ndash302 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 296

Unit-VIII Corporate Strategic Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 303ndash327 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 322

Unit-IX Entrepreneurship helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 328ndash354 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 349

Unit-X Business Ethics and Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 355ndash408 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 402

Part lsquoBrsquo

Unit- I Human Resource Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 1ndash46 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 40

Unit- II Marketing Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 47ndash78 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 72

Unit- III Financial Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 79ndash139 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 133

Unit- IV Indias Foreign Trade and Policy helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 140ndash176 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 171

SYLLABUS

PaperndashIII (A) Core GroupUnitndashI

Managerial EconomicsmdashDemand AnalysisProduction FunctionCost-output relationsMarket structuresPricing theoriesAdvertisingMacro-economicsNational Income conceptsInfrastructuremdashManagement and PolicyBusiness EnvironmentCapital Budgeting

UnitndashIIThe concept and significance of organisational behaviourmdashSkills and roles in an

organisationmdashClassical Neo-classical and modern theories of organisational structuremdashOrganisational designmdashUnderstanding and Managing individual behaviour personalitymdashPerceptionmdashValuesmdashAttitudesmdashLearningmdashMotivation Understanding and managing groupbehaviour ProcessesmdashInter-personal and group dynamicsmdashCommunicationmdashLeadershipmdashManaging changemdashManaging conflicts

Organisational development

UnitndashIIIConcepts and perspectives in HRM HRM in changing environmentHuman resource planningmdashObjectives Process and TechniquesJob analysismdashJob descriptionSelecting human resourcesInduction Training and DevelopmentExit policy and implicationsPerformance appraisal and evaluationPotential assessment

( v )

Job evaluation

Wage determination

Industrial Relations and Trade Unions

Dispute resolution and Grievance management

Labour welfare and social security measures

UnitndashIVFinancial managementmdashNature and Scope

Valuation concepts and valuation of securities

Capital budgeting decisionsmdashRisk analysis

Capital structure and cost of capital

Dividend policymdashDeterminants

Long-term and short-term financing instruments

Mergers and Acquisitions

UnitndashVMarketing environment and Environment scanning Marketing Information Systems and

Marketing research Understanding consumer and industrial markets Demand Measurementand Forecasting Market SegmentationmdashTargeting and Positioning Product decisionsProduct mix Product Life Cycle New product development Branding and Packaging Pricingmethods and strategies

Promotion decisionsmdashPromotion mix Advertising Personal selling Channel manage-ment Vertical marketing systems Evaluation and control of marketing effort Marketing ofservices Customer relation management Uses of internet as a marketing mediummdashotherrelated issues like branding market development Advertising and retailing on the net

New issues in Marketing

UnitndashVI

Role and scope of production management Facility location Layout planning andanalysis Production planning and controlmdashproduction process analysis Demand forecastingfor operations Determinants of product mix Production scheduling Work measurementTime and motion study Statistical Quality Control

Role and scope of Operations Research Linear Programming Sensitivity analysisDuality Transportation model Inventory control Queueing theory Decision theory Markovanalysis PERTCPM

UnitndashVII

Probability theory Probability distributionsmdashBinomial Poisson Normal and ExponentialCorrelation and Regression analysis Sampling theory Sampling distributions Tests ofHypothesis Large and small samples t z F Chi-square tests

( vi )

Use of Computers in Managerial applications Technology issues and Data processing inOrganizations Information systems MIS and Decision making System analysis and designTrends in Information Technology Internet and Internet-based applications

UnitndashVIII

Concept of corporate strategy Components of strategy formulation Ansoffrsquos growthvector BCG Model Porterrsquos generic strategies Competitor analysis Strategic dimensionsand group mapping Industry analysis Strategies in industry evolution fragmentationmaturity and decline Competitive strategy and corporate strategy Transnationalization ofworld economy Managing cultural diversity Global Entry strategies Globalisation offinancial system and services Managing international business Competitive advantage ofnations RTP and WTO

UnitndashIX

ConceptsmdashTypes Characteristics Motivation Competencies and its developmentInnovation and Entrepreneurship Small businessmdashConcepts Government policy forpromotion of small and tiny enterprises Process of business opportunity identificationDetailed business plan preparation Managing small enterprises Planning for growthSickness in Small Enterprises Rehabilitation of sick enterprises entrepreneurship(organisational entrepreneurship)

UnitndashX

Ethics and management system Ethical issues and analysis in management Value basedorganisations Personal framework for ethical choices Ethical pressure on individual inorganisations Gender issues Ecological consciousness Environmental ethics Socialresponsibilities of business Corporate governance and ethics

PaperndashIII (B)[ElectiveOptional]

ElectivendashIHuman Resource Management (HRM)mdashSignificance Objectives Functions A

diagnostic model External and Internal environmentForces and Influences Organising HRM functionRecruitment and SelectionmdashSources of recruits Recruiting methods Selection

procedure Selection tests Placement and Follow-upPerformance Appraisal SystemmdashImportance and Objectives Techniques of appraisal

system New trends in appraisal systemDevelopment of PersonnelmdashObjectives Determining Needs Methods of Training and

Development programmes EvaluationCareer Planning and DevelopmentmdashConcept of career Career planning and

development methodsCompensation and BenefitsmdashJob evaluation techniques Wage and salary administration

Fringe Benefits Human resource records and audit

( vii )

Employee DisciplinemdashImportance causes and forms Disciplinary action Domesticenquiry

Grievance ManagementmdashImportance Process and Practices Employee Welfare andSocial Security Measures

Industrial RelationsmdashImportance Industrial conflicts Causes Dispute settlementmachinery

Trade UnionsmdashImportance of Unionism Union leadership National Trade UnionMovement

Collective BargainingmdashConcept Process Pre-requisites New trends in collectivebargaining

Industrial Democracy and Employee ParticipationmdashNeed for industrial democracyPre-requisites for industrial democracy Employee ParticipatingmdashObjectives Forms ofEmployee Participation

Future of Human Resource Management

ElectivendashIIMarketingmdashConcept Nature and Scope Marketing myopia Marketing mix Different

environments and their influences on marketing Understanding the customer and competition

Role and Relevance of Segmentation and Positioning Static and Dynamic understandingof BCG Matrix and Product Life Cycle BrandsmdashMeaning and R ole Brand buildingstrategies Share increasing strategies

Pricing objectives Pricing concepts Pricing methods

ProductmdashBasic and Augmented stages in New Product Developments

Test marketing concepts

Promotion mixmdashRole and Relevance of advertising

Sales promotionmdashMedia planning and management

AdvertisingmdashPlanning execution and evaluation

Different tools used in sales promotion and their specific advantages and limitations

Public RelationsmdashConcepts and Relevance

Distribution channel hierarchy Role of each member in the channel Analysis of businesspotential and evaluation of performance of the channel members

Wholesaling and RetailingmdashDifferent types and the strengths of each one Emergingissues in different kinds of retailing in India

Marketing researchmdashSources of information Data collection Basic tools used in dataanalysis Structuring a research report

Marketing to organisationsmdashSegmentation models Buyer behaviour modelsOrganisational buying process

Consumer Behaviour theories and models and their specific relevance to marketingmanagers

( viii )

Sales FunctionmdashRole of technology in automation of sales function

Customer relationship management including the concept of lsquoRelationship marketingrsquo

Use of internet as a medium of marketing Managerial issues in reachingconsumersorganisation through internet

Structuring and managing marketing organisations

Export MarketingmdashIndian and global context

ElectivendashIIINature and scope of Financial Management

Valuation and ConceptsmdashRisk and Return Valuation of securities Pricing theoriesmdashCapital asset pricing model and Arbitrage pricing theory

Understanding financial statements and analysis thereof

Capital budgeting decisions Risk analysis in capital budgeting and Long-term sources offinance

Capital structuremdashTheories and Factors Cost of capital

Dividend PoliciesmdashTheories and Determinants

Working Capital ManagementmdashDeterminants and Financing Cash managementInventory management Receivable management

Elements of Derivatives

Corporate risk management

Mergers and Acquitions

International Financial Management

ElectivendashIVIndias Foreign Trade and Policy Export promotion policies Trade agreements with other

countries Policy and performance of Export zones and Export-oriented units Exportincentives

International marketing logistics International logistical structures ExportDocumentation framework Organization of shipping services Chartering practices Marinecargo insurance

International financial environment Foreign exchange markets Determination ofexchange rates Exchange risk measurement International investment International capitalmarkets International Credit Rating Agencies and Implications of their ratings

WTO and Multilateral trade agreements pertaining to trade in goods trade in services andTRIPS Multilateral Environmental Agreements (MEAs) International Trade BlocksmdashNAFTA ASEAN SAARC EU WTO and Dispute Settlement Mechanism

Technology monitoring Emerging opportunities for global business

Management(Paper ndash III)

UGC-NETJRF Exam(July 2016)

Solved Paper

Note This paper contains seventy five (75)objective type questions of two (2) marks each Allquestions are compulsory

1 Which of the following are the assumptionsrelated to the theory of consumer behaviour asper the Cardinal utility approach

(i) Consumer is rational

(ii) No limit on money income

(iii) Utility cardinally measurable

(iv) Diminishing marginal utility of money

(v) Diminishing marginal utility of commodities

(vi) Maximization of satisfaction

(vii) For calculating total utility individual utilitiesof Commodities are to be multiplied

Codes

(A) (i) (ii) (iii) and (iv)

(B) (iv) (v) (vi) and (vii)

(C) (i) (iii) (v) and (vi)

(D) (iii) (iv) (vi) and (vii)

2 Which one of the following is not the propertyof Cobb-Douglas Production Function

(A) The multiplicative form of the power

July 2016

Management(Paper ndash III)

function can be changed into its log-linearform

(B) Power functions are riot homogeneousbecause the sum of the exponents is notequal to degree 1

(C) The parameters in the function a and brepresent the elasticity coefficient of outputfor inputs (capital and labour) respectively

(D) Constants a and b in the function represent

share of inputs capital and labour in totaloutput

3 Statements I Costs which do not take the formof cash outlays nor do they appear in theaccounting system are known as opportunitycosts

II Costs in the form of depreciation allowancesand unpaid interest on the ownerrsquos own fundsare known as sunk costs

(A) Both the statements are correct

(B) Both the statements are incorrect

(C) Statement I is correct while Statement II isincorrect

(D) Statement I is incorrect while Statement IIis correct

4 Which one of the following is incorrect combination with regard to the types of market structures

Market Structure No of firms and degree of Control over price

product differentiation

(A) Perfect competition Large number of firms with homogeneous Noneproducts

(B) Monopolistic Competition Many firms with real or perceived product Some

differentiation

(C) Oligopoly Little or no product differentiation and many Some

firms

(D) Monopoly Single firm with close substitute Some

4 | UGC-NET Management-III (J-2016)

5 Which one of the following is not studied in

Macro-Economics

(A) General Theory of Employment Interest

and Money

(B) Market structure and Pricing decisions

(C) Foreign Trade

(D) Theories of economic growth

6 Statements I Although culture plays a

significant role in personality development a

linear relationship cannot be established

between culture and personality

II The existence of several sub-systems within

the same culture cannot influence the per-

sonality

(A) Statement II is correct but Statement I is

incorrect

(B) Statement I is correct but Statement II is

incorrect

(C) Both Statements I and II are correct

(D) Both Statements I and II are incorrect

7 Match the items of ListndashI with the items of ListndashII

and find the correct combination

ListndashI (Thinker)

(a) FW Taylor

(b) FJ Roethlisberger

(c) Robert Owen

(d) Elton Mayo

ListndashII (Popularly known for)

1 Generated interest in people at work place

2 Emphasized on human needs of employees

3 Human problems were considered as main

element of human relations

4 Considered organisation as a social system

Codes

(a) (b) (c) (d)

(A) 2 4 3 1

(B) 1 4 2 3

(C) 1 3 4 2

(D) 4 1 2 3

8 The group formation theory explaining affilia-tion based on spatial proximity is called

(A) Homanrsquos theory (B) Propinquity theory

(C) Balance theory (D) Exchange theory

9 Assertion (A) Intra-individual conflict isperhaps the most difficult type of conflict toanalyse since it is internal to the person

Reason (R) Conflict arises within an individualwhenever his drives and motives are blockedandor he is confronted with competing rolesand goals and he is unable to take decisions

Codes

(A) Assertion (A) and Reason (R) both arecorrect and Reason (R) is correctexplanation of Assertion (A)

(B) Assertion (A) and Reason (R) both arecorrect but Reason (R) is not rightexplanation of Assertion (A)

(C) Assertion (A) is correct whereas Reason(R) is incorrect

(D) Reason (R) is correct whereas Assertion(A) is incorrect

10 Match the items of ListndashI with ListndashII related tocommunication models

ListndashI

(a) Lasswell Model

(b) Shannon-Weaves Model

(c) Gerbnerrsquos Model

(d) Berlo Model

ListndashII

1 Communication process based oninformation theory

2 Different shapes of process dependingupon situation

3 Dynamic interactive process

4 Communication is a persuasive model

Codes

(a) (b) (c) (d)

(A) 1 2 4 3

(B) 2 3 1 4

(C) 3 4 2 1

(D) 4 1 2 3

UGC-NET Management-III (J-2016) | 5

11 Match the items of ListndashI with the items ofListndashII and select the correct code

ListndashI ListndashII

(a) Planning 1 Getting others to get thejob done

(b) Organizing 2 Setting standards suchas sales Quotas qualitystandards etc

(c) Leading 3 Establishing goals andstandards

(d) Controlling 4 giving each subordinatea specific task

Codes

(a) (b) (c) (d)

(A) 2 1 4 3

(B) 1 2 4 3

(C) 3 1 4 2

(D) 3 4 1 2

12 Which one of the following media will be themost suitable when a company wants to limitrecruiting to a specific area

(A) Radio and Television

(B) Magazines

(C) Newspapers

(D) Internet

13 Select the correct sequence of the job evolutionprocess

(a) Select benchmark jobs

(b) Evaluate select benchmark jobs

(c) Analyse benchmark jobs

(d) Select the most appropriate method

(e) Prepare a project plan

(f) Communicate with employees

(g) Articulate the objectives

Codes

(A) (g) (a) (e) (b) (d) (f) and (e)

(B) (g) (d) (e) (f) (a) (c) and (b)

(C) (e) (g) (f) (a) (d) (c) and (b)

(D) (d) (e) (f) (g) (a) (c) and (b)

14 Consider the following statements

Statements I Grievance is like a lsquoheadachersquo as ita symptom rather than a disease

II The employee should be told of his line ofappeal by employermanagement if he does notget satisfaction from his immediate superior

III Grievance Redressal Mechanism does notbelieve in the concept ndash ldquoJustice delayed isjustice deniedrdquo as it gives more weightage onproper settlement

Codes

(A) All the above statements are correct

(B) Statements I and II are correct III isincorrect

(C) Statements I and III are correct II isincorrect

(D) Statements II and III are correct I isincorrect

15 Assertion (A) The domestic enquiry as a partof disciplinary action is a quasi judicial processwhere the onus of proving the charges lies withthe accuser

Reason (R) If the charges are not proved thenthe employee is exonerated

Codes

(A) (A) is correct but (R) is incorrect

(B) (A) is incorrect but (R) is correct

(C) Both (A) and (R) are correct but (R) is notthe right explanation of (A)

(D) Both (A) and (R) are correct and (R) is theright explanation of (A)

16 Frequently maximization of profits is regardedas the proper objective of the firm but it is notas inclusive a goal as that of maximizingshareholder wealth becausendash

(A) total profits are not as important as earningsper share

(B) earnings per share are more important thantotal profits

(C) maximization of earnings per share is not afully appropriate objective because it doesnot specify the duration of expectedreturns

(D) maximization of earnings per share is not afully appropriate objective because it doesnot specify the timing of expected returns

6 | UGC-NET Management-III (J-2016)

17 Match the items of ListndashI with the items ofListndashII

ListndashI

(a) IRR

(b) NPV is equal to zero

(c) Cost of capital

(d) Capital budgeting

ListndashII

1 Process of analyzing potential fixed assetinvestment

2 (Proportion of equity) times (cost of equity) +(Proportion of debt) times (cost of debts)

3 Project is acceptable

4 NPV = Zero

Codes

(a) (b) (c) (d)

(A) 3 2 4 1

(B) 4 3 2 1

(C) 4 1 2 3

(D) 1 2 3 4

18 Which one is a false statement

(A) Pure risks are risks that offer only theprospect of loss

(B) Speculative risks are situations that offerthe chance of a gain but might result in aloss

(C) Liability risks are associated with productand not with service or with employeeactions

(D) Environmental risks include risks associa-ted with polluting the environment

19 Which one is a correct statement

(A) When the required rate of return is morethan the stated coupon rate the value ofthe bond will be less than its face value

(B) A bond is said to be selling at a premiumwhen the required rate of return is less thanstated coupon rate

(C) The value of the bond will equal to its facevalue when the required rate of returnequals the stated coupon rate

(D) If interest rates rise so that the required rateof return increases then the bond willincrease in value

20 Which one of the following statements is notcorrect

(A) The return from holding a security is simplythe change in market price plus any cashpayments received from the companydivided by the beginning price

(B) A key factor in the valuation of any financialinstrument is an implied positive relation-ship between risk and expected return

(C) The risk that cannot be avoided by diver-sification of the securities one holds iscalled unavoidable risk

(D) The slope of the security market line tellsthe degree to which investors are not riskaverse

21 Marketers should be aware of laws governmentagencies and pressure groups that influenceor limit various organizations and individuals ina given society This is most accurately descri-bed as which one of the following environ-ment

(A) Political (B) Legal-technological

(C) Cultural (D) Social

22 Which one of the following is a consumer-goods market testing method in whichconsumers who initially try the product at nocost are reoffered it or a competitorsrsquo productat slightly reduced price

(A) Simulated Test Marketing

(B) Controlled Test Marketing

(C) Test Markets

(D) Sales-Wave Research

23 Which of the following statements are correct

Statements I Customer Relationship Manage-ment (CRM) describes the Companyrsquos optimi-zation of the value of its customer base

II Customer Value Management (CVM) focuseson the analysis of individual data on prospectsand customers to develop marketing strategiesto acquire and retain customers and drivecustomer behaviour

III CRM is the process of carefully managingdetailed information about individual customersand all customer ldquotouch pointsrdquo to maximizeloyalty

UGC-NET Management-III (J-2016) | 7

Codes

(A) I and II (B) I and III

(C) II and III (D) Only III

24 Consider the following statements related todifferent stages of PLC and choose the correctcode

(a) Introduction ndash A period of slow salesgrowth and low profit

(b) Introduction ndash A period of slow salesgrowth and non-existent profit

(c) Growth ndash A period of rapid marketacceptance and substantial profitimprovement

(d) Growth ndash A period of rapid marketacceptance and slow profit improvement

(e) Decline ndash Sales show a downward drift andprofits stabilize

(f) Decline ndash Sales show a downward drift andprofits erode

Codes

(A) (a) (c) and (f) (B) (b) (c) and (f)

(C) (a) (d) and (f) (D) (b) (d) and (e)

25 Match the items of ListndashI with the items of ListndashII and select the correct code

List ndash I

(a) Coupons

(b) Tie-in Promotions

(c) Cross Promotions

(d) Price Packs

List ndash II

1 Using one brand to advertise another non-competing brand

2 Offers to consumers of savings off theregular price of a product

3 Certificates entitling the bearer to a statedsaving on the purchase of a specificproduct

4 Two or more brands or companies team upon coupons refunds and contests toincrease pulling power

Codes

(a) (b) (c) (d)

(A) 3 4 2 1

(B) 1 3 4 2

(C) 3 4 1 2

(D) 4 2 1 3

26 Which of the following jobsdecisions ofproductionoperations management are relatedto short time horizon

(i) Product design

(ii) Product variations

(iii) Production scheduling

(iv) Design of jobs

(v) Breakdown maintenance

(vi) Available materials allocation and handling

Codes

(A) (i) (iii) and (iv) (B) (i) (ii) and (iv)

(C) (iii) (v) and (vi) (D) (ii) (v) and (vi)

27 Match the items of ListndashI with the items ofListndashII regarding Operations Research Modelsand their bases of Categorization and indicatethe code of their correct matching

List ndash I List ndash II

(Type of Model) (Basis of

Categorization)

(a) Analogue 1 Nature of environ-Model ment

(b) Descriptive 2 Method of gettingModel the solution

(c) Deterministic 3 Structure

Model

(d) Simulation 4 Utility

Model

Codes

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 3 4 1 2

(C) 2 4 1 3

(D) 4 1 3 2

28 Which one of the following criteria is not usedfor decision-making under uncertainty

(A) Maximin

(B) Maximax

(C) Minimax

(D) Minimize expected loss

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Information Links My Account

Search by Title Author ISBN Description

CONTENTS

Solved Paper

Part lsquoArsquo

Unit-I Managerial Economics helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 3ndash44 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 38

Unit-II Organisational Behaviour helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 45ndash77 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 71

Unit-III Human Resource Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 78ndash112 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 106

Unit-IV Financial Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 113ndash175 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 169

Unit-V Marketing helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 176ndash202 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 196

Unit-VI Production Management and Operation Research helliphelliphelliphelliphellip 203ndash258 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 252

Unit-VII Advanced Statistics and Management Information System helliphellip 259ndash302 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 296

Unit-VIII Corporate Strategic Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 303ndash327 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 322

Unit-IX Entrepreneurship helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 328ndash354 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 349

Unit-X Business Ethics and Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 355ndash408 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 402

Part lsquoBrsquo

Unit- I Human Resource Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 1ndash46 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 40

Unit- II Marketing Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 47ndash78 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 72

Unit- III Financial Management helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 79ndash139 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 133

Unit- IV Indias Foreign Trade and Policy helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 140ndash176 Multiple Choice Questions helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip 171

SYLLABUS

PaperndashIII (A) Core GroupUnitndashI

Managerial EconomicsmdashDemand AnalysisProduction FunctionCost-output relationsMarket structuresPricing theoriesAdvertisingMacro-economicsNational Income conceptsInfrastructuremdashManagement and PolicyBusiness EnvironmentCapital Budgeting

UnitndashIIThe concept and significance of organisational behaviourmdashSkills and roles in an

organisationmdashClassical Neo-classical and modern theories of organisational structuremdashOrganisational designmdashUnderstanding and Managing individual behaviour personalitymdashPerceptionmdashValuesmdashAttitudesmdashLearningmdashMotivation Understanding and managing groupbehaviour ProcessesmdashInter-personal and group dynamicsmdashCommunicationmdashLeadershipmdashManaging changemdashManaging conflicts

Organisational development

UnitndashIIIConcepts and perspectives in HRM HRM in changing environmentHuman resource planningmdashObjectives Process and TechniquesJob analysismdashJob descriptionSelecting human resourcesInduction Training and DevelopmentExit policy and implicationsPerformance appraisal and evaluationPotential assessment

( v )

Job evaluation

Wage determination

Industrial Relations and Trade Unions

Dispute resolution and Grievance management

Labour welfare and social security measures

UnitndashIVFinancial managementmdashNature and Scope

Valuation concepts and valuation of securities

Capital budgeting decisionsmdashRisk analysis

Capital structure and cost of capital

Dividend policymdashDeterminants

Long-term and short-term financing instruments

Mergers and Acquisitions

UnitndashVMarketing environment and Environment scanning Marketing Information Systems and

Marketing research Understanding consumer and industrial markets Demand Measurementand Forecasting Market SegmentationmdashTargeting and Positioning Product decisionsProduct mix Product Life Cycle New product development Branding and Packaging Pricingmethods and strategies

Promotion decisionsmdashPromotion mix Advertising Personal selling Channel manage-ment Vertical marketing systems Evaluation and control of marketing effort Marketing ofservices Customer relation management Uses of internet as a marketing mediummdashotherrelated issues like branding market development Advertising and retailing on the net

New issues in Marketing

UnitndashVI

Role and scope of production management Facility location Layout planning andanalysis Production planning and controlmdashproduction process analysis Demand forecastingfor operations Determinants of product mix Production scheduling Work measurementTime and motion study Statistical Quality Control

Role and scope of Operations Research Linear Programming Sensitivity analysisDuality Transportation model Inventory control Queueing theory Decision theory Markovanalysis PERTCPM

UnitndashVII

Probability theory Probability distributionsmdashBinomial Poisson Normal and ExponentialCorrelation and Regression analysis Sampling theory Sampling distributions Tests ofHypothesis Large and small samples t z F Chi-square tests

( vi )

Use of Computers in Managerial applications Technology issues and Data processing inOrganizations Information systems MIS and Decision making System analysis and designTrends in Information Technology Internet and Internet-based applications

UnitndashVIII

Concept of corporate strategy Components of strategy formulation Ansoffrsquos growthvector BCG Model Porterrsquos generic strategies Competitor analysis Strategic dimensionsand group mapping Industry analysis Strategies in industry evolution fragmentationmaturity and decline Competitive strategy and corporate strategy Transnationalization ofworld economy Managing cultural diversity Global Entry strategies Globalisation offinancial system and services Managing international business Competitive advantage ofnations RTP and WTO

UnitndashIX

ConceptsmdashTypes Characteristics Motivation Competencies and its developmentInnovation and Entrepreneurship Small businessmdashConcepts Government policy forpromotion of small and tiny enterprises Process of business opportunity identificationDetailed business plan preparation Managing small enterprises Planning for growthSickness in Small Enterprises Rehabilitation of sick enterprises entrepreneurship(organisational entrepreneurship)

UnitndashX

Ethics and management system Ethical issues and analysis in management Value basedorganisations Personal framework for ethical choices Ethical pressure on individual inorganisations Gender issues Ecological consciousness Environmental ethics Socialresponsibilities of business Corporate governance and ethics

PaperndashIII (B)[ElectiveOptional]

ElectivendashIHuman Resource Management (HRM)mdashSignificance Objectives Functions A

diagnostic model External and Internal environmentForces and Influences Organising HRM functionRecruitment and SelectionmdashSources of recruits Recruiting methods Selection

procedure Selection tests Placement and Follow-upPerformance Appraisal SystemmdashImportance and Objectives Techniques of appraisal

system New trends in appraisal systemDevelopment of PersonnelmdashObjectives Determining Needs Methods of Training and

Development programmes EvaluationCareer Planning and DevelopmentmdashConcept of career Career planning and

development methodsCompensation and BenefitsmdashJob evaluation techniques Wage and salary administration

Fringe Benefits Human resource records and audit

( vii )

Employee DisciplinemdashImportance causes and forms Disciplinary action Domesticenquiry

Grievance ManagementmdashImportance Process and Practices Employee Welfare andSocial Security Measures

Industrial RelationsmdashImportance Industrial conflicts Causes Dispute settlementmachinery

Trade UnionsmdashImportance of Unionism Union leadership National Trade UnionMovement

Collective BargainingmdashConcept Process Pre-requisites New trends in collectivebargaining

Industrial Democracy and Employee ParticipationmdashNeed for industrial democracyPre-requisites for industrial democracy Employee ParticipatingmdashObjectives Forms ofEmployee Participation

Future of Human Resource Management

ElectivendashIIMarketingmdashConcept Nature and Scope Marketing myopia Marketing mix Different

environments and their influences on marketing Understanding the customer and competition

Role and Relevance of Segmentation and Positioning Static and Dynamic understandingof BCG Matrix and Product Life Cycle BrandsmdashMeaning and R ole Brand buildingstrategies Share increasing strategies

Pricing objectives Pricing concepts Pricing methods

ProductmdashBasic and Augmented stages in New Product Developments

Test marketing concepts

Promotion mixmdashRole and Relevance of advertising

Sales promotionmdashMedia planning and management

AdvertisingmdashPlanning execution and evaluation

Different tools used in sales promotion and their specific advantages and limitations

Public RelationsmdashConcepts and Relevance

Distribution channel hierarchy Role of each member in the channel Analysis of businesspotential and evaluation of performance of the channel members

Wholesaling and RetailingmdashDifferent types and the strengths of each one Emergingissues in different kinds of retailing in India

Marketing researchmdashSources of information Data collection Basic tools used in dataanalysis Structuring a research report

Marketing to organisationsmdashSegmentation models Buyer behaviour modelsOrganisational buying process

Consumer Behaviour theories and models and their specific relevance to marketingmanagers

( viii )

Sales FunctionmdashRole of technology in automation of sales function

Customer relationship management including the concept of lsquoRelationship marketingrsquo

Use of internet as a medium of marketing Managerial issues in reachingconsumersorganisation through internet

Structuring and managing marketing organisations

Export MarketingmdashIndian and global context

ElectivendashIIINature and scope of Financial Management

Valuation and ConceptsmdashRisk and Return Valuation of securities Pricing theoriesmdashCapital asset pricing model and Arbitrage pricing theory

Understanding financial statements and analysis thereof

Capital budgeting decisions Risk analysis in capital budgeting and Long-term sources offinance

Capital structuremdashTheories and Factors Cost of capital

Dividend PoliciesmdashTheories and Determinants

Working Capital ManagementmdashDeterminants and Financing Cash managementInventory management Receivable management

Elements of Derivatives

Corporate risk management

Mergers and Acquitions

International Financial Management

ElectivendashIVIndias Foreign Trade and Policy Export promotion policies Trade agreements with other

countries Policy and performance of Export zones and Export-oriented units Exportincentives

International marketing logistics International logistical structures ExportDocumentation framework Organization of shipping services Chartering practices Marinecargo insurance

International financial environment Foreign exchange markets Determination ofexchange rates Exchange risk measurement International investment International capitalmarkets International Credit Rating Agencies and Implications of their ratings

WTO and Multilateral trade agreements pertaining to trade in goods trade in services andTRIPS Multilateral Environmental Agreements (MEAs) International Trade BlocksmdashNAFTA ASEAN SAARC EU WTO and Dispute Settlement Mechanism

Technology monitoring Emerging opportunities for global business

Management(Paper ndash III)

UGC-NETJRF Exam(July 2016)

Solved Paper

Note This paper contains seventy five (75)objective type questions of two (2) marks each Allquestions are compulsory

1 Which of the following are the assumptionsrelated to the theory of consumer behaviour asper the Cardinal utility approach

(i) Consumer is rational

(ii) No limit on money income

(iii) Utility cardinally measurable

(iv) Diminishing marginal utility of money

(v) Diminishing marginal utility of commodities

(vi) Maximization of satisfaction

(vii) For calculating total utility individual utilitiesof Commodities are to be multiplied

Codes

(A) (i) (ii) (iii) and (iv)

(B) (iv) (v) (vi) and (vii)

(C) (i) (iii) (v) and (vi)

(D) (iii) (iv) (vi) and (vii)

2 Which one of the following is not the propertyof Cobb-Douglas Production Function

(A) The multiplicative form of the power

July 2016

Management(Paper ndash III)

function can be changed into its log-linearform

(B) Power functions are riot homogeneousbecause the sum of the exponents is notequal to degree 1

(C) The parameters in the function a and brepresent the elasticity coefficient of outputfor inputs (capital and labour) respectively

(D) Constants a and b in the function represent

share of inputs capital and labour in totaloutput

3 Statements I Costs which do not take the formof cash outlays nor do they appear in theaccounting system are known as opportunitycosts

II Costs in the form of depreciation allowancesand unpaid interest on the ownerrsquos own fundsare known as sunk costs

(A) Both the statements are correct

(B) Both the statements are incorrect

(C) Statement I is correct while Statement II isincorrect

(D) Statement I is incorrect while Statement IIis correct

4 Which one of the following is incorrect combination with regard to the types of market structures

Market Structure No of firms and degree of Control over price

product differentiation

(A) Perfect competition Large number of firms with homogeneous Noneproducts

(B) Monopolistic Competition Many firms with real or perceived product Some

differentiation

(C) Oligopoly Little or no product differentiation and many Some

firms

(D) Monopoly Single firm with close substitute Some

4 | UGC-NET Management-III (J-2016)

5 Which one of the following is not studied in

Macro-Economics

(A) General Theory of Employment Interest

and Money

(B) Market structure and Pricing decisions

(C) Foreign Trade

(D) Theories of economic growth

6 Statements I Although culture plays a

significant role in personality development a

linear relationship cannot be established

between culture and personality

II The existence of several sub-systems within

the same culture cannot influence the per-

sonality

(A) Statement II is correct but Statement I is

incorrect

(B) Statement I is correct but Statement II is

incorrect

(C) Both Statements I and II are correct

(D) Both Statements I and II are incorrect

7 Match the items of ListndashI with the items of ListndashII

and find the correct combination

ListndashI (Thinker)

(a) FW Taylor

(b) FJ Roethlisberger

(c) Robert Owen

(d) Elton Mayo

ListndashII (Popularly known for)

1 Generated interest in people at work place

2 Emphasized on human needs of employees

3 Human problems were considered as main

element of human relations

4 Considered organisation as a social system

Codes

(a) (b) (c) (d)

(A) 2 4 3 1

(B) 1 4 2 3

(C) 1 3 4 2

(D) 4 1 2 3

8 The group formation theory explaining affilia-tion based on spatial proximity is called

(A) Homanrsquos theory (B) Propinquity theory

(C) Balance theory (D) Exchange theory

9 Assertion (A) Intra-individual conflict isperhaps the most difficult type of conflict toanalyse since it is internal to the person

Reason (R) Conflict arises within an individualwhenever his drives and motives are blockedandor he is confronted with competing rolesand goals and he is unable to take decisions

Codes

(A) Assertion (A) and Reason (R) both arecorrect and Reason (R) is correctexplanation of Assertion (A)

(B) Assertion (A) and Reason (R) both arecorrect but Reason (R) is not rightexplanation of Assertion (A)

(C) Assertion (A) is correct whereas Reason(R) is incorrect

(D) Reason (R) is correct whereas Assertion(A) is incorrect

10 Match the items of ListndashI with ListndashII related tocommunication models

ListndashI

(a) Lasswell Model

(b) Shannon-Weaves Model

(c) Gerbnerrsquos Model

(d) Berlo Model

ListndashII

1 Communication process based oninformation theory

2 Different shapes of process dependingupon situation

3 Dynamic interactive process

4 Communication is a persuasive model

Codes

(a) (b) (c) (d)

(A) 1 2 4 3

(B) 2 3 1 4

(C) 3 4 2 1

(D) 4 1 2 3

UGC-NET Management-III (J-2016) | 5

11 Match the items of ListndashI with the items ofListndashII and select the correct code

ListndashI ListndashII

(a) Planning 1 Getting others to get thejob done

(b) Organizing 2 Setting standards suchas sales Quotas qualitystandards etc

(c) Leading 3 Establishing goals andstandards

(d) Controlling 4 giving each subordinatea specific task

Codes

(a) (b) (c) (d)

(A) 2 1 4 3

(B) 1 2 4 3

(C) 3 1 4 2

(D) 3 4 1 2

12 Which one of the following media will be themost suitable when a company wants to limitrecruiting to a specific area

(A) Radio and Television

(B) Magazines

(C) Newspapers

(D) Internet

13 Select the correct sequence of the job evolutionprocess

(a) Select benchmark jobs

(b) Evaluate select benchmark jobs

(c) Analyse benchmark jobs

(d) Select the most appropriate method

(e) Prepare a project plan

(f) Communicate with employees

(g) Articulate the objectives

Codes

(A) (g) (a) (e) (b) (d) (f) and (e)

(B) (g) (d) (e) (f) (a) (c) and (b)

(C) (e) (g) (f) (a) (d) (c) and (b)

(D) (d) (e) (f) (g) (a) (c) and (b)

14 Consider the following statements

Statements I Grievance is like a lsquoheadachersquo as ita symptom rather than a disease

II The employee should be told of his line ofappeal by employermanagement if he does notget satisfaction from his immediate superior

III Grievance Redressal Mechanism does notbelieve in the concept ndash ldquoJustice delayed isjustice deniedrdquo as it gives more weightage onproper settlement

Codes

(A) All the above statements are correct

(B) Statements I and II are correct III isincorrect

(C) Statements I and III are correct II isincorrect

(D) Statements II and III are correct I isincorrect

15 Assertion (A) The domestic enquiry as a partof disciplinary action is a quasi judicial processwhere the onus of proving the charges lies withthe accuser

Reason (R) If the charges are not proved thenthe employee is exonerated

Codes

(A) (A) is correct but (R) is incorrect

(B) (A) is incorrect but (R) is correct

(C) Both (A) and (R) are correct but (R) is notthe right explanation of (A)

(D) Both (A) and (R) are correct and (R) is theright explanation of (A)

16 Frequently maximization of profits is regardedas the proper objective of the firm but it is notas inclusive a goal as that of maximizingshareholder wealth becausendash

(A) total profits are not as important as earningsper share

(B) earnings per share are more important thantotal profits

(C) maximization of earnings per share is not afully appropriate objective because it doesnot specify the duration of expectedreturns

(D) maximization of earnings per share is not afully appropriate objective because it doesnot specify the timing of expected returns

6 | UGC-NET Management-III (J-2016)

17 Match the items of ListndashI with the items ofListndashII

ListndashI

(a) IRR

(b) NPV is equal to zero

(c) Cost of capital

(d) Capital budgeting

ListndashII

1 Process of analyzing potential fixed assetinvestment

2 (Proportion of equity) times (cost of equity) +(Proportion of debt) times (cost of debts)

3 Project is acceptable

4 NPV = Zero

Codes

(a) (b) (c) (d)

(A) 3 2 4 1

(B) 4 3 2 1

(C) 4 1 2 3

(D) 1 2 3 4

18 Which one is a false statement

(A) Pure risks are risks that offer only theprospect of loss

(B) Speculative risks are situations that offerthe chance of a gain but might result in aloss

(C) Liability risks are associated with productand not with service or with employeeactions

(D) Environmental risks include risks associa-ted with polluting the environment

19 Which one is a correct statement

(A) When the required rate of return is morethan the stated coupon rate the value ofthe bond will be less than its face value

(B) A bond is said to be selling at a premiumwhen the required rate of return is less thanstated coupon rate

(C) The value of the bond will equal to its facevalue when the required rate of returnequals the stated coupon rate

(D) If interest rates rise so that the required rateof return increases then the bond willincrease in value

20 Which one of the following statements is notcorrect

(A) The return from holding a security is simplythe change in market price plus any cashpayments received from the companydivided by the beginning price

(B) A key factor in the valuation of any financialinstrument is an implied positive relation-ship between risk and expected return

(C) The risk that cannot be avoided by diver-sification of the securities one holds iscalled unavoidable risk

(D) The slope of the security market line tellsthe degree to which investors are not riskaverse

21 Marketers should be aware of laws governmentagencies and pressure groups that influenceor limit various organizations and individuals ina given society This is most accurately descri-bed as which one of the following environ-ment

(A) Political (B) Legal-technological

(C) Cultural (D) Social

22 Which one of the following is a consumer-goods market testing method in whichconsumers who initially try the product at nocost are reoffered it or a competitorsrsquo productat slightly reduced price

(A) Simulated Test Marketing

(B) Controlled Test Marketing

(C) Test Markets

(D) Sales-Wave Research

23 Which of the following statements are correct

Statements I Customer Relationship Manage-ment (CRM) describes the Companyrsquos optimi-zation of the value of its customer base

II Customer Value Management (CVM) focuseson the analysis of individual data on prospectsand customers to develop marketing strategiesto acquire and retain customers and drivecustomer behaviour

III CRM is the process of carefully managingdetailed information about individual customersand all customer ldquotouch pointsrdquo to maximizeloyalty

UGC-NET Management-III (J-2016) | 7

Codes

(A) I and II (B) I and III

(C) II and III (D) Only III

24 Consider the following statements related todifferent stages of PLC and choose the correctcode

(a) Introduction ndash A period of slow salesgrowth and low profit

(b) Introduction ndash A period of slow salesgrowth and non-existent profit

(c) Growth ndash A period of rapid marketacceptance and substantial profitimprovement

(d) Growth ndash A period of rapid marketacceptance and slow profit improvement

(e) Decline ndash Sales show a downward drift andprofits stabilize

(f) Decline ndash Sales show a downward drift andprofits erode

Codes

(A) (a) (c) and (f) (B) (b) (c) and (f)

(C) (a) (d) and (f) (D) (b) (d) and (e)

25 Match the items of ListndashI with the items of ListndashII and select the correct code

List ndash I

(a) Coupons

(b) Tie-in Promotions

(c) Cross Promotions

(d) Price Packs

List ndash II

1 Using one brand to advertise another non-competing brand

2 Offers to consumers of savings off theregular price of a product

3 Certificates entitling the bearer to a statedsaving on the purchase of a specificproduct

4 Two or more brands or companies team upon coupons refunds and contests toincrease pulling power

Codes

(a) (b) (c) (d)

(A) 3 4 2 1

(B) 1 3 4 2

(C) 3 4 1 2

(D) 4 2 1 3

26 Which of the following jobsdecisions ofproductionoperations management are relatedto short time horizon

(i) Product design

(ii) Product variations

(iii) Production scheduling

(iv) Design of jobs

(v) Breakdown maintenance

(vi) Available materials allocation and handling

Codes

(A) (i) (iii) and (iv) (B) (i) (ii) and (iv)

(C) (iii) (v) and (vi) (D) (ii) (v) and (vi)

27 Match the items of ListndashI with the items ofListndashII regarding Operations Research Modelsand their bases of Categorization and indicatethe code of their correct matching

List ndash I List ndash II

(Type of Model) (Basis of

Categorization)

(a) Analogue 1 Nature of environ-Model ment

(b) Descriptive 2 Method of gettingModel the solution

(c) Deterministic 3 Structure

Model

(d) Simulation 4 Utility

Model

Codes

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 3 4 1 2

(C) 2 4 1 3

(D) 4 1 3 2

28 Which one of the following criteria is not usedfor decision-making under uncertainty

(A) Maximin

(B) Maximax

(C) Minimax

(D) Minimize expected loss

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Information Links My Account

Search by Title Author ISBN Description

SYLLABUS

PaperndashIII (A) Core GroupUnitndashI

Managerial EconomicsmdashDemand AnalysisProduction FunctionCost-output relationsMarket structuresPricing theoriesAdvertisingMacro-economicsNational Income conceptsInfrastructuremdashManagement and PolicyBusiness EnvironmentCapital Budgeting

UnitndashIIThe concept and significance of organisational behaviourmdashSkills and roles in an

organisationmdashClassical Neo-classical and modern theories of organisational structuremdashOrganisational designmdashUnderstanding and Managing individual behaviour personalitymdashPerceptionmdashValuesmdashAttitudesmdashLearningmdashMotivation Understanding and managing groupbehaviour ProcessesmdashInter-personal and group dynamicsmdashCommunicationmdashLeadershipmdashManaging changemdashManaging conflicts

Organisational development

UnitndashIIIConcepts and perspectives in HRM HRM in changing environmentHuman resource planningmdashObjectives Process and TechniquesJob analysismdashJob descriptionSelecting human resourcesInduction Training and DevelopmentExit policy and implicationsPerformance appraisal and evaluationPotential assessment

( v )

Job evaluation

Wage determination

Industrial Relations and Trade Unions

Dispute resolution and Grievance management

Labour welfare and social security measures

UnitndashIVFinancial managementmdashNature and Scope

Valuation concepts and valuation of securities

Capital budgeting decisionsmdashRisk analysis

Capital structure and cost of capital

Dividend policymdashDeterminants

Long-term and short-term financing instruments

Mergers and Acquisitions

UnitndashVMarketing environment and Environment scanning Marketing Information Systems and

Marketing research Understanding consumer and industrial markets Demand Measurementand Forecasting Market SegmentationmdashTargeting and Positioning Product decisionsProduct mix Product Life Cycle New product development Branding and Packaging Pricingmethods and strategies

Promotion decisionsmdashPromotion mix Advertising Personal selling Channel manage-ment Vertical marketing systems Evaluation and control of marketing effort Marketing ofservices Customer relation management Uses of internet as a marketing mediummdashotherrelated issues like branding market development Advertising and retailing on the net

New issues in Marketing

UnitndashVI

Role and scope of production management Facility location Layout planning andanalysis Production planning and controlmdashproduction process analysis Demand forecastingfor operations Determinants of product mix Production scheduling Work measurementTime and motion study Statistical Quality Control

Role and scope of Operations Research Linear Programming Sensitivity analysisDuality Transportation model Inventory control Queueing theory Decision theory Markovanalysis PERTCPM

UnitndashVII

Probability theory Probability distributionsmdashBinomial Poisson Normal and ExponentialCorrelation and Regression analysis Sampling theory Sampling distributions Tests ofHypothesis Large and small samples t z F Chi-square tests

( vi )

Use of Computers in Managerial applications Technology issues and Data processing inOrganizations Information systems MIS and Decision making System analysis and designTrends in Information Technology Internet and Internet-based applications

UnitndashVIII

Concept of corporate strategy Components of strategy formulation Ansoffrsquos growthvector BCG Model Porterrsquos generic strategies Competitor analysis Strategic dimensionsand group mapping Industry analysis Strategies in industry evolution fragmentationmaturity and decline Competitive strategy and corporate strategy Transnationalization ofworld economy Managing cultural diversity Global Entry strategies Globalisation offinancial system and services Managing international business Competitive advantage ofnations RTP and WTO

UnitndashIX

ConceptsmdashTypes Characteristics Motivation Competencies and its developmentInnovation and Entrepreneurship Small businessmdashConcepts Government policy forpromotion of small and tiny enterprises Process of business opportunity identificationDetailed business plan preparation Managing small enterprises Planning for growthSickness in Small Enterprises Rehabilitation of sick enterprises entrepreneurship(organisational entrepreneurship)

UnitndashX

Ethics and management system Ethical issues and analysis in management Value basedorganisations Personal framework for ethical choices Ethical pressure on individual inorganisations Gender issues Ecological consciousness Environmental ethics Socialresponsibilities of business Corporate governance and ethics

PaperndashIII (B)[ElectiveOptional]

ElectivendashIHuman Resource Management (HRM)mdashSignificance Objectives Functions A

diagnostic model External and Internal environmentForces and Influences Organising HRM functionRecruitment and SelectionmdashSources of recruits Recruiting methods Selection

procedure Selection tests Placement and Follow-upPerformance Appraisal SystemmdashImportance and Objectives Techniques of appraisal

system New trends in appraisal systemDevelopment of PersonnelmdashObjectives Determining Needs Methods of Training and

Development programmes EvaluationCareer Planning and DevelopmentmdashConcept of career Career planning and

development methodsCompensation and BenefitsmdashJob evaluation techniques Wage and salary administration

Fringe Benefits Human resource records and audit

( vii )

Employee DisciplinemdashImportance causes and forms Disciplinary action Domesticenquiry

Grievance ManagementmdashImportance Process and Practices Employee Welfare andSocial Security Measures

Industrial RelationsmdashImportance Industrial conflicts Causes Dispute settlementmachinery

Trade UnionsmdashImportance of Unionism Union leadership National Trade UnionMovement

Collective BargainingmdashConcept Process Pre-requisites New trends in collectivebargaining

Industrial Democracy and Employee ParticipationmdashNeed for industrial democracyPre-requisites for industrial democracy Employee ParticipatingmdashObjectives Forms ofEmployee Participation

Future of Human Resource Management

ElectivendashIIMarketingmdashConcept Nature and Scope Marketing myopia Marketing mix Different

environments and their influences on marketing Understanding the customer and competition

Role and Relevance of Segmentation and Positioning Static and Dynamic understandingof BCG Matrix and Product Life Cycle BrandsmdashMeaning and R ole Brand buildingstrategies Share increasing strategies

Pricing objectives Pricing concepts Pricing methods

ProductmdashBasic and Augmented stages in New Product Developments

Test marketing concepts

Promotion mixmdashRole and Relevance of advertising

Sales promotionmdashMedia planning and management

AdvertisingmdashPlanning execution and evaluation

Different tools used in sales promotion and their specific advantages and limitations

Public RelationsmdashConcepts and Relevance

Distribution channel hierarchy Role of each member in the channel Analysis of businesspotential and evaluation of performance of the channel members

Wholesaling and RetailingmdashDifferent types and the strengths of each one Emergingissues in different kinds of retailing in India

Marketing researchmdashSources of information Data collection Basic tools used in dataanalysis Structuring a research report

Marketing to organisationsmdashSegmentation models Buyer behaviour modelsOrganisational buying process

Consumer Behaviour theories and models and their specific relevance to marketingmanagers

( viii )

Sales FunctionmdashRole of technology in automation of sales function

Customer relationship management including the concept of lsquoRelationship marketingrsquo

Use of internet as a medium of marketing Managerial issues in reachingconsumersorganisation through internet

Structuring and managing marketing organisations

Export MarketingmdashIndian and global context

ElectivendashIIINature and scope of Financial Management

Valuation and ConceptsmdashRisk and Return Valuation of securities Pricing theoriesmdashCapital asset pricing model and Arbitrage pricing theory

Understanding financial statements and analysis thereof

Capital budgeting decisions Risk analysis in capital budgeting and Long-term sources offinance

Capital structuremdashTheories and Factors Cost of capital

Dividend PoliciesmdashTheories and Determinants

Working Capital ManagementmdashDeterminants and Financing Cash managementInventory management Receivable management

Elements of Derivatives

Corporate risk management

Mergers and Acquitions

International Financial Management

ElectivendashIVIndias Foreign Trade and Policy Export promotion policies Trade agreements with other

countries Policy and performance of Export zones and Export-oriented units Exportincentives

International marketing logistics International logistical structures ExportDocumentation framework Organization of shipping services Chartering practices Marinecargo insurance

International financial environment Foreign exchange markets Determination ofexchange rates Exchange risk measurement International investment International capitalmarkets International Credit Rating Agencies and Implications of their ratings

WTO and Multilateral trade agreements pertaining to trade in goods trade in services andTRIPS Multilateral Environmental Agreements (MEAs) International Trade BlocksmdashNAFTA ASEAN SAARC EU WTO and Dispute Settlement Mechanism

Technology monitoring Emerging opportunities for global business

Management(Paper ndash III)

UGC-NETJRF Exam(July 2016)

Solved Paper

Note This paper contains seventy five (75)objective type questions of two (2) marks each Allquestions are compulsory

1 Which of the following are the assumptionsrelated to the theory of consumer behaviour asper the Cardinal utility approach

(i) Consumer is rational

(ii) No limit on money income

(iii) Utility cardinally measurable

(iv) Diminishing marginal utility of money

(v) Diminishing marginal utility of commodities

(vi) Maximization of satisfaction

(vii) For calculating total utility individual utilitiesof Commodities are to be multiplied

Codes

(A) (i) (ii) (iii) and (iv)

(B) (iv) (v) (vi) and (vii)

(C) (i) (iii) (v) and (vi)

(D) (iii) (iv) (vi) and (vii)

2 Which one of the following is not the propertyof Cobb-Douglas Production Function

(A) The multiplicative form of the power

July 2016

Management(Paper ndash III)

function can be changed into its log-linearform

(B) Power functions are riot homogeneousbecause the sum of the exponents is notequal to degree 1

(C) The parameters in the function a and brepresent the elasticity coefficient of outputfor inputs (capital and labour) respectively

(D) Constants a and b in the function represent

share of inputs capital and labour in totaloutput

3 Statements I Costs which do not take the formof cash outlays nor do they appear in theaccounting system are known as opportunitycosts

II Costs in the form of depreciation allowancesand unpaid interest on the ownerrsquos own fundsare known as sunk costs

(A) Both the statements are correct

(B) Both the statements are incorrect

(C) Statement I is correct while Statement II isincorrect

(D) Statement I is incorrect while Statement IIis correct

4 Which one of the following is incorrect combination with regard to the types of market structures

Market Structure No of firms and degree of Control over price

product differentiation

(A) Perfect competition Large number of firms with homogeneous Noneproducts

(B) Monopolistic Competition Many firms with real or perceived product Some

differentiation

(C) Oligopoly Little or no product differentiation and many Some

firms

(D) Monopoly Single firm with close substitute Some

4 | UGC-NET Management-III (J-2016)

5 Which one of the following is not studied in

Macro-Economics

(A) General Theory of Employment Interest

and Money

(B) Market structure and Pricing decisions

(C) Foreign Trade

(D) Theories of economic growth

6 Statements I Although culture plays a

significant role in personality development a

linear relationship cannot be established

between culture and personality

II The existence of several sub-systems within

the same culture cannot influence the per-

sonality

(A) Statement II is correct but Statement I is

incorrect

(B) Statement I is correct but Statement II is

incorrect

(C) Both Statements I and II are correct

(D) Both Statements I and II are incorrect

7 Match the items of ListndashI with the items of ListndashII

and find the correct combination

ListndashI (Thinker)

(a) FW Taylor

(b) FJ Roethlisberger

(c) Robert Owen

(d) Elton Mayo

ListndashII (Popularly known for)

1 Generated interest in people at work place

2 Emphasized on human needs of employees

3 Human problems were considered as main

element of human relations

4 Considered organisation as a social system

Codes

(a) (b) (c) (d)

(A) 2 4 3 1

(B) 1 4 2 3

(C) 1 3 4 2

(D) 4 1 2 3

8 The group formation theory explaining affilia-tion based on spatial proximity is called

(A) Homanrsquos theory (B) Propinquity theory

(C) Balance theory (D) Exchange theory

9 Assertion (A) Intra-individual conflict isperhaps the most difficult type of conflict toanalyse since it is internal to the person

Reason (R) Conflict arises within an individualwhenever his drives and motives are blockedandor he is confronted with competing rolesand goals and he is unable to take decisions

Codes

(A) Assertion (A) and Reason (R) both arecorrect and Reason (R) is correctexplanation of Assertion (A)

(B) Assertion (A) and Reason (R) both arecorrect but Reason (R) is not rightexplanation of Assertion (A)

(C) Assertion (A) is correct whereas Reason(R) is incorrect

(D) Reason (R) is correct whereas Assertion(A) is incorrect

10 Match the items of ListndashI with ListndashII related tocommunication models

ListndashI

(a) Lasswell Model

(b) Shannon-Weaves Model

(c) Gerbnerrsquos Model

(d) Berlo Model

ListndashII

1 Communication process based oninformation theory

2 Different shapes of process dependingupon situation

3 Dynamic interactive process

4 Communication is a persuasive model

Codes

(a) (b) (c) (d)

(A) 1 2 4 3

(B) 2 3 1 4

(C) 3 4 2 1

(D) 4 1 2 3

UGC-NET Management-III (J-2016) | 5

11 Match the items of ListndashI with the items ofListndashII and select the correct code

ListndashI ListndashII

(a) Planning 1 Getting others to get thejob done

(b) Organizing 2 Setting standards suchas sales Quotas qualitystandards etc

(c) Leading 3 Establishing goals andstandards

(d) Controlling 4 giving each subordinatea specific task

Codes

(a) (b) (c) (d)

(A) 2 1 4 3

(B) 1 2 4 3

(C) 3 1 4 2

(D) 3 4 1 2

12 Which one of the following media will be themost suitable when a company wants to limitrecruiting to a specific area

(A) Radio and Television

(B) Magazines

(C) Newspapers

(D) Internet

13 Select the correct sequence of the job evolutionprocess

(a) Select benchmark jobs

(b) Evaluate select benchmark jobs

(c) Analyse benchmark jobs

(d) Select the most appropriate method

(e) Prepare a project plan

(f) Communicate with employees

(g) Articulate the objectives

Codes

(A) (g) (a) (e) (b) (d) (f) and (e)

(B) (g) (d) (e) (f) (a) (c) and (b)

(C) (e) (g) (f) (a) (d) (c) and (b)

(D) (d) (e) (f) (g) (a) (c) and (b)

14 Consider the following statements

Statements I Grievance is like a lsquoheadachersquo as ita symptom rather than a disease

II The employee should be told of his line ofappeal by employermanagement if he does notget satisfaction from his immediate superior

III Grievance Redressal Mechanism does notbelieve in the concept ndash ldquoJustice delayed isjustice deniedrdquo as it gives more weightage onproper settlement

Codes

(A) All the above statements are correct

(B) Statements I and II are correct III isincorrect

(C) Statements I and III are correct II isincorrect

(D) Statements II and III are correct I isincorrect

15 Assertion (A) The domestic enquiry as a partof disciplinary action is a quasi judicial processwhere the onus of proving the charges lies withthe accuser

Reason (R) If the charges are not proved thenthe employee is exonerated

Codes

(A) (A) is correct but (R) is incorrect

(B) (A) is incorrect but (R) is correct

(C) Both (A) and (R) are correct but (R) is notthe right explanation of (A)

(D) Both (A) and (R) are correct and (R) is theright explanation of (A)

16 Frequently maximization of profits is regardedas the proper objective of the firm but it is notas inclusive a goal as that of maximizingshareholder wealth becausendash

(A) total profits are not as important as earningsper share

(B) earnings per share are more important thantotal profits

(C) maximization of earnings per share is not afully appropriate objective because it doesnot specify the duration of expectedreturns

(D) maximization of earnings per share is not afully appropriate objective because it doesnot specify the timing of expected returns

6 | UGC-NET Management-III (J-2016)

17 Match the items of ListndashI with the items ofListndashII

ListndashI

(a) IRR

(b) NPV is equal to zero

(c) Cost of capital

(d) Capital budgeting

ListndashII

1 Process of analyzing potential fixed assetinvestment

2 (Proportion of equity) times (cost of equity) +(Proportion of debt) times (cost of debts)

3 Project is acceptable

4 NPV = Zero

Codes

(a) (b) (c) (d)

(A) 3 2 4 1

(B) 4 3 2 1

(C) 4 1 2 3

(D) 1 2 3 4

18 Which one is a false statement

(A) Pure risks are risks that offer only theprospect of loss

(B) Speculative risks are situations that offerthe chance of a gain but might result in aloss

(C) Liability risks are associated with productand not with service or with employeeactions

(D) Environmental risks include risks associa-ted with polluting the environment

19 Which one is a correct statement

(A) When the required rate of return is morethan the stated coupon rate the value ofthe bond will be less than its face value

(B) A bond is said to be selling at a premiumwhen the required rate of return is less thanstated coupon rate

(C) The value of the bond will equal to its facevalue when the required rate of returnequals the stated coupon rate

(D) If interest rates rise so that the required rateof return increases then the bond willincrease in value

20 Which one of the following statements is notcorrect

(A) The return from holding a security is simplythe change in market price plus any cashpayments received from the companydivided by the beginning price

(B) A key factor in the valuation of any financialinstrument is an implied positive relation-ship between risk and expected return

(C) The risk that cannot be avoided by diver-sification of the securities one holds iscalled unavoidable risk

(D) The slope of the security market line tellsthe degree to which investors are not riskaverse

21 Marketers should be aware of laws governmentagencies and pressure groups that influenceor limit various organizations and individuals ina given society This is most accurately descri-bed as which one of the following environ-ment

(A) Political (B) Legal-technological

(C) Cultural (D) Social

22 Which one of the following is a consumer-goods market testing method in whichconsumers who initially try the product at nocost are reoffered it or a competitorsrsquo productat slightly reduced price

(A) Simulated Test Marketing

(B) Controlled Test Marketing

(C) Test Markets

(D) Sales-Wave Research

23 Which of the following statements are correct

Statements I Customer Relationship Manage-ment (CRM) describes the Companyrsquos optimi-zation of the value of its customer base

II Customer Value Management (CVM) focuseson the analysis of individual data on prospectsand customers to develop marketing strategiesto acquire and retain customers and drivecustomer behaviour

III CRM is the process of carefully managingdetailed information about individual customersand all customer ldquotouch pointsrdquo to maximizeloyalty

UGC-NET Management-III (J-2016) | 7

Codes

(A) I and II (B) I and III

(C) II and III (D) Only III

24 Consider the following statements related todifferent stages of PLC and choose the correctcode

(a) Introduction ndash A period of slow salesgrowth and low profit

(b) Introduction ndash A period of slow salesgrowth and non-existent profit

(c) Growth ndash A period of rapid marketacceptance and substantial profitimprovement

(d) Growth ndash A period of rapid marketacceptance and slow profit improvement

(e) Decline ndash Sales show a downward drift andprofits stabilize

(f) Decline ndash Sales show a downward drift andprofits erode

Codes

(A) (a) (c) and (f) (B) (b) (c) and (f)

(C) (a) (d) and (f) (D) (b) (d) and (e)

25 Match the items of ListndashI with the items of ListndashII and select the correct code

List ndash I

(a) Coupons

(b) Tie-in Promotions

(c) Cross Promotions

(d) Price Packs

List ndash II

1 Using one brand to advertise another non-competing brand

2 Offers to consumers of savings off theregular price of a product

3 Certificates entitling the bearer to a statedsaving on the purchase of a specificproduct

4 Two or more brands or companies team upon coupons refunds and contests toincrease pulling power

Codes

(a) (b) (c) (d)

(A) 3 4 2 1

(B) 1 3 4 2

(C) 3 4 1 2

(D) 4 2 1 3

26 Which of the following jobsdecisions ofproductionoperations management are relatedto short time horizon

(i) Product design

(ii) Product variations

(iii) Production scheduling

(iv) Design of jobs

(v) Breakdown maintenance

(vi) Available materials allocation and handling

Codes

(A) (i) (iii) and (iv) (B) (i) (ii) and (iv)

(C) (iii) (v) and (vi) (D) (ii) (v) and (vi)

27 Match the items of ListndashI with the items ofListndashII regarding Operations Research Modelsand their bases of Categorization and indicatethe code of their correct matching

List ndash I List ndash II

(Type of Model) (Basis of

Categorization)

(a) Analogue 1 Nature of environ-Model ment

(b) Descriptive 2 Method of gettingModel the solution

(c) Deterministic 3 Structure

Model

(d) Simulation 4 Utility

Model

Codes

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 3 4 1 2

(C) 2 4 1 3

(D) 4 1 3 2

28 Which one of the following criteria is not usedfor decision-making under uncertainty

(A) Maximin

(B) Maximax

(C) Minimax

(D) Minimize expected loss

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Information Links My Account

Search by Title Author ISBN Description

( v )

Job evaluation

Wage determination

Industrial Relations and Trade Unions

Dispute resolution and Grievance management

Labour welfare and social security measures

UnitndashIVFinancial managementmdashNature and Scope

Valuation concepts and valuation of securities

Capital budgeting decisionsmdashRisk analysis

Capital structure and cost of capital

Dividend policymdashDeterminants

Long-term and short-term financing instruments

Mergers and Acquisitions

UnitndashVMarketing environment and Environment scanning Marketing Information Systems and

Marketing research Understanding consumer and industrial markets Demand Measurementand Forecasting Market SegmentationmdashTargeting and Positioning Product decisionsProduct mix Product Life Cycle New product development Branding and Packaging Pricingmethods and strategies

Promotion decisionsmdashPromotion mix Advertising Personal selling Channel manage-ment Vertical marketing systems Evaluation and control of marketing effort Marketing ofservices Customer relation management Uses of internet as a marketing mediummdashotherrelated issues like branding market development Advertising and retailing on the net

New issues in Marketing

UnitndashVI

Role and scope of production management Facility location Layout planning andanalysis Production planning and controlmdashproduction process analysis Demand forecastingfor operations Determinants of product mix Production scheduling Work measurementTime and motion study Statistical Quality Control

Role and scope of Operations Research Linear Programming Sensitivity analysisDuality Transportation model Inventory control Queueing theory Decision theory Markovanalysis PERTCPM

UnitndashVII

Probability theory Probability distributionsmdashBinomial Poisson Normal and ExponentialCorrelation and Regression analysis Sampling theory Sampling distributions Tests ofHypothesis Large and small samples t z F Chi-square tests

( vi )

Use of Computers in Managerial applications Technology issues and Data processing inOrganizations Information systems MIS and Decision making System analysis and designTrends in Information Technology Internet and Internet-based applications

UnitndashVIII

Concept of corporate strategy Components of strategy formulation Ansoffrsquos growthvector BCG Model Porterrsquos generic strategies Competitor analysis Strategic dimensionsand group mapping Industry analysis Strategies in industry evolution fragmentationmaturity and decline Competitive strategy and corporate strategy Transnationalization ofworld economy Managing cultural diversity Global Entry strategies Globalisation offinancial system and services Managing international business Competitive advantage ofnations RTP and WTO

UnitndashIX

ConceptsmdashTypes Characteristics Motivation Competencies and its developmentInnovation and Entrepreneurship Small businessmdashConcepts Government policy forpromotion of small and tiny enterprises Process of business opportunity identificationDetailed business plan preparation Managing small enterprises Planning for growthSickness in Small Enterprises Rehabilitation of sick enterprises entrepreneurship(organisational entrepreneurship)

UnitndashX

Ethics and management system Ethical issues and analysis in management Value basedorganisations Personal framework for ethical choices Ethical pressure on individual inorganisations Gender issues Ecological consciousness Environmental ethics Socialresponsibilities of business Corporate governance and ethics

PaperndashIII (B)[ElectiveOptional]

ElectivendashIHuman Resource Management (HRM)mdashSignificance Objectives Functions A

diagnostic model External and Internal environmentForces and Influences Organising HRM functionRecruitment and SelectionmdashSources of recruits Recruiting methods Selection

procedure Selection tests Placement and Follow-upPerformance Appraisal SystemmdashImportance and Objectives Techniques of appraisal

system New trends in appraisal systemDevelopment of PersonnelmdashObjectives Determining Needs Methods of Training and

Development programmes EvaluationCareer Planning and DevelopmentmdashConcept of career Career planning and

development methodsCompensation and BenefitsmdashJob evaluation techniques Wage and salary administration

Fringe Benefits Human resource records and audit

( vii )

Employee DisciplinemdashImportance causes and forms Disciplinary action Domesticenquiry

Grievance ManagementmdashImportance Process and Practices Employee Welfare andSocial Security Measures

Industrial RelationsmdashImportance Industrial conflicts Causes Dispute settlementmachinery

Trade UnionsmdashImportance of Unionism Union leadership National Trade UnionMovement

Collective BargainingmdashConcept Process Pre-requisites New trends in collectivebargaining

Industrial Democracy and Employee ParticipationmdashNeed for industrial democracyPre-requisites for industrial democracy Employee ParticipatingmdashObjectives Forms ofEmployee Participation

Future of Human Resource Management

ElectivendashIIMarketingmdashConcept Nature and Scope Marketing myopia Marketing mix Different

environments and their influences on marketing Understanding the customer and competition

Role and Relevance of Segmentation and Positioning Static and Dynamic understandingof BCG Matrix and Product Life Cycle BrandsmdashMeaning and R ole Brand buildingstrategies Share increasing strategies

Pricing objectives Pricing concepts Pricing methods

ProductmdashBasic and Augmented stages in New Product Developments

Test marketing concepts

Promotion mixmdashRole and Relevance of advertising

Sales promotionmdashMedia planning and management

AdvertisingmdashPlanning execution and evaluation

Different tools used in sales promotion and their specific advantages and limitations

Public RelationsmdashConcepts and Relevance

Distribution channel hierarchy Role of each member in the channel Analysis of businesspotential and evaluation of performance of the channel members

Wholesaling and RetailingmdashDifferent types and the strengths of each one Emergingissues in different kinds of retailing in India

Marketing researchmdashSources of information Data collection Basic tools used in dataanalysis Structuring a research report

Marketing to organisationsmdashSegmentation models Buyer behaviour modelsOrganisational buying process

Consumer Behaviour theories and models and their specific relevance to marketingmanagers

( viii )

Sales FunctionmdashRole of technology in automation of sales function

Customer relationship management including the concept of lsquoRelationship marketingrsquo

Use of internet as a medium of marketing Managerial issues in reachingconsumersorganisation through internet

Structuring and managing marketing organisations

Export MarketingmdashIndian and global context

ElectivendashIIINature and scope of Financial Management

Valuation and ConceptsmdashRisk and Return Valuation of securities Pricing theoriesmdashCapital asset pricing model and Arbitrage pricing theory

Understanding financial statements and analysis thereof

Capital budgeting decisions Risk analysis in capital budgeting and Long-term sources offinance

Capital structuremdashTheories and Factors Cost of capital

Dividend PoliciesmdashTheories and Determinants

Working Capital ManagementmdashDeterminants and Financing Cash managementInventory management Receivable management

Elements of Derivatives

Corporate risk management

Mergers and Acquitions

International Financial Management

ElectivendashIVIndias Foreign Trade and Policy Export promotion policies Trade agreements with other

countries Policy and performance of Export zones and Export-oriented units Exportincentives

International marketing logistics International logistical structures ExportDocumentation framework Organization of shipping services Chartering practices Marinecargo insurance

International financial environment Foreign exchange markets Determination ofexchange rates Exchange risk measurement International investment International capitalmarkets International Credit Rating Agencies and Implications of their ratings

WTO and Multilateral trade agreements pertaining to trade in goods trade in services andTRIPS Multilateral Environmental Agreements (MEAs) International Trade BlocksmdashNAFTA ASEAN SAARC EU WTO and Dispute Settlement Mechanism

Technology monitoring Emerging opportunities for global business

Management(Paper ndash III)

UGC-NETJRF Exam(July 2016)

Solved Paper

Note This paper contains seventy five (75)objective type questions of two (2) marks each Allquestions are compulsory

1 Which of the following are the assumptionsrelated to the theory of consumer behaviour asper the Cardinal utility approach

(i) Consumer is rational

(ii) No limit on money income

(iii) Utility cardinally measurable

(iv) Diminishing marginal utility of money

(v) Diminishing marginal utility of commodities

(vi) Maximization of satisfaction

(vii) For calculating total utility individual utilitiesof Commodities are to be multiplied

Codes

(A) (i) (ii) (iii) and (iv)

(B) (iv) (v) (vi) and (vii)

(C) (i) (iii) (v) and (vi)

(D) (iii) (iv) (vi) and (vii)

2 Which one of the following is not the propertyof Cobb-Douglas Production Function

(A) The multiplicative form of the power

July 2016

Management(Paper ndash III)

function can be changed into its log-linearform

(B) Power functions are riot homogeneousbecause the sum of the exponents is notequal to degree 1

(C) The parameters in the function a and brepresent the elasticity coefficient of outputfor inputs (capital and labour) respectively

(D) Constants a and b in the function represent

share of inputs capital and labour in totaloutput

3 Statements I Costs which do not take the formof cash outlays nor do they appear in theaccounting system are known as opportunitycosts

II Costs in the form of depreciation allowancesand unpaid interest on the ownerrsquos own fundsare known as sunk costs

(A) Both the statements are correct

(B) Both the statements are incorrect

(C) Statement I is correct while Statement II isincorrect

(D) Statement I is incorrect while Statement IIis correct

4 Which one of the following is incorrect combination with regard to the types of market structures

Market Structure No of firms and degree of Control over price

product differentiation

(A) Perfect competition Large number of firms with homogeneous Noneproducts

(B) Monopolistic Competition Many firms with real or perceived product Some

differentiation

(C) Oligopoly Little or no product differentiation and many Some

firms

(D) Monopoly Single firm with close substitute Some

4 | UGC-NET Management-III (J-2016)

5 Which one of the following is not studied in

Macro-Economics

(A) General Theory of Employment Interest

and Money

(B) Market structure and Pricing decisions

(C) Foreign Trade

(D) Theories of economic growth

6 Statements I Although culture plays a

significant role in personality development a

linear relationship cannot be established

between culture and personality

II The existence of several sub-systems within

the same culture cannot influence the per-

sonality

(A) Statement II is correct but Statement I is

incorrect

(B) Statement I is correct but Statement II is

incorrect

(C) Both Statements I and II are correct

(D) Both Statements I and II are incorrect

7 Match the items of ListndashI with the items of ListndashII

and find the correct combination

ListndashI (Thinker)

(a) FW Taylor

(b) FJ Roethlisberger

(c) Robert Owen

(d) Elton Mayo

ListndashII (Popularly known for)

1 Generated interest in people at work place

2 Emphasized on human needs of employees

3 Human problems were considered as main

element of human relations

4 Considered organisation as a social system

Codes

(a) (b) (c) (d)

(A) 2 4 3 1

(B) 1 4 2 3

(C) 1 3 4 2

(D) 4 1 2 3

8 The group formation theory explaining affilia-tion based on spatial proximity is called

(A) Homanrsquos theory (B) Propinquity theory

(C) Balance theory (D) Exchange theory

9 Assertion (A) Intra-individual conflict isperhaps the most difficult type of conflict toanalyse since it is internal to the person

Reason (R) Conflict arises within an individualwhenever his drives and motives are blockedandor he is confronted with competing rolesand goals and he is unable to take decisions

Codes

(A) Assertion (A) and Reason (R) both arecorrect and Reason (R) is correctexplanation of Assertion (A)

(B) Assertion (A) and Reason (R) both arecorrect but Reason (R) is not rightexplanation of Assertion (A)

(C) Assertion (A) is correct whereas Reason(R) is incorrect

(D) Reason (R) is correct whereas Assertion(A) is incorrect

10 Match the items of ListndashI with ListndashII related tocommunication models

ListndashI

(a) Lasswell Model

(b) Shannon-Weaves Model

(c) Gerbnerrsquos Model

(d) Berlo Model

ListndashII

1 Communication process based oninformation theory

2 Different shapes of process dependingupon situation

3 Dynamic interactive process

4 Communication is a persuasive model

Codes

(a) (b) (c) (d)

(A) 1 2 4 3

(B) 2 3 1 4

(C) 3 4 2 1

(D) 4 1 2 3

UGC-NET Management-III (J-2016) | 5

11 Match the items of ListndashI with the items ofListndashII and select the correct code

ListndashI ListndashII

(a) Planning 1 Getting others to get thejob done

(b) Organizing 2 Setting standards suchas sales Quotas qualitystandards etc

(c) Leading 3 Establishing goals andstandards

(d) Controlling 4 giving each subordinatea specific task

Codes

(a) (b) (c) (d)

(A) 2 1 4 3

(B) 1 2 4 3

(C) 3 1 4 2

(D) 3 4 1 2

12 Which one of the following media will be themost suitable when a company wants to limitrecruiting to a specific area

(A) Radio and Television

(B) Magazines

(C) Newspapers

(D) Internet

13 Select the correct sequence of the job evolutionprocess

(a) Select benchmark jobs

(b) Evaluate select benchmark jobs

(c) Analyse benchmark jobs

(d) Select the most appropriate method

(e) Prepare a project plan

(f) Communicate with employees

(g) Articulate the objectives

Codes

(A) (g) (a) (e) (b) (d) (f) and (e)

(B) (g) (d) (e) (f) (a) (c) and (b)

(C) (e) (g) (f) (a) (d) (c) and (b)

(D) (d) (e) (f) (g) (a) (c) and (b)

14 Consider the following statements

Statements I Grievance is like a lsquoheadachersquo as ita symptom rather than a disease

II The employee should be told of his line ofappeal by employermanagement if he does notget satisfaction from his immediate superior

III Grievance Redressal Mechanism does notbelieve in the concept ndash ldquoJustice delayed isjustice deniedrdquo as it gives more weightage onproper settlement

Codes

(A) All the above statements are correct

(B) Statements I and II are correct III isincorrect

(C) Statements I and III are correct II isincorrect

(D) Statements II and III are correct I isincorrect

15 Assertion (A) The domestic enquiry as a partof disciplinary action is a quasi judicial processwhere the onus of proving the charges lies withthe accuser

Reason (R) If the charges are not proved thenthe employee is exonerated

Codes

(A) (A) is correct but (R) is incorrect

(B) (A) is incorrect but (R) is correct

(C) Both (A) and (R) are correct but (R) is notthe right explanation of (A)

(D) Both (A) and (R) are correct and (R) is theright explanation of (A)

16 Frequently maximization of profits is regardedas the proper objective of the firm but it is notas inclusive a goal as that of maximizingshareholder wealth becausendash

(A) total profits are not as important as earningsper share

(B) earnings per share are more important thantotal profits

(C) maximization of earnings per share is not afully appropriate objective because it doesnot specify the duration of expectedreturns

(D) maximization of earnings per share is not afully appropriate objective because it doesnot specify the timing of expected returns

6 | UGC-NET Management-III (J-2016)

17 Match the items of ListndashI with the items ofListndashII

ListndashI

(a) IRR

(b) NPV is equal to zero

(c) Cost of capital

(d) Capital budgeting

ListndashII

1 Process of analyzing potential fixed assetinvestment

2 (Proportion of equity) times (cost of equity) +(Proportion of debt) times (cost of debts)

3 Project is acceptable

4 NPV = Zero

Codes

(a) (b) (c) (d)

(A) 3 2 4 1

(B) 4 3 2 1

(C) 4 1 2 3

(D) 1 2 3 4

18 Which one is a false statement

(A) Pure risks are risks that offer only theprospect of loss

(B) Speculative risks are situations that offerthe chance of a gain but might result in aloss

(C) Liability risks are associated with productand not with service or with employeeactions

(D) Environmental risks include risks associa-ted with polluting the environment

19 Which one is a correct statement

(A) When the required rate of return is morethan the stated coupon rate the value ofthe bond will be less than its face value

(B) A bond is said to be selling at a premiumwhen the required rate of return is less thanstated coupon rate

(C) The value of the bond will equal to its facevalue when the required rate of returnequals the stated coupon rate

(D) If interest rates rise so that the required rateof return increases then the bond willincrease in value

20 Which one of the following statements is notcorrect

(A) The return from holding a security is simplythe change in market price plus any cashpayments received from the companydivided by the beginning price

(B) A key factor in the valuation of any financialinstrument is an implied positive relation-ship between risk and expected return

(C) The risk that cannot be avoided by diver-sification of the securities one holds iscalled unavoidable risk

(D) The slope of the security market line tellsthe degree to which investors are not riskaverse

21 Marketers should be aware of laws governmentagencies and pressure groups that influenceor limit various organizations and individuals ina given society This is most accurately descri-bed as which one of the following environ-ment

(A) Political (B) Legal-technological

(C) Cultural (D) Social

22 Which one of the following is a consumer-goods market testing method in whichconsumers who initially try the product at nocost are reoffered it or a competitorsrsquo productat slightly reduced price

(A) Simulated Test Marketing

(B) Controlled Test Marketing

(C) Test Markets

(D) Sales-Wave Research

23 Which of the following statements are correct

Statements I Customer Relationship Manage-ment (CRM) describes the Companyrsquos optimi-zation of the value of its customer base

II Customer Value Management (CVM) focuseson the analysis of individual data on prospectsand customers to develop marketing strategiesto acquire and retain customers and drivecustomer behaviour

III CRM is the process of carefully managingdetailed information about individual customersand all customer ldquotouch pointsrdquo to maximizeloyalty

UGC-NET Management-III (J-2016) | 7

Codes

(A) I and II (B) I and III

(C) II and III (D) Only III

24 Consider the following statements related todifferent stages of PLC and choose the correctcode

(a) Introduction ndash A period of slow salesgrowth and low profit

(b) Introduction ndash A period of slow salesgrowth and non-existent profit

(c) Growth ndash A period of rapid marketacceptance and substantial profitimprovement

(d) Growth ndash A period of rapid marketacceptance and slow profit improvement

(e) Decline ndash Sales show a downward drift andprofits stabilize

(f) Decline ndash Sales show a downward drift andprofits erode

Codes

(A) (a) (c) and (f) (B) (b) (c) and (f)

(C) (a) (d) and (f) (D) (b) (d) and (e)

25 Match the items of ListndashI with the items of ListndashII and select the correct code

List ndash I

(a) Coupons

(b) Tie-in Promotions

(c) Cross Promotions

(d) Price Packs

List ndash II

1 Using one brand to advertise another non-competing brand

2 Offers to consumers of savings off theregular price of a product

3 Certificates entitling the bearer to a statedsaving on the purchase of a specificproduct

4 Two or more brands or companies team upon coupons refunds and contests toincrease pulling power

Codes

(a) (b) (c) (d)

(A) 3 4 2 1

(B) 1 3 4 2

(C) 3 4 1 2

(D) 4 2 1 3

26 Which of the following jobsdecisions ofproductionoperations management are relatedto short time horizon

(i) Product design

(ii) Product variations

(iii) Production scheduling

(iv) Design of jobs

(v) Breakdown maintenance

(vi) Available materials allocation and handling

Codes

(A) (i) (iii) and (iv) (B) (i) (ii) and (iv)

(C) (iii) (v) and (vi) (D) (ii) (v) and (vi)

27 Match the items of ListndashI with the items ofListndashII regarding Operations Research Modelsand their bases of Categorization and indicatethe code of their correct matching

List ndash I List ndash II

(Type of Model) (Basis of

Categorization)

(a) Analogue 1 Nature of environ-Model ment

(b) Descriptive 2 Method of gettingModel the solution

(c) Deterministic 3 Structure

Model

(d) Simulation 4 Utility

Model

Codes

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 3 4 1 2

(C) 2 4 1 3

(D) 4 1 3 2

28 Which one of the following criteria is not usedfor decision-making under uncertainty

(A) Maximin

(B) Maximax

(C) Minimax

(D) Minimize expected loss

Login | Register 0

School BooksOswaal BooksClass 9th BooksClass 10th BooksClass 11th BooksClass 12th Books

Engineering BooksRGPV Books amp NotesVTU Books amp NotesFree Engineering BooksInformation Technology BooksElectrical Engineering Books

Competitive ExamsBank PO ExamGate BooksTeaching Exams BooksAIEEE-NIT-JEE MAINS BooksUPSC Books

Professional CoursesICSI Books amp Study MaterialsChartered Accountant BooksCompany Secretary BooksICSI 7 days TrialLatest Scanners

About KopyKitabcom

Kopykitab is Indias largest Digital platform with Multiple publishers Kopykitab has the largest collection ofeBooks amp branded digital content in Higher Education School (K12) Professional amp Competitive Exams Wehave a strong foundation of leading publishers amp tutorials as content partners

We offer eBook Test Preparation Notes Videos amp LMS for a variety of curriculum to Students Professionals ampInstitutes Our goal is to make education affordable amp accessibleA user can access the content in all electronic devices eg Mobile PC amp Tabs

Information Links My Account

Search by Title Author ISBN Description

( vi )

Use of Computers in Managerial applications Technology issues and Data processing inOrganizations Information systems MIS and Decision making System analysis and designTrends in Information Technology Internet and Internet-based applications

UnitndashVIII

Concept of corporate strategy Components of strategy formulation Ansoffrsquos growthvector BCG Model Porterrsquos generic strategies Competitor analysis Strategic dimensionsand group mapping Industry analysis Strategies in industry evolution fragmentationmaturity and decline Competitive strategy and corporate strategy Transnationalization ofworld economy Managing cultural diversity Global Entry strategies Globalisation offinancial system and services Managing international business Competitive advantage ofnations RTP and WTO

UnitndashIX

ConceptsmdashTypes Characteristics Motivation Competencies and its developmentInnovation and Entrepreneurship Small businessmdashConcepts Government policy forpromotion of small and tiny enterprises Process of business opportunity identificationDetailed business plan preparation Managing small enterprises Planning for growthSickness in Small Enterprises Rehabilitation of sick enterprises entrepreneurship(organisational entrepreneurship)

UnitndashX

Ethics and management system Ethical issues and analysis in management Value basedorganisations Personal framework for ethical choices Ethical pressure on individual inorganisations Gender issues Ecological consciousness Environmental ethics Socialresponsibilities of business Corporate governance and ethics

PaperndashIII (B)[ElectiveOptional]

ElectivendashIHuman Resource Management (HRM)mdashSignificance Objectives Functions A

diagnostic model External and Internal environmentForces and Influences Organising HRM functionRecruitment and SelectionmdashSources of recruits Recruiting methods Selection

procedure Selection tests Placement and Follow-upPerformance Appraisal SystemmdashImportance and Objectives Techniques of appraisal

system New trends in appraisal systemDevelopment of PersonnelmdashObjectives Determining Needs Methods of Training and

Development programmes EvaluationCareer Planning and DevelopmentmdashConcept of career Career planning and

development methodsCompensation and BenefitsmdashJob evaluation techniques Wage and salary administration

Fringe Benefits Human resource records and audit

( vii )

Employee DisciplinemdashImportance causes and forms Disciplinary action Domesticenquiry

Grievance ManagementmdashImportance Process and Practices Employee Welfare andSocial Security Measures

Industrial RelationsmdashImportance Industrial conflicts Causes Dispute settlementmachinery

Trade UnionsmdashImportance of Unionism Union leadership National Trade UnionMovement

Collective BargainingmdashConcept Process Pre-requisites New trends in collectivebargaining

Industrial Democracy and Employee ParticipationmdashNeed for industrial democracyPre-requisites for industrial democracy Employee ParticipatingmdashObjectives Forms ofEmployee Participation

Future of Human Resource Management

ElectivendashIIMarketingmdashConcept Nature and Scope Marketing myopia Marketing mix Different

environments and their influences on marketing Understanding the customer and competition

Role and Relevance of Segmentation and Positioning Static and Dynamic understandingof BCG Matrix and Product Life Cycle BrandsmdashMeaning and R ole Brand buildingstrategies Share increasing strategies

Pricing objectives Pricing concepts Pricing methods

ProductmdashBasic and Augmented stages in New Product Developments

Test marketing concepts

Promotion mixmdashRole and Relevance of advertising

Sales promotionmdashMedia planning and management

AdvertisingmdashPlanning execution and evaluation

Different tools used in sales promotion and their specific advantages and limitations

Public RelationsmdashConcepts and Relevance

Distribution channel hierarchy Role of each member in the channel Analysis of businesspotential and evaluation of performance of the channel members

Wholesaling and RetailingmdashDifferent types and the strengths of each one Emergingissues in different kinds of retailing in India

Marketing researchmdashSources of information Data collection Basic tools used in dataanalysis Structuring a research report

Marketing to organisationsmdashSegmentation models Buyer behaviour modelsOrganisational buying process

Consumer Behaviour theories and models and their specific relevance to marketingmanagers

( viii )

Sales FunctionmdashRole of technology in automation of sales function

Customer relationship management including the concept of lsquoRelationship marketingrsquo

Use of internet as a medium of marketing Managerial issues in reachingconsumersorganisation through internet

Structuring and managing marketing organisations

Export MarketingmdashIndian and global context

ElectivendashIIINature and scope of Financial Management

Valuation and ConceptsmdashRisk and Return Valuation of securities Pricing theoriesmdashCapital asset pricing model and Arbitrage pricing theory

Understanding financial statements and analysis thereof

Capital budgeting decisions Risk analysis in capital budgeting and Long-term sources offinance

Capital structuremdashTheories and Factors Cost of capital

Dividend PoliciesmdashTheories and Determinants

Working Capital ManagementmdashDeterminants and Financing Cash managementInventory management Receivable management

Elements of Derivatives

Corporate risk management

Mergers and Acquitions

International Financial Management

ElectivendashIVIndias Foreign Trade and Policy Export promotion policies Trade agreements with other

countries Policy and performance of Export zones and Export-oriented units Exportincentives

International marketing logistics International logistical structures ExportDocumentation framework Organization of shipping services Chartering practices Marinecargo insurance

International financial environment Foreign exchange markets Determination ofexchange rates Exchange risk measurement International investment International capitalmarkets International Credit Rating Agencies and Implications of their ratings

WTO and Multilateral trade agreements pertaining to trade in goods trade in services andTRIPS Multilateral Environmental Agreements (MEAs) International Trade BlocksmdashNAFTA ASEAN SAARC EU WTO and Dispute Settlement Mechanism

Technology monitoring Emerging opportunities for global business

Management(Paper ndash III)

UGC-NETJRF Exam(July 2016)

Solved Paper

Note This paper contains seventy five (75)objective type questions of two (2) marks each Allquestions are compulsory

1 Which of the following are the assumptionsrelated to the theory of consumer behaviour asper the Cardinal utility approach

(i) Consumer is rational

(ii) No limit on money income

(iii) Utility cardinally measurable

(iv) Diminishing marginal utility of money

(v) Diminishing marginal utility of commodities

(vi) Maximization of satisfaction

(vii) For calculating total utility individual utilitiesof Commodities are to be multiplied

Codes

(A) (i) (ii) (iii) and (iv)

(B) (iv) (v) (vi) and (vii)

(C) (i) (iii) (v) and (vi)

(D) (iii) (iv) (vi) and (vii)

2 Which one of the following is not the propertyof Cobb-Douglas Production Function

(A) The multiplicative form of the power

July 2016

Management(Paper ndash III)

function can be changed into its log-linearform

(B) Power functions are riot homogeneousbecause the sum of the exponents is notequal to degree 1

(C) The parameters in the function a and brepresent the elasticity coefficient of outputfor inputs (capital and labour) respectively

(D) Constants a and b in the function represent

share of inputs capital and labour in totaloutput

3 Statements I Costs which do not take the formof cash outlays nor do they appear in theaccounting system are known as opportunitycosts

II Costs in the form of depreciation allowancesand unpaid interest on the ownerrsquos own fundsare known as sunk costs

(A) Both the statements are correct

(B) Both the statements are incorrect

(C) Statement I is correct while Statement II isincorrect

(D) Statement I is incorrect while Statement IIis correct

4 Which one of the following is incorrect combination with regard to the types of market structures

Market Structure No of firms and degree of Control over price

product differentiation

(A) Perfect competition Large number of firms with homogeneous Noneproducts

(B) Monopolistic Competition Many firms with real or perceived product Some

differentiation

(C) Oligopoly Little or no product differentiation and many Some

firms

(D) Monopoly Single firm with close substitute Some

4 | UGC-NET Management-III (J-2016)

5 Which one of the following is not studied in

Macro-Economics

(A) General Theory of Employment Interest

and Money

(B) Market structure and Pricing decisions

(C) Foreign Trade

(D) Theories of economic growth

6 Statements I Although culture plays a

significant role in personality development a

linear relationship cannot be established

between culture and personality

II The existence of several sub-systems within

the same culture cannot influence the per-

sonality

(A) Statement II is correct but Statement I is

incorrect

(B) Statement I is correct but Statement II is

incorrect

(C) Both Statements I and II are correct

(D) Both Statements I and II are incorrect

7 Match the items of ListndashI with the items of ListndashII

and find the correct combination

ListndashI (Thinker)

(a) FW Taylor

(b) FJ Roethlisberger

(c) Robert Owen

(d) Elton Mayo

ListndashII (Popularly known for)

1 Generated interest in people at work place

2 Emphasized on human needs of employees

3 Human problems were considered as main

element of human relations

4 Considered organisation as a social system

Codes

(a) (b) (c) (d)

(A) 2 4 3 1

(B) 1 4 2 3

(C) 1 3 4 2

(D) 4 1 2 3

8 The group formation theory explaining affilia-tion based on spatial proximity is called

(A) Homanrsquos theory (B) Propinquity theory

(C) Balance theory (D) Exchange theory

9 Assertion (A) Intra-individual conflict isperhaps the most difficult type of conflict toanalyse since it is internal to the person

Reason (R) Conflict arises within an individualwhenever his drives and motives are blockedandor he is confronted with competing rolesand goals and he is unable to take decisions

Codes

(A) Assertion (A) and Reason (R) both arecorrect and Reason (R) is correctexplanation of Assertion (A)

(B) Assertion (A) and Reason (R) both arecorrect but Reason (R) is not rightexplanation of Assertion (A)

(C) Assertion (A) is correct whereas Reason(R) is incorrect

(D) Reason (R) is correct whereas Assertion(A) is incorrect

10 Match the items of ListndashI with ListndashII related tocommunication models

ListndashI

(a) Lasswell Model

(b) Shannon-Weaves Model

(c) Gerbnerrsquos Model

(d) Berlo Model

ListndashII

1 Communication process based oninformation theory

2 Different shapes of process dependingupon situation

3 Dynamic interactive process

4 Communication is a persuasive model

Codes

(a) (b) (c) (d)

(A) 1 2 4 3

(B) 2 3 1 4

(C) 3 4 2 1

(D) 4 1 2 3

UGC-NET Management-III (J-2016) | 5

11 Match the items of ListndashI with the items ofListndashII and select the correct code

ListndashI ListndashII

(a) Planning 1 Getting others to get thejob done

(b) Organizing 2 Setting standards suchas sales Quotas qualitystandards etc

(c) Leading 3 Establishing goals andstandards

(d) Controlling 4 giving each subordinatea specific task

Codes

(a) (b) (c) (d)

(A) 2 1 4 3

(B) 1 2 4 3

(C) 3 1 4 2

(D) 3 4 1 2

12 Which one of the following media will be themost suitable when a company wants to limitrecruiting to a specific area

(A) Radio and Television

(B) Magazines

(C) Newspapers

(D) Internet

13 Select the correct sequence of the job evolutionprocess

(a) Select benchmark jobs

(b) Evaluate select benchmark jobs

(c) Analyse benchmark jobs

(d) Select the most appropriate method

(e) Prepare a project plan

(f) Communicate with employees

(g) Articulate the objectives

Codes

(A) (g) (a) (e) (b) (d) (f) and (e)

(B) (g) (d) (e) (f) (a) (c) and (b)

(C) (e) (g) (f) (a) (d) (c) and (b)

(D) (d) (e) (f) (g) (a) (c) and (b)

14 Consider the following statements

Statements I Grievance is like a lsquoheadachersquo as ita symptom rather than a disease

II The employee should be told of his line ofappeal by employermanagement if he does notget satisfaction from his immediate superior

III Grievance Redressal Mechanism does notbelieve in the concept ndash ldquoJustice delayed isjustice deniedrdquo as it gives more weightage onproper settlement

Codes

(A) All the above statements are correct

(B) Statements I and II are correct III isincorrect

(C) Statements I and III are correct II isincorrect

(D) Statements II and III are correct I isincorrect

15 Assertion (A) The domestic enquiry as a partof disciplinary action is a quasi judicial processwhere the onus of proving the charges lies withthe accuser

Reason (R) If the charges are not proved thenthe employee is exonerated

Codes

(A) (A) is correct but (R) is incorrect

(B) (A) is incorrect but (R) is correct

(C) Both (A) and (R) are correct but (R) is notthe right explanation of (A)

(D) Both (A) and (R) are correct and (R) is theright explanation of (A)

16 Frequently maximization of profits is regardedas the proper objective of the firm but it is notas inclusive a goal as that of maximizingshareholder wealth becausendash

(A) total profits are not as important as earningsper share

(B) earnings per share are more important thantotal profits

(C) maximization of earnings per share is not afully appropriate objective because it doesnot specify the duration of expectedreturns

(D) maximization of earnings per share is not afully appropriate objective because it doesnot specify the timing of expected returns

6 | UGC-NET Management-III (J-2016)

17 Match the items of ListndashI with the items ofListndashII

ListndashI

(a) IRR

(b) NPV is equal to zero

(c) Cost of capital

(d) Capital budgeting

ListndashII

1 Process of analyzing potential fixed assetinvestment

2 (Proportion of equity) times (cost of equity) +(Proportion of debt) times (cost of debts)

3 Project is acceptable

4 NPV = Zero

Codes

(a) (b) (c) (d)

(A) 3 2 4 1

(B) 4 3 2 1

(C) 4 1 2 3

(D) 1 2 3 4

18 Which one is a false statement

(A) Pure risks are risks that offer only theprospect of loss

(B) Speculative risks are situations that offerthe chance of a gain but might result in aloss

(C) Liability risks are associated with productand not with service or with employeeactions

(D) Environmental risks include risks associa-ted with polluting the environment

19 Which one is a correct statement

(A) When the required rate of return is morethan the stated coupon rate the value ofthe bond will be less than its face value

(B) A bond is said to be selling at a premiumwhen the required rate of return is less thanstated coupon rate

(C) The value of the bond will equal to its facevalue when the required rate of returnequals the stated coupon rate

(D) If interest rates rise so that the required rateof return increases then the bond willincrease in value

20 Which one of the following statements is notcorrect

(A) The return from holding a security is simplythe change in market price plus any cashpayments received from the companydivided by the beginning price

(B) A key factor in the valuation of any financialinstrument is an implied positive relation-ship between risk and expected return

(C) The risk that cannot be avoided by diver-sification of the securities one holds iscalled unavoidable risk

(D) The slope of the security market line tellsthe degree to which investors are not riskaverse

21 Marketers should be aware of laws governmentagencies and pressure groups that influenceor limit various organizations and individuals ina given society This is most accurately descri-bed as which one of the following environ-ment

(A) Political (B) Legal-technological

(C) Cultural (D) Social

22 Which one of the following is a consumer-goods market testing method in whichconsumers who initially try the product at nocost are reoffered it or a competitorsrsquo productat slightly reduced price

(A) Simulated Test Marketing

(B) Controlled Test Marketing

(C) Test Markets

(D) Sales-Wave Research

23 Which of the following statements are correct

Statements I Customer Relationship Manage-ment (CRM) describes the Companyrsquos optimi-zation of the value of its customer base

II Customer Value Management (CVM) focuseson the analysis of individual data on prospectsand customers to develop marketing strategiesto acquire and retain customers and drivecustomer behaviour

III CRM is the process of carefully managingdetailed information about individual customersand all customer ldquotouch pointsrdquo to maximizeloyalty

UGC-NET Management-III (J-2016) | 7

Codes

(A) I and II (B) I and III

(C) II and III (D) Only III

24 Consider the following statements related todifferent stages of PLC and choose the correctcode

(a) Introduction ndash A period of slow salesgrowth and low profit

(b) Introduction ndash A period of slow salesgrowth and non-existent profit

(c) Growth ndash A period of rapid marketacceptance and substantial profitimprovement

(d) Growth ndash A period of rapid marketacceptance and slow profit improvement

(e) Decline ndash Sales show a downward drift andprofits stabilize

(f) Decline ndash Sales show a downward drift andprofits erode

Codes

(A) (a) (c) and (f) (B) (b) (c) and (f)

(C) (a) (d) and (f) (D) (b) (d) and (e)

25 Match the items of ListndashI with the items of ListndashII and select the correct code

List ndash I

(a) Coupons

(b) Tie-in Promotions

(c) Cross Promotions

(d) Price Packs

List ndash II

1 Using one brand to advertise another non-competing brand

2 Offers to consumers of savings off theregular price of a product

3 Certificates entitling the bearer to a statedsaving on the purchase of a specificproduct

4 Two or more brands or companies team upon coupons refunds and contests toincrease pulling power

Codes

(a) (b) (c) (d)

(A) 3 4 2 1

(B) 1 3 4 2

(C) 3 4 1 2

(D) 4 2 1 3

26 Which of the following jobsdecisions ofproductionoperations management are relatedto short time horizon

(i) Product design

(ii) Product variations

(iii) Production scheduling

(iv) Design of jobs

(v) Breakdown maintenance

(vi) Available materials allocation and handling

Codes

(A) (i) (iii) and (iv) (B) (i) (ii) and (iv)

(C) (iii) (v) and (vi) (D) (ii) (v) and (vi)

27 Match the items of ListndashI with the items ofListndashII regarding Operations Research Modelsand their bases of Categorization and indicatethe code of their correct matching

List ndash I List ndash II

(Type of Model) (Basis of

Categorization)

(a) Analogue 1 Nature of environ-Model ment

(b) Descriptive 2 Method of gettingModel the solution

(c) Deterministic 3 Structure

Model

(d) Simulation 4 Utility

Model

Codes

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 3 4 1 2

(C) 2 4 1 3

(D) 4 1 3 2

28 Which one of the following criteria is not usedfor decision-making under uncertainty

(A) Maximin

(B) Maximax

(C) Minimax

(D) Minimize expected loss

Login | Register 0

School BooksOswaal BooksClass 9th BooksClass 10th BooksClass 11th BooksClass 12th Books

Engineering BooksRGPV Books amp NotesVTU Books amp NotesFree Engineering BooksInformation Technology BooksElectrical Engineering Books

Competitive ExamsBank PO ExamGate BooksTeaching Exams BooksAIEEE-NIT-JEE MAINS BooksUPSC Books

Professional CoursesICSI Books amp Study MaterialsChartered Accountant BooksCompany Secretary BooksICSI 7 days TrialLatest Scanners

About KopyKitabcom

Kopykitab is Indias largest Digital platform with Multiple publishers Kopykitab has the largest collection ofeBooks amp branded digital content in Higher Education School (K12) Professional amp Competitive Exams Wehave a strong foundation of leading publishers amp tutorials as content partners

We offer eBook Test Preparation Notes Videos amp LMS for a variety of curriculum to Students Professionals ampInstitutes Our goal is to make education affordable amp accessibleA user can access the content in all electronic devices eg Mobile PC amp Tabs

Information Links My Account

Search by Title Author ISBN Description

( vii )

Employee DisciplinemdashImportance causes and forms Disciplinary action Domesticenquiry

Grievance ManagementmdashImportance Process and Practices Employee Welfare andSocial Security Measures

Industrial RelationsmdashImportance Industrial conflicts Causes Dispute settlementmachinery

Trade UnionsmdashImportance of Unionism Union leadership National Trade UnionMovement

Collective BargainingmdashConcept Process Pre-requisites New trends in collectivebargaining

Industrial Democracy and Employee ParticipationmdashNeed for industrial democracyPre-requisites for industrial democracy Employee ParticipatingmdashObjectives Forms ofEmployee Participation

Future of Human Resource Management

ElectivendashIIMarketingmdashConcept Nature and Scope Marketing myopia Marketing mix Different

environments and their influences on marketing Understanding the customer and competition

Role and Relevance of Segmentation and Positioning Static and Dynamic understandingof BCG Matrix and Product Life Cycle BrandsmdashMeaning and R ole Brand buildingstrategies Share increasing strategies

Pricing objectives Pricing concepts Pricing methods

ProductmdashBasic and Augmented stages in New Product Developments

Test marketing concepts

Promotion mixmdashRole and Relevance of advertising

Sales promotionmdashMedia planning and management

AdvertisingmdashPlanning execution and evaluation

Different tools used in sales promotion and their specific advantages and limitations

Public RelationsmdashConcepts and Relevance

Distribution channel hierarchy Role of each member in the channel Analysis of businesspotential and evaluation of performance of the channel members

Wholesaling and RetailingmdashDifferent types and the strengths of each one Emergingissues in different kinds of retailing in India

Marketing researchmdashSources of information Data collection Basic tools used in dataanalysis Structuring a research report

Marketing to organisationsmdashSegmentation models Buyer behaviour modelsOrganisational buying process

Consumer Behaviour theories and models and their specific relevance to marketingmanagers

( viii )

Sales FunctionmdashRole of technology in automation of sales function

Customer relationship management including the concept of lsquoRelationship marketingrsquo

Use of internet as a medium of marketing Managerial issues in reachingconsumersorganisation through internet

Structuring and managing marketing organisations

Export MarketingmdashIndian and global context

ElectivendashIIINature and scope of Financial Management

Valuation and ConceptsmdashRisk and Return Valuation of securities Pricing theoriesmdashCapital asset pricing model and Arbitrage pricing theory

Understanding financial statements and analysis thereof

Capital budgeting decisions Risk analysis in capital budgeting and Long-term sources offinance

Capital structuremdashTheories and Factors Cost of capital

Dividend PoliciesmdashTheories and Determinants

Working Capital ManagementmdashDeterminants and Financing Cash managementInventory management Receivable management

Elements of Derivatives

Corporate risk management

Mergers and Acquitions

International Financial Management

ElectivendashIVIndias Foreign Trade and Policy Export promotion policies Trade agreements with other

countries Policy and performance of Export zones and Export-oriented units Exportincentives

International marketing logistics International logistical structures ExportDocumentation framework Organization of shipping services Chartering practices Marinecargo insurance

International financial environment Foreign exchange markets Determination ofexchange rates Exchange risk measurement International investment International capitalmarkets International Credit Rating Agencies and Implications of their ratings

WTO and Multilateral trade agreements pertaining to trade in goods trade in services andTRIPS Multilateral Environmental Agreements (MEAs) International Trade BlocksmdashNAFTA ASEAN SAARC EU WTO and Dispute Settlement Mechanism

Technology monitoring Emerging opportunities for global business

Management(Paper ndash III)

UGC-NETJRF Exam(July 2016)

Solved Paper

Note This paper contains seventy five (75)objective type questions of two (2) marks each Allquestions are compulsory

1 Which of the following are the assumptionsrelated to the theory of consumer behaviour asper the Cardinal utility approach

(i) Consumer is rational

(ii) No limit on money income

(iii) Utility cardinally measurable

(iv) Diminishing marginal utility of money

(v) Diminishing marginal utility of commodities

(vi) Maximization of satisfaction

(vii) For calculating total utility individual utilitiesof Commodities are to be multiplied

Codes

(A) (i) (ii) (iii) and (iv)

(B) (iv) (v) (vi) and (vii)

(C) (i) (iii) (v) and (vi)

(D) (iii) (iv) (vi) and (vii)

2 Which one of the following is not the propertyof Cobb-Douglas Production Function

(A) The multiplicative form of the power

July 2016

Management(Paper ndash III)

function can be changed into its log-linearform

(B) Power functions are riot homogeneousbecause the sum of the exponents is notequal to degree 1

(C) The parameters in the function a and brepresent the elasticity coefficient of outputfor inputs (capital and labour) respectively

(D) Constants a and b in the function represent

share of inputs capital and labour in totaloutput

3 Statements I Costs which do not take the formof cash outlays nor do they appear in theaccounting system are known as opportunitycosts

II Costs in the form of depreciation allowancesand unpaid interest on the ownerrsquos own fundsare known as sunk costs

(A) Both the statements are correct

(B) Both the statements are incorrect

(C) Statement I is correct while Statement II isincorrect

(D) Statement I is incorrect while Statement IIis correct

4 Which one of the following is incorrect combination with regard to the types of market structures

Market Structure No of firms and degree of Control over price

product differentiation

(A) Perfect competition Large number of firms with homogeneous Noneproducts

(B) Monopolistic Competition Many firms with real or perceived product Some

differentiation

(C) Oligopoly Little or no product differentiation and many Some

firms

(D) Monopoly Single firm with close substitute Some

4 | UGC-NET Management-III (J-2016)

5 Which one of the following is not studied in

Macro-Economics

(A) General Theory of Employment Interest

and Money

(B) Market structure and Pricing decisions

(C) Foreign Trade

(D) Theories of economic growth

6 Statements I Although culture plays a

significant role in personality development a

linear relationship cannot be established

between culture and personality

II The existence of several sub-systems within

the same culture cannot influence the per-

sonality

(A) Statement II is correct but Statement I is

incorrect

(B) Statement I is correct but Statement II is

incorrect

(C) Both Statements I and II are correct

(D) Both Statements I and II are incorrect

7 Match the items of ListndashI with the items of ListndashII

and find the correct combination

ListndashI (Thinker)

(a) FW Taylor

(b) FJ Roethlisberger

(c) Robert Owen

(d) Elton Mayo

ListndashII (Popularly known for)

1 Generated interest in people at work place

2 Emphasized on human needs of employees

3 Human problems were considered as main

element of human relations

4 Considered organisation as a social system

Codes

(a) (b) (c) (d)

(A) 2 4 3 1

(B) 1 4 2 3

(C) 1 3 4 2

(D) 4 1 2 3

8 The group formation theory explaining affilia-tion based on spatial proximity is called

(A) Homanrsquos theory (B) Propinquity theory

(C) Balance theory (D) Exchange theory

9 Assertion (A) Intra-individual conflict isperhaps the most difficult type of conflict toanalyse since it is internal to the person

Reason (R) Conflict arises within an individualwhenever his drives and motives are blockedandor he is confronted with competing rolesand goals and he is unable to take decisions

Codes

(A) Assertion (A) and Reason (R) both arecorrect and Reason (R) is correctexplanation of Assertion (A)

(B) Assertion (A) and Reason (R) both arecorrect but Reason (R) is not rightexplanation of Assertion (A)

(C) Assertion (A) is correct whereas Reason(R) is incorrect

(D) Reason (R) is correct whereas Assertion(A) is incorrect

10 Match the items of ListndashI with ListndashII related tocommunication models

ListndashI

(a) Lasswell Model

(b) Shannon-Weaves Model

(c) Gerbnerrsquos Model

(d) Berlo Model

ListndashII

1 Communication process based oninformation theory

2 Different shapes of process dependingupon situation

3 Dynamic interactive process

4 Communication is a persuasive model

Codes

(a) (b) (c) (d)

(A) 1 2 4 3

(B) 2 3 1 4

(C) 3 4 2 1

(D) 4 1 2 3

UGC-NET Management-III (J-2016) | 5

11 Match the items of ListndashI with the items ofListndashII and select the correct code

ListndashI ListndashII

(a) Planning 1 Getting others to get thejob done

(b) Organizing 2 Setting standards suchas sales Quotas qualitystandards etc

(c) Leading 3 Establishing goals andstandards

(d) Controlling 4 giving each subordinatea specific task

Codes

(a) (b) (c) (d)

(A) 2 1 4 3

(B) 1 2 4 3

(C) 3 1 4 2

(D) 3 4 1 2

12 Which one of the following media will be themost suitable when a company wants to limitrecruiting to a specific area

(A) Radio and Television

(B) Magazines

(C) Newspapers

(D) Internet

13 Select the correct sequence of the job evolutionprocess

(a) Select benchmark jobs

(b) Evaluate select benchmark jobs

(c) Analyse benchmark jobs

(d) Select the most appropriate method

(e) Prepare a project plan

(f) Communicate with employees

(g) Articulate the objectives

Codes

(A) (g) (a) (e) (b) (d) (f) and (e)

(B) (g) (d) (e) (f) (a) (c) and (b)

(C) (e) (g) (f) (a) (d) (c) and (b)

(D) (d) (e) (f) (g) (a) (c) and (b)

14 Consider the following statements

Statements I Grievance is like a lsquoheadachersquo as ita symptom rather than a disease

II The employee should be told of his line ofappeal by employermanagement if he does notget satisfaction from his immediate superior

III Grievance Redressal Mechanism does notbelieve in the concept ndash ldquoJustice delayed isjustice deniedrdquo as it gives more weightage onproper settlement

Codes

(A) All the above statements are correct

(B) Statements I and II are correct III isincorrect

(C) Statements I and III are correct II isincorrect

(D) Statements II and III are correct I isincorrect

15 Assertion (A) The domestic enquiry as a partof disciplinary action is a quasi judicial processwhere the onus of proving the charges lies withthe accuser

Reason (R) If the charges are not proved thenthe employee is exonerated

Codes

(A) (A) is correct but (R) is incorrect

(B) (A) is incorrect but (R) is correct

(C) Both (A) and (R) are correct but (R) is notthe right explanation of (A)

(D) Both (A) and (R) are correct and (R) is theright explanation of (A)

16 Frequently maximization of profits is regardedas the proper objective of the firm but it is notas inclusive a goal as that of maximizingshareholder wealth becausendash

(A) total profits are not as important as earningsper share

(B) earnings per share are more important thantotal profits

(C) maximization of earnings per share is not afully appropriate objective because it doesnot specify the duration of expectedreturns

(D) maximization of earnings per share is not afully appropriate objective because it doesnot specify the timing of expected returns

6 | UGC-NET Management-III (J-2016)

17 Match the items of ListndashI with the items ofListndashII

ListndashI

(a) IRR

(b) NPV is equal to zero

(c) Cost of capital

(d) Capital budgeting

ListndashII

1 Process of analyzing potential fixed assetinvestment

2 (Proportion of equity) times (cost of equity) +(Proportion of debt) times (cost of debts)

3 Project is acceptable

4 NPV = Zero

Codes

(a) (b) (c) (d)

(A) 3 2 4 1

(B) 4 3 2 1

(C) 4 1 2 3

(D) 1 2 3 4

18 Which one is a false statement

(A) Pure risks are risks that offer only theprospect of loss

(B) Speculative risks are situations that offerthe chance of a gain but might result in aloss

(C) Liability risks are associated with productand not with service or with employeeactions

(D) Environmental risks include risks associa-ted with polluting the environment

19 Which one is a correct statement

(A) When the required rate of return is morethan the stated coupon rate the value ofthe bond will be less than its face value

(B) A bond is said to be selling at a premiumwhen the required rate of return is less thanstated coupon rate

(C) The value of the bond will equal to its facevalue when the required rate of returnequals the stated coupon rate

(D) If interest rates rise so that the required rateof return increases then the bond willincrease in value

20 Which one of the following statements is notcorrect

(A) The return from holding a security is simplythe change in market price plus any cashpayments received from the companydivided by the beginning price

(B) A key factor in the valuation of any financialinstrument is an implied positive relation-ship between risk and expected return

(C) The risk that cannot be avoided by diver-sification of the securities one holds iscalled unavoidable risk

(D) The slope of the security market line tellsthe degree to which investors are not riskaverse

21 Marketers should be aware of laws governmentagencies and pressure groups that influenceor limit various organizations and individuals ina given society This is most accurately descri-bed as which one of the following environ-ment

(A) Political (B) Legal-technological

(C) Cultural (D) Social

22 Which one of the following is a consumer-goods market testing method in whichconsumers who initially try the product at nocost are reoffered it or a competitorsrsquo productat slightly reduced price

(A) Simulated Test Marketing

(B) Controlled Test Marketing

(C) Test Markets

(D) Sales-Wave Research

23 Which of the following statements are correct

Statements I Customer Relationship Manage-ment (CRM) describes the Companyrsquos optimi-zation of the value of its customer base

II Customer Value Management (CVM) focuseson the analysis of individual data on prospectsand customers to develop marketing strategiesto acquire and retain customers and drivecustomer behaviour

III CRM is the process of carefully managingdetailed information about individual customersand all customer ldquotouch pointsrdquo to maximizeloyalty

UGC-NET Management-III (J-2016) | 7

Codes

(A) I and II (B) I and III

(C) II and III (D) Only III

24 Consider the following statements related todifferent stages of PLC and choose the correctcode

(a) Introduction ndash A period of slow salesgrowth and low profit

(b) Introduction ndash A period of slow salesgrowth and non-existent profit

(c) Growth ndash A period of rapid marketacceptance and substantial profitimprovement

(d) Growth ndash A period of rapid marketacceptance and slow profit improvement

(e) Decline ndash Sales show a downward drift andprofits stabilize

(f) Decline ndash Sales show a downward drift andprofits erode

Codes

(A) (a) (c) and (f) (B) (b) (c) and (f)

(C) (a) (d) and (f) (D) (b) (d) and (e)

25 Match the items of ListndashI with the items of ListndashII and select the correct code

List ndash I

(a) Coupons

(b) Tie-in Promotions

(c) Cross Promotions

(d) Price Packs

List ndash II

1 Using one brand to advertise another non-competing brand

2 Offers to consumers of savings off theregular price of a product

3 Certificates entitling the bearer to a statedsaving on the purchase of a specificproduct

4 Two or more brands or companies team upon coupons refunds and contests toincrease pulling power

Codes

(a) (b) (c) (d)

(A) 3 4 2 1

(B) 1 3 4 2

(C) 3 4 1 2

(D) 4 2 1 3

26 Which of the following jobsdecisions ofproductionoperations management are relatedto short time horizon

(i) Product design

(ii) Product variations

(iii) Production scheduling

(iv) Design of jobs

(v) Breakdown maintenance

(vi) Available materials allocation and handling

Codes

(A) (i) (iii) and (iv) (B) (i) (ii) and (iv)

(C) (iii) (v) and (vi) (D) (ii) (v) and (vi)

27 Match the items of ListndashI with the items ofListndashII regarding Operations Research Modelsand their bases of Categorization and indicatethe code of their correct matching

List ndash I List ndash II

(Type of Model) (Basis of

Categorization)

(a) Analogue 1 Nature of environ-Model ment

(b) Descriptive 2 Method of gettingModel the solution

(c) Deterministic 3 Structure

Model

(d) Simulation 4 Utility

Model

Codes

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 3 4 1 2

(C) 2 4 1 3

(D) 4 1 3 2

28 Which one of the following criteria is not usedfor decision-making under uncertainty

(A) Maximin

(B) Maximax

(C) Minimax

(D) Minimize expected loss

Login | Register 0

School BooksOswaal BooksClass 9th BooksClass 10th BooksClass 11th BooksClass 12th Books

Engineering BooksRGPV Books amp NotesVTU Books amp NotesFree Engineering BooksInformation Technology BooksElectrical Engineering Books

Competitive ExamsBank PO ExamGate BooksTeaching Exams BooksAIEEE-NIT-JEE MAINS BooksUPSC Books

Professional CoursesICSI Books amp Study MaterialsChartered Accountant BooksCompany Secretary BooksICSI 7 days TrialLatest Scanners

About KopyKitabcom

Kopykitab is Indias largest Digital platform with Multiple publishers Kopykitab has the largest collection ofeBooks amp branded digital content in Higher Education School (K12) Professional amp Competitive Exams Wehave a strong foundation of leading publishers amp tutorials as content partners

We offer eBook Test Preparation Notes Videos amp LMS for a variety of curriculum to Students Professionals ampInstitutes Our goal is to make education affordable amp accessibleA user can access the content in all electronic devices eg Mobile PC amp Tabs

Information Links My Account

Search by Title Author ISBN Description

( viii )

Sales FunctionmdashRole of technology in automation of sales function

Customer relationship management including the concept of lsquoRelationship marketingrsquo

Use of internet as a medium of marketing Managerial issues in reachingconsumersorganisation through internet

Structuring and managing marketing organisations

Export MarketingmdashIndian and global context

ElectivendashIIINature and scope of Financial Management

Valuation and ConceptsmdashRisk and Return Valuation of securities Pricing theoriesmdashCapital asset pricing model and Arbitrage pricing theory

Understanding financial statements and analysis thereof

Capital budgeting decisions Risk analysis in capital budgeting and Long-term sources offinance

Capital structuremdashTheories and Factors Cost of capital

Dividend PoliciesmdashTheories and Determinants

Working Capital ManagementmdashDeterminants and Financing Cash managementInventory management Receivable management

Elements of Derivatives

Corporate risk management

Mergers and Acquitions

International Financial Management

ElectivendashIVIndias Foreign Trade and Policy Export promotion policies Trade agreements with other

countries Policy and performance of Export zones and Export-oriented units Exportincentives

International marketing logistics International logistical structures ExportDocumentation framework Organization of shipping services Chartering practices Marinecargo insurance

International financial environment Foreign exchange markets Determination ofexchange rates Exchange risk measurement International investment International capitalmarkets International Credit Rating Agencies and Implications of their ratings

WTO and Multilateral trade agreements pertaining to trade in goods trade in services andTRIPS Multilateral Environmental Agreements (MEAs) International Trade BlocksmdashNAFTA ASEAN SAARC EU WTO and Dispute Settlement Mechanism

Technology monitoring Emerging opportunities for global business

Management(Paper ndash III)

UGC-NETJRF Exam(July 2016)

Solved Paper

Note This paper contains seventy five (75)objective type questions of two (2) marks each Allquestions are compulsory

1 Which of the following are the assumptionsrelated to the theory of consumer behaviour asper the Cardinal utility approach

(i) Consumer is rational

(ii) No limit on money income

(iii) Utility cardinally measurable

(iv) Diminishing marginal utility of money

(v) Diminishing marginal utility of commodities

(vi) Maximization of satisfaction

(vii) For calculating total utility individual utilitiesof Commodities are to be multiplied

Codes

(A) (i) (ii) (iii) and (iv)

(B) (iv) (v) (vi) and (vii)

(C) (i) (iii) (v) and (vi)

(D) (iii) (iv) (vi) and (vii)

2 Which one of the following is not the propertyof Cobb-Douglas Production Function

(A) The multiplicative form of the power

July 2016

Management(Paper ndash III)

function can be changed into its log-linearform

(B) Power functions are riot homogeneousbecause the sum of the exponents is notequal to degree 1

(C) The parameters in the function a and brepresent the elasticity coefficient of outputfor inputs (capital and labour) respectively

(D) Constants a and b in the function represent

share of inputs capital and labour in totaloutput

3 Statements I Costs which do not take the formof cash outlays nor do they appear in theaccounting system are known as opportunitycosts

II Costs in the form of depreciation allowancesand unpaid interest on the ownerrsquos own fundsare known as sunk costs

(A) Both the statements are correct

(B) Both the statements are incorrect

(C) Statement I is correct while Statement II isincorrect

(D) Statement I is incorrect while Statement IIis correct

4 Which one of the following is incorrect combination with regard to the types of market structures

Market Structure No of firms and degree of Control over price

product differentiation

(A) Perfect competition Large number of firms with homogeneous Noneproducts

(B) Monopolistic Competition Many firms with real or perceived product Some

differentiation

(C) Oligopoly Little or no product differentiation and many Some

firms

(D) Monopoly Single firm with close substitute Some

4 | UGC-NET Management-III (J-2016)

5 Which one of the following is not studied in

Macro-Economics

(A) General Theory of Employment Interest

and Money

(B) Market structure and Pricing decisions

(C) Foreign Trade

(D) Theories of economic growth

6 Statements I Although culture plays a

significant role in personality development a

linear relationship cannot be established

between culture and personality

II The existence of several sub-systems within

the same culture cannot influence the per-

sonality

(A) Statement II is correct but Statement I is

incorrect

(B) Statement I is correct but Statement II is

incorrect

(C) Both Statements I and II are correct

(D) Both Statements I and II are incorrect

7 Match the items of ListndashI with the items of ListndashII

and find the correct combination

ListndashI (Thinker)

(a) FW Taylor

(b) FJ Roethlisberger

(c) Robert Owen

(d) Elton Mayo

ListndashII (Popularly known for)

1 Generated interest in people at work place

2 Emphasized on human needs of employees

3 Human problems were considered as main

element of human relations

4 Considered organisation as a social system

Codes

(a) (b) (c) (d)

(A) 2 4 3 1

(B) 1 4 2 3

(C) 1 3 4 2

(D) 4 1 2 3

8 The group formation theory explaining affilia-tion based on spatial proximity is called

(A) Homanrsquos theory (B) Propinquity theory

(C) Balance theory (D) Exchange theory

9 Assertion (A) Intra-individual conflict isperhaps the most difficult type of conflict toanalyse since it is internal to the person

Reason (R) Conflict arises within an individualwhenever his drives and motives are blockedandor he is confronted with competing rolesand goals and he is unable to take decisions

Codes

(A) Assertion (A) and Reason (R) both arecorrect and Reason (R) is correctexplanation of Assertion (A)

(B) Assertion (A) and Reason (R) both arecorrect but Reason (R) is not rightexplanation of Assertion (A)

(C) Assertion (A) is correct whereas Reason(R) is incorrect

(D) Reason (R) is correct whereas Assertion(A) is incorrect

10 Match the items of ListndashI with ListndashII related tocommunication models

ListndashI

(a) Lasswell Model

(b) Shannon-Weaves Model

(c) Gerbnerrsquos Model

(d) Berlo Model

ListndashII

1 Communication process based oninformation theory

2 Different shapes of process dependingupon situation

3 Dynamic interactive process

4 Communication is a persuasive model

Codes

(a) (b) (c) (d)

(A) 1 2 4 3

(B) 2 3 1 4

(C) 3 4 2 1

(D) 4 1 2 3

UGC-NET Management-III (J-2016) | 5

11 Match the items of ListndashI with the items ofListndashII and select the correct code

ListndashI ListndashII

(a) Planning 1 Getting others to get thejob done

(b) Organizing 2 Setting standards suchas sales Quotas qualitystandards etc

(c) Leading 3 Establishing goals andstandards

(d) Controlling 4 giving each subordinatea specific task

Codes

(a) (b) (c) (d)

(A) 2 1 4 3

(B) 1 2 4 3

(C) 3 1 4 2

(D) 3 4 1 2

12 Which one of the following media will be themost suitable when a company wants to limitrecruiting to a specific area

(A) Radio and Television

(B) Magazines

(C) Newspapers

(D) Internet

13 Select the correct sequence of the job evolutionprocess

(a) Select benchmark jobs

(b) Evaluate select benchmark jobs

(c) Analyse benchmark jobs

(d) Select the most appropriate method

(e) Prepare a project plan

(f) Communicate with employees

(g) Articulate the objectives

Codes

(A) (g) (a) (e) (b) (d) (f) and (e)

(B) (g) (d) (e) (f) (a) (c) and (b)

(C) (e) (g) (f) (a) (d) (c) and (b)

(D) (d) (e) (f) (g) (a) (c) and (b)

14 Consider the following statements

Statements I Grievance is like a lsquoheadachersquo as ita symptom rather than a disease

II The employee should be told of his line ofappeal by employermanagement if he does notget satisfaction from his immediate superior

III Grievance Redressal Mechanism does notbelieve in the concept ndash ldquoJustice delayed isjustice deniedrdquo as it gives more weightage onproper settlement

Codes

(A) All the above statements are correct

(B) Statements I and II are correct III isincorrect

(C) Statements I and III are correct II isincorrect

(D) Statements II and III are correct I isincorrect

15 Assertion (A) The domestic enquiry as a partof disciplinary action is a quasi judicial processwhere the onus of proving the charges lies withthe accuser

Reason (R) If the charges are not proved thenthe employee is exonerated

Codes

(A) (A) is correct but (R) is incorrect

(B) (A) is incorrect but (R) is correct

(C) Both (A) and (R) are correct but (R) is notthe right explanation of (A)

(D) Both (A) and (R) are correct and (R) is theright explanation of (A)

16 Frequently maximization of profits is regardedas the proper objective of the firm but it is notas inclusive a goal as that of maximizingshareholder wealth becausendash

(A) total profits are not as important as earningsper share

(B) earnings per share are more important thantotal profits

(C) maximization of earnings per share is not afully appropriate objective because it doesnot specify the duration of expectedreturns

(D) maximization of earnings per share is not afully appropriate objective because it doesnot specify the timing of expected returns

6 | UGC-NET Management-III (J-2016)

17 Match the items of ListndashI with the items ofListndashII

ListndashI

(a) IRR

(b) NPV is equal to zero

(c) Cost of capital

(d) Capital budgeting

ListndashII

1 Process of analyzing potential fixed assetinvestment

2 (Proportion of equity) times (cost of equity) +(Proportion of debt) times (cost of debts)

3 Project is acceptable

4 NPV = Zero

Codes

(a) (b) (c) (d)

(A) 3 2 4 1

(B) 4 3 2 1

(C) 4 1 2 3

(D) 1 2 3 4

18 Which one is a false statement

(A) Pure risks are risks that offer only theprospect of loss

(B) Speculative risks are situations that offerthe chance of a gain but might result in aloss

(C) Liability risks are associated with productand not with service or with employeeactions

(D) Environmental risks include risks associa-ted with polluting the environment

19 Which one is a correct statement

(A) When the required rate of return is morethan the stated coupon rate the value ofthe bond will be less than its face value

(B) A bond is said to be selling at a premiumwhen the required rate of return is less thanstated coupon rate

(C) The value of the bond will equal to its facevalue when the required rate of returnequals the stated coupon rate

(D) If interest rates rise so that the required rateof return increases then the bond willincrease in value

20 Which one of the following statements is notcorrect

(A) The return from holding a security is simplythe change in market price plus any cashpayments received from the companydivided by the beginning price

(B) A key factor in the valuation of any financialinstrument is an implied positive relation-ship between risk and expected return

(C) The risk that cannot be avoided by diver-sification of the securities one holds iscalled unavoidable risk

(D) The slope of the security market line tellsthe degree to which investors are not riskaverse

21 Marketers should be aware of laws governmentagencies and pressure groups that influenceor limit various organizations and individuals ina given society This is most accurately descri-bed as which one of the following environ-ment

(A) Political (B) Legal-technological

(C) Cultural (D) Social

22 Which one of the following is a consumer-goods market testing method in whichconsumers who initially try the product at nocost are reoffered it or a competitorsrsquo productat slightly reduced price

(A) Simulated Test Marketing

(B) Controlled Test Marketing

(C) Test Markets

(D) Sales-Wave Research

23 Which of the following statements are correct

Statements I Customer Relationship Manage-ment (CRM) describes the Companyrsquos optimi-zation of the value of its customer base

II Customer Value Management (CVM) focuseson the analysis of individual data on prospectsand customers to develop marketing strategiesto acquire and retain customers and drivecustomer behaviour

III CRM is the process of carefully managingdetailed information about individual customersand all customer ldquotouch pointsrdquo to maximizeloyalty

UGC-NET Management-III (J-2016) | 7

Codes

(A) I and II (B) I and III

(C) II and III (D) Only III

24 Consider the following statements related todifferent stages of PLC and choose the correctcode

(a) Introduction ndash A period of slow salesgrowth and low profit

(b) Introduction ndash A period of slow salesgrowth and non-existent profit

(c) Growth ndash A period of rapid marketacceptance and substantial profitimprovement

(d) Growth ndash A period of rapid marketacceptance and slow profit improvement

(e) Decline ndash Sales show a downward drift andprofits stabilize

(f) Decline ndash Sales show a downward drift andprofits erode

Codes

(A) (a) (c) and (f) (B) (b) (c) and (f)

(C) (a) (d) and (f) (D) (b) (d) and (e)

25 Match the items of ListndashI with the items of ListndashII and select the correct code

List ndash I

(a) Coupons

(b) Tie-in Promotions

(c) Cross Promotions

(d) Price Packs

List ndash II

1 Using one brand to advertise another non-competing brand

2 Offers to consumers of savings off theregular price of a product

3 Certificates entitling the bearer to a statedsaving on the purchase of a specificproduct

4 Two or more brands or companies team upon coupons refunds and contests toincrease pulling power

Codes

(a) (b) (c) (d)

(A) 3 4 2 1

(B) 1 3 4 2

(C) 3 4 1 2

(D) 4 2 1 3

26 Which of the following jobsdecisions ofproductionoperations management are relatedto short time horizon

(i) Product design

(ii) Product variations

(iii) Production scheduling

(iv) Design of jobs

(v) Breakdown maintenance

(vi) Available materials allocation and handling

Codes

(A) (i) (iii) and (iv) (B) (i) (ii) and (iv)

(C) (iii) (v) and (vi) (D) (ii) (v) and (vi)

27 Match the items of ListndashI with the items ofListndashII regarding Operations Research Modelsand their bases of Categorization and indicatethe code of their correct matching

List ndash I List ndash II

(Type of Model) (Basis of

Categorization)

(a) Analogue 1 Nature of environ-Model ment

(b) Descriptive 2 Method of gettingModel the solution

(c) Deterministic 3 Structure

Model

(d) Simulation 4 Utility

Model

Codes

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 3 4 1 2

(C) 2 4 1 3

(D) 4 1 3 2

28 Which one of the following criteria is not usedfor decision-making under uncertainty

(A) Maximin

(B) Maximax

(C) Minimax

(D) Minimize expected loss

Login | Register 0

School BooksOswaal BooksClass 9th BooksClass 10th BooksClass 11th BooksClass 12th Books

Engineering BooksRGPV Books amp NotesVTU Books amp NotesFree Engineering BooksInformation Technology BooksElectrical Engineering Books

Competitive ExamsBank PO ExamGate BooksTeaching Exams BooksAIEEE-NIT-JEE MAINS BooksUPSC Books

Professional CoursesICSI Books amp Study MaterialsChartered Accountant BooksCompany Secretary BooksICSI 7 days TrialLatest Scanners

About KopyKitabcom

Kopykitab is Indias largest Digital platform with Multiple publishers Kopykitab has the largest collection ofeBooks amp branded digital content in Higher Education School (K12) Professional amp Competitive Exams Wehave a strong foundation of leading publishers amp tutorials as content partners

We offer eBook Test Preparation Notes Videos amp LMS for a variety of curriculum to Students Professionals ampInstitutes Our goal is to make education affordable amp accessibleA user can access the content in all electronic devices eg Mobile PC amp Tabs

Information Links My Account

Search by Title Author ISBN Description

Management(Paper ndash III)

UGC-NETJRF Exam(July 2016)

Solved Paper

Note This paper contains seventy five (75)objective type questions of two (2) marks each Allquestions are compulsory

1 Which of the following are the assumptionsrelated to the theory of consumer behaviour asper the Cardinal utility approach

(i) Consumer is rational

(ii) No limit on money income

(iii) Utility cardinally measurable

(iv) Diminishing marginal utility of money

(v) Diminishing marginal utility of commodities

(vi) Maximization of satisfaction

(vii) For calculating total utility individual utilitiesof Commodities are to be multiplied

Codes

(A) (i) (ii) (iii) and (iv)

(B) (iv) (v) (vi) and (vii)

(C) (i) (iii) (v) and (vi)

(D) (iii) (iv) (vi) and (vii)

2 Which one of the following is not the propertyof Cobb-Douglas Production Function

(A) The multiplicative form of the power

July 2016

Management(Paper ndash III)

function can be changed into its log-linearform

(B) Power functions are riot homogeneousbecause the sum of the exponents is notequal to degree 1

(C) The parameters in the function a and brepresent the elasticity coefficient of outputfor inputs (capital and labour) respectively

(D) Constants a and b in the function represent

share of inputs capital and labour in totaloutput

3 Statements I Costs which do not take the formof cash outlays nor do they appear in theaccounting system are known as opportunitycosts

II Costs in the form of depreciation allowancesand unpaid interest on the ownerrsquos own fundsare known as sunk costs

(A) Both the statements are correct

(B) Both the statements are incorrect

(C) Statement I is correct while Statement II isincorrect

(D) Statement I is incorrect while Statement IIis correct

4 Which one of the following is incorrect combination with regard to the types of market structures

Market Structure No of firms and degree of Control over price

product differentiation

(A) Perfect competition Large number of firms with homogeneous Noneproducts

(B) Monopolistic Competition Many firms with real or perceived product Some

differentiation

(C) Oligopoly Little or no product differentiation and many Some

firms

(D) Monopoly Single firm with close substitute Some

4 | UGC-NET Management-III (J-2016)

5 Which one of the following is not studied in

Macro-Economics

(A) General Theory of Employment Interest

and Money

(B) Market structure and Pricing decisions

(C) Foreign Trade

(D) Theories of economic growth

6 Statements I Although culture plays a

significant role in personality development a

linear relationship cannot be established

between culture and personality

II The existence of several sub-systems within

the same culture cannot influence the per-

sonality

(A) Statement II is correct but Statement I is

incorrect

(B) Statement I is correct but Statement II is

incorrect

(C) Both Statements I and II are correct

(D) Both Statements I and II are incorrect

7 Match the items of ListndashI with the items of ListndashII

and find the correct combination

ListndashI (Thinker)

(a) FW Taylor

(b) FJ Roethlisberger

(c) Robert Owen

(d) Elton Mayo

ListndashII (Popularly known for)

1 Generated interest in people at work place

2 Emphasized on human needs of employees

3 Human problems were considered as main

element of human relations

4 Considered organisation as a social system

Codes

(a) (b) (c) (d)

(A) 2 4 3 1

(B) 1 4 2 3

(C) 1 3 4 2

(D) 4 1 2 3

8 The group formation theory explaining affilia-tion based on spatial proximity is called

(A) Homanrsquos theory (B) Propinquity theory

(C) Balance theory (D) Exchange theory

9 Assertion (A) Intra-individual conflict isperhaps the most difficult type of conflict toanalyse since it is internal to the person

Reason (R) Conflict arises within an individualwhenever his drives and motives are blockedandor he is confronted with competing rolesand goals and he is unable to take decisions

Codes

(A) Assertion (A) and Reason (R) both arecorrect and Reason (R) is correctexplanation of Assertion (A)

(B) Assertion (A) and Reason (R) both arecorrect but Reason (R) is not rightexplanation of Assertion (A)

(C) Assertion (A) is correct whereas Reason(R) is incorrect

(D) Reason (R) is correct whereas Assertion(A) is incorrect

10 Match the items of ListndashI with ListndashII related tocommunication models

ListndashI

(a) Lasswell Model

(b) Shannon-Weaves Model

(c) Gerbnerrsquos Model

(d) Berlo Model

ListndashII

1 Communication process based oninformation theory

2 Different shapes of process dependingupon situation

3 Dynamic interactive process

4 Communication is a persuasive model

Codes

(a) (b) (c) (d)

(A) 1 2 4 3

(B) 2 3 1 4

(C) 3 4 2 1

(D) 4 1 2 3

UGC-NET Management-III (J-2016) | 5

11 Match the items of ListndashI with the items ofListndashII and select the correct code

ListndashI ListndashII

(a) Planning 1 Getting others to get thejob done

(b) Organizing 2 Setting standards suchas sales Quotas qualitystandards etc

(c) Leading 3 Establishing goals andstandards

(d) Controlling 4 giving each subordinatea specific task

Codes

(a) (b) (c) (d)

(A) 2 1 4 3

(B) 1 2 4 3

(C) 3 1 4 2

(D) 3 4 1 2

12 Which one of the following media will be themost suitable when a company wants to limitrecruiting to a specific area

(A) Radio and Television

(B) Magazines

(C) Newspapers

(D) Internet

13 Select the correct sequence of the job evolutionprocess

(a) Select benchmark jobs

(b) Evaluate select benchmark jobs

(c) Analyse benchmark jobs

(d) Select the most appropriate method

(e) Prepare a project plan

(f) Communicate with employees

(g) Articulate the objectives

Codes

(A) (g) (a) (e) (b) (d) (f) and (e)

(B) (g) (d) (e) (f) (a) (c) and (b)

(C) (e) (g) (f) (a) (d) (c) and (b)

(D) (d) (e) (f) (g) (a) (c) and (b)

14 Consider the following statements

Statements I Grievance is like a lsquoheadachersquo as ita symptom rather than a disease

II The employee should be told of his line ofappeal by employermanagement if he does notget satisfaction from his immediate superior

III Grievance Redressal Mechanism does notbelieve in the concept ndash ldquoJustice delayed isjustice deniedrdquo as it gives more weightage onproper settlement

Codes

(A) All the above statements are correct

(B) Statements I and II are correct III isincorrect

(C) Statements I and III are correct II isincorrect

(D) Statements II and III are correct I isincorrect

15 Assertion (A) The domestic enquiry as a partof disciplinary action is a quasi judicial processwhere the onus of proving the charges lies withthe accuser

Reason (R) If the charges are not proved thenthe employee is exonerated

Codes

(A) (A) is correct but (R) is incorrect

(B) (A) is incorrect but (R) is correct

(C) Both (A) and (R) are correct but (R) is notthe right explanation of (A)

(D) Both (A) and (R) are correct and (R) is theright explanation of (A)

16 Frequently maximization of profits is regardedas the proper objective of the firm but it is notas inclusive a goal as that of maximizingshareholder wealth becausendash

(A) total profits are not as important as earningsper share

(B) earnings per share are more important thantotal profits

(C) maximization of earnings per share is not afully appropriate objective because it doesnot specify the duration of expectedreturns

(D) maximization of earnings per share is not afully appropriate objective because it doesnot specify the timing of expected returns

6 | UGC-NET Management-III (J-2016)

17 Match the items of ListndashI with the items ofListndashII

ListndashI

(a) IRR

(b) NPV is equal to zero

(c) Cost of capital

(d) Capital budgeting

ListndashII

1 Process of analyzing potential fixed assetinvestment

2 (Proportion of equity) times (cost of equity) +(Proportion of debt) times (cost of debts)

3 Project is acceptable

4 NPV = Zero

Codes

(a) (b) (c) (d)

(A) 3 2 4 1

(B) 4 3 2 1

(C) 4 1 2 3

(D) 1 2 3 4

18 Which one is a false statement

(A) Pure risks are risks that offer only theprospect of loss

(B) Speculative risks are situations that offerthe chance of a gain but might result in aloss

(C) Liability risks are associated with productand not with service or with employeeactions

(D) Environmental risks include risks associa-ted with polluting the environment

19 Which one is a correct statement

(A) When the required rate of return is morethan the stated coupon rate the value ofthe bond will be less than its face value

(B) A bond is said to be selling at a premiumwhen the required rate of return is less thanstated coupon rate

(C) The value of the bond will equal to its facevalue when the required rate of returnequals the stated coupon rate

(D) If interest rates rise so that the required rateof return increases then the bond willincrease in value

20 Which one of the following statements is notcorrect

(A) The return from holding a security is simplythe change in market price plus any cashpayments received from the companydivided by the beginning price

(B) A key factor in the valuation of any financialinstrument is an implied positive relation-ship between risk and expected return

(C) The risk that cannot be avoided by diver-sification of the securities one holds iscalled unavoidable risk

(D) The slope of the security market line tellsthe degree to which investors are not riskaverse

21 Marketers should be aware of laws governmentagencies and pressure groups that influenceor limit various organizations and individuals ina given society This is most accurately descri-bed as which one of the following environ-ment

(A) Political (B) Legal-technological

(C) Cultural (D) Social

22 Which one of the following is a consumer-goods market testing method in whichconsumers who initially try the product at nocost are reoffered it or a competitorsrsquo productat slightly reduced price

(A) Simulated Test Marketing

(B) Controlled Test Marketing

(C) Test Markets

(D) Sales-Wave Research

23 Which of the following statements are correct

Statements I Customer Relationship Manage-ment (CRM) describes the Companyrsquos optimi-zation of the value of its customer base

II Customer Value Management (CVM) focuseson the analysis of individual data on prospectsand customers to develop marketing strategiesto acquire and retain customers and drivecustomer behaviour

III CRM is the process of carefully managingdetailed information about individual customersand all customer ldquotouch pointsrdquo to maximizeloyalty

UGC-NET Management-III (J-2016) | 7

Codes

(A) I and II (B) I and III

(C) II and III (D) Only III

24 Consider the following statements related todifferent stages of PLC and choose the correctcode

(a) Introduction ndash A period of slow salesgrowth and low profit

(b) Introduction ndash A period of slow salesgrowth and non-existent profit

(c) Growth ndash A period of rapid marketacceptance and substantial profitimprovement

(d) Growth ndash A period of rapid marketacceptance and slow profit improvement

(e) Decline ndash Sales show a downward drift andprofits stabilize

(f) Decline ndash Sales show a downward drift andprofits erode

Codes

(A) (a) (c) and (f) (B) (b) (c) and (f)

(C) (a) (d) and (f) (D) (b) (d) and (e)

25 Match the items of ListndashI with the items of ListndashII and select the correct code

List ndash I

(a) Coupons

(b) Tie-in Promotions

(c) Cross Promotions

(d) Price Packs

List ndash II

1 Using one brand to advertise another non-competing brand

2 Offers to consumers of savings off theregular price of a product

3 Certificates entitling the bearer to a statedsaving on the purchase of a specificproduct

4 Two or more brands or companies team upon coupons refunds and contests toincrease pulling power

Codes

(a) (b) (c) (d)

(A) 3 4 2 1

(B) 1 3 4 2

(C) 3 4 1 2

(D) 4 2 1 3

26 Which of the following jobsdecisions ofproductionoperations management are relatedto short time horizon

(i) Product design

(ii) Product variations

(iii) Production scheduling

(iv) Design of jobs

(v) Breakdown maintenance

(vi) Available materials allocation and handling

Codes

(A) (i) (iii) and (iv) (B) (i) (ii) and (iv)

(C) (iii) (v) and (vi) (D) (ii) (v) and (vi)

27 Match the items of ListndashI with the items ofListndashII regarding Operations Research Modelsand their bases of Categorization and indicatethe code of their correct matching

List ndash I List ndash II

(Type of Model) (Basis of

Categorization)

(a) Analogue 1 Nature of environ-Model ment

(b) Descriptive 2 Method of gettingModel the solution

(c) Deterministic 3 Structure

Model

(d) Simulation 4 Utility

Model

Codes

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 3 4 1 2

(C) 2 4 1 3

(D) 4 1 3 2

28 Which one of the following criteria is not usedfor decision-making under uncertainty

(A) Maximin

(B) Maximax

(C) Minimax

(D) Minimize expected loss

Login | Register 0

School BooksOswaal BooksClass 9th BooksClass 10th BooksClass 11th BooksClass 12th Books

Engineering BooksRGPV Books amp NotesVTU Books amp NotesFree Engineering BooksInformation Technology BooksElectrical Engineering Books

Competitive ExamsBank PO ExamGate BooksTeaching Exams BooksAIEEE-NIT-JEE MAINS BooksUPSC Books

Professional CoursesICSI Books amp Study MaterialsChartered Accountant BooksCompany Secretary BooksICSI 7 days TrialLatest Scanners

About KopyKitabcom

Kopykitab is Indias largest Digital platform with Multiple publishers Kopykitab has the largest collection ofeBooks amp branded digital content in Higher Education School (K12) Professional amp Competitive Exams Wehave a strong foundation of leading publishers amp tutorials as content partners

We offer eBook Test Preparation Notes Videos amp LMS for a variety of curriculum to Students Professionals ampInstitutes Our goal is to make education affordable amp accessibleA user can access the content in all electronic devices eg Mobile PC amp Tabs

Information Links My Account

Search by Title Author ISBN Description

Note This paper contains seventy five (75)objective type questions of two (2) marks each Allquestions are compulsory

1 Which of the following are the assumptionsrelated to the theory of consumer behaviour asper the Cardinal utility approach

(i) Consumer is rational

(ii) No limit on money income

(iii) Utility cardinally measurable

(iv) Diminishing marginal utility of money

(v) Diminishing marginal utility of commodities

(vi) Maximization of satisfaction

(vii) For calculating total utility individual utilitiesof Commodities are to be multiplied

Codes

(A) (i) (ii) (iii) and (iv)

(B) (iv) (v) (vi) and (vii)

(C) (i) (iii) (v) and (vi)

(D) (iii) (iv) (vi) and (vii)

2 Which one of the following is not the propertyof Cobb-Douglas Production Function

(A) The multiplicative form of the power

July 2016

Management(Paper ndash III)

function can be changed into its log-linearform

(B) Power functions are riot homogeneousbecause the sum of the exponents is notequal to degree 1

(C) The parameters in the function a and brepresent the elasticity coefficient of outputfor inputs (capital and labour) respectively

(D) Constants a and b in the function represent

share of inputs capital and labour in totaloutput

3 Statements I Costs which do not take the formof cash outlays nor do they appear in theaccounting system are known as opportunitycosts

II Costs in the form of depreciation allowancesand unpaid interest on the ownerrsquos own fundsare known as sunk costs

(A) Both the statements are correct

(B) Both the statements are incorrect

(C) Statement I is correct while Statement II isincorrect

(D) Statement I is incorrect while Statement IIis correct

4 Which one of the following is incorrect combination with regard to the types of market structures

Market Structure No of firms and degree of Control over price

product differentiation

(A) Perfect competition Large number of firms with homogeneous Noneproducts

(B) Monopolistic Competition Many firms with real or perceived product Some

differentiation

(C) Oligopoly Little or no product differentiation and many Some

firms

(D) Monopoly Single firm with close substitute Some

4 | UGC-NET Management-III (J-2016)

5 Which one of the following is not studied in

Macro-Economics

(A) General Theory of Employment Interest

and Money

(B) Market structure and Pricing decisions

(C) Foreign Trade

(D) Theories of economic growth

6 Statements I Although culture plays a

significant role in personality development a

linear relationship cannot be established

between culture and personality

II The existence of several sub-systems within

the same culture cannot influence the per-

sonality

(A) Statement II is correct but Statement I is

incorrect

(B) Statement I is correct but Statement II is

incorrect

(C) Both Statements I and II are correct

(D) Both Statements I and II are incorrect

7 Match the items of ListndashI with the items of ListndashII

and find the correct combination

ListndashI (Thinker)

(a) FW Taylor

(b) FJ Roethlisberger

(c) Robert Owen

(d) Elton Mayo

ListndashII (Popularly known for)

1 Generated interest in people at work place

2 Emphasized on human needs of employees

3 Human problems were considered as main

element of human relations

4 Considered organisation as a social system

Codes

(a) (b) (c) (d)

(A) 2 4 3 1

(B) 1 4 2 3

(C) 1 3 4 2

(D) 4 1 2 3

8 The group formation theory explaining affilia-tion based on spatial proximity is called

(A) Homanrsquos theory (B) Propinquity theory

(C) Balance theory (D) Exchange theory

9 Assertion (A) Intra-individual conflict isperhaps the most difficult type of conflict toanalyse since it is internal to the person

Reason (R) Conflict arises within an individualwhenever his drives and motives are blockedandor he is confronted with competing rolesand goals and he is unable to take decisions

Codes

(A) Assertion (A) and Reason (R) both arecorrect and Reason (R) is correctexplanation of Assertion (A)

(B) Assertion (A) and Reason (R) both arecorrect but Reason (R) is not rightexplanation of Assertion (A)

(C) Assertion (A) is correct whereas Reason(R) is incorrect

(D) Reason (R) is correct whereas Assertion(A) is incorrect

10 Match the items of ListndashI with ListndashII related tocommunication models

ListndashI

(a) Lasswell Model

(b) Shannon-Weaves Model

(c) Gerbnerrsquos Model

(d) Berlo Model

ListndashII

1 Communication process based oninformation theory

2 Different shapes of process dependingupon situation

3 Dynamic interactive process

4 Communication is a persuasive model

Codes

(a) (b) (c) (d)

(A) 1 2 4 3

(B) 2 3 1 4

(C) 3 4 2 1

(D) 4 1 2 3

UGC-NET Management-III (J-2016) | 5

11 Match the items of ListndashI with the items ofListndashII and select the correct code

ListndashI ListndashII

(a) Planning 1 Getting others to get thejob done

(b) Organizing 2 Setting standards suchas sales Quotas qualitystandards etc

(c) Leading 3 Establishing goals andstandards

(d) Controlling 4 giving each subordinatea specific task

Codes

(a) (b) (c) (d)

(A) 2 1 4 3

(B) 1 2 4 3

(C) 3 1 4 2

(D) 3 4 1 2

12 Which one of the following media will be themost suitable when a company wants to limitrecruiting to a specific area

(A) Radio and Television

(B) Magazines

(C) Newspapers

(D) Internet

13 Select the correct sequence of the job evolutionprocess

(a) Select benchmark jobs

(b) Evaluate select benchmark jobs

(c) Analyse benchmark jobs

(d) Select the most appropriate method

(e) Prepare a project plan

(f) Communicate with employees

(g) Articulate the objectives

Codes

(A) (g) (a) (e) (b) (d) (f) and (e)

(B) (g) (d) (e) (f) (a) (c) and (b)

(C) (e) (g) (f) (a) (d) (c) and (b)

(D) (d) (e) (f) (g) (a) (c) and (b)

14 Consider the following statements

Statements I Grievance is like a lsquoheadachersquo as ita symptom rather than a disease

II The employee should be told of his line ofappeal by employermanagement if he does notget satisfaction from his immediate superior

III Grievance Redressal Mechanism does notbelieve in the concept ndash ldquoJustice delayed isjustice deniedrdquo as it gives more weightage onproper settlement

Codes

(A) All the above statements are correct

(B) Statements I and II are correct III isincorrect

(C) Statements I and III are correct II isincorrect

(D) Statements II and III are correct I isincorrect

15 Assertion (A) The domestic enquiry as a partof disciplinary action is a quasi judicial processwhere the onus of proving the charges lies withthe accuser

Reason (R) If the charges are not proved thenthe employee is exonerated

Codes

(A) (A) is correct but (R) is incorrect

(B) (A) is incorrect but (R) is correct

(C) Both (A) and (R) are correct but (R) is notthe right explanation of (A)

(D) Both (A) and (R) are correct and (R) is theright explanation of (A)

16 Frequently maximization of profits is regardedas the proper objective of the firm but it is notas inclusive a goal as that of maximizingshareholder wealth becausendash

(A) total profits are not as important as earningsper share

(B) earnings per share are more important thantotal profits

(C) maximization of earnings per share is not afully appropriate objective because it doesnot specify the duration of expectedreturns

(D) maximization of earnings per share is not afully appropriate objective because it doesnot specify the timing of expected returns

6 | UGC-NET Management-III (J-2016)

17 Match the items of ListndashI with the items ofListndashII

ListndashI

(a) IRR

(b) NPV is equal to zero

(c) Cost of capital

(d) Capital budgeting

ListndashII

1 Process of analyzing potential fixed assetinvestment

2 (Proportion of equity) times (cost of equity) +(Proportion of debt) times (cost of debts)

3 Project is acceptable

4 NPV = Zero

Codes

(a) (b) (c) (d)

(A) 3 2 4 1

(B) 4 3 2 1

(C) 4 1 2 3

(D) 1 2 3 4

18 Which one is a false statement

(A) Pure risks are risks that offer only theprospect of loss

(B) Speculative risks are situations that offerthe chance of a gain but might result in aloss

(C) Liability risks are associated with productand not with service or with employeeactions

(D) Environmental risks include risks associa-ted with polluting the environment

19 Which one is a correct statement

(A) When the required rate of return is morethan the stated coupon rate the value ofthe bond will be less than its face value

(B) A bond is said to be selling at a premiumwhen the required rate of return is less thanstated coupon rate

(C) The value of the bond will equal to its facevalue when the required rate of returnequals the stated coupon rate

(D) If interest rates rise so that the required rateof return increases then the bond willincrease in value

20 Which one of the following statements is notcorrect

(A) The return from holding a security is simplythe change in market price plus any cashpayments received from the companydivided by the beginning price

(B) A key factor in the valuation of any financialinstrument is an implied positive relation-ship between risk and expected return

(C) The risk that cannot be avoided by diver-sification of the securities one holds iscalled unavoidable risk

(D) The slope of the security market line tellsthe degree to which investors are not riskaverse

21 Marketers should be aware of laws governmentagencies and pressure groups that influenceor limit various organizations and individuals ina given society This is most accurately descri-bed as which one of the following environ-ment

(A) Political (B) Legal-technological

(C) Cultural (D) Social

22 Which one of the following is a consumer-goods market testing method in whichconsumers who initially try the product at nocost are reoffered it or a competitorsrsquo productat slightly reduced price

(A) Simulated Test Marketing

(B) Controlled Test Marketing

(C) Test Markets

(D) Sales-Wave Research

23 Which of the following statements are correct

Statements I Customer Relationship Manage-ment (CRM) describes the Companyrsquos optimi-zation of the value of its customer base

II Customer Value Management (CVM) focuseson the analysis of individual data on prospectsand customers to develop marketing strategiesto acquire and retain customers and drivecustomer behaviour

III CRM is the process of carefully managingdetailed information about individual customersand all customer ldquotouch pointsrdquo to maximizeloyalty

UGC-NET Management-III (J-2016) | 7

Codes

(A) I and II (B) I and III

(C) II and III (D) Only III

24 Consider the following statements related todifferent stages of PLC and choose the correctcode

(a) Introduction ndash A period of slow salesgrowth and low profit

(b) Introduction ndash A period of slow salesgrowth and non-existent profit

(c) Growth ndash A period of rapid marketacceptance and substantial profitimprovement

(d) Growth ndash A period of rapid marketacceptance and slow profit improvement

(e) Decline ndash Sales show a downward drift andprofits stabilize

(f) Decline ndash Sales show a downward drift andprofits erode

Codes

(A) (a) (c) and (f) (B) (b) (c) and (f)

(C) (a) (d) and (f) (D) (b) (d) and (e)

25 Match the items of ListndashI with the items of ListndashII and select the correct code

List ndash I

(a) Coupons

(b) Tie-in Promotions

(c) Cross Promotions

(d) Price Packs

List ndash II

1 Using one brand to advertise another non-competing brand

2 Offers to consumers of savings off theregular price of a product

3 Certificates entitling the bearer to a statedsaving on the purchase of a specificproduct

4 Two or more brands or companies team upon coupons refunds and contests toincrease pulling power

Codes

(a) (b) (c) (d)

(A) 3 4 2 1

(B) 1 3 4 2

(C) 3 4 1 2

(D) 4 2 1 3

26 Which of the following jobsdecisions ofproductionoperations management are relatedto short time horizon

(i) Product design

(ii) Product variations

(iii) Production scheduling

(iv) Design of jobs

(v) Breakdown maintenance

(vi) Available materials allocation and handling

Codes

(A) (i) (iii) and (iv) (B) (i) (ii) and (iv)

(C) (iii) (v) and (vi) (D) (ii) (v) and (vi)

27 Match the items of ListndashI with the items ofListndashII regarding Operations Research Modelsand their bases of Categorization and indicatethe code of their correct matching

List ndash I List ndash II

(Type of Model) (Basis of

Categorization)

(a) Analogue 1 Nature of environ-Model ment

(b) Descriptive 2 Method of gettingModel the solution

(c) Deterministic 3 Structure

Model

(d) Simulation 4 Utility

Model

Codes

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 3 4 1 2

(C) 2 4 1 3

(D) 4 1 3 2

28 Which one of the following criteria is not usedfor decision-making under uncertainty

(A) Maximin

(B) Maximax

(C) Minimax

(D) Minimize expected loss

Login | Register 0

School BooksOswaal BooksClass 9th BooksClass 10th BooksClass 11th BooksClass 12th Books

Engineering BooksRGPV Books amp NotesVTU Books amp NotesFree Engineering BooksInformation Technology BooksElectrical Engineering Books

Competitive ExamsBank PO ExamGate BooksTeaching Exams BooksAIEEE-NIT-JEE MAINS BooksUPSC Books

Professional CoursesICSI Books amp Study MaterialsChartered Accountant BooksCompany Secretary BooksICSI 7 days TrialLatest Scanners

About KopyKitabcom

Kopykitab is Indias largest Digital platform with Multiple publishers Kopykitab has the largest collection ofeBooks amp branded digital content in Higher Education School (K12) Professional amp Competitive Exams Wehave a strong foundation of leading publishers amp tutorials as content partners

We offer eBook Test Preparation Notes Videos amp LMS for a variety of curriculum to Students Professionals ampInstitutes Our goal is to make education affordable amp accessibleA user can access the content in all electronic devices eg Mobile PC amp Tabs

Information Links My Account

Search by Title Author ISBN Description

4 | UGC-NET Management-III (J-2016)

5 Which one of the following is not studied in

Macro-Economics

(A) General Theory of Employment Interest

and Money

(B) Market structure and Pricing decisions

(C) Foreign Trade

(D) Theories of economic growth

6 Statements I Although culture plays a

significant role in personality development a

linear relationship cannot be established

between culture and personality

II The existence of several sub-systems within

the same culture cannot influence the per-

sonality

(A) Statement II is correct but Statement I is

incorrect

(B) Statement I is correct but Statement II is

incorrect

(C) Both Statements I and II are correct

(D) Both Statements I and II are incorrect

7 Match the items of ListndashI with the items of ListndashII

and find the correct combination

ListndashI (Thinker)

(a) FW Taylor

(b) FJ Roethlisberger

(c) Robert Owen

(d) Elton Mayo

ListndashII (Popularly known for)

1 Generated interest in people at work place

2 Emphasized on human needs of employees

3 Human problems were considered as main

element of human relations

4 Considered organisation as a social system

Codes

(a) (b) (c) (d)

(A) 2 4 3 1

(B) 1 4 2 3

(C) 1 3 4 2

(D) 4 1 2 3

8 The group formation theory explaining affilia-tion based on spatial proximity is called

(A) Homanrsquos theory (B) Propinquity theory

(C) Balance theory (D) Exchange theory

9 Assertion (A) Intra-individual conflict isperhaps the most difficult type of conflict toanalyse since it is internal to the person

Reason (R) Conflict arises within an individualwhenever his drives and motives are blockedandor he is confronted with competing rolesand goals and he is unable to take decisions

Codes

(A) Assertion (A) and Reason (R) both arecorrect and Reason (R) is correctexplanation of Assertion (A)

(B) Assertion (A) and Reason (R) both arecorrect but Reason (R) is not rightexplanation of Assertion (A)

(C) Assertion (A) is correct whereas Reason(R) is incorrect

(D) Reason (R) is correct whereas Assertion(A) is incorrect

10 Match the items of ListndashI with ListndashII related tocommunication models

ListndashI

(a) Lasswell Model

(b) Shannon-Weaves Model

(c) Gerbnerrsquos Model

(d) Berlo Model

ListndashII

1 Communication process based oninformation theory

2 Different shapes of process dependingupon situation

3 Dynamic interactive process

4 Communication is a persuasive model

Codes

(a) (b) (c) (d)

(A) 1 2 4 3

(B) 2 3 1 4

(C) 3 4 2 1

(D) 4 1 2 3

UGC-NET Management-III (J-2016) | 5

11 Match the items of ListndashI with the items ofListndashII and select the correct code

ListndashI ListndashII

(a) Planning 1 Getting others to get thejob done

(b) Organizing 2 Setting standards suchas sales Quotas qualitystandards etc

(c) Leading 3 Establishing goals andstandards

(d) Controlling 4 giving each subordinatea specific task

Codes

(a) (b) (c) (d)

(A) 2 1 4 3

(B) 1 2 4 3

(C) 3 1 4 2

(D) 3 4 1 2

12 Which one of the following media will be themost suitable when a company wants to limitrecruiting to a specific area

(A) Radio and Television

(B) Magazines

(C) Newspapers

(D) Internet

13 Select the correct sequence of the job evolutionprocess

(a) Select benchmark jobs

(b) Evaluate select benchmark jobs

(c) Analyse benchmark jobs

(d) Select the most appropriate method

(e) Prepare a project plan

(f) Communicate with employees

(g) Articulate the objectives

Codes

(A) (g) (a) (e) (b) (d) (f) and (e)

(B) (g) (d) (e) (f) (a) (c) and (b)

(C) (e) (g) (f) (a) (d) (c) and (b)

(D) (d) (e) (f) (g) (a) (c) and (b)

14 Consider the following statements

Statements I Grievance is like a lsquoheadachersquo as ita symptom rather than a disease

II The employee should be told of his line ofappeal by employermanagement if he does notget satisfaction from his immediate superior

III Grievance Redressal Mechanism does notbelieve in the concept ndash ldquoJustice delayed isjustice deniedrdquo as it gives more weightage onproper settlement

Codes

(A) All the above statements are correct

(B) Statements I and II are correct III isincorrect

(C) Statements I and III are correct II isincorrect

(D) Statements II and III are correct I isincorrect

15 Assertion (A) The domestic enquiry as a partof disciplinary action is a quasi judicial processwhere the onus of proving the charges lies withthe accuser

Reason (R) If the charges are not proved thenthe employee is exonerated

Codes

(A) (A) is correct but (R) is incorrect

(B) (A) is incorrect but (R) is correct

(C) Both (A) and (R) are correct but (R) is notthe right explanation of (A)

(D) Both (A) and (R) are correct and (R) is theright explanation of (A)

16 Frequently maximization of profits is regardedas the proper objective of the firm but it is notas inclusive a goal as that of maximizingshareholder wealth becausendash

(A) total profits are not as important as earningsper share

(B) earnings per share are more important thantotal profits

(C) maximization of earnings per share is not afully appropriate objective because it doesnot specify the duration of expectedreturns

(D) maximization of earnings per share is not afully appropriate objective because it doesnot specify the timing of expected returns

6 | UGC-NET Management-III (J-2016)

17 Match the items of ListndashI with the items ofListndashII

ListndashI

(a) IRR

(b) NPV is equal to zero

(c) Cost of capital

(d) Capital budgeting

ListndashII

1 Process of analyzing potential fixed assetinvestment

2 (Proportion of equity) times (cost of equity) +(Proportion of debt) times (cost of debts)

3 Project is acceptable

4 NPV = Zero

Codes

(a) (b) (c) (d)

(A) 3 2 4 1

(B) 4 3 2 1

(C) 4 1 2 3

(D) 1 2 3 4

18 Which one is a false statement

(A) Pure risks are risks that offer only theprospect of loss

(B) Speculative risks are situations that offerthe chance of a gain but might result in aloss

(C) Liability risks are associated with productand not with service or with employeeactions

(D) Environmental risks include risks associa-ted with polluting the environment

19 Which one is a correct statement

(A) When the required rate of return is morethan the stated coupon rate the value ofthe bond will be less than its face value

(B) A bond is said to be selling at a premiumwhen the required rate of return is less thanstated coupon rate

(C) The value of the bond will equal to its facevalue when the required rate of returnequals the stated coupon rate

(D) If interest rates rise so that the required rateof return increases then the bond willincrease in value

20 Which one of the following statements is notcorrect

(A) The return from holding a security is simplythe change in market price plus any cashpayments received from the companydivided by the beginning price

(B) A key factor in the valuation of any financialinstrument is an implied positive relation-ship between risk and expected return

(C) The risk that cannot be avoided by diver-sification of the securities one holds iscalled unavoidable risk

(D) The slope of the security market line tellsthe degree to which investors are not riskaverse

21 Marketers should be aware of laws governmentagencies and pressure groups that influenceor limit various organizations and individuals ina given society This is most accurately descri-bed as which one of the following environ-ment

(A) Political (B) Legal-technological

(C) Cultural (D) Social

22 Which one of the following is a consumer-goods market testing method in whichconsumers who initially try the product at nocost are reoffered it or a competitorsrsquo productat slightly reduced price

(A) Simulated Test Marketing

(B) Controlled Test Marketing

(C) Test Markets

(D) Sales-Wave Research

23 Which of the following statements are correct

Statements I Customer Relationship Manage-ment (CRM) describes the Companyrsquos optimi-zation of the value of its customer base

II Customer Value Management (CVM) focuseson the analysis of individual data on prospectsand customers to develop marketing strategiesto acquire and retain customers and drivecustomer behaviour

III CRM is the process of carefully managingdetailed information about individual customersand all customer ldquotouch pointsrdquo to maximizeloyalty

UGC-NET Management-III (J-2016) | 7

Codes

(A) I and II (B) I and III

(C) II and III (D) Only III

24 Consider the following statements related todifferent stages of PLC and choose the correctcode

(a) Introduction ndash A period of slow salesgrowth and low profit

(b) Introduction ndash A period of slow salesgrowth and non-existent profit

(c) Growth ndash A period of rapid marketacceptance and substantial profitimprovement

(d) Growth ndash A period of rapid marketacceptance and slow profit improvement

(e) Decline ndash Sales show a downward drift andprofits stabilize

(f) Decline ndash Sales show a downward drift andprofits erode

Codes

(A) (a) (c) and (f) (B) (b) (c) and (f)

(C) (a) (d) and (f) (D) (b) (d) and (e)

25 Match the items of ListndashI with the items of ListndashII and select the correct code

List ndash I

(a) Coupons

(b) Tie-in Promotions

(c) Cross Promotions

(d) Price Packs

List ndash II

1 Using one brand to advertise another non-competing brand

2 Offers to consumers of savings off theregular price of a product

3 Certificates entitling the bearer to a statedsaving on the purchase of a specificproduct

4 Two or more brands or companies team upon coupons refunds and contests toincrease pulling power

Codes

(a) (b) (c) (d)

(A) 3 4 2 1

(B) 1 3 4 2

(C) 3 4 1 2

(D) 4 2 1 3

26 Which of the following jobsdecisions ofproductionoperations management are relatedto short time horizon

(i) Product design

(ii) Product variations

(iii) Production scheduling

(iv) Design of jobs

(v) Breakdown maintenance

(vi) Available materials allocation and handling

Codes

(A) (i) (iii) and (iv) (B) (i) (ii) and (iv)

(C) (iii) (v) and (vi) (D) (ii) (v) and (vi)

27 Match the items of ListndashI with the items ofListndashII regarding Operations Research Modelsand their bases of Categorization and indicatethe code of their correct matching

List ndash I List ndash II

(Type of Model) (Basis of

Categorization)

(a) Analogue 1 Nature of environ-Model ment

(b) Descriptive 2 Method of gettingModel the solution

(c) Deterministic 3 Structure

Model

(d) Simulation 4 Utility

Model

Codes

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 3 4 1 2

(C) 2 4 1 3

(D) 4 1 3 2

28 Which one of the following criteria is not usedfor decision-making under uncertainty

(A) Maximin

(B) Maximax

(C) Minimax

(D) Minimize expected loss

Login | Register 0

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Engineering BooksRGPV Books amp NotesVTU Books amp NotesFree Engineering BooksInformation Technology BooksElectrical Engineering Books

Competitive ExamsBank PO ExamGate BooksTeaching Exams BooksAIEEE-NIT-JEE MAINS BooksUPSC Books

Professional CoursesICSI Books amp Study MaterialsChartered Accountant BooksCompany Secretary BooksICSI 7 days TrialLatest Scanners

About KopyKitabcom

Kopykitab is Indias largest Digital platform with Multiple publishers Kopykitab has the largest collection ofeBooks amp branded digital content in Higher Education School (K12) Professional amp Competitive Exams Wehave a strong foundation of leading publishers amp tutorials as content partners

We offer eBook Test Preparation Notes Videos amp LMS for a variety of curriculum to Students Professionals ampInstitutes Our goal is to make education affordable amp accessibleA user can access the content in all electronic devices eg Mobile PC amp Tabs

Information Links My Account

Search by Title Author ISBN Description

UGC-NET Management-III (J-2016) | 5

11 Match the items of ListndashI with the items ofListndashII and select the correct code

ListndashI ListndashII

(a) Planning 1 Getting others to get thejob done

(b) Organizing 2 Setting standards suchas sales Quotas qualitystandards etc

(c) Leading 3 Establishing goals andstandards

(d) Controlling 4 giving each subordinatea specific task

Codes

(a) (b) (c) (d)

(A) 2 1 4 3

(B) 1 2 4 3

(C) 3 1 4 2

(D) 3 4 1 2

12 Which one of the following media will be themost suitable when a company wants to limitrecruiting to a specific area

(A) Radio and Television

(B) Magazines

(C) Newspapers

(D) Internet

13 Select the correct sequence of the job evolutionprocess

(a) Select benchmark jobs

(b) Evaluate select benchmark jobs

(c) Analyse benchmark jobs

(d) Select the most appropriate method

(e) Prepare a project plan

(f) Communicate with employees

(g) Articulate the objectives

Codes

(A) (g) (a) (e) (b) (d) (f) and (e)

(B) (g) (d) (e) (f) (a) (c) and (b)

(C) (e) (g) (f) (a) (d) (c) and (b)

(D) (d) (e) (f) (g) (a) (c) and (b)

14 Consider the following statements

Statements I Grievance is like a lsquoheadachersquo as ita symptom rather than a disease

II The employee should be told of his line ofappeal by employermanagement if he does notget satisfaction from his immediate superior

III Grievance Redressal Mechanism does notbelieve in the concept ndash ldquoJustice delayed isjustice deniedrdquo as it gives more weightage onproper settlement

Codes

(A) All the above statements are correct

(B) Statements I and II are correct III isincorrect

(C) Statements I and III are correct II isincorrect

(D) Statements II and III are correct I isincorrect

15 Assertion (A) The domestic enquiry as a partof disciplinary action is a quasi judicial processwhere the onus of proving the charges lies withthe accuser

Reason (R) If the charges are not proved thenthe employee is exonerated

Codes

(A) (A) is correct but (R) is incorrect

(B) (A) is incorrect but (R) is correct

(C) Both (A) and (R) are correct but (R) is notthe right explanation of (A)

(D) Both (A) and (R) are correct and (R) is theright explanation of (A)

16 Frequently maximization of profits is regardedas the proper objective of the firm but it is notas inclusive a goal as that of maximizingshareholder wealth becausendash

(A) total profits are not as important as earningsper share

(B) earnings per share are more important thantotal profits

(C) maximization of earnings per share is not afully appropriate objective because it doesnot specify the duration of expectedreturns

(D) maximization of earnings per share is not afully appropriate objective because it doesnot specify the timing of expected returns

6 | UGC-NET Management-III (J-2016)

17 Match the items of ListndashI with the items ofListndashII

ListndashI

(a) IRR

(b) NPV is equal to zero

(c) Cost of capital

(d) Capital budgeting

ListndashII

1 Process of analyzing potential fixed assetinvestment

2 (Proportion of equity) times (cost of equity) +(Proportion of debt) times (cost of debts)

3 Project is acceptable

4 NPV = Zero

Codes

(a) (b) (c) (d)

(A) 3 2 4 1

(B) 4 3 2 1

(C) 4 1 2 3

(D) 1 2 3 4

18 Which one is a false statement

(A) Pure risks are risks that offer only theprospect of loss

(B) Speculative risks are situations that offerthe chance of a gain but might result in aloss

(C) Liability risks are associated with productand not with service or with employeeactions

(D) Environmental risks include risks associa-ted with polluting the environment

19 Which one is a correct statement

(A) When the required rate of return is morethan the stated coupon rate the value ofthe bond will be less than its face value

(B) A bond is said to be selling at a premiumwhen the required rate of return is less thanstated coupon rate

(C) The value of the bond will equal to its facevalue when the required rate of returnequals the stated coupon rate

(D) If interest rates rise so that the required rateof return increases then the bond willincrease in value

20 Which one of the following statements is notcorrect

(A) The return from holding a security is simplythe change in market price plus any cashpayments received from the companydivided by the beginning price

(B) A key factor in the valuation of any financialinstrument is an implied positive relation-ship between risk and expected return

(C) The risk that cannot be avoided by diver-sification of the securities one holds iscalled unavoidable risk

(D) The slope of the security market line tellsthe degree to which investors are not riskaverse

21 Marketers should be aware of laws governmentagencies and pressure groups that influenceor limit various organizations and individuals ina given society This is most accurately descri-bed as which one of the following environ-ment

(A) Political (B) Legal-technological

(C) Cultural (D) Social

22 Which one of the following is a consumer-goods market testing method in whichconsumers who initially try the product at nocost are reoffered it or a competitorsrsquo productat slightly reduced price

(A) Simulated Test Marketing

(B) Controlled Test Marketing

(C) Test Markets

(D) Sales-Wave Research

23 Which of the following statements are correct

Statements I Customer Relationship Manage-ment (CRM) describes the Companyrsquos optimi-zation of the value of its customer base

II Customer Value Management (CVM) focuseson the analysis of individual data on prospectsand customers to develop marketing strategiesto acquire and retain customers and drivecustomer behaviour

III CRM is the process of carefully managingdetailed information about individual customersand all customer ldquotouch pointsrdquo to maximizeloyalty

UGC-NET Management-III (J-2016) | 7

Codes

(A) I and II (B) I and III

(C) II and III (D) Only III

24 Consider the following statements related todifferent stages of PLC and choose the correctcode

(a) Introduction ndash A period of slow salesgrowth and low profit

(b) Introduction ndash A period of slow salesgrowth and non-existent profit

(c) Growth ndash A period of rapid marketacceptance and substantial profitimprovement

(d) Growth ndash A period of rapid marketacceptance and slow profit improvement

(e) Decline ndash Sales show a downward drift andprofits stabilize

(f) Decline ndash Sales show a downward drift andprofits erode

Codes

(A) (a) (c) and (f) (B) (b) (c) and (f)

(C) (a) (d) and (f) (D) (b) (d) and (e)

25 Match the items of ListndashI with the items of ListndashII and select the correct code

List ndash I

(a) Coupons

(b) Tie-in Promotions

(c) Cross Promotions

(d) Price Packs

List ndash II

1 Using one brand to advertise another non-competing brand

2 Offers to consumers of savings off theregular price of a product

3 Certificates entitling the bearer to a statedsaving on the purchase of a specificproduct

4 Two or more brands or companies team upon coupons refunds and contests toincrease pulling power

Codes

(a) (b) (c) (d)

(A) 3 4 2 1

(B) 1 3 4 2

(C) 3 4 1 2

(D) 4 2 1 3

26 Which of the following jobsdecisions ofproductionoperations management are relatedto short time horizon

(i) Product design

(ii) Product variations

(iii) Production scheduling

(iv) Design of jobs

(v) Breakdown maintenance

(vi) Available materials allocation and handling

Codes

(A) (i) (iii) and (iv) (B) (i) (ii) and (iv)

(C) (iii) (v) and (vi) (D) (ii) (v) and (vi)

27 Match the items of ListndashI with the items ofListndashII regarding Operations Research Modelsand their bases of Categorization and indicatethe code of their correct matching

List ndash I List ndash II

(Type of Model) (Basis of

Categorization)

(a) Analogue 1 Nature of environ-Model ment

(b) Descriptive 2 Method of gettingModel the solution

(c) Deterministic 3 Structure

Model

(d) Simulation 4 Utility

Model

Codes

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 3 4 1 2

(C) 2 4 1 3

(D) 4 1 3 2

28 Which one of the following criteria is not usedfor decision-making under uncertainty

(A) Maximin

(B) Maximax

(C) Minimax

(D) Minimize expected loss

Login | Register 0

School BooksOswaal BooksClass 9th BooksClass 10th BooksClass 11th BooksClass 12th Books

Engineering BooksRGPV Books amp NotesVTU Books amp NotesFree Engineering BooksInformation Technology BooksElectrical Engineering Books

Competitive ExamsBank PO ExamGate BooksTeaching Exams BooksAIEEE-NIT-JEE MAINS BooksUPSC Books

Professional CoursesICSI Books amp Study MaterialsChartered Accountant BooksCompany Secretary BooksICSI 7 days TrialLatest Scanners

About KopyKitabcom

Kopykitab is Indias largest Digital platform with Multiple publishers Kopykitab has the largest collection ofeBooks amp branded digital content in Higher Education School (K12) Professional amp Competitive Exams Wehave a strong foundation of leading publishers amp tutorials as content partners

We offer eBook Test Preparation Notes Videos amp LMS for a variety of curriculum to Students Professionals ampInstitutes Our goal is to make education affordable amp accessibleA user can access the content in all electronic devices eg Mobile PC amp Tabs

Information Links My Account

Search by Title Author ISBN Description

6 | UGC-NET Management-III (J-2016)

17 Match the items of ListndashI with the items ofListndashII

ListndashI

(a) IRR

(b) NPV is equal to zero

(c) Cost of capital

(d) Capital budgeting

ListndashII

1 Process of analyzing potential fixed assetinvestment

2 (Proportion of equity) times (cost of equity) +(Proportion of debt) times (cost of debts)

3 Project is acceptable

4 NPV = Zero

Codes

(a) (b) (c) (d)

(A) 3 2 4 1

(B) 4 3 2 1

(C) 4 1 2 3

(D) 1 2 3 4

18 Which one is a false statement

(A) Pure risks are risks that offer only theprospect of loss

(B) Speculative risks are situations that offerthe chance of a gain but might result in aloss

(C) Liability risks are associated with productand not with service or with employeeactions

(D) Environmental risks include risks associa-ted with polluting the environment

19 Which one is a correct statement

(A) When the required rate of return is morethan the stated coupon rate the value ofthe bond will be less than its face value

(B) A bond is said to be selling at a premiumwhen the required rate of return is less thanstated coupon rate

(C) The value of the bond will equal to its facevalue when the required rate of returnequals the stated coupon rate

(D) If interest rates rise so that the required rateof return increases then the bond willincrease in value

20 Which one of the following statements is notcorrect

(A) The return from holding a security is simplythe change in market price plus any cashpayments received from the companydivided by the beginning price

(B) A key factor in the valuation of any financialinstrument is an implied positive relation-ship between risk and expected return

(C) The risk that cannot be avoided by diver-sification of the securities one holds iscalled unavoidable risk

(D) The slope of the security market line tellsthe degree to which investors are not riskaverse

21 Marketers should be aware of laws governmentagencies and pressure groups that influenceor limit various organizations and individuals ina given society This is most accurately descri-bed as which one of the following environ-ment

(A) Political (B) Legal-technological

(C) Cultural (D) Social

22 Which one of the following is a consumer-goods market testing method in whichconsumers who initially try the product at nocost are reoffered it or a competitorsrsquo productat slightly reduced price

(A) Simulated Test Marketing

(B) Controlled Test Marketing

(C) Test Markets

(D) Sales-Wave Research

23 Which of the following statements are correct

Statements I Customer Relationship Manage-ment (CRM) describes the Companyrsquos optimi-zation of the value of its customer base

II Customer Value Management (CVM) focuseson the analysis of individual data on prospectsand customers to develop marketing strategiesto acquire and retain customers and drivecustomer behaviour

III CRM is the process of carefully managingdetailed information about individual customersand all customer ldquotouch pointsrdquo to maximizeloyalty

UGC-NET Management-III (J-2016) | 7

Codes

(A) I and II (B) I and III

(C) II and III (D) Only III

24 Consider the following statements related todifferent stages of PLC and choose the correctcode

(a) Introduction ndash A period of slow salesgrowth and low profit

(b) Introduction ndash A period of slow salesgrowth and non-existent profit

(c) Growth ndash A period of rapid marketacceptance and substantial profitimprovement

(d) Growth ndash A period of rapid marketacceptance and slow profit improvement

(e) Decline ndash Sales show a downward drift andprofits stabilize

(f) Decline ndash Sales show a downward drift andprofits erode

Codes

(A) (a) (c) and (f) (B) (b) (c) and (f)

(C) (a) (d) and (f) (D) (b) (d) and (e)

25 Match the items of ListndashI with the items of ListndashII and select the correct code

List ndash I

(a) Coupons

(b) Tie-in Promotions

(c) Cross Promotions

(d) Price Packs

List ndash II

1 Using one brand to advertise another non-competing brand

2 Offers to consumers of savings off theregular price of a product

3 Certificates entitling the bearer to a statedsaving on the purchase of a specificproduct

4 Two or more brands or companies team upon coupons refunds and contests toincrease pulling power

Codes

(a) (b) (c) (d)

(A) 3 4 2 1

(B) 1 3 4 2

(C) 3 4 1 2

(D) 4 2 1 3

26 Which of the following jobsdecisions ofproductionoperations management are relatedto short time horizon

(i) Product design

(ii) Product variations

(iii) Production scheduling

(iv) Design of jobs

(v) Breakdown maintenance

(vi) Available materials allocation and handling

Codes

(A) (i) (iii) and (iv) (B) (i) (ii) and (iv)

(C) (iii) (v) and (vi) (D) (ii) (v) and (vi)

27 Match the items of ListndashI with the items ofListndashII regarding Operations Research Modelsand their bases of Categorization and indicatethe code of their correct matching

List ndash I List ndash II

(Type of Model) (Basis of

Categorization)

(a) Analogue 1 Nature of environ-Model ment

(b) Descriptive 2 Method of gettingModel the solution

(c) Deterministic 3 Structure

Model

(d) Simulation 4 Utility

Model

Codes

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 3 4 1 2

(C) 2 4 1 3

(D) 4 1 3 2

28 Which one of the following criteria is not usedfor decision-making under uncertainty

(A) Maximin

(B) Maximax

(C) Minimax

(D) Minimize expected loss

Login | Register 0

School BooksOswaal BooksClass 9th BooksClass 10th BooksClass 11th BooksClass 12th Books

Engineering BooksRGPV Books amp NotesVTU Books amp NotesFree Engineering BooksInformation Technology BooksElectrical Engineering Books

Competitive ExamsBank PO ExamGate BooksTeaching Exams BooksAIEEE-NIT-JEE MAINS BooksUPSC Books

Professional CoursesICSI Books amp Study MaterialsChartered Accountant BooksCompany Secretary BooksICSI 7 days TrialLatest Scanners

About KopyKitabcom

Kopykitab is Indias largest Digital platform with Multiple publishers Kopykitab has the largest collection ofeBooks amp branded digital content in Higher Education School (K12) Professional amp Competitive Exams Wehave a strong foundation of leading publishers amp tutorials as content partners

We offer eBook Test Preparation Notes Videos amp LMS for a variety of curriculum to Students Professionals ampInstitutes Our goal is to make education affordable amp accessibleA user can access the content in all electronic devices eg Mobile PC amp Tabs

Information Links My Account

Search by Title Author ISBN Description

UGC-NET Management-III (J-2016) | 7

Codes

(A) I and II (B) I and III

(C) II and III (D) Only III

24 Consider the following statements related todifferent stages of PLC and choose the correctcode

(a) Introduction ndash A period of slow salesgrowth and low profit

(b) Introduction ndash A period of slow salesgrowth and non-existent profit

(c) Growth ndash A period of rapid marketacceptance and substantial profitimprovement

(d) Growth ndash A period of rapid marketacceptance and slow profit improvement

(e) Decline ndash Sales show a downward drift andprofits stabilize

(f) Decline ndash Sales show a downward drift andprofits erode

Codes

(A) (a) (c) and (f) (B) (b) (c) and (f)

(C) (a) (d) and (f) (D) (b) (d) and (e)

25 Match the items of ListndashI with the items of ListndashII and select the correct code

List ndash I

(a) Coupons

(b) Tie-in Promotions

(c) Cross Promotions

(d) Price Packs

List ndash II

1 Using one brand to advertise another non-competing brand

2 Offers to consumers of savings off theregular price of a product

3 Certificates entitling the bearer to a statedsaving on the purchase of a specificproduct

4 Two or more brands or companies team upon coupons refunds and contests toincrease pulling power

Codes

(a) (b) (c) (d)

(A) 3 4 2 1

(B) 1 3 4 2

(C) 3 4 1 2

(D) 4 2 1 3

26 Which of the following jobsdecisions ofproductionoperations management are relatedto short time horizon

(i) Product design

(ii) Product variations

(iii) Production scheduling

(iv) Design of jobs

(v) Breakdown maintenance

(vi) Available materials allocation and handling

Codes

(A) (i) (iii) and (iv) (B) (i) (ii) and (iv)

(C) (iii) (v) and (vi) (D) (ii) (v) and (vi)

27 Match the items of ListndashI with the items ofListndashII regarding Operations Research Modelsand their bases of Categorization and indicatethe code of their correct matching

List ndash I List ndash II

(Type of Model) (Basis of

Categorization)

(a) Analogue 1 Nature of environ-Model ment

(b) Descriptive 2 Method of gettingModel the solution

(c) Deterministic 3 Structure

Model

(d) Simulation 4 Utility

Model

Codes

(a) (b) (c) (d)

(A) 1 2 3 4

(B) 3 4 1 2

(C) 2 4 1 3

(D) 4 1 3 2

28 Which one of the following criteria is not usedfor decision-making under uncertainty

(A) Maximin

(B) Maximax

(C) Minimax

(D) Minimize expected loss

Login | Register 0

School BooksOswaal BooksClass 9th BooksClass 10th BooksClass 11th BooksClass 12th Books

Engineering BooksRGPV Books amp NotesVTU Books amp NotesFree Engineering BooksInformation Technology BooksElectrical Engineering Books

Competitive ExamsBank PO ExamGate BooksTeaching Exams BooksAIEEE-NIT-JEE MAINS BooksUPSC Books

Professional CoursesICSI Books amp Study MaterialsChartered Accountant BooksCompany Secretary BooksICSI 7 days TrialLatest Scanners

About KopyKitabcom

Kopykitab is Indias largest Digital platform with Multiple publishers Kopykitab has the largest collection ofeBooks amp branded digital content in Higher Education School (K12) Professional amp Competitive Exams Wehave a strong foundation of leading publishers amp tutorials as content partners

We offer eBook Test Preparation Notes Videos amp LMS for a variety of curriculum to Students Professionals ampInstitutes Our goal is to make education affordable amp accessibleA user can access the content in all electronic devices eg Mobile PC amp Tabs

Information Links My Account

Search by Title Author ISBN Description

Login | Register 0

School BooksOswaal BooksClass 9th BooksClass 10th BooksClass 11th BooksClass 12th Books

Engineering BooksRGPV Books amp NotesVTU Books amp NotesFree Engineering BooksInformation Technology BooksElectrical Engineering Books

Competitive ExamsBank PO ExamGate BooksTeaching Exams BooksAIEEE-NIT-JEE MAINS BooksUPSC Books

Professional CoursesICSI Books amp Study MaterialsChartered Accountant BooksCompany Secretary BooksICSI 7 days TrialLatest Scanners

About KopyKitabcom

Kopykitab is Indias largest Digital platform with Multiple publishers Kopykitab has the largest collection ofeBooks amp branded digital content in Higher Education School (K12) Professional amp Competitive Exams Wehave a strong foundation of leading publishers amp tutorials as content partners

We offer eBook Test Preparation Notes Videos amp LMS for a variety of curriculum to Students Professionals ampInstitutes Our goal is to make education affordable amp accessibleA user can access the content in all electronic devices eg Mobile PC amp Tabs

Information Links My Account

Search by Title Author ISBN Description

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