8.2 chapter 21
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Transcript of 8.2 chapter 21
Presenting Insights and Findings: Oral Presentation CHAPTER21
Learning Objectives:
• How the oral research presentation differs from and is similar to traditional public speaking.• Why historical rhetorical theory has practical influence on
business presentation skills in the 21st century.• How to plan for the research presentation.• The frameworks and patterns of organizing a presentation.• The uses and differences between the types of materials
designed to support your points.
Learning Objectives:
• How proficiency in research presentations requires designing good visuals and knowing how use them effectively• The importance of delivery to getting and holding the
audience’s attention.• Why practice is an essential ingredient to success and how to
do it.• What needs to be assembled and checked to be certain that
arrangements for the occasion and venue are ready.
Model for Presentation
Planning
Artistotle’s Proofs
Aristotle Proofs& the Presentation
EthosPathosLogos
Questions Guide the Plan
21-7
Audience
• Who makes up the audience?• What do they want to learn about?
Content
• Why is this presentation occurring?• How does it connect to the larger picture?
Venue
• When will the presentation take place?• Where will the presentation take place?
Audience Analysis
21-8
Seven Questions to Understand
Your Audience
Who are theyWhy are they hereWhat keeps them up at nightWhy should they care about the presentationWhat do you want them to doShould you expect resistanceHow can you best reach them?
Types of Learners
VisualAuditoryKinesthetic
• Selective Perception• Process Meanings • Imaginative Construction• Audience Construct
Formation• Recency Effect• Primacy Effect
Psychological Principles
Web-based Presentation
Patterns of Organization
21-12
Topical
Spatial
Classification
Climax
Problem/Solution
Chronological
Past/present/future
Cause/effect/solution
Pros/Cons/RecommendationResearch Briefing
Motivated Sequence
Narrative
Visualization Tools
SlidesNotesHandouts
21-14
Simplicity
Clarity
Visual Design Principles
Contrast
Relationship
Rx for Better SlidesLow Word CountAvoid SlideumentsKeep it Simple10-20-30 RuleLarge Font SizeUse Bullets in Moderation
Modes of DeliveryImpromptuMemorizedManuscript ReadingExtemporaneous
Delivery Principles
Avoid ClutterReduce JargonAlign Non-Verbal CommunicationPractice
Non Verbal Admonitions for a Speaker
Eye ContactGestures
Posture & Body LanguageParalanguage
Causes of AnxietyPerceiving audience as judgesPossibility of visible failureNeed to avoid failureUncertainty of ability to do wellFocus on own behavior & appearance
Anxiety Coping
Strategies
• Reduce imagined audience power• Think positive, not negative, outcomes• Put performance in perspective• Control your own performance• Increase knowledge of audience
Speaker Behaviors to
Avoid
VocalSpeak too softlySpeak too rapidlyFail to vary volume, tone, and rate of
speakingFill pauses with you know, um, ah
Speaker Behaviors to
Avoid
PhysicalRock back and forthPace without purposeFiddle with things, hair, jewelry, clothingStare into spaceFail to make eye contactMove cursor without purpose.
Arrangements
FacilitiesVisual ProjectionEquipment
Arrangements Facilities
Meeting Room
Lighting
Electrical Power
Lectern
Temperature
Seating
Arrangements
Visual Projection
Size
Visibility
ProjectionBarriers
Brightness
Arrangements Equipment
Microphone
LCD projector
Video
Video conferencing
/Webinars
Flipcharts/posters
Electronic whiteboards
REFERENCES: