800-888-4743 What Does it Take to “Renew Rural Iowa”? Rand Fisher, President Iowa Area...
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800-888-4743
What Does it Take to
“Renew Rural Iowa”?
Rand Fisher, President
Iowa Area Development Group
www.iadg.com
Annual Meeting
January 21, 2011
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IADG MEMBERSHIP
60 consumer owned electric utilities & 150
Telcos
The economic development leader for
Iowa Rural Electric Cooperatives, associated Municipal Utilities, and
Independent Telecommunications
Companies
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IADG Mission
Advance business and community development projects and priorities on behalf of our utility sponsors, members, and economic development partners.
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Economic and Community Development
• Demonstrates Commitment to Community and Service Territory
• Long Term Strategy– Investing in the Future of the Region– Creating Wealth and Opportunity– Utility Sustainability and Growth
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Economic and Community Development
Learning from History
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Economic and Community Development
Boom or Bust?
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“Ten Keys for Community Vitality”
• Lessons from IADG’s 25 years of business and community development work
• An opportunity for organization assessment and analysis
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Ten Keys for Community Vitality
The most important key!
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“Community Minded” Leadership
• Team oriented• Inclusive and diverse• Shared vision and values• Proactive and future oriented•Embrace change and assume risk
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Six Principles of Leadership:
1. Purpose
2. Passion
3. Preparation
4. Perspective
5. Performance
6. Perseverance
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Leadership Expectations:
alues
ision
ictories
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Ten Keys for Community Vitality
“Know Thyself”
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“Everyone is entitled to their own opinion, but they aren’t entitled to
their own facts.”
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S.W.O.T. WorkSix Sector Analysis:
1. Government
2. Economics
3. Demographics
4. Infrastructure
5. Environment
6. Leadership
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Ten Keys for Community Vitality
“If you don’t know where you’re going, you’re likely to end up
somewhere else.”
Yogi Berra
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“Plans are dispensable.
Planning is indispensable.”
General Eisenhower
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Community Planning is Essential
Begins with Values
Embraces Research & Analysis
Encourages Goal Setting & Prioritization
Allows for Measurement, Reporting & Celebration
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Establishing Community Values
• Harmony & Respect• Diversity• Economic Strength
& Vitality• Education• Preservation of
Small Town Life• Cultural Richness,
Arts & Recreation
• Natural Environment• Beautification• Identity &
Reputation• Civic Integrity• Opportunity• Children• Seniors• Working Families
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Ten Keys for Community Vitality
“Don’t put all your eggs in one basket!
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Multiple Strategies for Economic Development
Community Development & Business Development Go Hand in Hand
Make your community a great place to:
Live Work Shop Play Invest Visit
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Community Development Strategies:
Leadership Development Social Infrastructure Physical Infrastructure Workforce DevelopmentEntrepreneurial Development
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Business Development Strategies:
Existing Business Retention/Expansion Entrepreneurial Business Development Non-Traditional Business Development Business & Industry Recruitment
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Ten Keys for Community Vitality
Gardening vs. Hunting
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Competition is Fierce!
15,000 Organizations 1,500 Projects 150 Real Projects
Do the math . . .
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70% of new jobs
and investment come from existing business and industry!
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Ten Keys for Community Vitality
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Embrace “Non-traditional” Business Development Ideas
Tourism/Recreation Retirement Development Historic Preservation Downtown Development Film Industry Natural Resource High Technology Entrepreneurship Value-Added Agriculture
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“Different places, different
paths.”
Genuine!Distinct!Authentic!
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Ten Keys for Community Vitality
“You only get one chance to make a first impression”
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Stimulate community beautification and pride Plan and build thoughtfully Encourage stewardship of the natural environment
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These goals and values are manifested in:
Sign ordinances Clean up days Design standards Capital improvement planning Gateway enhancement Nuisance control Public Art
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Ten Keys for Community Vitality
“Yes, it takes some money,So build public/private partnerships!”
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Maximize your Resources:
Grow your Tax Base Develop Your Community Foundation Explore Private/Public Partnerships Leverage State and Federal Programs
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Ten Keys for Community Vitality
Let people know you’re special
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Promote Your Community!
Branding Community Website Public Relations Point of Presence Citizen Ambassadors/Networking Advertising & Promotion Talking Points
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Ten Keys for Community Vitality
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• Research
• Planning
• Promotion
• Workforce
• Public Relations
• Marketing
• Recruitment
• Technical Assistance
ommunication
ooperation
ollaboration
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One Final Thought!
Measurement, Evaluation &
Continuous Improvement
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“Run your civic and community organizations like a business.”
Play to win!
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“Never doubt that a small group of thoughtful,
committed individuals can change the world; indeed,
it is the only thing that ever has.”
- Margaret Meade,
Anthropologist
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800-888-4743 www.iadg.com