A GREAT STARTFOR a NeW aDVeNTUReeighty Day Race

IN 1873 JULeS VeRNe PUBLISHeD THe NOVeL “Le TOUR DU mONDe eN QUaTRe-VINGT JOURS” BeTTING THaT NeW meaNS OF TRaNSPORTaTION maKe IT POSSIBLe TO TRaVeL aROUND THe WORLD IN 80 DaYS. aT THe TIme THIS SeemeD SCIeNCe FICTION USING POWeR STeameRS aND “HIGH-SPeeD” TRaINS. TODaY, WITH mODeRN TeCHNOLOGY THIS IS NO LONGeR a CHaLLeNGe BUT THe NOVeL STILL INSPIReS aDVeNTUReRS aLL OVeR THe WORLD. NOW OUR WORLD OF mOBILITY IS FaCING NeW CHaLLeNGeS aND SOLUTIONS Seem SCIeNCe-FICTION; HYDROGeN POWeReD CaRS, SOLaR-BOaTS, eLeCTRIC VeHICLeS aND BIO-FUeLS. a GReaT STaRT FOR a NeW aDVeNTURe.

“anything one man can imagine, other men can make real.”

THE RACE

80 Day Race (80DR) is a new race around the world,

inspired by Jules Verne, allowing only sustainable means

of transport to race between 8 of the most exciting

locations in the world, connecting them in less than

80 days. The start will be in Europe, then to The Royal

Emirates, India, China, USA, Mexico, Brazil and back to

Europe for the final leg.

The start and finish of each leg will be prestigious events

drowned in media attention.

Competing teams will choose their own routes and

means of transport between the 8 stopovers.

Any vehicle is allowed as long as it runs on renewable

resources and does not use a combustion engine.

Considering speed, range and infrastructure, winners

will have to be fast, cunning and will require strategy,

endurance and inventiveness.

THE TEAMS

A team will exist of at least a Team Captain and Vice-Captain

who will both travel the full distance of the Race. Furthermore

a media team member will always remain nearby to capture all

the adventures of the team and share them with the rest of the

world. Additional team members are allowed.

80 Day Race provides a company unique opportunities

for global brand marketing, business development,

trade, corporate social responsibility, and employee

engagement. The event offers an inspiring

engagement opportunity during the 3-month period

of the race in some of the fastest growing economies

of the world.

• employee engagement

• Business development and trade

• Corporate social responsibility

• Brand marketing

CONTeNT emPLOYee eNGaGemeNT

Racing around the world requires effective

strategy, teamwork, endurance and inventiveness

and so does running a leading corporation.

Participating in 80 Day Race will offer an

exciting internal communication platform uniting

employees in a common vision and raising

workforce morale.

Through the 80 Day Race platform, 80DR aims to stimulate trade and

partnerships between sponsoring partners, competitors and sponsoring

nations, regions and cities. Therefore 80DR will create opportunities for

these parties to meet and network, invite their customers or rewarding

partners. each team will receive comprehensive VIP packages for each

stop-over. These packages include accommodation and invitations to all

the events of the 80DR weekend, including the conference, parties, open

paddock and VIP lounges.

80 Day Race is a valuable medium for an organisation to show

the world its passion for sustainable mobility and showcase its

inventiveness during these challenging times.

mobility as we all know it is coming to an end, we need to change our

ways of transport or expect to be limited in our travelling. We see this as

an exciting opportunity to move forward and invent new ways. 80 Day

Race aims to stimulate the development of sustainable mobility and

raise a worldwide excitement about these innovations.

BUSINeSS DeVeLOPmeNT aND TRaDe CORPORaTe SOCIaL ReSPONSIBILITY

• Local and world-wide Press – Regular press releases distributed to

local, regional, national and international media

• Print - event entry information and results are published in a range

of specialty magazines

• Web - a comprehensive website contains event info, live updates,

engaging games and sponsor links

• Newsletters – Regular newsletters are sent to competitors in the

lead up to the event

• Television documentary – Daily documentation of the Race,

released around the world every day of the race

BRaND maRKeTING

This challenging event will attract a lot of attention from a diverse audience. event marketing will be a unique opportunity to optimize the

association with this race. 80 Day Race will be well marketed in at least each of the 8 stop-over countries. The promotional campaign will be

aimed at a wide audience interested in world-wide adventure, racing, sustainable mobility and prestige.

© 80DR. Confidential www.80DR.com

80DR Team

Our vision:

To contribute to a future in which mobility is solely

reliant on renewable resources.

Our mission:

To challenge mankind to push boundaries of

technology by creating the pinnacle of sustainable

global racing.

Our promise:

80DR is a marketing platform for sustainable

mobility providing global exposure and

a challenging competition between new

technologies.