8 ways to improve your charity's email marketing
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8 Ways To Improve Your Charity’s Email Marketing
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8 tips from Ireland's largest overseas aid charity on how to improve your email marketing. These are all based on learnings from testing various things on Concern Worldwide's large list. It should be practical and easy to apply to your charity.
Transcript of 8 ways to improve your charity's email marketing
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8 Ways To Improve Your Charity’s Email Marketing
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Remind impatient, busy people...that they care.
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Do Everything In 1s
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Subject: You can help Halime Recover
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37% higher
CTR than…
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Design For Mobile
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The same email looks good on mobile.
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Use Plain Text
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485% higher than average CTR
Subject: Inspiring video for supporters eyes only.
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83% more income from a reminder
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Get to the point in 150 words.
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Just say it.
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Allow For Scanners
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Who don’t read full sentences
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Use Vertical Response
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3 Tactics to improve your Open Rate
• It’s all about YOU
• Ask Questions
• Intrigue
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Open rates went from 11.5% to 16%
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Send more emails (Than DMs)
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A/B test: regular givers gave 6% more.
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Thanks