8 ways Liquid can boost your app
Transcript of 8 ways Liquid can boost your app
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8 ways Liquid can boost your app
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1. Full analytics platform
Know who your users are and what they do in real time.
sessions events funnels retention
users devices segmentationlocation
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Make data-driven decisions that let you better allocate spend to where it is most needed.
It’s the week before Valentine’s Day and users of your eCommerce app in New York are viewing Prada handbags a lot, but in Alaska Ski Gear is all the rage. You target each with personalized promotions.
Example
1. Full analytics platform
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Keep a close eye on how many users convert in your app’s most important interaction sequences using Funnels.
2. Conversion funnels
6.34%conversion
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Bottlenecks in your app are killing your ROI. Find and eliminate them.
Your marketing brings thousands of users daily to the app but a mere 10% sign up.Using funnels you realise 80% of users give up when choosing a user/password, so you add Twitter logins to get 15% more conversion.
Example
2. Conversion funnels
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3. Push notifications
Engage with any segment of your users with targeted Push Notifications. 1
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Too many apps, too little time. Bring users back with engaging communication.
You’ve got a famous Chef to curate a set of recipes for a cooking app. Tell the world with a deep-linked Push Notification.
Example
3. Push notifications
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Export all, or segments of your users’ email addresses to SendGrid, MailChimp or any other email platform.
4. Email lists
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Most campaigns are segment-specific. Send them where appropriate.
Your events app just launched in Ibiza. You export the emails of everyone who is currently there and send an Email Campaign offering free credit.
Example
4. Email lists
Ibiza
1
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Change the interface, show off features, prevent crashes. All in real time by editing your app’s variables in Liquid.
5. Real-time app changes
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Some changes can’t wait for development and store approvals. Get it done with Liquid.
You’ve just added a new feature to the app and want it to stand out, so you add a call to action in the app that you can turn off later once your users get to know it.
Example
5. Real-time app changes
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Forget A/B testing. Design multiple experiences and layouts and have them live, simultaneously, for each segment.
6. App personalization
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Each person has their own way of using an app. Make it personal. ◎
Most of your dating app’s users focus on photos, but an important segment goes straight to the profile to read the bio. For those users, you show an excerpt of the bio right in the match list.
Example
6. App personalization
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Take your segmentation and personalization strategies to the next level. Discover new segments, automate personalization, and target potential churners.
*Coming soon
7. Intelligence*
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*Coming soon
Leave the heavy lifting to Liquid, and stay ahead of the curve.
Your app has three new social sharing themes ready to deploy. Liquid makes sure each user segment sees the theme which drives the most shares.
Example
7. Intelligence*
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8. One stop platform
Liquid is about acting on knowledge.
Act on analysis. Repeat.
Analyze
Personalize
Communicate
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� San Francisco, USA
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Stop fragmenting your data across multiple platforms.
Liquid makes it all work together.
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