8 Pilot & Case Study in Research

8/7/2019 8 Pilot & Case Study in Research

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Pilot study & Case study

By

Dr.Nandeesh V. Hiremath



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Pilot study A preliminary / exploratory study

undertaken, before getting into an

elaborate and in-depth research

Objective : to get insight intoeffective designing of research,before a mega-research project isunderatken



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Why Pilot study

Advantages

Saves resources ± time, money, HR etc

Gives better focus & clear direction to in-depth research

Disadvantages

If any mistakes are done in pilot study

stage, it gets magnified in later stages also Extreme care is required in going for this

method



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Case Study - Meaning

Case Study is a method of exploring and

analyzing the life of a social unit or entity, be

it a person, an institution / MNC or a

community

Importance of case study in research &

social science : Gives insights on ground

realities



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Contribution of Frederick Leplay ±

Introduction of case study method into social

investigation

Contribution of Herbert Spencer ±

First social philosopher who used case study in

comparative studies of different cultures

Contribution of William Healey ±

Use of case study in study of juvenile delinquency



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Assumptions of Case Study

1. Dependency upon wit, common sense and

imagination of the person doing the case study

2. In case of writing life history in first person, it must

be as complete and coherent as possible

3. Unbiased approach should focus on collecting real

facts, realities etc

4. Analysis should not be done during data collection

5. Life history should be written for knowledgeable person



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Assumptions of Case Study

6. Advisable to supplement case data by observational,statistical and historical data since these providestandards for assessing the reliability and consistencyof the case material

7. Efforts should be made to ascertain the reliability of

life history data through examining the internal

consistency of the material

8. Judicious combination of techniques of data collectionis a prerequisite for meaningful and scientifically

significant data



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Advantages of Case Study Method

1. Needed for in-depth study

2. Reveal the complexities in the problem3. New courses of action/ measures / solutions can be

taken based on the outcome of the study

4. Easy to see how the exploratory research objectives

generating insights

5. Hypothesis will be well-served by use of this

technique



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Disadvantage of Case Study Method

1. Biases and subjectivity could affect the findings

2. Takes more resources than other methods like

questionnaire / observation, as it is more detailed

3. Lack of trained staff could pose a challenge in the case

study research



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How to make case study effective?

1. Subject must be viewed as a specimen in a

cultural series

2. Organic motto of action must be socially relevant

3. Strategic role of the family group in transmitting

the culture must be recognized

4. Specific method of elaboration of organic material

onto social behaviour must be clearly shown



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How to make case study effective?

5. Continuous related character of experience for

childhood through adulthood must be stressed

6. Social situation must be carefully and continuously

specified as a factor

7. Life history material itself must be organized

according to some conceptual framework, this in turnwould facilitate generalizations at a higher level



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Case Study as a method of market research

Useful for understanding the inherent complex set of

variables generating the results

Understanding the characteristics of the stellar

performers

More productive when there is active curiosity and

willingness to deviate away from the initial plan

8 Pilot & Case Study in Research

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