Assessing and Managing the Benefits of Enterprise Systems Mike Mazza BUS-550.
8. Mike Parker - Managing Social Media
8
USER GENERATED CONTENT WHY IS IT IMPORTANT?
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Block 2: 'Dee it yersel' (User Generated Content)
Transcript of 8. Mike Parker - Managing Social Media
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USER GENERATED CONTENTWHY IS IT IMPORTANT?
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INFLUENCES
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WHERE HOW WHEN
Speed Camera DataUser Reported Mobile App
(Trapster)
Traffic and transport reports from twitter(Commuter Feed)
15,000,000 travelers from 190 countries planned trips
here this week(Trip advisor - yesterday)
72% of UK young professionals say that
consumer reviews have influenced their travel
choice(EyeforTravel - Research)
Mash Ups - including:Crime DataDestinationsUser Submitted(Stumble Safely)
Car Sharing(MyLifts.com)
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WHO
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MANAGE - PARTICIPATE - CONNECT
complaints compliments
needs competitors
crowd influencer
crisis audit
thread ROI
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Image references
•Facebook.com
•Office.co.uk
•shin.onitsukatiger.co.uk