8 Menu Engineering Tips and Tricks

(How to create the best restaurant online menu)

#1 Add pretty photosto your products

Visuals are crucial to attract customers. According to research done by 3M corporation and Zabisco,90% of information transmitted to brain is visuals

AND visuals are processed 60 000 times faster in brain than text.

#2 Limit your customer’s options

Your customers are already too hungry to choose,so let’s not confuse them further.

#3 Position your productscarefully

What should be on the top of your menu?

- Your most profitable dishes

What should be on the top of your menu?

- Promotion

#4 Use vivid adjectives

A GOOD description will give your customers a clear idea of what dish you are offering to them.

Would you order “fried chicken” OR

“Juicy fried chicken-tender on the inside, crispy on the outside”?

#5 Shout out the uniqueorigins of your dishes

People always love food that is exotic and exciting becauseit is different from what they usually eat. One way to stand out from competitors:

Offer similar dish but include its place of originKawasaki Tonkotsu Ramen > Pork Broth Ramen

#6 Highlight Productsto make them special

Highlight a dish that you want to push to your customers by labelling itas Chef’s Recommendation or Best Seller.

#7 Change your price format

1) Create Promotions- To attract more people to return to your - website to check out!

2) Tune down the price of your food items by few cents- To give customers an altered perception of the amount they are actually paying

#8 Use colors

Different colors induce different moods and they can trigger people to take actions.

The most popular color in F&B is….

REDAccording to Astronutrition.com, red can stimulates appetite.

Check out from colors from: article

Credits:

(http://oddle.me/blog/2016/1/7/8-menu-engineering-tips-tricks)

How to create the best restaurant online menufrom oddle.me