8 Key B2B Marketing Trends for 2013
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Transcript of 8 Key B2B Marketing Trends for 2013
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Debbie Williams
MD & Principal Consultant SMART b2b marketing Ltd
B2B Marketing Predictions for 2013 & Beyond
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8 Key Trends not to ignore..
1. Humanise Your Brand 2. ‘Big’ Data & Buyer Personas 3. Customer Experience Management 4. Real-Time Social Conversations 5. The Mobile Life Style 6. Technology Evolution & the Cloud 7. Revenue Performance Management 8. The Agile Marketing function
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Buying behaviour has changed…..
75% of buyers want vendors to curb the sales
messages Source DemandGen
9 out of 10 business buyers say when they are ready to buy, they
will find you Source DemandGen
Many are 50-60% of the way into the buy cycle before they will even make contact
with a vendor Source DemandGen
84% said word of mouth recommendations
influence their purchase decisions
Genius.com
70% of buyers say they review 4 or more pieces of content prior to purchase but 60% of
buyers say they don’t have the time for reading – so the
shorter, the better Source MarketingProfs
Mobile searches have increased by 247% in the
last year Stateofsearch.com
C levels are self sufficient - 79% do their own research
Source Forbes
88% of people confess to lying on web forms
B2B Digital
80% of business leaders are
watching more online video than
ever before Source Forbes
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#1 Humanise Your Brand
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#2 Big Data & Marketing Personas
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#3 Customer Experience Management - An Exchange of Value
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7
Multi-channel Dynamics
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#4 The Art of Social Conversations
Publisher &
Socialiser
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De
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Blogging – Integrated social media
The Social Enterprise
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#5 The ‘Mobile Life Style’
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#6 Technology is a ‘Given’ & the Rise of The Marketing Cloud
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#7 Revenue Performance Management
Aberdeen Group, June 2012
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Understand Your CEO/CFO Agenda
Source: Metrics that matter for B2B Marketers Forrester October 2011
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#8 The Agile Marketing Function
1. Flexibility 2. Short Term Goals 3. Quick Execution 4. Review & Change
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8 Key Trends not to ignore..
1. Humanise Your Brand 2. ‘Big’ Data & Buyer Personas 3. Customer Experience Management 4. Real-Time Social Conversations 5. The Mobile Life Style 6. Technology Evolution & the Cloud 7. Revenue Performance Management 8. The Agile Marketing function
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Social Measurable Authentic
Relevant Trusted
b2b marketing
Debbie Williams e: [email protected] Twitter: @debbiemwilliams www.smartb2bmarketing.co.uk
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These slides are from the webinar hosted by GoToWebinar on January 17, 2013.
A copy of the on-demand recording can be
accessed via this link: http://bit.ly/B2BTrends
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