8 Ingredients for Best-In-Class Campaigns
1
© 2015 SiriusDecisions. All Rights Reserved 1 Eight Ingredients for Best-In-Class Campaigns Segmentation Analysis Is your segmentation and targeting done to focus on the most opportunistic markets? Audience Selection Have you isolated the buyer audience segments to target for the campaign? SiriusDecisions Relative Targeting Framework SiriusDecisions Audience Framework Persona Definition Do you have a deep understanding of your buyer personas to create the campaign theme? Buying Decision Process Do you understand the buying scenario for the the offerings that map to the campaign? SiriusDecisions Content Blueprint SiriusDecisions Messaging Nautilus SiriusDecisions Personas Methodology SiriusDecisions Buying Decision Framework Messaging Components Are the value propositions and messaging narrative audience-centric? Campaign Architecture Are your program families (reputation, demand creation and sales enablement) aligned to the buyer process? Content Mapping Have you aligned the messaging to how it will be activated via all the delivery channels? Campaign Dashboard Have you defined how the campaign will be measured and reported to all the participants and stakeholders? SiriusDecisions Campaign Framework SiriusDecisions Campaign Measurement Framework
-
Upload
siriusdecisions -
Category
Marketing
-
view
875 -
download
0
Transcript of 8 Ingredients for Best-In-Class Campaigns
© 2015 SiriusDecisions. All Rights Reserved 1
Eight Ingredients for Best-In-Class Campaigns
SegmentationAnalysisIs your segmentation and targeting done to focus on the most opportunistic markets?
Audience SelectionHave you isolated the buyer audience segments to target for the campaign?
SiriusDecisions Relative Targeting Framework
SiriusDecisions Audience Framework
Persona DefinitionDo you have a deep understanding of your buyer personas to create the campaign theme?
Buying DecisionProcessDo you understand the buying scenario for the the offerings that map to the campaign?
SiriusDecisions Content Blueprint
SiriusDecisions Messaging Nautilus
SiriusDecisions Personas Methodology
• xxx• xxxBuying Cycle
SiriusDecisions Buying Decision Framework
MessagingComponentsAre the value propositions and messaging narrative audience-centric?
CampaignArchitectureAre your program families (reputation, demand creation and sales enablement) aligned to the buyer process?
Content MappingHave you aligned the messaging to how it will be activated via all the delivery channels?
CampaignDashboardHave you defined how the campaign will be measured and reported to all the participants and stakeholders?
SiriusDecisions Campaign Framework
SiriusDecisions Campaign Measurement Framework
