8 Great Ways An Outbound Call Center Can Improve Sales
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8 Great Ways an Outbound Call Center Can Improve Sales Barry Rosen The Pursuit Group, Inc.
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8 Great Ways an Outbound Call Center Can Improve Sales
Transcript of 8 Great Ways An Outbound Call Center Can Improve Sales
8 Great Ways an Outbound Call Center Can Improve Sales
Barry RosenThe Pursuit Group, Inc.
1. Research leads
• Basic Information– Names, addresses, locations
• Qualifying Information– Specific to your interests
2. Pre-qualify leads
Defined Issues
High Priority
3. Follow up a trigger event
• Download white paper• Click through newsletter, e-mail• Request info
4. Nurture during inactive buying period
Inactive LeadNo
Call Center
Inactive Lead Call Center
Active Lead
Inactive Lead
OR…
5. Measure customer satisfaction
• Ongoing, Consistent• Identify problems at specific customers
6. New service notification
Call Center
7. Timed awareness
Delivery Renewal
Contact Contact Contact
8. At-risk customer outreach
