8 DISTINCT BRANDING OPTIONS FOR OFFERING NATURAL …
Transcript of 8 DISTINCT BRANDING OPTIONS FOR OFFERING NATURAL …
MARRIOTT IS SHAKING UP ALL-INCLUSIVEWe are bringing our trusted brands, powerful booking engines, loyal guests and operational expertise to the all-inclusive segment.
• Proven history of innovation and category leadership
• 8 trusted, world-renowned brand extensions with innovative programming and activities
• Largest and most recognized travel loyalty program with over 145M members looking for premium products
• Industry-leading sales and marketing platform that drives awareness and revenue at the lowest costs
• Unmatched scale yielding cost efficiencies that drive economic returns
• Access to the best talent in the industry focused on partner success
OFFERING NATURAL PLATFORMS TO CREATE RELEVANT EXPERIENCES FOR TODAY’S DISCERNING ALL-INCLUSIVE GUEST• Premium and luxury accommodations with modern design
and amenities
• Outdoor sports and recreational activities
• Spa and wellness offerings
• Local one-of-a-kind experiences enabled through exclusive brand and local partnerships
• Quality and reassurance of staying with a trusted brand
• Quality food and beverage offerings
• On-site entertainment programming
• Kids’ programming for different ages (family resorts)
• Personalized service
8 DISTINCT BRANDING OPTIONS FOR FAMILIES AND ADULTS BASED ON TRIP PURPOSEOur comprehensive selection of eight all-inclusive brands provide unparalleled guest experience across a diverse range of options.
Everyone (Families)
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CONCEPT: Enriching Connections
SEGMENTS: Everyone, Premium
FEATURES: Spacious Suites, Elevated Food & Beverage, Enriching Amenities, Kids’ Experiences, Advanced Technology
EXPERIENCE: Guests of all ages can stay inspired and strengthen connections at stunning waterfront properties.
CONCEPT: Distinctive Domains
SEGMENTS: Everyone or Adults-Only, Premium
FEATURES: Unique Design, Original Restaurants & Bars, Enrichment Programs, Mark of Craft, World Awareness
EXPERIENCE: Discerning travelers can delight in unconventional resorts with unique personalities.
EXPERIENCES SHAPED BY STRONG BRANDS
CONCEPT: Adult Playground
SEGMENTS: Adults-Only, Luxury
FEATURES: Iconic Spaces, Social and Legit B&F, Access to Adventures, Always on Programming
EXPERIENCE: Everything you need for story-worthy adventures with no compromises. Stimulating and unexpected, heighten all your senses and inspire you to live a life you’ve only dreamed of.
CONCEPT: Limitless Luxury
SEGMENTS: Everyone, Luxury
FEATURES: Inspired Accommodations & Service, Enriching Kids’ Programming, Exceptional Activities & Amenities, World-Class Culinary Experiences
EXPERIENCE: This unforgettable retreat is complete with dedicated service and impeccable accommodations.
CONCEPT: Captivating Journeys
SEGMENTS: Everyone or Adults-Only, Luxury
FEATURES: Immersive Accommodations, Gathering Spaces, Taste Journeys, Personal Guides, Wellness Partners
EXPERIENCE: Explorers and Collectors can enjoy access to extraordinary destinations and exclusive excursions.
CONCEPT: Well-Being Retreat
SEGMENTS: Everyone, Premium
FEATURES: Nature-Inspired Design, Nourishing Dining, Well-Being Concierge, Wellness House, Restorative Sleep Program
EXPERIENCE: This wellness-focused retreat is thoughtfully designed to renew both body and mind.
VISIT US AT MARRIOTTDEVELOPMENT.COM ©2021 MARRIOTT INTERNATIONAL, INC. ALL RIGHTS RESERVED. MARRIOTT BONVOY™ AND ALL OTHER NAMES, MARKS AND LOGOS ARE THE TRADEMARKS
OF MARRIOTT INTERNATIONAL, INC., OR ITS AFFILIATES, UNLESS OTHERWISE NOTED.
CONCEPT: Maximum Fun
SEGMENTS: Everyone, Premium
FEATURES: Streamlined Suites, Refreshing Pools, Satisfying Dining, All-Ages Activities, Kid-Free Zones
EXPERIENCE: This seamless family-friendly holiday includes engaging essentials, plus special activities and events.
MARRIOTT’S UNMATCHED SCALE AND GLOBAL REACH CREATE REVENUE AND COST SYNERGIES THAT DRIVE ECONOMIC RETURNS FOR OUR OWNERS. Each hotel is supported by a powerful global distribution platform and innovative sales and marketing programming that deliver high-value guests while state-of-the-art technology, global negotiating power, shared services and experienced teams drive efficiencies.
CONCEPT: Community of Character
SEGMENTS: Everyone or Adults-Only, Premium
FEATURES: Unconventional Ciulinary, Purposeful Activities, Vibrant Pool Scene
EXPERIENCE: A twist on the traditional with bold and spirited experiences that foster a feeling of togetherness.
MARRIOTT BONVOY LOYALTY PROGRAM DELIVERS HIGH-VALUE GUESTS THAT STAY MORE AND COST LESS. Marriott Bonvoy™ is the world’s largest travel loyalty program with over 145 million members. Our innovative loyalty programming drives awareness and high engagement with half of total sold room nights from members. These guests stay more often, spend more and book through lower cost channels.