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Introduction

Digital marketing trend is inevitable and has gained popularity in 2016

with medium and large sized businesses.

Companies in India are outsourcing IT services from software

companies to avail website for their business and marketing of the

products through distinct online modes.

In this Presentation, leading Software Company India will talk about

digital marketing trends that the sales and marketing department and IT

service providing companies can follow for better marketing output in

2017.

Expectations from 2018

Some marketers have faith that internet space is under expansion as

more companies entering the digital world.

But then there are others who say there will be a complete makeover of

how search engine giants and users give preference to huge data

available online.

You should know the fact about online marketing industry. It is huge,

complex, and volatile.

When you are capable of striking the right nerve of the internet users,

you can appeal to them in a better way and stay ahead in the competition.

Continue..

To make things little easy for you, experts have made a list of reliable digital marketing trends that you need to focus in 2018 to formulate

effective digital marketing strategies and online campaigns.

1. Video ads becoming dominant

2. Smart phones are the latest computers

3. More dedicated apps this year

4. It’s time for social conversion

5. More wearable this year

6. Online ads will become more expensive

7. Unique content strategy will win

8. Big data and analytics – things you cannot ignore

1. Video ads becoming dominant

Though the concept of video ads are not new for social media giants

like Facebook and YouTube, but the news of Google entering the

competition with in-SERP video ads will transform the entire spectrum of

internet advertisement.

Even users are accepting video ads and it seems this trend is just not

passing by with the time and more video ads will pop-up in the computer

screens sooner.

2. Smart phones are the latest computers

Today, the desktop is only used by professionals to perform their app

development job. Users are seamlessly leveraging mobile devices to

stream live.

You will notice that school going children are even having their personal

Smartphone. More Smartphone usage and faded desktop traffic clearly

reveal that the smart money rests on mobile-focused online marketing.

This is why software companies and developers in India are making

mobile search and mobile optimization as their top priority for digital

marketing strategy in 2018.

3. More dedicated apps this year

A dedicated application provides all the latest features of the mobile-

optimized website. You may ask what is so different about it.

Such apps offer these features in a more intuitive, convenient and

accessible way. As Google has provided App Indexing feature, it will bring

in advantages to acquiring a dedicated app in the near future.

Though things will take time, but business owners have realized their

potential and 2018 will be a pivotal year for mobile app development and

Software Company.

4. It’s time for social conversion

You have to see beyond the things that talk about the power of social

media.

Till now, social media was immensely used for interaction and feedback

purposes, but today, businesses are using social networking sites to

enhance conversion rates.

Social media offers tools that help in converting prospects directly into

buyers, which is just a great thing for businesses.

5. More wearable this year

Be it your Apple watch, Moto 360, or Google Glass, you can wear these

gadgets on the go and stay in the digital world.

This year, we will see more of such smart devices in wearable

technology that will transform the concept of local marketing.

Digital marketers will involve more in wearable technology to diminish

the difference between online and real marketing.

6. Online ads will become more Expensive

There is outstanding growth in digital marketing practices since past few

years.

There is outstanding growth in digital marketing practices since past few

years.

7. Unique content strategy will win

Content will rule in the digital marketing world and will remain a critical

part of every online marketing campaign in future.

Content will rule in the digital marketing world and will remain a critical

part of every online marketing campaign in future.

Readers will get connected with the unique and authentic content.

Moreover, specialized writers will get more opportunities in coming future.

8. Big data and analytics – things you cannot ignore

The Significance of big data in the business sector cannot be neglected.

We all are aware of the valuable data available across the world, and

only A few companies are making the best use of the data.

In this digital marketing era, professionals can measure everything.

It is very crucial that every important decision should be supported by

the application of data and analytics.

Bonus: A brief about artificial intelligence

The relationship with technology continue to evolve. Soon there will be

a time when machines will be able to learn and adapt their environments.

Artificial Intelligence was earlier considered to be a fiction, but today, it

has become a reality. Developers and programmers are using AI

technology to intend creative applications.

Software Consulting Company India experts have shared their best

knowledge about digital marketing trends for 2018. If you have anything to

ask, write in comments.