8 - Design and Performance Overview Colin Baden · • Square O Collection • Exclusive Eyewear...

8 - Design and Performance Overview

Colin BadenPresident

Jamie OmanDirector of Product Performance

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Eyewear Segmentation• Sport Performance

• Women’s Collection

• Square O Collection

• Exclusive Eyewear

• Elite Collection

• Oakley Custom Eyewear

• Oakley Polarized

• Oakley Rx

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Sport Performance

Flak Jacket TMThump Pro TM RadarTM

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Collection – New introductions

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Women’s Collection

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Collection – New introductions

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Exclusive Eyewear

Flying Tigers

Artist

Armstrong

Ducati

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Elite Collection

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Oakley Custom Eyewear

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• Educate the world about our superior technology

• Launch new product to reinforce focus in the category

• Introduce new hydrophobic technology

Polarized Attack Strategy

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Premium Polarized Collection

TANGENT

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Oakley Hydrophobic Kit

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Men’s Collection: Rx

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Women’s Collection: Rx

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Women’s Collection: Rx

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Oakley Optical Technology Advantage

• High Definition Optics

• Impact Protection

• Ultraviolet (UV) Protection

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Optical Performance

Measured by global industry standards

• American National Standards Institute (ANSI)• European Normative (EN)• International Standards Organization (ISO)• Australian/New Zealand Standards (AS/NZS)

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Oakley High Definition Optics (HDO)

Refractive Power TestHow lenses change the shape of images.

Prism TestHow lenses bend light and shift image.

Clarity TestHow lenses resolve detail to maintain sharpness and clarity.

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Impact Protection

High Mass Impact TestRelatively heavy objects traveling at low speeds

High Velocity Impact TestLow mass objects traveling at high speeds

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Impact Protection

High Mass Impact TestRelatively heavy objects traveling at low speeds

Metal Spike:• 16.5 centimeter• 25.4 millimeter diameter metal spike• Weight: 500 grams• 30°conical tip

29High Mass Impact Test – Smith

30High Mass Impact Test – Spy

31High Mass Impact Test – Maui Jim

32High Mass Impact Test – Oakley DART

33High Mass Impact Test – Oakley HALF JACKET

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High Mass Impact – Real Life Scenario

35High Mass Impact Test – PROFESSIONAL

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Impact Protection

High Velocity Impact TestLow mass objects traveling at high speeds

Steel Shot:• 6.4 millimeter• 1 gram steel shot• Traveling at 164 KPH

37High Velocity Impact Test – Nike

38High Velocity Impact Test – Maui Jim

39High Velocity Impact Test – Oakley CROSSHAIR

40High Velocity Impact Test – Oakley SCRIPT

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High Velocity Impact – Professional

42High Velocity Impact Test – NON-PROFESIONAL

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Eye Disorders Caused by UV Light Rays

Conjunctivitis

Cataracts

Pterygium

Macular Degeneration

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Ultraviolet (UV) Protection

Oakley’s Plutonite lensesblock 100% UVA, UVB, UVC

Even clear Plutonite lensesfilter out 100% UVA, UVB, UVC

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Ultraviolet (UV) Protection through Lens Technology

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• Depth of optics research• More than 575 total patents for design, optics and

materials• High Definition Optics (HDO) has more than 60

patents alone• Superior impact protection• Total Ultraviolet (UV) Protection

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Eyewear AFA• Sport Driven• Athlete Inspired• Performance Minded• Clearly Oakley• Highest Quality

• Sport Driven• Athlete Inspired• Performance Minded• Clearly Oakley• Highest Quality

Performance

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Golf MilitaryMotorsportSurf Snow MTB

Align Vertical Where We Win in Optics

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Each Vertical Connects the Consumer to the Athlete

Gretchen Bleiler Snow Collection

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We Bring Performance to Lifestyle

Formation Jacket Hydrophobic Jacket

Flak Jacket GasCan

8 - Design and Performance Overview Colin Baden · • Square O Collection • Exclusive Eyewear...

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