8 CORPORATE SOCIAL RESPONSIBILITY - … · What is Corporate Social Responsibility? ‘Corporate...

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DIAH SASTRI www.diahsastri.com

Transcript of 8 CORPORATE SOCIAL RESPONSIBILITY - … · What is Corporate Social Responsibility? ‘Corporate...

Page 1: 8 CORPORATE SOCIAL RESPONSIBILITY - … · What is Corporate Social Responsibility? ‘Corporate Social Responsibility is the continuing commitment by business to behave ethically

DIAH  SASTRI    www.diahsastri.com    

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Also  known  as:  

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What is Corporate Social Responsibility?

‘Corporate Social Responsibility is the continuing commitment by business to behave ethically

and contribute to economic development while improving the quality of life of the workforce and

their families as well as of the local community and society at

large’. – World Business Council For

Sustainable Development  

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Why  CSR?    

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CSR  has  changed  in  the  last  16  years  

   

2000   2016..  

CSR  was  a    moral  issue    

 “We  want  to  do  the  right  thing;  we  want  

to  invest  in  the  Community”  

CSR  is  an    Strategic  /  profit  

issue        “Ignoring  CSR  potenEally  damages  shareholders.  Embracing  it  creates  

value”  

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ReporEng  Formats:  The  ‘Triple  BoLom  Line’  

People  

Profit  Planet  

This  means  expanding  the  tradiEonal  reporEng  framework  to  take  into  account  performance  in  terms  of:  

John  Elkington:  2003  Triple  Bo5om  line  

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Benefits  of  CSR  

An  11-­‐year  Harvard  University  study  found  that"stakeholder-­‐balanced"  companies  showed  four  Emes  the  growth  rate  and  eight  Emes  the  employment  growth  when  compared  to  companies  that  are  shareholder-­‐only  focused  

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Benefits  of  CSR  

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CSR  

 

There  are  three  basic    forces  that  drive  

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Value  CreaEon  Ensuring  the  customers  get  the  right  value  for  their  money  Risk  management  Compliance  to  miEgate  operaEonal  risk  and  impact  Corporate  philanthropy    Giving  back  to  the  society      

.      

     

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CSR  IniEaEves  

CSR  Projects  for  Businesses  

Employee  focused  iniEaEve  

Market  focused  iniEaEve  

Society  focused  iniEaEve  

Product  focused  iniEaEve  

Environmentally    focused  iniEaEve  

Result  -­‐  Driven  CSR  =  Benefits    

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Prof. Dr. Björn Hekman, Prof. Dr. Joachim von Kiedrowski, Prof. Dr. Uwe Schaumann

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Market   Environment   Workplace   Community  

What  have  we  done    in  CSR  already?  

Where  are  our  company  strengths  in  relaEon  to  

CSR  acEviEes?  

Why  are  we  doing  this?  

What  other  CSR  acEviEes  could  we  do?  

CSR  Matrix  


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